Most Singaporeans don't realise our neighbour up north has been quietly building a franchise empire for over three decades, and 2026 might be the biggest edition yet.

We sit down with Kairul Azman Mohd Yusoh, Secretary General of the Malaysia Franchise Association, at the Marrybrown Sentosa flagship to unpack why FIM (Franchising International Malaysia) 2026, happening 21–23 May at KLCC, is officially the longest-running franchise event in the region.

We're talking 150+ companies, 250+ exhibitors, and a 70/30 local-international mix.

From homegrown icons like Marrybrown (45 years strong), Manhattan Fish Market, US Pizza, Global Art and Smart Readers, to the National Franchise Policy 2030 with its five strategic pillars, this is a masterclass in how a country systematically scales SMEs into global brands.

If you've ever wondered whether franchising is a smart, lower-risk way to start a business, this conversation is your starter pack. Watch now.

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