Podcast
The FMCG Guys
Hosted by Dwyer Partners · EN
The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
48episodes
Episodes
Newest firstAll episodes
332. Octavie Gosselin, VP at Mirakl Ads Live from Cannes: Retail Media, AI, Marketplaces, Trade vs Media
Yesterday00:36:51Tap to summarizeWatch on YouTube: https://youtu.be/LncJFGgNztI Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L role. Tune in to hear about: Why marketplaces are becoming an important retail media growth lever How retailers can monetize thousands of sellers without adding operational complexity The difference between trade marketing and retail media, and why they can be complementary Why algorithms, relevance and personalization are core to retail media performance The challenge of fragmentation across retail media networks How omnichannel retail media is evolving through partnerships like Mirakl Ads and Broadsign Why AI and business agents could transform campaign optimization and execution Octavie's career journey from McKinsey to Mirakl
Transcribe →
331. Justin Sandee, Director Commercial Development at bol.com Retail Media: Dutch Camping and Festivals, Retail in Media, Search, Marketplace Dynamics
5d ago00:46:16Tap to summarizeJustin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able to consistently connect with consumers through a relevant, localized approach. Tune in to hear about: Why retail media networks need to speak the language of marketers How bol evolved from an online bookstore into a major marketplace and media platform Why retail media is strongest in the consideration and performance stages The importance of transparency, measurement and proving advertising impact How AI, LLMs and shopping agents could reshape the consumer journey Why retailers must build strong foundations before chasing the latest media trends More: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →
330. Ashley Kechter, Global President at Vuori in Partnership with Shoptalk: Brand Fans, Community around the Store, Athleisure Category, Product Discovery
1w ago00:34:20Tap to summarizeAshley Kechter is the Global President at Vuori, a California-born performance apparel (commonly referred to as Athleisure) brand. She joins Daniel in partnership with Shoptalk Europe, where she was one of the star speakers, to discuss the rapid rise of the company. She explains how Vuori combines product quality, community and a distinctive brand identity with an ambitious international expansion strategy—while ensuring that the brand remains locally relevant in every new market. In this episode, we discuss: How Vuori grew from a California garage into a global premium apparel brand Why product quality and a "fabric-first" approach remain central to its success The challenge of protecting brand DNA while adapting to local markets How stores help Vuori build community and strengthen customer relationships The changing role of search, AI and conversational commerce in product discovery Ashley's leadership philosophy and why senior leaders must stay close to younger teams and new ideas More Learn more about Shoptalk Europe: https://europe.shoptalk.com/home And their upcoming Shoptalk Luxe (Abu Dhabi, Feb '27): https://luxe.shoptalk.com/home Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →
329. Greg Deacon, VP of Media Ads, Key Accounts and Business Development at Snappy Shopper: Independent Retail, Q-Commerce, Retail Media for FMCG, Convenience and Impulse
2w ago00:48:01Tap to summarizeGreg Deacon is VP of Media Ads, Key Accounts and Business Development at Snappy Shopper, a leading UK-based Q-Commerce player. In this episode, he joins Daniel to explore the evolution of quick commerce, the growing importance of independent retailers and the opportunities retail media creates for FMCG brands. They discuss how digital shopping is reshaping store formats, product strategies and consumer behaviour—and why brands that continue treating quick commerce as a secondary channel risk being left behind. Whether retail media should really be considered a "tax" How Snappy Shopper supports independent retailers through quick-commerce technology Why online demand is shifting convenience stores towards larger packs and take-home missions The challenges created by silos across brand, e-commerce and shopper-marketing teams How creativity, relevance and consistency influence conversion on the "last screen" Why quick commerce could represent 40% of retail sales within five to six years More Snappy Shopper's Event HERE Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →
328. Troy Townsend, CEO at Zitcha and Andreas Reiffen, CEO at Pentaleap: Foes to Friends, Future of Retail Media, Orchestration + Rankings, Unheard Solutions, Breaking Silos, Managing complexity
3w ago00:54:45Tap to summarizeAndreas Reiffen, CEO of Pentaleap and Troy Townsend, CEO of Zitcha join The FMCG Guys to discuss why two companies often perceived as competitors have decided to partner, how retail media is evolving beyond siloed onsite advertising, and why the future of the industry lies in connecting media, merchandising, and margin management. The conversation explores retail media fragmentation, AI's impact on shopping, and what retailers need to do to build more profitable and scalable media businesses. Tune in to hear about: Why Pentaleap and Zitcha concluded that their solutions are complementary rather than competitive. How retail media has evolved from simple onsite advertising into a broader omnichannel ecosystem spanning stores, ecommerce, and offsite media. The challenge of fragmentation in retail media and why retailers need more unified technology stacks. Why connecting merchandising and media teams is becoming essential to maximize retailer profitability. How smaller retailers can unlock incremental retail media revenue and compete more effectively with larger networks. The impact of AI, agentic shopping, and changing consumer discovery journeys on the future of retail media and retail itself. More Listen to Andreas' previous appearances on the show HERE. Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →
327. Alina Nickolson, CEO EECM (Direct and licensed markets) at Suntory Beverage & Food: From Lab to GM, Permanent Transformation, Mentoring v Coaching, Career as a Subway Map, High Performance
4w ago00:58:12Tap to summarizeWatch on YouTube: https://youtu.be/NvGIGU_zEk8 Alina Nickolson is the CEO of Europe Licensed & Commercial Markets at Suntory Beverage & Food. In this episode, recorded live at their offices in Amsterdam, she shares her unconventional journey from scientist and forklift driver to FMCG executive, discusses how great leaders balance performance and transformation, and explains why careers are more like a subway than a ladder. The conversation also explores coaching, diversity, AI, and the leadership lessons she's learned managing teams and businesses across Europe. Tune in to hear about: From biochemistry and logistics to leading some of the biggest FMCG businesses in Europe. Why leadership requires both decisiveness and vulnerability—and knowing when to use each. The mindset behind building high-performing teams through coaching, empowerment, and trust. How FMCG companies can navigate transformation, changing consumer expectations, and the rise of AI. Lessons on career growth, work-life balance, and why careers are "more like a subway than a ladder." Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →
326. Rob Manhoudt, VP Digital Commerce Europe at Procter & Gamble: Shoptalk Europe, from eCom to Digital Commerce, Moments of Trush, Shopper & Consumer Merging
Jun 300:50:02Tap to summarizeRob Manhoudt is Procter & Gamble's VP Digital Commerce Europe. With the highly anticipated Shoptalk Europe just around the corner (Barcelona, June 9-11), we are bringing one of their top speakers to the show to go over his unique point of view on Digital Commerce, Brands and, to an extent, the future of FMCG. Tune in to hear about: Why after a career in Sales and General Management, he decided to move into eCommerce The transition from eCommerce to a more holistic and impactful "Digital Commerce" How the funnel has collapsed, silos have come down and eCom Leadership needs to think of the company as a whole The merge between Consumers and Shoppers Retail Media and the next steps to become a top pillar of the Media Mix NPD and Consumer Adoption in an increasingly Digitally-Driven world More about Shoptalk Europe Homepage: https://europe.shoptalk.com/home Agenda: https://europe.shoptalk.com/agendas/2026-agenda Speakers: https://europe.shoptalk.com/speaker-list Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →
325. Frouke Hakstege, Global Commerce Director at FrieslandCampina in Partnership with the LEAD Network: Women in Sales, Dual Careers, Raising Children, Mentorship v Sponsorship, from Conversation to Action
May 2701:11:44Tap to summarizeWatch on YouTube: https://youtu.be/_bHAy84bB3A In this special episode, The FMCG Guys partner with LEAD Network Europe for a candid conversation with FrieslandCampina's Frouke Hakstege on one of the most important challenges facing Consumer Goods today: advancing more women into executive leadership positions. Frouke is the Dutch Dairy Leaders Global Commerce Director and Co-Chair at LEAD's Sales Chapter. Recorded at FrieslandCampina's offices in Amersfoort, the episode explores the realities of leadership, career progression, family life, international moves, and what companies can do to create more inclusive paths to senior leadership. Tune in to hear about: Why female representation at executive level remains a challenge across FMCG and Retail The difference between mentorship and sponsorship — and why both matter Leading a global career while balancing family life and raising 4 children How companies can create cultures where women can thrive long-term The role of visibility, advocacy, and leadership support in career progression Practical ways the industry can move from conversations to measurable action Relevant Links Lead Network Website: Women in Retail and CPG Network & Leadership Programmes | LEAD Network Lead Network Sales Chapter Page: Sales Chapter | LEAD Network (If people register they can download the Sales Career Roadmap under "Chapter Content Library") Sales Chapter LinkedIn Page: (17) LEAD Network Sales Chapter: Overview | LinkedIn Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →
324. Patricia Amaro, Global Digital Commerce Sr Director, eB2B at Mars: Responsible AI, Building Trust, iInovation vs. Governance, AI Risks and Guardrails, Data Privacy, Regulation
May 2000:46:47Tap to summarizePatricia Amaro from Mars returns to The FMCG Guys, after previously joining the podcast to discuss eB2B transformation (listen here), this time to explore why Responsible AI is becoming one of the most important topics in business. From enterprise AI adoption and regulation to hallucinations, data privacy, and governance, the conversation looks at how companies can embrace AI's potential while building the right guardrails for the future. How AI can help companies accelerate innovation, efficiency, and growth Why Responsible AI is about enabling innovation — not slowing it down Practical ways companies can create guardrails while still moving fast The importance of AI literacy, training, and responsible adoption across teams How businesses can balance data privacy, governance, and experimentation Why the future belongs to companies that combine bold innovation with long-term trust Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →
323. Francisco Camacho, CEO at Grupo Lala Live from Mexico City: Dairy, Food Trends, Going back home, Consumer Relevance
May 1300:52:51Tap to summarizeWatch on YouTube: https://youtu.be/-Im35OklDTI Francisco "Paco" Camacho is the Chief Executive Officer at Grupo Lala, Mexico's leader in Dairy. We visited him at their Mexico City Office to speak about how, after a long career in global companies, he's back in his native Mexico to lead a company that's an institution. Topics covered: - Grupo Lala's footprint - The Mexican Consumer Goods and Grocery Markets - Making a Consumer Brand relevant to the current consumer - Change management and cultural transformation - Adjusting to food trends Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.
Transcribe →