Podcast
The Fold
Hosted by The Spinoff · EN
Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.
33episodes
Episodes
Newest firstAll episodes
Was I wrong about the NZ Herald’s strategy? (I was)
2w ago00:43:04Tap to summarizeGlen Kyne returns to The Fold for the first time since May to check in with the two goliaths of New Zealand’s commercial digital news media: Stuff and the NZ Herald. The Herald has launched a new app and more tightly integrated video into its offer; Stuff is trying hyper local and reaping the early benefits of its bold appointment of Matthew Hooton as editor of The Post. Noteworthy: Duncan is forced to eat a medium portion of humble pie. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →How TVNZ won the Fifa World Cup
3w ago00:39:09Tap to summarizeMelodie Robinson is TVNZ’s head of sports and events, and joins Duncan Greive on The Fold to discuss the truly astounding performance of the recently concluded Fifa World Cup on streaming. The pair discuss the tournament pass, what the new TVNZ+ unlocks from a data and advertising point of view, and what rugby can learn from Fifa and the NRL. They also chat about Robinson’s huge new role at Amazon, leading cloud integrations for sports leagues. Learn more about your ad choices. Visit megaphone.fm/adchoices
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How’s that under-16 social media ban going for you, Australia?
3w ago00:34:15Tap to summarizeAs Christopher Luxon declares he’ll “die trying” to get something done in banning social media for New Zealand children under 16, it’s a good time to ask: how is the pioneering Australian prohibition going? Hal Crawford, editorial director at Mumbrella and former boss of Newshub NZ, joins Toby to explain, seven months in, what is working, what isn’t, and what he’d say to the NZ PM if he was called into the Beehive. Plus: in How Good, Robbie Nicol goes on a journey. To the Imax. To watch Christopher Nolan’s The Odyssey. Follow At Large with Toby Manhire now on Spotify, Apple Podcasts, YouTube or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →The screen sector has drawn its election wish list. Is any party buying?
4w ago00:46:34Tap to summarizeIrene Gardiner is president of SPADA, the organisation which represents screen producers in Aotearoa. She joins Duncan Greive on The Fold to discuss Election 2026 and Beyond: Screen Industry Challenges and Solutions, a document which seeks to donate policy ideas to government, to comfort a sector suffering through multifaceted challenges. She talks through the plan, and the politics of it all. Learn more about your ad choices. Visit megaphone.fm/adchoices
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At Large with Toby Manhire: View from media-politics junction, with Mike Munro
Jul 900:41:47Tap to summarizeFrom the press gallery to spin doctor for Helen Clark and chief of staff to Jacinda Ardern, Mike Munro has seen plenty of the kaleidoscope in New Zealand politics and media. He joins Toby to talk about those roles and how it all has changed through the decades. Plus: In How Good, Liam Rātana on Matariki with a bonus beat from Te Aihe on Bryn & Ku’s Singles Club, season two. At Large with Toby Manhire is produced by Te Aihe Butler, Jin Fellet and The Spinoff. Read more at thespinoff.co.nz. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →How FQ kept its print roots while remaking itself for the social era
Jun 2900:35:16Tap to summarizeSarah Murray was a longtime staffer at FQ under different owners, before making a bold move to buy the publication outright in 2023. She joins Duncan Greive on The Fold to talk about the publication’s history and its transformation under her stewardship, including its insider club, its awards night and the rise of its ‘sleepover’ activations, which builds a bridge to the creator economy. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →Emergency Pod: Hooton to The Post!
Jun 1600:38:34Tap to summarizeToby Manhire joins Duncan Greive for an emergency episode to discuss the genuine shock appointment of columnist and political operator Matthew Hooton to editor-in-chief of The Post. We discuss his history, what his columns tell us about him, the potential fallout with staff and audiences, and whether his lack of newsroom experience is surmountable. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →HBO Max is (finally) here. What does that mean for HBO, and for Sky?
Jun 1500:44:18Tap to summarizeJason Monteiro is head of streaming for WBD across APAC, and joins Glen Kyne and Duncan Greive on The Fold to discuss the late arrival of one of the biggest streaming platforms in the world to a small and seemingly saturated market. Monteiro makes the case that this is not just some of Sky’s Neon in new clothes, but in fact a powerful and singular platform in its own right. Learn more about your ad choices. Visit megaphone.fm/adchoices
Transcribe →The NBR’s co-editors make the case for the Rich List, 40 years after it was born
Jun 1400:48:30Tap to summarizeHamish McNicol and Calida Stuart-Menteath co-edit the National Business Review, New Zealand's business publication of record. For a publication which could appear very conservative, it has been anything but across both its editorial output and its business strategy. McNicol and Stuart-Menteath join Duncan Greive on The Fold to discuss their flagship editorial project, the Rich List, and the impact of various brilliant (and occasionally bizarre) decisions the NBR’s owners, Todd and Jackie Scott, have made over the years. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The creator economy goes mainstream
Jun 800:44:56Tap to summarizeDuncan Greive is joined by James Davidson, Chief Strategy & Planning Officer, PHD Aotearoa; Lisa Leicester – Head of Social & Innovation, Omnicom Media; and Mike Delaney – Group Product Director, Omnicom Media, all in partnership with PHD Aotearoa.In the age of influencer marketing, the strict planning and measurement tools long honed by the media industry and expected by brands were effectively thrown to the wind in favour of likes, shares, and attractive people spruiking brands. Omnicom's development and recent launch of CREO to the NZ market aims to correct that by offering a single solution for planning, deploying and measuring creators as a media channel – not an add-on tactic. Learn more about your ad choices. Visit megaphone.fm/adchoices
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