Greg Newlands is a fitness coach for founders and high performers who helps entrepreneurs get into elite shape without extreme diets, burnout, or unsustainable routines.

In this episode of The EXIT Podcast, Greg joins Adrian Salamunovic to break down the exact system that helped Adrian lose over 50 pounds, reclaim his energy, and stay consistent while running companies, traveling internationally, and operating under constant pressure.

This conversation is not about motivation.It’s about systems that work when life is chaotic.

Greg explains why most founders fail at fitness despite being disciplined, how calorie control and resistance training outperform trendy hacks, and why walking, protein intake, sleep, and accountability create predictable results over time.

If you’re a founder, executive, or high performer who knows fitness matters - but keeps postponing it “until after the exit” - this episode shows how to build a body that matches your ambition now.

Timestamps:

0:00 – Why Founder Fitness Affects Leadership & Perception

1:00 – Losing 50+ Pounds as a Founder (Adrian’s Transformation)

3:40 – Greg Newlands’ Founder Fitness Philosophy

5:30 – The First Principles of Fat Loss for Busy Founders

7:30 – Why Discipline Fails Without the Right System

9:10 – Using Data & Checklists to Stay Consistent

11:30 – Understanding Weight Fluctuations Without Panicking

15:15 – Deadlines, Accountability & Founder Psychology

17:50 – Confidence, Identity & Visualizing the Result

20:05 – Alcohol, Sugar & the 80/20 Rule

23:00 – Walking: The Most Underrated Fat-Loss Tool

24:45 – Protein, Calories & Simple Macro Tracking

28:50 – Sleep as a Performance Multiplier

36:30 – Training Consistency With a Chaotic Schedule

43:00 – Using AI to Track Food & Fitness

48:20 – Running vs Weight Training for Founders

52:40 – Supplements, TRT & What Actually Matters

56:20 – Health, Respect & Executive Presence

59:40 – Why Founders Shouldn’t Wait Until the Exit

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Follow the Guests & Hosts

Instagram http://www.instagram.com/theexit.group

Greg Newlands https://www.instagram.com/greg_newlands/

Adrian Salamunovic https://www.linkedin.com/in/adriansalamunovic/