If you're tired of running your freight business on pure hustle without seeing real growth, listen to our guest today, Chris Sonnek of Ten Logistics, Inc., pulling back the curtain on the unsexy side of the industry and what it truly takes to transition from just working hard to working smart!

We dive into why relying solely on national rate averages is a rookie mistake and explain how mastering carrier capacity, analyzing inverse lanes, and building a dedicated core carrier base are the real keys to protecting your margins.

We also get frank about the gritty reality of freight brokerage scaling, systems development, and why adopting extreme ownership in your leadership is the only way to survive the ups and downs of this highly competitive market!

Connect with Chris

Website: https://sonnekconsulting.com/ / https://www.tenlogistics.com/
LinkedIn: https://www.linkedin.com/in/chris-sonnek/ / https://www.linkedin.com/company/sonnek-consulting/

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To Find Out More About My Freight Services

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DAT Freight & Analytics | https://www.dat.com/
Transportation Intermediaries Association | https://www.tianet.org/

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