Transcript
A (0:00)
I've had the pleasure of meeting Dan a couple of times. Once I was over dinner and most recently at Ford, and you had said something over dinner, which really kind of struck me. So I want to start the conversation there, and we'll get into the rest of the good stuff, which was, I was reluctant to the personal brand game, to being famous, that kind of thing. And you had said, I called the OG guy, who didn't want to do that either. And you said, convince me.
B (0:22)
My name is Dan Martell, and you're listening to the future.
A (0:27)
Can you tell that story? I just want to set that up.
B (0:30)
Yeah. I mean, I was in Vegas meeting. This is the Hermosis. And I'd known Alex and Layla for a while at that point. And we were at Super Freako, this awesome restaurant we've never been to. There's like, Cirque du Soleil actors flying around and doing cool dances. Anyways, we're sitting there in the middle, like, having a serious conversation in probably the funnest restaurant in Vegas. Caleb's there, Ralston, you know, another, you know, legend. This was like two and a half years ago, and the book came out, and Alex was pretty public about his original opinion, which is, I don't need to do this. I run ads. I'm really good at that. And so to watch him change that perspective, I. I remember I just said, sell me on it. And he just walks me through the math. And the math for him at the time was very simple. He's like, audience versus applications of people that apply to become partners of theirs@acquisite.com. and obviously the numbers are private, but it was just like. It was a level I couldn't understand. Here's what I want to communicate. Cause I actually. I've been talking a lot about this with my friends that are thinking of doing content. I believe if you have 10 million followers, you're sitting on a billion dollars worth of brand equity if you do it right. And I think that I did not understand. I didn't understand that because I don't want to be famous. I don't want to be notable. I like my privacy. But at the same time, I have a desire to have impact. I want to serve people. I feel grateful that other folks like yourself put out content and people wrote books. And so I just feel like it's kind of my responsibility to give back where I've been given so much. And that's when I decided to go pro. And in the last two and a half year, we've added. I think we're almost 6 million followers across all platforms. 1.6 on YouTube, as you know, is one of the hardest ones to make work. And then last month we did 195 million views on our content, which is. I'm the most surprised person out of everybody because that was not the plan. I didn't know if I even had the thing. We talked about this at that same dinner, just like, how do you figure it out? But that conversation with Alex and Laila and Caleb was the clincher. I had a handful of other people at that time sharing their experience. But that's when I realized everything on my vision board, everything I want to create, my goals, sat on the other side of reach and reputation.