44:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 4a:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3e:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2025-11-18T12:36:00.000Z","children":"November 18, 2025"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"01:05:25"}],false]}] 45:T443,

How do we earn keep and maintain trust in our working relationships?

Over the next 3-5 years it’s going to be the only thing left that separates us from the robots.

David Meikle is here to discuss the role that trust plays in the world of advertising and marketing communications.

Trust isn’t just a critical driver of efficiency and revenue, but it’s also essential for innovation, mental fortitude, and meaningful stakeholder relationships in business.

In a world where we’re increasingly outsourcing key performance indicators, how can we be reliable business colleagues, customers and clients?

Show notes:

David's Company web site here: ⁠https://www.htbag.co.uk/⁠

David's LinkedIn profile here: ⁠https://www.linkedin.com/in/david-meikle-6194405/⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

46:Tbbd,