Podcast
The Firm Report with Zach Hoffman
Hosted by Zach Hoffman · EN
Master Law Firm Marketing 🚀 The Firm Report with Zach Hoffman is your go-to podcast for mastering the business side of law. Each episode delivers powerful insights, actionable strategies, and proven marketing techniques designed to help law firms grow, attract clients, and dominate their niche. From building a strong digital presence to leveraging social media, content marketing, and community partnerships, Zach brings expert advice and real-world examples tailored specifically for legal professionals. Alongside special guests and case studies, the show explores how law firms of every size can strengthen their brand, boost visibility, and achieve sustainable growth. Whether you’re an attorney just starting your practice or a seasoned firm looking to scale, this podcast equips you with the tools, mindset, and strategies needed to stay competitive in today’s digital-first world.
12episodes
Episodes
Newest firstAll episodes
#15-Dirk Derrick-Juries Reveal Hidden Truths
4w ago00:33:07Tap to summarizeIn this episode of The Firm Report, Zach Hoffman sits down with South Carolina personal injury attorney Dirk Derrick—founder of a rapidly growing firm with 10 offices, 35+ lawyers, and a game-changing approach to litigation. Dirk breaks down how his firm is using jury focus groups, in-house courtrooms, and AI-powered data to uncover the real value of cases—before they ever reach trial. The result? Faster resolutions, stronger client outcomes, and a reported 150% increase in average case value. From dominating Google reviews early to building a data-driven litigation machine, this episode dives into what’s actually working right now for law firms looking to scale and stay competitive in a rapidly evolving legal landscape. If you're a plaintiff attorney—or any firm serious about growth—this is a conversation you don’t want to miss.
Transcribe →#14-Rich Godshall-AI Can’t Replace This!
Apr 800:28:22Tap to summarizeIn this powerful episode of The Firm Report Podcast, host Zach Hoffman sits down with Rich Godshall—a litigator turned firm owner who's using technology, but not letting it replace the core of what makes a law firm great. Rich opens up about how he balances advanced tools like DeFi CRM, AI for case prep, and data-driven marketing—while never losing sight of the grit, strategy, and human touch that truly win cases. If you think software alone can scale a practice, think again.
Transcribe →#13-David Arato-Legal Content's New Rules
Apr 100:24:24Tap to summarizeGoogle changed the rules. Did your content strategy? In this FIRED-UP episode of The Firm Report, host Zach Hoffman sits down with legal content mastermind David Arato to crack the code on modern law firm marketing. They’re exposing: 🔥 Why AI is rewriting the SEO playbook 🔥 How small firms can DOMINATE local search 🔥 The risky mistakes that could trigger a bar complaint 🔥 What top-earning firms are doing RIGHT NOW 👉 Stop guessing. Start ranking.
Transcribe →#12-Yeosh Bendayan-Stop Ignoring Your Brand’s Voice
Mar 2500:42:47Tap to summarizeWelcome to The Firm Report, where we break down what it really takes to grow a successful law firm and build a stronger brand. In this episode, Zach Hoffman sits down with Yeosh Bendayan of PUSH BUTTON PRODUCTIONS to talk about the power of audio branding—and why it’s one of the most overlooked opportunities in marketing today. They dive into how sound shapes perception, why your brand’s voice matters more than you think, and how businesses can use sonic branding to stand out in a crowded market. From audio logos to high-level production strategy, this conversation explores how the right sound can elevate your brand and create a lasting impression. If you’re not thinking about how your brand sounds, you’re already behind.
Transcribe →#11-John Mashni-Law, Kids, and Viral Content
Mar 1800:37:09Tap to summarizeIn this episode of The Firm Report, Zach Hoffman talks with John Mashni,attorney, entrepreneur, investor, and best-selling author, about law firm marketing, content creation, personal branding, intellectual property, and the creator economy. They discuss how today’s businesses can think like media companies, why consistent content matters, how influencers build powerful brands, and how lawyers and entrepreneurs can use storytelling to grow their audience and protect what they create. This episode is a must-listen for anyone interested in legal marketing, law firm growth, branding, social media strategy, entrepreneurship, and IP law.
Transcribe →#10-Bianca Moreiras-Lawyers Avoid These Mistakes
Mar 1000:31:00Tap to summarizeIn this episode of The Firm Report, Zach Hoffman speaks with Bianca Moreiras, a legal consultant and coach with over 40 years of experience helping law firms grow through networking, leadership, marketing, and operational strategy.They discuss how the legal industry has evolved from fax machines to AI and digital marketing, why systems and processes are critical for law firm growth, and how firms can stay competitive with consistent marketing, strong culture, and the right people in the right roles.In this episode:- Law firm networking strategies that drive referrals- Why marketing should never be the first budget cut- The importance of law firm systems, processes, and culture- Building a strong digital presence with websites and content- How AI and technology are impacting the legal industryIf you're focused on law firm growth, legal marketing, and building a stronger practice, this episode is packed with insights.
Transcribe →#9-Marc Serota-Go Where Nobody Else Is
Mar 400:40:09Tap to summarizeIn this episode of The Firm Report Podcast, host Zach Hoffman sits down with world-renowned photographer, Marc Serota, for a conversation you won’t want to miss.Marc reveals the philosophy that shaped his legendary career—from Pulitzer-contending shots to iconic sports and news photography: “Go where nobody else is.”Discover how seeing beyond the obvious can transform not only your craft but your entire approach to opportunity. Whether you're building a business, chasing a creative vision, or just looking to stand out, Marc’s insights are a masterclass in intentionality and impact.
Transcribe →#8-Richard Jaffe-The Five Languages of Limitless Trust
Feb 2500:20:15Tap to summarizeYour firm is growing… but are you growing the right way?In this episode of The Firm Report, Zach Hoffman sits down with Richard Jaffe of Cohen & Jaffe to unpack what it really takes to build and sustain a successful personal injury law firm over three decades.From scaling too fast and pulling back, to building a culture rooted in core values and family-first leadership, Richard shares hard-earned lessons from the courtroom and the boardroom.They discuss:- Why word-of-mouth and online reviews are still the most powerful growth drivers- The dangers of scaling too quickly — and how to protect quality- Using KPIs and data tracking to drive measurable firm growth- The importance of culture, core values, and team alignment- Specializing in motorcycle and motor vehicle accident cases- Why turning away the wrong cases can strengthen your brand- How mentorship and coaching helped sharpen leadership and executionIf you’re building a personal injury firm — or leading any growing law practice — this episode offers practical insight on leadership, operations, and long-term success.
Transcribe →#7-Margarita Eberline-Why Your Law Firm Ads Aren’t Converting
Feb 1800:24:24Tap to summarizeYour ads are generating calls… but no cases are signing. Why?In this episode of The Firm Report, Zach Hoffman sits down with Margarita Eberline, Founder of Marketing Boss and Fractional CMO, to unpack why many law firms blame marketing when the real issue is intake, branding, and operational breakdowns.They discuss:- Why great ads fail without strong intake systems- Google vs. social media for legal client acquisition- The decline of traditional media and rise of digital-first branding- Why personal branding matters more than ever for attorneys- How one firm grew 25–35% without increasing ad spendIf your firm feels stuck despite spending on marketing, this episode will help you identify the real bottleneck and fix it.
Transcribe →#6-Jonathan Fish-QSBS, AI & Legal Gray Areas
Feb 1100:32:05Tap to summarizeThink a major exit automatically comes with a massive tax bill? Not necessarily.In this episode of The Firm Report, host Zach Hoffman sits down with Jonathan Fish, founder of CapGains and QSBS specialist, to break down one of the most powerful—and misunderstood—tax incentives available to founders and investors: Qualified Small Business Stock (QSBS).Jonathan explains how QSBS can allow eligible shareholders to exclude up to 100% of capital gains—and why so many investors lose the benefit due to avoidable missteps.In this conversation, we cover:What QSBS is and why law firms need to understand itThe early planning decisions that protect eligibilityCommon actions that quietly disqualify investorsHow AI is being used to analyze legal and financial documents faster—and more accurately—than traditional reviewWhy proactive tax strategy is now a competitive advantage for law firms and advisorsThis episode is essential viewing for law firm leaders, founders, venture investors, and advisors looking to reduce risk and protect long-term value.
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