In this episode, we'll discuss the evolving sales cycle and relationship-building strategies within the freight industry with today's guest, John Brewer!

John emphasizes the current onboarding process, the need for a long-term commitment in a competitive environment where shippers receive numerous requests, the importance of having effective follow-up, and the value of showcasing unique service offerings.

About John Brewer

For over 30 years, John has held several roles in the supply chain industry. His most recent is Director of Distribution & Logistics for CKE Restaurants Holdings, Inc. CKE owns the Hardee's and Carl' Jr. restaurant brands. John is the interim President of the Nashville Transportation Club and has served on both the Transportation Club of Memphis and the Nashville Transportation Club Board of Directors for many years. When John is not chasing his Corgi's around the house, he enjoys mentoring others and writing supply chain parody songs.

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