Podcast
The Female Entrepreneur
Hosted by A League of Her Own · EN
Every week Charly Lester, one of the co-founders of A League of Her Own, will cover a different topic related to starting your own business. Over twelve weeks she will cover everything you need to know to turn your business idea into a reality. A must-listen for any early-stage female entrepreneur and any woman with a business idea.
10episodes
Episodes
Newest firstAll episodes
Episode Twelve - Staying Motivated
Jul 2, 201800:13:45Tap to summarizeIn the final episode of The Female Entrepreneur, Charly Lester talks about staying motivated with your first business. The League of Her Own co-founder explores getting a mentor, peer mentors, accountability partners, setting challenges for yourself, 'eating the frog' and celebrating your wins. For more details about A League of Her Own, head to www.leagueofher.com.
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Episode Eleven - Modern Marketing Methods
Jun 25, 201800:18:07Tap to summarizeIn the penultimate episode of The Female Entrepreneur, Charly Lester discusses alternative marketing methods not covered so far in the series. She talks about affiliate and influencer marketing, online advertising and collaboration. This episode is a sample of Charly's book Modern Marketing for Start-Ups, which is now available on Amazon. For more details of A League of Her Own, head to www.leagueofher.com
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Episode Ten - Making Sales & Customer Service
Jun 18, 201800:18:50Tap to summarizeMaking Sales is a key part of business, and in this episode of The Female Entrepreneur, Charly Lester covers all the basics of making a sale. She talks about establishing your 'shop front', first impressions, meeting customers, contracts, confidentiality agreements and customer service. This series is designed to be listened to in order, and accompanies the book 'The Female Entrepreneur' which is available on Amazon. For more details about A League of Her Own head to www.leagueofher.com
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Episode Nine - Public Speaking
Jun 11, 201800:12:24Tap to summarizeIn this episode of The Female Entrepreneur, A League of Her Own founder Charly Lester discusses the ins and outs of public speaking for business. She covers the different types of speaking opportunities, some dos and don'ts for public speaking, tactics for getting more gigs, and being paid to speak. This series is designed for anyone starting their first business, and accompanies a book by the same name, which is available on Amazon. For more details about A League of Her Own, head to www.leagueofher.com
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Episode Eight - Personal Branding
May 21, 201800:19:30Tap to summarizeIn episode eight of The Female Entrepreneur, Charly Lester, co-founder of A League of Her Own, explores the phenomenon that is Personal Branding. She covers finding your niche topic, establishing yourself as an expert, media appearances and showcasing your best bits. She also covers blogging and social media strategies. The Female Entrepreneur book is now available on Amazon, covering everything you need to start your first business. For more details about A League of Her Own head to www.leagueofher.com.
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Episode Seven - Doing PR For Your Business
May 14, 201800:18:13Tap to summarizeIn episode seven of The Female Entrepreneur, Charly Lester, co-founder of A League of Her Own, addresses the topic of PR. She covers the differences between PR and advertising, micro PR, hiring a professional, creating your own stories, target publications, and creative ways to get coverage for your business. She also discusses common PR mistakes. For more details about A League of Her Own head to www.leagueofher.com
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Episode Six - Social Media for Business
May 7, 201800:14:59Tap to summarizeIn episode six of 'The Female Entrepreneur', Charly Lester, co-founder of A League of Her Own, discusses the power of social media for business, and social media strategies. She then explores each platform in turn, looking at Facebook, Twitter, Instagram, YouTube and LinkedIn. For more information about A League of Her Own, head to www.leagueofher.com.
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Episode Five - Business Blogging
Apr 30, 201800:15:11Tap to summarizeIn episode five of 'The Female Entrepreneur' Charly Lester, co-founder of A League of Her Own and an award-winning blogger explains the benefits a blog can provide your business. She talks about SEO and brand extension, and explores aspects of personal branding. Charly discusses the nuts and bolts of blogging - from post length, to headings, topics, and blog sections. By the end of this practical podcast you will be able to create a productive blog for your business. For more details about A League of Her Own, head to www.leagueofher.com.
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Episode Four - Basic Business Requirements
Apr 23, 201800:18:13Tap to summarizeIn episode four of 'The Female Entrepreneur', A League of Her Own co-founder Charly Lester discusses the nuts and bolts of setting up your company. She explores the options of how your company can be registered, and then talks about registering trademarks and the implications of copyright on business. Charly discusses early-stage investment options, business banking and basic accountancy. For more details about A League of Her Own, head to www.leagueofher.com
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Episode Three - Branding Your Business
Apr 16, 201800:20:34Tap to summarizeIn the third episode of 'The Female Entrepreneur', Charly Lester, co-founder of A League of Her Own discusses all things branding. She talks through designing your company logo and choosing a name for your business. Charly covers all the most complicated aspects of branding and explains why it's so important to get right from day one. In this episode she also covers designing your company website and all the information you need to include. For more details about A League of Her Own head to www.leagueofher.com
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