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A
You're listening to the number one podcast for nonprofit leaders getting your nonprofit fully funded. This is the Fundraising Masterminds podcast. Once someone signs up to be a monthly partner, they're with us forever. They're with us for life.
B
Wash your hands. Never have to do another bit of labor or development at all. They're going to be given for the rest of their lives.
A
Yeah. So is this really true, Jim?
B
Absolutely not. No, no. It's that cultivation that builds a R and meaningful relationship. There are no guarantees in life and especially no guarantees with monthly giving programs.
A
Welcome back to another episode here at Fundraising Masterminds. So good to have you guys. My name is Jason Galasinski, and with me, my co host, Jim Dempsey. Hey, Jason, how are you this January?
B
I'm freezing, man.
A
I'll tell you.
B
It's cold. Yeah.
A
Well, we're going to talk about something that maybe will warm your soul a little bit more in January, and that would be monthly giving. We started talking about monthly giving on the last episode. So if you haven't checked that one out, definitely go back one episode to episode 113. But we're going to continue talking about monthly giving because it is a very hot topic and people would love to know more about this. The title of the episode this time, though, is the Truth about Monthly Giving. Top Five Myths exposed.
B
Yes. Oh, Jason, now you've piqued my interest. I can't wait to hear what we're going to be talking about today.
A
Well, so these myths, just as a heads up, these myths are more mindset related.
B
Okay.
A
It's more about how people think about monthly giving than it is about the actual mechanics of monthly giving. We're not going to be talking about.
B
Like, you know, that automatic is better than writing a check every month or anything like that.
A
So, yeah, let's get into, like, the first myth, and this is more of a mindset that people have, is that monthly giving is a silver bullet to fundraising.
B
So in reality, it's. It's strong, it's solid, but. But it's not gonna be that one thing that's gonna literally change the direction of your ministry.
A
It's more the mindset of, like, people thinking, like, well, if I just had enough monthly donors. Oh, right. Then I'd never have to fundraise again.
B
Yes, yes.
A
Right.
B
One of the broader myths that we had in one of our earlier episodes was the myth of the multiples. So this would be similar to that in that if I just found 100 people to give $100 a month, all My problems would be solved. Right?
A
Yeah, well, and people just, it's kind of like that easy. It's kind of like the passive income kind of thing. Like, if I can just get all these people on a monthly gift program and we'll have passive income, I'll never have to do fundraising, never have to.
B
Do a dinner, never have to do major donor work, never have to work hard.
A
So the, the, the reason why this is the wrong mindset is because you're thinking about monthly giving as transactions of people who you never have to talk to again.
B
Right, Right.
A
And you're just thinking, well, I can just get them interested in this and they'll be in there forever, and I can just move on and do ministry. And I don't have to call them, I don't have to thank them. I don't have to do events. I don't have to, you know, build a case for why I need to, you know, take them out to lunch or anything like that. You know, like, it's just a gravy train. Right.
B
Jason, let's remind our listeners the difference between transactional giving and transformational giving.
A
So we call it like fundraising versus fundraising.
B
Right.
A
Fundraising is more focused on extracting money out of people. Right. Treating them a little bit more like an atm.
B
Yes.
A
And the mindset there is just, you know, it's kind of like, you know, you go, you see this at, like, big places like Walmart or something. You know, you're checking out at the cash register, and they're like, would you like to add another 50 cents or another dollar to help the Ronald McDonald Charity Fund? You know?
B
Right.
A
And you're like, I don't know what that is. You know, and they're like, well, they help kids know. And it's like, so you don't know anything about them. They don't know anything about you.
B
Right.
A
But, you know, you're donating, and it's just the, that's kind of the myth of the multiples, right?
B
That's right. Well, transactional. Exactly. It's just an exchange of dollars is really what transactional is. Absolutely.
A
And it usually comes with, like, motivation by guilt.
B
Yeah, a lot of times. But it, it's more. It doesn't have. It doesn't include feelings. It doesn't include connection. Connection. It doesn't include depth, ownership, all those kinds of things. Where on the flip side, we're talking about transformational giving, and that is where you develop a long, deep, lasting relationship with person, where you're immersing them in the ministry. So that they understand and that they own their co owners in the ministry with you in Mission.
A
And so that's where we're giving them the opportunity to engage and to be a part of it.
B
Right.
A
So it's definitely a lot more relational work.
B
Right.
A
We kind of liken it to, you know, a dating relationship or marriage. We use these analogies a lot of like, you know, it takes effort to be married. You can't. You don't just get married once and then be like, honey, I told you I loved you and 25 years ago, and I'll let you know something changed. You know, you have to, you know, be consistent, work on it and working and, you know, communicating and going above and beyond to show that you care about that person.
B
And.
A
And it's the same with our partners. We. That if you get a partner on board and you just leave them alone for a while, they'll start to feel disconnected. They'll start to wonder if you really care about them. They'll start to really doubt whether they're making a difference.
B
Right.
A
You know, and that's the danger of the silver bullet kind of mindset. Right. Is like you're. You're risking people losing interest because every month they're just going to see a bank statement, and they're going to see your name in that bank statement. And after a month or two or three or four, they're going to be like, you know, I could be, you know, saving this money. I could be spending this on something else. Am I really making a difference? I haven't heard anything from these guys, you know, and so it's very likely that over time, they're going to. They're going to bail on you.
B
That's right.
A
However, if you build the relationship, if you show them the impact that they're having, then on the flip side, they could stay giving monthly forever.
B
Yes.
A
Because they. You're reinforcing how their gifts are making a difference.
B
Well, though, Jason, this leads to myth number two, because that money isn't guaranteed for life. What's myth number two?
A
So the second myth is monthly partners are guaranteed for life.
B
Yeah.
A
And the mindset is once someone signs up to be a monthly partner, they're with us forever. They're with us for life.
B
Wash your hands. Never have to do another bit of labor or development at all that they're going to be given for the rest of their lives.
A
Yeah. So is this really true, Jim?
B
Absolutely not. No. No. It's just like using your analogy with marriage, if you didn't do Anything to work on your relationship. I can tell you marriage will not be guaranteed for life in your situation. And it's exactly the same way. There's no way without frequent cultivation that people are going to stay with you. Over time. I saw that so many of my colleagues. I think I've said in our earlier episode that for 40 years, I've probably had. About 80% of our partners have been with us writing checks, giving automatic monthly gifts. For the past 40 years, that did not happen because I sat on my hands. My wife and I actively work that. We are on the phone with them. My wife is writing thank you notes. We are making sure that we are meeting with people on a regular basis. It's that cultivation that builds a rich and meaningful relationship. There are no guarantees in life, and especially no guarantees with monthly giving programs.
A
Well, and you really do want to have a relationship with your monthly givers. You do. Because even just from a practical perspective, a lot of people give with their credit cards, and credit cards expire.
B
Yes.
A
And you don't want to be calling someone in a year and be like, hey, Susie, your credit card expired. And they're like, who are you again?
B
Yeah, I know, I know you never heard from me for the last year.
A
But it's always a little bit less awkward.
B
Yes.
A
When the person that you're calling knows who you are.
B
Right.
A
They think that you're calling to give them an exciting update or, you know, to pray with them, like you always do, you know, and you're like, well, this time I'm just calling, you know, a little administrative thing, you know, we got to update your card, you know, and they're like, oh, no problem. You know, let me get that for you. You know, that's. That's the difference between having a relationship and not having a relationship.
B
Yeah, yeah.
A
So super important that we build relationships with our monthly partners.
B
Yeah, exactly. Yeah, it's. It definitely is something that you don't want to take people for granted. And, you know, it's. It's just as easy to turn off an automatic transfer as it is to turn it on so you can lose people.
A
Now, this might be a mindset on maybe why someone wouldn't want to get in touch with monthly partners. And I, I know that, you know, there's gotta be other people that think this way because I thought this way for a time. Sometimes we get monthly partners. You know, it can take a lot of effort to get someone, in my case, to sponsor a child in Zambia or something like that. And they get in there they start sponsoring and you can kind of like breathe a sigh of relief, like, okay, that child's taken care of. I don't have to worry about it for a while. Sometimes the mindset can be, I don't want to call. And, you know, thank them for their gift, because if I do, it might prompt them to remember, oh, actually, thanks for calling. I was actually thinking about dropping that, but I just never got around to calling you. So while I've got you on the phone, I. I'd actually like to cancel my monthly subscription. You know, have you ever had experiences like that before?
B
Well, you know, Jason, that is the epitome of what we call scarcity mentality. Because scarcity mentality says that people are sitting there waiting by the phone for you to call so they can cancel and stop giving to you. And there's nothing further from the truth that people do look forward to helping you. But we can get in that negative, stinking thinking mindset that, you know what, this is just an opportunity for people to cancel. And believe it or not, people think less of us than we think they do. And so we may just think that everybody's just sitting there waiting for the right opportunity to stop giving to us. And that is not true at all if you have the right frequent communication with people. I can tell you this, that in 40 years, I've gone through stretches as long as 15 and 20 years with never missing a monthly letter to my partners. And I'm probably at about a 15 or 20 year cycle at this point in time with having never missed. And those are the kinds of things those consist. Consistencies are the things that keep your monthly partners going.
A
There was actually one time early on in 2020, in like 2017 or something. It was a year after I had started my monthly program and one of the very first people who sponsored three children, so they were giving, you know, over 150amonth. And it was really helping us, you know, get that program started. And, you know, they were friends of ours and we saw them regularly, so we had that relationship. But then over time, you know, they ended up, you know, moving to a different place, we started doing different things and they started to become distant and I stopped, you know, I wasn't following up with them. So I. The relationship kind of got stale and. And I remember, you know, thinking to myself, I know I should call them, I know I should thank them, but I'm afraid that if I do, then it's going to remind them that they're giving so much per month and they're going to want to cancel because they didn't have that relationship with us anymore. And I. I felt like the reason why they signed up was because we had that relationship. And so it was kind of. I got myself into that stinking thinking.
B
Yes.
A
You know, and then. So I did end up calling them to thank them, and then they did. What I feared is they. They literally said, you know, well, you know, we're so grateful that you called and, you know, shared a bit about what we're doing, but we've actually decided to move our money. And we already talked about it, but we just never got around to calling you. And so they actually canceled.
B
Wow.
A
You know, when I called and it was like. So then that kind of like, reinforced my fear of, like, oh, man. I just. I'm afraid that if I call everyone, they're just gonna do the same thing.
B
Right.
A
So then it's like, made me want to call people less, you know, which just got me all in a downward spiral. Yeah.
B
Yeah.
A
And so. But at the same time, you know, to your point, if I would have maintained that relationship, you know, and kept connecting with them even after we stopped, you know, they might have stuck with it because they were giving because of that relationship.
B
So. Well, Jason, I'll tell you this. The reality is that people are much more grace filled than we give them credit for. I. It's. It's amazing if you ask the. That most people, when you probably sent your last letter, it probably. It could have been a year and a half, but they probably said, well, maybe j. I probably. I think I probably got something from Jason six months ago. So they actually, believe it or not, think better of us than we think they do. And so, yeah, I think your situation was really an exception and not the rule. So.
A
Yeah.
B
Yeah.
A
Well, let's talk about the third one. So. So the third myth is that people actually hate monthly giving.
B
Yeah.
A
So the mindset here is that people are tired of subscriptions and they kind of have this whole thing of, aren't you being a little pushy, asking me for monthly gifts?
B
You know, isn't that too great of a commitment from somebody to. Yeah. To ask.
A
I actually experienced this in my organization because I had no problem raising money for projects.
B
Right.
A
I was fine. But getting someone to sponsor a child for $50 a month, that felt like pulling teeth.
B
Right.
A
And I don't know why, because I. I had. There was plenty of people who. They would say, jason, I'd. I'd rather write you a check for a thousand dollars than donate $50 a month. And I was like, but a thousand dollars is more.
B
Right.
A
You know, I don't understand, like, but I think they had this idea that if they got onto a 50amonth thing, that they, from their perspective, they were thinking, this is. I'm committing to this forever.
B
Right.
A
And then I'm gonna have to be. Have this awkward conversation to turn it off. They would rather not have that awkward conversation. So to spare them that whole trouble, we're just gonna write you a check for a thousand dollars, and then if you, you know, you can show me how that's working, I'll write you another check later on. But. So that's like a mindset thing. Have you experienced that kind of thing?
B
Well, I have, and it. But in reality, the flip side side is that in reality, people do like giving monthly. And sometimes people love the convenience of just having X amount come out of their bank account every month. That just supports who we are.
A
Those kinds of people are people who, like, are fully bought in. The people who are skeptical, you know, who are talking to me going, well, I don't want to commit to this forever.
B
Right.
A
Maybe it's because they haven't fully bought in to what we're doing.
B
Yeah.
A
So they're a little skeptical about, you know, this whole idea.
B
I find more, it's inconsistent income that will get people more than skepticism in that their income is not necessarily it. Some months it can be high, some months it can be low. And they just don't like getting into a commitment. They'd rather just give as the spirit leads. And so I get that. But really, the myth we want to bust is that people don't like giving monthly when in reality, they do like giving monthly.
A
Yeah. Well, I think, Jim, the key to the whole thing is to be able to show the impact of a monthly gift. Right. So if, if people are looking at it as, oh, this is just another thing, I'm. Money is leaving my bank account, and I could be, you know, going out to lunch or I could be getting another Starbucks coffee, but instead this money is just going out to this thing. They're. They're not thinking about the impact. So one of the ways that we can kind of flip this on its head is by just reminding people regularly of how the impact of a monthly gift is having.
B
Right.
A
And I think you do that at crew quite well.
B
Well, it always comes down to the output. What's. What's this investment going to lead to? And if you are supporting or sponsoring a child, just reminding them on a regular Basis, a consistent basis, that their money's helping to provide education, provide books, provide potentially even clothes, a warm meal for these people, these students, these young people on a regular basis. Those are the kinds of things that make a difference. You know, I think about our partners, and I remind our partners regularly just how much supporting us individually makes a difference and that helping us in the uptimes and the down times really make a difference.
A
Yeah. Well, the fourth myth that. And really the reason why this is, again, a mindset thing, of why people wouldn't want to prioritize monthly giving is because they think that they need a fancy software for monthly giving. So maybe you have kind of an older donor management program where you have a CMS and you have a certain way of processing your funds and the monthly giving, you're like, I gotta get another software and I gotta hook that up and I gotta get stripe, or I gotta get this and I gotta hook it all together. And it's just another thing. And so the mindset of this myth is excellence equals complexity. We can't start until everything is perfect.
B
Right.
A
And so you kind of just get yourself into this trap of like, well, you know, there's so many monthly giving platforms out there, and I just don't know where to start. And if I start with this one, I got to be committed to them. And. And. But they cost this much. And so you kind of get yourself into a tizzy with all that. And, you know, honestly, is that really. Is it really worth getting worked up about that or. Or should we just. What do you say?
B
Well, Jason, overall, these myths, as you've said more than a few times, it really comes down to mindset. And as I would narrow it down, stinking thinking. Again, we can talk ourselves out of a lot of things, and unfortunately, we can find ourselves talking ourselves out of some of the best things that we can do. And we can always make excuses for everything. We can make an excuse for going to see Mr. Smith, the bank president, or we can make an excuse for making that phone call to Mrs. Jones. And this is just one of those things we can talk ourselves out of. And in this case, monthly giving is something that's good and valid, and don't let something like the right software, just like you said, throw you into a tailspin. It's not that complicated to find. Find a software that can handle monthly giving.
A
Yeah. And I think sometimes people just. They're freaked out by, you know, you know, just. I'm thinking of one person that I know in particular who just doesn't want to make a mistake, you know, and they're, they're just not, they're just afraid of software, they're afraid of bank accounts. And what if I give my bank to this person and then I get hacked and something happens? And so I would recommend that you just do a quick Google search or get on ChatGPT or something and just say, give me a list of the top five, you know, fundraising software platforms that are great for monthly partners and just give it, you know, in 2026, you know. Yeah, get out the five top ones, you know, and just pick one. Yeah, A lot of them have, you know, trials or whatever, but go with something that is, is. Has a good reputation, you know, and don't, don't sweat it, you know, just, just pick one, start it, get it, set up and integrate it in to your. To your website. And then when you do appeals and things like that, just try to work it in so that people can, you know, join that monthly giving program.
B
Yeah.
A
You know, worst case scenario, you might have to pivot to another platform. Usually the platform that you have to pivot to is more than happy to help you transition from the previous platform. Right. So I know there was, there was. A couple of years ago, we were using a certain platform and they got bought out and something happened, and the, the people who bought it out, like, shut it down. And so we had to move to another platform. And it was a little bit of a pain because you have all these accounts that are, with all their credit cards and their bank numbers and they have to get moved over. But the company that we signed up for, the new one, they had a process for that, and they had a guy that's like, all he did was migrate people over.
B
Wow.
A
And so they, they have a, they can help you through that.
B
So they made it as easy as possible for you to migrate.
A
And I mean, it makes sense because the platform is motivated, you know, they want to get as much people processing money as possible.
B
Right.
A
So they made it as easy as they could, you know, and it, it took about a week, week to transition. But, you know, they were telling me what to do, and if I had questions or concerns, you know, I just say, I don't understand. And they get on a screen, share, or they call you and walk you through it, you know, so it wasn't just understanding that, you know, the, These platforms, a lot of them, they. There's no new thing under the sun. So if you're worried about something, just call them up, talk to them about your Fears and they'll help you, you know, get it on board.
B
But.
A
But it's. It's. It's better to just do something than to sit in your chair and just think, oh, I don't know how this is going to work, and just be kind of gripped by fear.
B
Right.
A
So I'd say just go for it. Lots thousands and thousands of organizations have it set up, and it. It will work for you.
B
Yep.
A
The fifth and final myth for this episode is just give the option. People will give.
B
Yeah.
A
So this has more the mindset of donors already know what monthly giving is, and if you just throw a button up there, it's gonna. They're just gonna result in, you know, people giving monthly.
B
Yeah.
A
We don't really find that to be the case. Right.
B
No, you've got. I mean, certainly you have to push a monthly giving program. You have to give people that option. And that's one of the things why our perfect vision dinner strategy is so effective, because we not only give people. People the option to give tonight or over time, but that over time is not just a single or a quarterly gift. It's a monthly gift. And so we put that out there as one of the most important ways that they can help accomplish that goal. So putting that out there is just so important.
A
Well, people really give according to your expectations.
B
They do.
A
I know we have run many, and you have to, you know, but when you're. When you're. Have a campaign, you're trying to raise, like, let's say, $100,000.
B
Right.
A
If you don't put that goal out there, but in the back of your mind, you're thinking, well, people are going to come to this event, and I'm just going to hope that they give me enough to raise 100,000. But you don't actually tell them that you're raising 100,000. You don't actually give them specific ways to give, then they're just not going to give.
B
Yeah.
A
Appetizers at a restaurant. Yeah. Most people aren't thinking about an appetizer.
B
Right.
A
But what happens typically.
B
Yeah. And if you present an appetizer, you know, I'll walk in there thinking about the entree. You know, I open up my menu, and my eyes don't naturally go to the appetizer, but when the person walks up and says, what would you like to drink? Oh, and to go along with that, would you would like an appetizer? I start to think, well, you know, I am kind of hungry, and, man, I might actually have to wait five minute for that entree to come, I got to start stuffing myself as quickly as possible. And it's terrible that we get in that mindset, but you know what? They planted that seed in our mind that, you know, what, an appetizer might not be too bad at this point in time. Yeah, sure, I'll take those cheese curds or take the, you know, the chips and dip or whatever it is while I'm waiting for my. My meal. And it's exactly the same way. Look at the kids. Convenient option we've got for this. Now, I think the. The. The companion myth to this one is to assume that monthly is just perfect for everyone. Everyone presented with the opportunity to give monthly, it's going to be a winner. And frankly, that's not the case either, because there's a lot of people that just. Their income, as I mentioned earlier, it just goes up and down, and sometimes it's better for people. One of the craziest things that I see happen all the time with my own personal support is that I will ask someone who's giving monthly to increase from 50 to $60 a month or 50 to $75 a month, and they'll go, whoa, Jim, I'm sorry, I can't give that. But at year end, I'll ask them for a gift, and they'll give me $500. Well, I'm not a rocket scientist, and I don't do math in public, but I can definitely tell you that a special gift of 500 is more than increasing $10 a month. And so I'll take that. Even though it's not guaranteed, it's not consistent, but I'll take that. So you've got to continue to put those options out there for people, or they're not going to think about it.
A
I mean, really, the bottom line is that you got to have both. You got to have the single gift option, and you got to have the monthly gift option. You got to be able to highlight both equally, and not one is better than the other. I used to think, like, man, if I could just get everyone on monthly giving, that would just solve all my problems. But then, you know, then you're frustrated with people who are like, well, I don't want to give you 50. $50 a month, but I'll gladly give you $5,000. You know, at this particular time, I'm like, but $5,000? Like, I would rather you give me $50, which is cheaper. Yeah, but they just. I don't know. It's just like, there's just A. A mindset of commitment. They're not ready for that or. Or whatever. And so we have to be able to offer both. We have to have. We have to give people opportunities to write a single check, and we have to give opportunities for people to do monthly. And we need to emphasize both at different times and letting people know that that option is there. So really, the bottom line is that the truth about monthly giving is that monthly giving is great, but you can't focus 100 on monthly giving. If you go 100 down that road, you will be disappointed.
B
Yep.
A
But you don't want to just go 100 down, you know, the single gift path either.
B
Well, development, and if we've learned anything is. Development is about options, and there is no one size fits all for everyone. And testing, testing, testing is always so important. Find out what it is that your audience likes best. And just meeting with people, talking with them, find out what they're interested in. That goes a long way.
A
No, I think one of the reasons why I love the Perfect Vision in our mentorship program is because we give people more than one way to give the night of the event.
B
Right.
A
And really, we're encouraging them to give in all the ways. In some ways, we want them to give a gift tonight, also monthly.
B
Right.
A
You know, we want them to give, you know, over time. But also, you know, if you have assets, you can give those as well.
B
Right.
A
The Perfect Vision Dinner is a great way to present the opportunities and then to give people many different ways to achieve those opportunities. And I think we've just kind of hit the nail on the head as far as the sweet spot there on how that works. So if you're interested in learning more about that, there's a QR code on the screen. You can check that out. Perfect Vision Dinner mentorship program is our flagship program. It's where we train you for 21 weeks on how to plan and execute a Vision Dinner. The goal is that you do your very own Perfect Vision Dinner and you raise a hundred thousand dollars or more and that you get 50 to 60% new partners as a result of this dinner. So it's an onboarding event. It's a Billy Graham crusade for your organization. We're trying to convert and win people over to your cause and get them connected to your organization. So, right. If you're interested in that, scan that QR code and book a call with one of our team members, and we'll be happy to show you whether this program would be good fit for you. But, Jim, I really enjoyed talking about monthly giving. I know we talked about this for two episodes in a row, right? Hope it was helpful to anyone listening. But any last words you want to say about monthly giving?
B
Well, it, it is just a valuable way for people to get that consistent income and so that your your income is not so sporadic over time, especially in the summertime. So finding and giving people that option to give monthly is just a great way to go.
A
Well, if you enjoyed this episode, hit that subscribe button because we've got a lot of new episodes coming in 2026. We got a lot of episodes in the past that you can check out. So if you just came across this podcast today, definitely go back and look at the previous titles. There's a lot of great stuff, stuff that we've covered in the past, but we got a lot of stuff coming in the future. So this is definitely the place to be. If you work in nonprofit and you're a leader in the nonprofit space. We talk about all things development, we talk about all things fundraising, we talk about mindset, we talk about leadership, we talk about all that good stuff. And so definitely subscribe and check out our website and check out the training materials that we offer because we are ultimately here to help you grow your impact, to grow your nonprofit. Well, thanks again for tuning into this episode of the Fundraising Masterminds podcast. We'll see you next time.
B
Take care.
Episode 114. The Truth About Monthly Giving: Top 5 Myths Exposed
Released: January 21, 2026
Hosts: Jim Dempsey and Jason Galasinski
In this episode, hosts Jim and Jason tackle one of the most discussed and often misunderstood topics in nonprofit fundraising: monthly giving. Through candid discussion and real-life examples, they debunk the five most prevalent mindset myths surrounding monthly donor programs. Rather than focusing on the technical aspects or mechanics, the episode provides nonprofit leaders with a realistic understanding of what monthly giving can and cannot do for their organizations, emphasizing relational strategies, proper expectations, and actionable encouragements.
On Transactional vs. Transformational Giving:
“Fundraising is more focused on extracting money…treating them…like an ATM…Transformational giving…[develops] a long, deep, lasting relationship…where they’re co-owners in the ministry.” (Jason & Jim, 03:34–04:25)
On Donor Retention:
“If you build the relationship, if you show them the impact that they’re having, then…they could stay giving monthly forever.” (Jason, 06:20)
On Scarcity Mindset:
“Scarcity mentality says that people are sitting there waiting by the phone for you to call so they can cancel and stop giving to you. And there’s nothing further from the truth.” (Jim, 10:24)
On Impact Storytelling:
“If…people are looking at it as, ‘oh, this is just another thing, money is leaving my bank account,’…they’re not thinking about the impact. One of the ways…is by just reminding people regularly of how the impact of a monthly gift is having.” (Jason, 17:27)
On Getting Started:
“Just pick one [platform], start it, get it set up and integrate it…Don’t sweat it, just pick one, start it…” (Jason, 21:36)
On Flexibility:
“You got to have both. You got to have the single gift option, and you got to have the monthly gift option…not one is better than the other.” (Jason, 28:09)
Want more practical tips and strategic frameworks for nonprofit development? Check out previous and upcoming episodes of The Fundraising Masterminds Podcast.