Podcast
The Firm Report with Zach Hoffman
Hosted by Zach Hoffman · EN
Master Law Firm Marketing 🚀 The Firm Report with Zach Hoffman is your go-to podcast for mastering the business side of law. Each episode delivers powerful insights, actionable strategies, and proven marketing techniques designed to help law firms grow, attract clients, and dominate their niche. From building a strong digital presence to leveraging social media, content marketing, and community partnerships, Zach brings expert advice and real-world examples tailored specifically for legal professionals. Alongside special guests and case studies, the show explores how law firms of every size can strengthen their brand, boost visibility, and achieve sustainable growth. Whether you’re an attorney just starting your practice or a seasoned firm looking to scale, this podcast equips you with the tools, mindset, and strategies needed to stay competitive in today’s digital-first world.
15episodes
Episodes
Newest firstAll episodes
Jenn Gore: Stop Pouring Money Into a Broken Bucket | The Firm Report
2w ago00:41:49Tap to summarizeAre you spending more on law firm marketing but not seeing the growth you expected? In this episode of The Firm Report, host Zach Hoffman sits down with Jenn Gore, founder of Evergreen Business Coaching and former owner of one of the fastest-growing personal injury law firms in the country. Jenn shares the strategies that helped her scale a successful law firm, build a world-class intake operation, and transition into coaching law firm owners nationwide. Jenn breaks down why most law firms don't have a marketing problem—they have an intake problem. From missed calls and abandoned leads to AI-powered intake audits, automated follow-up systems, and conversion tracking, she reveals the operational gaps that cost firms millions in lost revenue. In This Episode: ✅ How to build a high-converting law firm intake system ✅ Why most firms lose leads before they ever become cases ✅ The importance of dedicated intake teams and software ✅ AI tools that improve lead qualification and conversion rates ✅ How to track marketing ROI and intake performance ✅ The power of long-term lead follow-up and chase sequences ✅ Business planning, forecasting, and scaling a law firm ✅ Leadership lessons from growing and selling a successful PI firm ✅ Why networking events like MTMP can accelerate growth Whether you're a personal injury attorney, law firm owner, legal marketer, intake manager, or entrepreneur looking to scale, this episode is packed with actionable insights that can help you grow faster and operate smarter. 🎙️ Guest: Jenn Gore, Founder of Evergreen Business Coaching 🌐 https://evergreenbizcoaching.com Presented by Exults Digital Marketing.
Transcribe →Ben Crump: Always Bring Something to the Table - The Firm Report
3w ago00:19:36Tap to summarizeIn this powerful episode of The Firm Report, host Zach Hoffman sits down with Ben Crump — Black America's Attorney General — to discuss his New York Times bestselling debut novel Worse Than a Lie, the landmark cases that defined his career, and the mindset that keeps him fighting when the odds are stacked against him.Ben opens up about representing George Floyd, Breonna Taylor, Ahmaud Arbery, and Trayvon Martin, and how those experiences shaped a book five years in the making. He shares the wisdom passed down by his grandmother and mother — lessons on preparation, communication, and always bringing value to every room you enter.Whether you are a lawyer, entrepreneur, or leader, this conversation is a masterclass in resilience, purpose, and what it truly means to fight for justice.📖Get Ben Crump's book Worse Than a Lie:Amazon: https://www.amazon.com/Worse-than-Lie-Cooper-Novel/dp/0593875702Publisher (Penguin Random House ): https://www.penguinrandomhouse.com/books/767733/worse-than-a-lie-by-ben-crump/🎙️ The Firm Report is presented by Exults — a full-service digital marketing agency helping law firms reach new heights.🔔 Subscribe for new episodes featuring top legal minds and business leaders.
Transcribe →#16-Mike Papantonio-You Have To Be All In
4w ago00:22:01Tap to summarizeWhat does it really take to be an extraordinary trial lawyer? According to Mike Papantonio, it's not just about knowing the law — it's about commitment, pushing past the fear of rejection, and having the right kind of anger against bullies.In this episode of The Firm Report, we sat down with the legendary Mike Papantonio to discuss the incredible impact of MTMP, what separates good lawyers from the greats, and the sacrifices trial attorneys make to fight for justice.
Transcribe →#15-Dirk Derrick-Juries Reveal Hidden Truths
Apr 1500:33:07Tap to summarizeIn this episode of The Firm Report, Zach Hoffman sits down with South Carolina personal injury attorney Dirk Derrick—founder of a rapidly growing firm with 10 offices, 35+ lawyers, and a game-changing approach to litigation. Dirk breaks down how his firm is using jury focus groups, in-house courtrooms, and AI-powered data to uncover the real value of cases—before they ever reach trial. The result? Faster resolutions, stronger client outcomes, and a reported 150% increase in average case value. From dominating Google reviews early to building a data-driven litigation machine, this episode dives into what’s actually working right now for law firms looking to scale and stay competitive in a rapidly evolving legal landscape. If you're a plaintiff attorney—or any firm serious about growth—this is a conversation you don’t want to miss.
Transcribe →#14-Rich Godshall-AI Can’t Replace This!
Apr 800:28:22Tap to summarizeIn this powerful episode of The Firm Report Podcast, host Zach Hoffman sits down with Rich Godshall—a litigator turned firm owner who's using technology, but not letting it replace the core of what makes a law firm great. Rich opens up about how he balances advanced tools like DeFi CRM, AI for case prep, and data-driven marketing—while never losing sight of the grit, strategy, and human touch that truly win cases. If you think software alone can scale a practice, think again.
Transcribe →#13-David Arato-Legal Content's New Rules
Apr 100:24:24Tap to summarizeGoogle changed the rules. Did your content strategy? In this FIRED-UP episode of The Firm Report, host Zach Hoffman sits down with legal content mastermind David Arato to crack the code on modern law firm marketing. They’re exposing: 🔥 Why AI is rewriting the SEO playbook 🔥 How small firms can DOMINATE local search 🔥 The risky mistakes that could trigger a bar complaint 🔥 What top-earning firms are doing RIGHT NOW 👉 Stop guessing. Start ranking.
Transcribe →#12-Yeosh Bendayan-Stop Ignoring Your Brand’s Voice
Mar 2500:42:47Tap to summarizeWelcome to The Firm Report, where we break down what it really takes to grow a successful law firm and build a stronger brand. In this episode, Zach Hoffman sits down with Yeosh Bendayan of PUSH BUTTON PRODUCTIONS to talk about the power of audio branding—and why it’s one of the most overlooked opportunities in marketing today. They dive into how sound shapes perception, why your brand’s voice matters more than you think, and how businesses can use sonic branding to stand out in a crowded market. From audio logos to high-level production strategy, this conversation explores how the right sound can elevate your brand and create a lasting impression. If you’re not thinking about how your brand sounds, you’re already behind.
Transcribe →#11-John Mashni-Law, Kids, and Viral Content
Mar 1800:37:09Tap to summarizeIn this episode of The Firm Report, Zach Hoffman talks with John Mashni,attorney, entrepreneur, investor, and best-selling author, about law firm marketing, content creation, personal branding, intellectual property, and the creator economy. They discuss how today’s businesses can think like media companies, why consistent content matters, how influencers build powerful brands, and how lawyers and entrepreneurs can use storytelling to grow their audience and protect what they create. This episode is a must-listen for anyone interested in legal marketing, law firm growth, branding, social media strategy, entrepreneurship, and IP law.
Transcribe →#10-Bianca Moreiras-Lawyers Avoid These Mistakes
Mar 1000:31:00Tap to summarizeIn this episode of The Firm Report, Zach Hoffman speaks with Bianca Moreiras, a legal consultant and coach with over 40 years of experience helping law firms grow through networking, leadership, marketing, and operational strategy.They discuss how the legal industry has evolved from fax machines to AI and digital marketing, why systems and processes are critical for law firm growth, and how firms can stay competitive with consistent marketing, strong culture, and the right people in the right roles.In this episode:- Law firm networking strategies that drive referrals- Why marketing should never be the first budget cut- The importance of law firm systems, processes, and culture- Building a strong digital presence with websites and content- How AI and technology are impacting the legal industryIf you're focused on law firm growth, legal marketing, and building a stronger practice, this episode is packed with insights.
Transcribe →#9-Marc Serota-Go Where Nobody Else Is
Mar 400:40:09Tap to summarizeIn this episode of The Firm Report Podcast, host Zach Hoffman sits down with world-renowned photographer, Marc Serota, for a conversation you won’t want to miss.Marc reveals the philosophy that shaped his legendary career—from Pulitzer-contending shots to iconic sports and news photography: “Go where nobody else is.”Discover how seeing beyond the obvious can transform not only your craft but your entire approach to opportunity. Whether you're building a business, chasing a creative vision, or just looking to stand out, Marc’s insights are a masterclass in intentionality and impact.
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