Podcast
The Founder Formula
Hosted by Trace3 · EN
This is The Founder Formula: Every passing moment, a tech startup disrupts life as it was. In humanity’s pursuit of faster, better, and higher capacity, fresh companies are tackling old problems and modern complexities, all while pushing the bounds of the future.The Founder Formula brings you in—behind the curtains and inside the minds of executives at Start-ups that have traditionally only been found in Silicon Valley—and the Venture Capital Firms that fund them. Each interview will feature a transformative leader who’s behind the wheel at a fast-paced & innovative tech firm. They’ll bring you an insider's look at what it takes to create a technology company, scaled it, and lead it into the futureYou’ll hear topics that cover cybersecurity, AI, blockchain, IoT, quantum computing, cryptocurrency, immersive experience, VR, and overall digital transformation. From time to time, you’ll also hear from Founders outside of the technology industry.
10episodes
Episodes
Newest firstAll episodes
Chris Kirsch, Co-Founder runZero - Combining the arts of marketing and pickpocketing
Dec 12, 202200:57:36Tap to summarizeThis Founder has some surprising additional talents outside of founding a company that’s raised $20 million in VC funding to hunt for networked devices. After helping several start-up brands market their solutions, Chris Kirsch joined the founding team of runZero and is currently the company’s CEO. In addition to a fun round of “fact or fiction,” The Founder Formula co-hosts Todd Gallina and Sandy Salty talked with Chris about: The evolution of a winning name for a company Developing a culture Mindful growth Celebrating client wins Listen in to learn all of this and more on this episode of The Founder Formula with Chris Kirsch, Co-Founder of runZero. Additional episodes of The Founder Formula can be found on Apple Podcasts, Spotify, or the Trace3 website.
Transcribe →Guy Podjarny, Founder Snyk – Pursuing through a catastrophic failure
Oct 27, 202200:47:52Tap to summarizeSecurity teams sometimes need to tackle big transformations as they keep up with today’s threat landscape. This two-time Founder set out to make that transformation less intimidating. In this episode, our co-hosts Todd Gallina and Sandy Salty interview Guy Podjarny, the Founder and President of Snyk. The three of them discuss how Guy was able to overcome a catastrophic failure, the importance of winning over a user, and rethinking the way security teams defeat threats. The conversation in this episode covers: The importance of Snyk’s dev-first posture Depth versus breadth in the world of cybersecurity Guy’s perspective on a company’s fundraising story The nuances of a product lead growth company The evolution of decision making within an IT organization Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
Transcribe →Mohit Tiwari, Co-founder Symmetry Systems - Planning an attack strategy in cybersecurity
Sep 26, 202200:46:24Tap to summarizeIdentity and data are intrinsically linked. In fact, our guest in this episode tells us 10 years from now the only things that will mater in cloud computing and cybersecurity will be people and data. The rest is just details. In this episode, co-hosts Todd Gallina and Sandy Salty of Trace3 interview Mohit Tiwari Co-Founder & CEO at Symmetry Systems. Mohit tells us all about his transition from teaching in academia to becoming a tech founder, unpacks what a good culture fit really is, and discusses some of the ethical challenges the cybersecurity space is facing currently. Some of our favorite highlights you’ll want to listen for include: How Mohit landed a member of his founding team by sending fan mail. What exactly is MATH ART and how does it apply to user experience? What book this founder *should* have read before starting his company. The answer to the age old question.. when you are attacked, can you attack back? Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or ou r website. Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.
Transcribe →Arick Goomanovsky, Co-founder Ermetic - Reasons to Launch a Startup
Sep 12, 202200:47:17Tap to summarizeThis Founder challenges others looking to start a business to ask themselves - Why do you want to start a company? Ermetic Co-Founder Arick Goomanovsky is a two-time founder who appreciates the ever-evolving journey of founding a company. In this episode, co-hosts Todd Gallina and Sandy Salty sit down with Arick to discuss the inner workings of launching Ermetic, a cloud security startup which has raised a total of $97.3M in funding over 4 rounds. Listen in with this Founder and learn more about the different challenges between starting a services company versus a product company, and the power of people who help you think outside your own box, a good team, a unique culture, and open communication. Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.
Transcribe →Vikram Kapoor, Co-founder Lacework – Navigating the Startup Marathon
Aug 25, 202200:34:13Tap to summarizeThis entrepreneur knows that to build a successful company, the clients’ experiences, motivations, issues, and mindset comes first. Vikram Kapoor, Co-founder and CTO of Lacework, talks about the origins of his customer-centric mentality in his journey of building a Series D funded technology startup. Vikram tells co-hosts Sandy Salty and Todd Gallina about the most important factors in scaling Lacework - the shared principals and keeping a pulse on competition. Hear about the ins and outs of building a founding team, what happens at different capital funding stages, ups and downs in different global economic times, and a Founder’s Slack messaging strategy in this episode of the Founder Formula. Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website.
Transcribe →Rakesh Loonkar, President & Co-founder Transmit Security - Introducing the Largest Series A in the History of Cybersecurity
Oct 11, 202100:49:38Tap to summarizeYou need these two things to start a company: a really big idea and a plan for how to get there. Our guest today has an absolutely mammoth idea… Passwordless authentication. In this episode, we interview Rakesh Loonkar, President & Co-Founder at Transmit Security and four-time founder, about how his latest company achieved the largest series A in the history of cybersecurity with a big idea and a plan. Join us as we discuss: Why we should do away with passwords forever How to pitch to a VC and what VCs want to know Why Rakesh was drawn to entrepreneurship Focusing on competition versus focusing on solutions Listen to this and all of The Founder Formula episodes at Apple Podcasts, Spotify, or our website. Listening on a desktop & can’t see the links? Just search for The Founder Formula in your favorite podcast player.
Transcribe →Armon Dadgar, Co-founder HashiCorp - Changing Hats as a Founder
Aug 16, 202100:39:23Tap to summarizeBig tech companies have their pros and cons; but compared to the freedom found in startups, the choice was a no-brainer for Armon. In this episode, we interview Armon Dadgar, Co-founder and CTO at HashiCorp, about how his company gained success through a balanced relationship with the co-founder, seed money from trusted investors, and changing hats as the CTO to best fit the specific concerns of the quarter. In this episode, we discuss: Armon’s journey to startups & HashiCorp’s origin Startup success & funding through friendship Changing hats as a founder The HashiCorp Employee Exchange and COVID-19 epiphanies Building an open source business vs. open source project Check out the resources below: Shout out to HashiCorp Co-founder and best friend to Armon, Mitchell Hashimoto Listen to this and all of The Founder For...
Transcribe →Amir Ben-Efraim, Co-founder Menlo Security - A Mission to 100% Eliminate Malware
Aug 2, 202100:43:45Tap to summarizeMenlo was founded, in part, because five cybersecurity experts were fed up. Security products should stop bad things from happening — but they didn’t. Founding his second company on the premise of “Hey, we can do better” has taken this entrepreneur all the way to validation in Gartner’s Magic Quadrant within a decade. In this episode, we interview Amir Ben-Efraim, CEO at Menlo Security, about lessons learned from the acquisition of his first company and the wild success of his second one. In this episode, we also discuss: Menlo Security’s origin story The balance of business and technology in entrepreneurship What Amir learned from founding Altor Validation from Gartner and tracking the competition Check out these resources we mentioned during the podcast: Shout out to Menlo Co-founder and Chief Product Officer Poornima DeBolle <span style="color: rgb(17,85,204);background-...
Transcribe →Andrew Rubin, Founder Illumio - Leveraging the "Zero Trust" Strategy
Jul 19, 202100:52:08Tap to summarizeCelebrating a massive milestone - $225 million in Series F funding for Illumio - our guest today is startup guru and network security expert, Andrew Rubin. Illumio is at the bleeding edge of the cybersecurity maelstrom with their groundbreaking work in Zero Trust Segmentation. Andrew offers up his entertaining insights on cyber security, his history as a successful entrepreneur and fashion investor, and paying it forward by mentoring up-and-coming founders. Here's a sneak peek: Leveraging the “zero trust” strategy. The importance of segmentation to prevent catastrophes. Founders need a balance between being passionate and being data-driven. CEOs and entrepreneurs are constantly trading notes, and constantly asking each other for advice. The exciting world of investing in high fashion & being part of the Tory Burch phenom. Check out these resources we mentioned during the podcast: Andrew Rubin<span style="color: rgb(0,0,0);background-color: transparent;font-size: 11pt;font-...
Transcribe →Mike Pfeiffer, Founder CloudSkills.io - Sharpening the Skills of Millions of Technologists
Jul 5, 202100:41:07Tap to summarizeFor this Founder, getting out of the cubicle and teaching completely changed his life and his career. We’re talking to Mike Pfeiffer this week on The Founder Formula. He’s the CEO and Founder of CloudSkills.io, the most immersive cloud and devops learning community in the world. Mike realized as he was working in tech support and cloud architecture that his true calling is to teach, but on his own terms. Our conversation on this episode covers: - The importance of training and evolvement for businesses and individuals in technology - The learning experiences that ultimately lead to entrepreneurship - How to build an audience and continue impacting that audience - The real scoop on authoring a book - And, the rules of the dog park, as told by Todd Gallina and Sandy SaltyListen to this and all of The Founder Formula episodes at Apple Podcasts, S...
Transcribe →