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Brody Fawcett
Foreign.
Sam
Everybody, welcome to Talk is Cheap, the Fight Against Mediocrity podcast. I'm so excited for today's guest, Brody Fawcett. Background About Brody he is ranked among the top 1% of the top 1% income earners under the age of 30. He has built from the ground up a multimillion dollar real estate portfolio that generates six plus figures of passive income each year. Brody has completed a 174 mile ultra marathon, ranked one of the top three hardest foot races in the world. He has a vast background in sales and has generated tens of millions of dollars in one of the most difficult forms of sales door to door. Brody became financially free at the young age of 25 and later started realestateinvestingschool.com where he has helped hundreds of people begin building passive income through investing in real estate. Brody is obsessed with designing and building his dream life and empowering others to max out their full potential and do the same. His greatest accomplishment of all of these things is being a husband to a beautiful wife and a dad to two beautiful little girls. Welcome everybody. Brody Fossett.
Brody Fawcett
Thanks man. Happy to be here.
Sam
So excited to have you here. Thank you so much for taking time out of your day. Just starting off, I'd love to hear your journey from. I mean you're pretty young. How old are you?
Brody Fawcett
I am 29.
Sam
29. So I'd love, I'm sure the listeners would love to hear this as well. Tell us about how you got started in sales. Why is that the path that you chose and how it transitioned into real estate.
Brody Fawcett
Yeah, I love it man. I think it honestly goes back to a young age. I always was kind of entrepreneur minded and had a desire to work hard today for an easier tomorrow. And I think back to my mom was a great example of this. She was a hustler. She has a hair salon to this day, but she cut hair out of our house. Growing up like she always instilled in me like these, these sales skills. Like I one of the first memories I have is I was in Boy Scouts and you know how you have to, you have to go and sell a certain amount of things in order to win something. It was like these, these fun cards or whatever they were and I was trying to earn this pocket knife and I remember I needed to sell 12 of these cards to earn this pocket knife. And I don't even know how old I was at the time. Super young. I mean, I don't know how old you are. Boy scouts. If it's 8 or 12 or whatever it is. But I remember my den leader, or whatever you call him, I was in there collecting the cards from her to go and sell. My mom was with me and I remember her saying something like, yeah, no one sold me one yet, or something. And that was like a cue for me, like, oh, I need to sell her this. But I was so scared. And so I remember getting back into the car with my mom and she was like, you should go and ask her if she wants to buy one. I remember being so scared because I'm like, well, what if she doesn't? And anyhow, just that awkward feeling. And so, long story short, I went back and asked her and she bought one from me. And I ended up selling enough to get the pocket knife. And so that was like the first memory of sales I actually have. And just that situation of like, oh man, I'm uncomfortable right now and doing it anyways. And I think that's like the definition of getting started in sales. But from there, like, I remember growing up, my grandpa had a ranch and I'd go help him in the summer, and I wasn't old enough to have an actual job, but he'd pay me 12 bucks an hour, and I was paid hourly based on how many hours I put in. And he wouldn't pay me for lunch. And so it was like in my mind. And I had as many hours as I wanted to work he would pay me for. And so at this early age, I started to learn. Okay, if I put in 12 hours a day, that doesn't include lunch, I need to wake up early and get after it early to get all my hours in. And I can work a little bit later to get them all in. But I started doing the math, you know, like 12 times 12, it's $144 a day. If I work seven or six days a week, this is how much it would equal to. And so like just this at an early age, this desire to like hustle hard and sacrifice really hard today for an easier tomorrow and to set myself up was just instilled at this young age. And so honestly from there, I've always been open to opportunities and I've always had this mindset of like, it's better to be open and evaluate every opportunity. You might say no to most of them, but at least you're open to new opportunities. I think sales was the exact same way I got into door to door sales. I think probably my first or second year in college and just heard about, hey, this is an opportunity where you can go get ahead in life and work really hard for a summertime and then you don't have to work the rest of the year and you can kind of set yourself up. And then obviously that transition into real estate investing, because it's the exact same thing, right? I can buy a property and I can work really hard, save my money, and then it pays me for the rest of my life.
Sam
Yeah. And then I love what you said about when you were working for your grandpa and you said, you know, I had to wake up earlier to get my hours in. I'm curious, at what point did you realize, like, man, I need to stop trading time for money? Because that's one of the huge benefits of sales is you don't have to trade your time for money. The more value you create, the more you get paid. Was there a switch in your mind ever with that?
Brody Fawcett
Yeah, that's a great question. I just got back from Hawaii yesterday or two days ago, and I was out there for. It was this Real Estate Mastermind event. And one of the speakers, one of the things that he talked about, I think it relates perfectly to this because he talked about earlier on in your career, there's like these different stages, right? And one of the stages is like the DIY where like you do everything yourself and you, you fix it all yourself. And if there's a problem with your property, someone calls you, you're the one that goes out there with, with the wrench and the hammer or whatever. And like, I distinctly remember that phase, right? And then he talks about the next phase is like the project manager phase, where like, you know, you're still getting the calls, but you're not actually going out and doing it right? You're calling somebody else to do it. And each of these levels pay differently. And then he talk the end stage, which is like the visionary stage, right? Where you have the vision for the whole thing, but you have a project manager that's hired and he's the one that takes the calls, and then he's sending somebody else out there. And obviously the visionary, that's your $10,000 an hour tasks. And even as a project manager, you might make $100 an hour, and as the DIYer, you might make 50 bucks an hour. Still great. But ultimately you're always trying to level up to those bigger dollar per hour tasks, I guess. And so at a young age for me, working for my grandpa or whatever, that's all I knew how to do was put in more hours. And that's what I felt like I Could control. Right. So it's the first time I had this glimpse of, like, oh, wait, I'm in control of how many hours I work. And so I felt, like, a little bit of control over how much money I made. And then I think, yeah, just like, slowly, as opportunities come up. I worked at a car wash all through high school. I was probably there for probably about five years total, and I could make tips. And so for me, that was something I felt like I was in control of because someone would come. I actually started out pumping gas. I was a gas attendant, and then later moved over to the car wash side of things. And so I had it figured out to where if somebody came up, whether they were willing to pay me for washing their windows or not, automatically as I was pumping their gas, I'd start washing the windows. And it was like they almost felt like they needed to give me a tip. And so now I wasn't limited by my hourly pay, but I could go above and beyond and make more. And so I think just from there, you start thinking, and it starts transitioning. And I distinctly remember my first rental property that I bought. It didn't hit me to be 100% honest until after I was living there for a couple months, and I was actually collecting rent because I lived in one of the bedrooms. I rented the other ones out to my buddies, and all of a sudden it was like, holy smokes, they're paying me money each month. I'm not doing anything, and I'm actually making money for doing nothing. And so I think from there, the light switch kind of flipped on where I was like, okay, what if I was able to do this again and again and again? And the wheel started turning. And so, yeah, I feel like it all just kind of starts to come together as you level up and you also. Your mindset changes to, hey, I'm capable of this now, or, I'm capable of more. And that's when you really open up to things.
Sam
Yeah, And I love that. Just moving, not being afraid to take the next step. Like, one step leads into the next, and you're being very. Brody's being very humble. He was at the Maui Mastermind with Beardy Brandon for who's, like, the host of Bigger Pockets, it was a pretty big deal. You have to be at a certain level to be able to go, what were your biggest takeaways while you were there?
Brody Fawcett
Oh, man, it was cool. Just because. So they cap it to 30 people, and all these people have real estate investing businesses. And so I think overall, the Biggest takeaway was just going there, being an environment with all these like minded people that are super successful in the real estate niche and like networking with them, learning from them. And believe it or not, the whole thing was really based around how do you go and I guess like systematize and scale your existing business. So a lot of things around that and a lot of things like a lot along the lines of like I was saying when the visionary role, right. How do you get yourself out of a lot of the tasks and how do you systematize everything in your business and the two people that hosted it, Beardy Brandon, Brandon Turner and Taro Yarber Tarl. And he flips over 100 houses per year. And I'm not a big house flipper, right. Because I'm more into the, I mean I do it a little bit, but I'm more into the passive income stuff. But what he's done is he's taken that which you feel like flipping a house. You have to be so involved in it and how do you know if you should purchase the house? How do you know how much to spend on it? How do you know? Anyhow, he's developed this business to where everything's systematized, where he only works a few hours a week or a month because he doesn't go to the properties in person. And so really cool just the way they've set up all these systems. But that's probably my biggest takeaway from the event.
Sam
And I'm curious if you had to put like, say there's a scale and you had to put going to these events and you had to weigh the relationships and the knowledge which would weigh higher? Like the connections and relationships or the knowledge?
Brody Fawcett
Dude, that's a great question. Great question. I, I think it probably depends on the event, but I would honestly probably weight the, the relationships a lot higher.
Sam
Yeah, and that might have been like not a very good question because I was seeking that answer kind of. I mean I wanted to hear your opinion, but I 100% feel the same. I used to think that events were the knowledge. And so I wouldn't go. I just buy like the video after the fact and watch it on my own. But then as I started going to events, I'm like, the relationships because you're around people who made the same sacrifice of payment and time to be somewhere to learn. And I think that's more valuable than anything you would have taken away from the event.
Brody Fawcett
I'm also in a group where they meet quarterly and you have an option to just do it all online and you're live, right? And there's breakout sessions and via Zoom, you're formed in this group when you can still kind of strategize and mastermind with other people, but, like going in person and having done it, you know, online, where I haven't been able to make it in person night and day difference, like, the amount of value and focus and everything for being in person and actually meeting people is huge.
Sam
So, yeah, for anyone listening, like the thousand or $2,000 for a room and flight pay for themselves with the relationships that you can make, for sure. I'm curious. I have a lot of questions that I want to hear your answers to. We're not going to have time to get to all of them, but what do you wish more people knew about life and success?
Brody Fawcett
That's deep, man. I wasn't prepared for going this deep.
Sam
Sorry.
Brody Fawcett
No, I'm just. I'm just kidding. I think a couple of things, like, without, you know, obviously spend a ton of time thinking about it. I think, number one, like, I wish people understood what they're capable of. I think so many times we limit ourselves to our full potential because we. We only go out and achieve what we think is possible, right? And the problem for most people is their level of thinking is very, very, very low compared to what they're capable of actually doing. And so in their mind, they see themselves as this type of person or this type of fitness level or this type of discipline, or maybe they feel like they're worth this many dollars per hour. And because that's what they think, that's what they go out and get. And so I think that's the first thing is I wish people could see their full potential. Even for myself, I don't even see it. I don't even see it. I think as we get glimpses of it, we're like, oh, I'm capable of that. And so we push a little bit harder and then we go and achieve that. And then it's like, wait, what if I could do a little bit more? And you see that and then you go and achieve that. And so I think that's huge, alone in going out and achieving things and having success. And then I would just say I think discipline's huge. I think too many times, and it probably goes hand in hand with what we feel like we're capable of achieving. But I mean, discipline goes into anything, right? Like just staying disciplined. And I read a quote this morning, I love, like, really 2% of what we do every day. Is like the. On the needle mover stuff. Right. 2% of all of our actions that we take actually like move the needle in our life. Whether that's, you know, getting healthier, getting better or strengthen our relationships or making more money or progressing in business or whatever. Like 2%. And so the idea was like, what if you could take that 2% and just double it to 4%. That's it, you know, like the tap, be a little bit more focused, a little bit more discipline and go out and double your production.
Sam
Yeah. And I think you, everything that you just said is gold. Like go back and listen to that again. And I think you mentioned it at the beginning where you said it was just progressive, like do one thing and then believe, wow, I can do the next thing and the next thing. I think that's how it is, unfortunately. I wish we could just go from I'm here to clear over there and the belief systems. But I heard a quote once that I really like. It doesn't cost any more money or time to think big. Like it's free. So just, you might, you may as well think bigger.
Brody Fawcett
Yeah. I think in like going back to that, I think that, you know, our belief determines which actions that we actually take and then our actions determine our results. And it's like this, this constant cycle and so want to change the results that you're getting. It starts with your belief. Because if you believe different, you're going to act different.
Sam
Yeah, I love that. And here's a. So when you talked about how you, you were in door to door sales and there's sales and then there's door to door sales, like a whole nother animal. I would say the hardest type of cells there is is door to door cells. Um, what do you think anyone can be successful in sales and if not, what do you think it takes to be successful in sales?
Brody Fawcett
Um, yeah, I definitely think anyone could be successful in sales. For sure. Absolutely. Now do I think some people are naturally more gifted and it comes a little bit easier right off the bat? For sure, a hundred percent. But that doesn't limit anybody from reaching that same level of success. And something we always say is like, you don't have to reinvent the wheel. Right. The thing with sales is it's a process and it's like learning a skill. And once you learn the skill, you can put it into practice and you can be successful. It's almost think of it as a math equation. A plus B equals C every single time. A plus B equals C. And so if you Just plug that in and you plug in the work ethic in with, with having a good mindset and a good attitude and actually like studying all these things like you're going to equal C, which is success. So yes, I believe everybody can implement it.
Sam
I love that. That's so awesome. What do you think made you so successful? I really, I mean, it's very impressive all that you've done, but you obviously killed it in the door to door space. What were the things that helped you? If you could go back and say it was these two things that helped me the most, what were they?
Brody Fawcett
I would say, number one would be thinking long term. One of the things I noticed when I got into the business was so many people, they planned on, this is my last year and then they do it again. This is my last year and they do it again and 10 years later they're still doing it with thinking that every year is going to be their last year. Almost looking at, hey, where do I want to be five years from now? And what's going to get me there now let me reverse engineer that. And now I'm working towards that because you make different decisions if you view your outcome a different way. And so getting into it, and this will probably be the other thing is I looked at who was the most successful and what were they doing and how do I go and do that? I want to go and do that. And so for me, okay, the most successful people, they're managers. Okay, how do you be a manager? Well, you be a manager by one selling 100 accounts your first summer. And then also you need to recruit people. And so it was like, okay, how do I go sell 100 accounts my first summer and how do I recruit people? Well, if you recruit a few people this year, your first year, it's going to be a lot easier to recruit people next year. Okay. So that's what I have to do this year. And if you have preseason accounts, just basically means you've sold some accounts before the actual summer season starts. Right. You're going to be that much closer and all those count towards your a hundred accounts. So it was really just a matter of like reverse engineering it, learning, hey, what are these guys doing? They're successful now I want to go and do that. Like that's the position I want to be in.
Sam
Yeah. And that takes me, you know, that's exactly what you, you preach. You know, you always say dream it, write it, build it, live it, which I love. And you know, you said you came up with that and I think that's genius if there. I think I told you this once in a while on Instagram, like, you should write a book, and that should be the title. It'd be a really good book. But dream it, write it, build it, live it. And what you just said is essentially that. But tell us more about what that means and how you apply it in your life.
Brody Fawcett
Yeah, dude. It's interesting because, like, you just really asked me about that before we started, and I kind of. It's kind of, like, just kind of come together with how I live my life now, looking back, and, like, what's helped me build that. And I think it started out, like, I've always been a big dreamer. I've always loved this concept, and maybe it's like the dopamine hit that comes from it. I don't know. But just dreaming of your dream life, what does it look like? And everything I have today that I'm proud of, I dreamt about it. I obsessed over it. It was like, oh, I want this. I want to live this type of a lifestyle. And so I used to have this phrase of, it's not my phrase, but it's actually a common phrase, which is like, dream big, work hard, right? And then I started realizing, like, okay, dreaming big and working hard, like, that doesn't guarantee you anything in life, right? And so then I really. I started liking the phrase, like, dream big, live big, right? Because now you can dream really big and then live a big life. You're not just dreaming, but you're actually doing something and living your dreams, right? And then it was like, well, there's a lot more in between. And so for me, like, writing down my goals has been huge. So big. Like, anything that I dream about and I want, like, I get really intentional in writing, writing it down. And for me, it's like the first step of taking something that's in your head and in your mind and, like, you're dreaming about and you really want to go and achieve. And it's the first step in getting it to reality. You know, you put it on paper. And so for me, like, I'm. I'm really disciplined at writing my goals down every single day, and it's super repetitive. But what I do is I write my top 10 goals that I want to accomplish within the next 12 months, and I write them every single morning, and I try not to look back at what I wrote the day before. And so what happens is it just starts to get ingrained in my mind to the point where if somebody were to wake me up in the middle of night and say, hey, what are the top 10 goals you want to accomplish the next 12 months? I can go boom, boom, boom, boom, boom, boom. And so what happens is you start to recognize different opportunities that come up because of that. And you just get really, really intentional about not just, like, dreaming dreams for dreaming sake. Right. You get intentional about going out and accomplishing them. And then I think building it is like the work phase, you know, and then ultimately, like, living. Living your dream life. And so that's kind of why I love those four things. And they've really, really helped me in my life.
Sam
Yeah. And for those of you that don't follow Brody on Instagram, go follow him. It's very fun to watch him and what he's building. You know, he. He. He posts a rendering of the office they want to build in their backyard, and then three months later, it's like, boom, here it is. Like, we're in our office, and then they post a rendering of their swimming pool. And then six months later, it's like, oh, this is our swimming pool that we. That we built in our head first. And then we just built it here. And that's. That's unique. That's hard to find because, you know, talk is cheap. So many people can say, I want to do this, but you actually go do it. And a couple of things I want to point out of what you said is, like, success is simple. It leaves clues. And success typically isn't sexy. Like writing your goals down every day. It's not sexy. It's just like the discipline of doing it every day and actually wanting it and not to discredit anything Brody's done. But success leaves clues. Do what he has done, and you can accomplish the same things. Um, and then I was going to ask. Actually, I don't know what I was going to ask next, but I really, really like that. And I. I really look up to you for. For that attribute and that phrase of dream it, write it, build it, live it. Um, we're kind of wrapping up on time. Um, I have one more question, but before I ask it. How can people connect with you and tell them about your real estate investing school?
Brody Fawcett
Yeah, no, man, I appreciate it. Thanks. Thanks a ton. This has been fun, Honestly. Probably Instagram. Instagram. A first and last name Brody Fawcett is probably the best way. But yeah, same thing with the school as well. We actually have kind of made a big pivot, and so we're launching the new school here next month. So along with that and the name of that just real estate investing school. You can go to realestateinvestingschool.com you want more info or on Instagram as well. There's some links and stuff. But yeah, the official launch of it, which is really cool. I'm actually excited about it. We've kind of gone from more of like a passive education role to like a lot more one on one coaching and like holding people's hands through the process and to the point where we pretty much just guarantee that we're going to help you get into a cash flowing property and just really holding your hand through the process of it. So that's why I'm passionate about that side of it. But. But yeah, definitely reach out. DM Instagram.
Sam
Why the shift in passive to more one on one?
Brody Fawcett
Yeah, great question. So I've had a course for a while which it's been great, it's done extremely well. A ton of awesome results from it. Basically where the course came from was I've been investing in real estate for a while. We've kind of documented some of the process because obviously passionate about building passive income and real estate being the number one path to, to do that was starting out with not a lot of money. And so that's the weed it. So we got a lot of questions about it to the point where I'm like dude, I feel like I need to like answer everyone's questions without you know, doing a bunch of one on one coaching like that, you know, there's just not enough time to get all out there. So put together the course where it's like 16 hours, over a hundred videos of like really, really in depth. Hey, this is how to do it like step by step by step. The goal is like show you how to go make passive six figures of income through real estate. And so that's been doing great, that's been doing awesome. But like just like me, just like maybe you, I don't know but most people out there like knowledge is not power, right? The application of knowledge is what's power. And so that's where a lot of us being like natural men, like we mess up, right? Like we have all this good information you take working out or like getting fit or losing weight as an example. We all know how to do it, right? You consume less calories than you burn more calories than you consume, whatever, but we still struggle doing it. But all of a sudden you hire a coach and they're holding you accountable and they're walking you through the process and making sure that they're there with you every step of the way. All of a sudden now you get results. And so it's the same thing with real estate. It's the same thing with coaching. Just really having a group and a support system and somebody there to make sure you're being held accountable. Like that's what helps get results, helps you apply the knowledge.
Sam
Yeah, I love that. I really like that. I'm not sure if you've read Alex Hormozy's book, $100 million offers, but what you just said, like guaranteeing that they'll see results is the name.
Brody Fawcett
Yeah. All about over delivering. Right. And like making an offer that's absolutely irrefusible. And yeah, so I love that book for that exact reason.
Sam
Yeah. That's sweet. So two more questions. So for those who are investing in real estate right now or wanting to invest in real estate with what you now know, what would be your advice to someone getting started in real estate? Say they have some money saved up from sales or business or whatever. What would be the first step for them?
Brody Fawcett
Cool. So I actually have, I call it the passive six figure game plan. And so I have a bunch of steps, like laid out. It's really like six main steps. But the first one, which is maybe it's cliche because I hear it talked about a lot, but it's this concept called house hacking. The biggest mistake that people make when getting into real estate is they buy a house. First that's based on emotion, right. Meaning they want to live there. It's nice, it's cute, it looks good, whatever. And then second, logic, where really, when you're getting into it, it should be the other way around. You should make the decision based on logic. Hey, this is going to be a good investment. So I'm willing to live here for a little bit. And then second emotion, because you can do that. You can get into what's called house hacking, where you can live in the home and you're buying it because it's going to be a good investment. You're taking advantage of it being an owner occupied loan. So you put a very, very low amount down. Right. Like a few thousand bucks even. But you can get into a duplex, triplex, a fourplex. You can do what I did my first house where I lived in one of the bedrooms and rented out all of the other rooms and made 1000 bucks a month, plus paid for my mortgage, plus lived there for free. And then I got married. My wife and I, we moved Into a duplex where we rented out the other unit. And so, so many options that way. But that's the easiest way to get into it because you already need a house to live in. Right. And so you might as well make it an investment.
Sam
And I would say you'd probably agree it's not as scary as you'd think, just buying it and the duplex or the triplex or the, the townhome to later rent out. It's not as scary as we build it up to be in our minds and yeah, just go for it, right?
Brody Fawcett
A hundred percent. Yeah. It's funny cause like, thinking back to especially my first, you know, property or doing that, like, dude, I was scared because if all my friends left, like, I could not afford the mortgage. I was working at Gold's Gym part time, you know, like, trust me, that doesn't pay good money. Like it would have. And so there was a lot of fear involved. But like, yeah, you just absolutely, like getting over that fear and then eventually you just get comfortable with it and you get confident and just no, no looking back from there.
Sam
Yeah. And I think even if it wouldn't have worked out, you would have learned lessons that would have been invaluable moving forward. So either way, just go for it.
Brody Fawcett
Absolutely.
Sam
And then my last question, my favorite question. I'm very biased though, for you. What does the fight against mediocrity mean?
Brody Fawcett
Yeah, dude, great question. I think that, you know, like, I almost view that as a responsibility for all of us. And I think that what's so cool about like, this life and living on earth, right? It's like, God didn't put us here to be average, right? He didn't say, like, hey, come down to this, this earth and like, go be like everybody else and go be mediocre, right? Like, go, go live an average life, you know, like, no, it was, hey, go maximize your potential. This is what you're capable of. Like, go out and be, be that person that you, that's your best version of yourself, you know, and so that's the whole objective that we're here, you know, and so average just means that you, you're like everybody else, you know, you're mediocre. You're like everybody else. And so for me, like, I, I hear that and I almost take that as a responsibility to go live up to my God given potential. And same with every single person. And so it might be different for you than it is for me. It's different for me than it is for somebody else. And that doesn't even matter. The point is, how do we go out and maximize our potential and then make that our responsibility to go and do that? Plus, they were happier that way. Right. Like, growth is like, happiness. Like, you're fulfilled when you're growing and when you're developing. And so I know it's a long answer to your question, but, like, I'm the happiest when I'm getting better at life, when I'm being a better person. And I always make mistakes. Right. You fall down. But, like, I'm happy when I get back up and keep striving.
Sam
Yeah. And I think it's. I. I've heard. I've asked everyone their definitions. Yours has. Was one of my favorite. I really, really like that. Probably because that's one of the biggest beliefs I have, too. Like, we weren't put here to be average or to. To strive for little goals. Like, we were meant here to do big things. Um, and you said you're happiest when you're striving for that. I think the irony or the paradox is that it's painful to grow, but we're happiest when we grow. And I think sometimes people say, well, it's painful to grow, so I'm just going to stay the way I am. But then it's way more painful just staying where you're at in the long run.
Brody Fawcett
Yes, it is, man. Totally agree.
Sam
I love it. Well, thank you so much. Everyone needs to go follow Brody, and if you're wanting to learn more about real estate, follow him, look into his course. Thank you so much, Brody, for taking the time today to be on the show. You're the man.
Brody Fawcett
Thanks, brother. Have a good day.
Sam
You too.
Brody Fawcett
Sam.
The Fight Against Mediocrity Podcast
Episode: Dream It, Write It, Build It, Live It
Guest: Brody Fawcett
Release Date: November 8, 2021
Host: Sam
In this compelling episode of The Fight Against Mediocrity Podcast, host Sam welcomes Brody Fawcett, a standout entrepreneur ranked among the top 1% of the top 1% income earners under 30. Brody shares his inspiring journey from humble beginnings in sales to building a multimillion-dollar real estate portfolio that generates six-figure passive income annually. Beyond his business acumen, Brody is also an accomplished ultramarathon runner and a dedicated family man.
Brody begins by recounting his early experiences with sales, tracing his passion back to childhood influences and foundational moments that shaped his entrepreneurial spirit.
[01:53] Brody Fawcett: “I always was kind of entrepreneur minded and had a desire to work hard today for an easier tomorrow.”
His first foray into sales occurred during his time in Boy Scouts, where the challenge of selling cards to earn a pocket knife taught him valuable lessons about overcoming discomfort and embracing the sales process.
[04:10] Brody Fawcett: “I remember being so scared, and so I went back and asked her, and she bought one from me.”
Working for his grandfather on a ranch further instilled a relentless work ethic. Brody meticulously calculated his earnings, understanding the value of every extra hour worked, which cemented his belief in hard work and sacrifice for future gains.
Brody’s transition from sales to real estate was a natural progression, driven by his desire to create passive income streams. He explains how his experience in door-to-door sales taught him the importance of leveraging opportunities and scaling efforts without being tethered to trading time for money.
[05:53] Brody Fawcett: “It's better to be open and evaluate every opportunity. You might say no to most of them, but at least you're open to new opportunities.”
The pivotal moment came when Brody acquired his first rental property. Living in one of the bedrooms and renting out the others revealed the power of passive income, igniting a passion for real estate investment.
[08:40] Brody Fawcett: “I ended up selling enough to get the pocket knife. And so, from there, I've always been open to opportunities.”
A significant portion of the discussion centers on the mindset required to transition from trading time for money to creating scalable income streams. Brody emphasizes the importance of evolving from hands-on roles to visionary leadership.
[05:25] Brody Fawcett: “Your mindset changes to, hey, I'm capable of this now, or, I'm capable of more. And that's when you really open up to things.”
Attending a Real Estate Mastermind event in Hawaii, Brody gained insights into systematizing and scaling his business, learning from industry leaders like Brandon Turner and Taro Yarber Tarlo. He highlights the value of building systems that allow for passive management and greater efficiency.
[09:26] Brody Fawcett: “How do you systematize everything in your business and the two people that hosted it... he's taken that which you feel like flipping a house, you have to be so involved in it, and developed a business to where everything's systematized.”
When discussing the value of attending events, Brody posits that building relationships often outweighs the acquisition of knowledge alone. Networking with like-minded, successful individuals provides invaluable support and opportunities that extend beyond what can be learned through passive consumption of information.
[10:51] Brody Fawcett: “I would honestly probably weight the relationships a lot higher.”
He underscores the enhanced value derived from in-person interactions compared to online engagements, stating that face-to-face connections foster deeper trust and collaboration.
[11:58] Brody Fawcett: “Going in person and actually meeting people is huge.”
Central to Brody's philosophy is his mantra: Dream It, Write It, Build It, Live It. He elaborates on each component, explaining how they collectively form a strategic approach to achieving and sustaining success.
[19:52] Brody Fawcett: “Dream big and then live a big life. You're not just dreaming, but you're actually doing something and living your dreams.”
Brody emphasizes the importance of writing down daily goals, which helps internalize objectives and recognize opportunities aligned with those goals.
[21:15] Brody Fawcett: “I'm really disciplined at writing my goals down every single day... It just starts to get ingrained in my mind.”
Brody provides actionable advice for those looking to enter real estate investing, emphasizing the concept of "house hacking" as a strategic entry point.
[27:33] Brody Fawcett: “The biggest mistake that people make when getting into real estate is they buy a house first based on emotion. It should be based on logic.”
House hacking involves purchasing multi-unit properties, living in one unit, and renting out the others to generate passive income. This approach minimizes risk and maximizes returns, allowing investors to build wealth while covering their own housing costs.
[28:02] Brody Fawcett: “I lived in one of the bedrooms and rented out all of the other rooms and made $1,000 a month, plus paid for my mortgage, plus lived there for free.”
The episode culminates with a profound discussion on the philosophy behind The Fight Against Mediocrity. Brody articulates his belief that individuals are not meant to lead average lives but to strive for excellence and personal growth.
[30:08] Brody Fawcett: “God didn't put us here to be average... go maximize your potential. This is what you're capable of.”
He views the fight against mediocrity as a personal responsibility to unlock one's full potential, continuously seeking growth and fulfillment.
[31:47] Brody Fawcett: “I'm the happiest when I'm getting better at life, when I'm being a better person.”
As the episode wraps up, Brody shares information on how listeners can connect with him and learn more about his real estate investing school. He highlights a strategic pivot towards more personalized coaching to enhance the application of knowledge and ensure tangible results for his students.
[24:50] Brody Fawcett: “Our new school is launching next month... we pretty much just guarantee that we're going to help you get into a cash-flowing property.”
Brody's commitment to over-delivering and ensuring success for his clients reflects his dedication to empowering others to break free from mediocrity and achieve extraordinary outcomes.
Brody Fawcett on Overcoming Fear in Sales:
“I went back and asked her, and she bought one from me.”
[04:10]
On Shifting Mindsets for Success:
“I'm capable of this now, or, I'm capable of more. And that's when you really open up to things.”
[05:25]
Regarding Relationships vs. Knowledge:
“I would honestly probably weight the relationships a lot higher.”
[10:51]
Explaining "Dream It, Write It, Build It, Live It":
“Dream big and then live a big life. You're not just dreaming, but you're actually doing something and living your dreams.”
[19:52]
On House Hacking as a Strategy:
“I lived in one of the bedrooms and rented out all of the other rooms and made $1,000 a month, plus paid for my mortgage, plus lived there for free.”
[28:02]
Philosophy Against Mediocrity:
“Go maximize your potential. This is what you're capable of.”
[30:08]
Brody invites listeners to join his real estate investing school, which is transitioning to offer more personalized coaching and hands-on support to ensure participants successfully acquire cash-flowing properties.
Tune in to The Fight Against Mediocrity Podcast for more inspiring stories and actionable insights from top achievers committed to elevating their lives beyond the ordinary.