Podcast Summary: The Futur with Chris Do — Ep 379: Mastering LinkedIn w/ Jasmin Alic

Release Date: September 11, 2025
Host: Chris Do
Guest: Jasmin Alic
Theme: Deep-dive on how to master LinkedIn for personal branding, audience growth, and business development — focusing on authentic engagement, content strategy, commenting, and the psychology behind impactful communication.

Overview

This episode explores modern LinkedIn strategy with expert Jasmin Alic, renowned for his high engagement and community-building skills on the platform. Chris and Jasmin break down what it takes to build meaningful authority, the real value of consistent activity (especially commenting), content formats that drive reach (without selling out), and actionable frameworks for effective personal branding.

A mix of tactical advice, mindset shifts, and live audience Q&A create an accessible playbook for designers, coaches, creators, and business professionals seeking real results on LinkedIn.

Key Discussion Points & Insights

1. How Many Clients Do You Really Need? (00:00)

• Jasmin emphasizes that you don’t need hundreds of clients; for most, 3–10 are plenty (00:00).
• Chris: “10 would kill you.” (00:09)
• Big takeaway: Focus on serving a manageable audience extremely well.

2. Commenting as a Visibility Engine (00:18, 02:16, 06:04)

• Jasmin's “Commenting Strategy”: Commenting provides visibility without being dependent on algorithms.
• “If you want to get through to people, you first got to get in front of people. And commenting makes it so much easier because it gives you that added visibility without depending on an algorithm.” (Jasmin, 00:27; 27:03)
• Over time, engaging with others in comments builds trust and a habit of reciprocity.
• Chris: “What is your secret in getting that kind of engagement ... specifically, people commenting on your posts?” (00:21)

3. Building Trust & The Dangers of ‘Posting and Ghosting’ (07:46)

• Scheduling posts and 'posting and ghosting' (posting without responding to comments) can damage trust.
• “When you build this tradition, this culture of, 'I know he’s there... I know it’s not AI, not a bot... it's him personally,' you've never let your audience down.” (Jasmin, 08:27)
• Jasmin only posts when he has time to engage in real-time; otherwise, he skips a day.

4. Consistency and Authentic Presence (06:04, 07:40)

• Consistency in showing up (engaging, commenting, replying) matters more than raw consistency in posting.
• “My rule is, if I don't have time to be there, I’m not gonna post. LinkedIn doesn't run me—I run my own LinkedIn.” (Jasmin, 08:01)
• “LinkedIn doesn't run me. I run it.” (Jasmin, 10:47)

5. The Power of Comments vs. Posts (11:43, 20:21)

• Comments function as “micro-posts”—they show your face, your words, and your thinking in the feed, giving equal or greater visibility than posts.
• “In the feed ... to the human brain, it does not matter whether people see your post or your comment. They see your face and your words. That's what matters.” (Jasmin, 10:56)
• Commenting is far less pressure, is easier, and generates ideas for future content. (20:47)

6. Engagement is a Habit, Not a Job (15:31)

• “It becomes a full-time habit, not a full-time job. … It could be 30 minutes a day and it brings you results.” (Jasmin, 15:31)
• Incorporate LinkedIn activity into your calendar like any important meeting.
• Jasmin dedicates a “LinkedIn hour” (12:30 daily), replying to 150–250 comments in the first hour.

7. Reach and Algorithm Insights (06:04, 13:02, 14:55)

• Reach is “just an estimate,” impressions are often misleading compared to DMs and profile views.
• The golden hour (first hour after posting) is critical for algorithmic distribution.
• Don’t focus solely on reach or going viral—the right kinds of engagement matter most.

8. Niche Targeting vs. Broader Hooks (34:48, 51:46)

• Go broad with emotions and human experiences first, then introduce your niche.
• “Don’t talk about the stress of teaching someone how to drive. Talk about the stress of teaching someone something for the first time.” (Jasmin, 51:48)
• The power comes from connecting shared experiences across audiences, not only selling to your “ideal” client.

9. Don’t Spam: Subtle CTAs Over Hard Sells (49:43)

• Hard selling and frequent sales posts kill reach and engagement. Reference offers subtly.
• “You don’t have to sell in your content to sell from your content.” (Jasmin, 50:29)
• Tag business pages, mention communities, include links without making it the post’s focus.

10. Building Authority as a Non-Writer: The Three Steps (98:29)

Jasmin’s formula:

1. Use AI to get started, but don’t rely on it (e.g., leverage as a coach, not a replacement)
2. Study and emulate great writers (focus on structure: hooks, analogies, repetition)
3. Study psychology for deeper understanding of what engages people

• “Writing is thinking made visual.” (Chris, 23:18)

Memorable Quotes & Timestamps

• “If you want to get through to people, you first got to get in front of people.” (Jasmin, 00:27)
• “Posting and ghosting—big mistake. … Never post and ghost, ever.” (Jasmin, 08:27, 14:55)
• “It’s not a job. It’s a habit.” (Jasmin, 18:36)
• “Comments are content too.” (Yasmin, 22:28)
• “You don’t have to sell in your content to sell from your content.” (Jasmin, 50:29)
• “Kill the niche.” (Jasmin, 68:25)
• “Lead with the emotion, always.” (Jasmin, 77:16)
• “You can change 20 years of user behavior with one or two updates.” (Jasmin, 107:16)
• “If you want to get through to people, first get in front of people.” (Jasmin, 107:16)
• “The main thing is to keep the main thing the main thing.” (Chris, 108:34)
• “Inch by inch, everything’s a cinch. Yard by yard, everything’s hard.” (Chris, 109:17)

Audience Q&A Highlights

• Reintroduction Posts: Do once or twice a year to update new and existing followers on who you are, including personal stories and fun facts. (88:14)
• Connections vs. Followers: Only connect with those relevant and active on LinkedIn. Too many inactive connections hurt engagement. (89:24–90:29)
• Best Time to Post: Depends on your real audience and your ability to be present; early morning works well for multiple time zones. (93:07–94:33)
• Pinned Comments and Engagement: Pinned comments help build deeper connection and engagement; start even with low numbers. (94:40–96:02)

Practical Frameworks & Takeaways

Commenting Strategy

• Make commenting a habit. Schedule daily time blocks.
• Reply to every comment you receive.
• Leave quality comments on others’ posts—your face and words show up in multiple feeds.
• Mine your own comments for future post ideas.

Content Creation

• Don't over-schedule; only post when you can engage.
• Hook with universal emotion, then go niche.
• End posts with simple, answerable questions to boost comments.

Selling on LinkedIn

• Avoid overt pitches in every post.
• Refer subtly to offers/communities by referencing or tagging—in-text links, not calls to action.
• Focus on education, insights, and stories.

Writing for LinkedIn

• Focus most on your first three lines for a strong hook.
• Use repetition, rhyme, or balancing statements for memorable, impactful phrasing.
• Let go of formal writing conventions—write conversationally and authentically.

Notable Moments

• Jasmin reminisces on his rapper days and the transferability of hip-hop to communication/branding. (103:01)
• In-depth live coaching on how to reposition “boring” or hyper-niche offers by leading with emotion. (60:49, 70:57)
• Chris and Jasmin’s banter on the real cost of not showing up consistently—and how most people start too late. (87:02)

Timestamps for Key Segments

• Commenting to Grow Authority: 00:18, 02:16, 06:04, 14:55, 20:21
• Posting Habits + Authenticity: 07:40, 08:01, 10:47, 15:31
• Algorithm/Reach Insights: 13:02, 93:07, 94:40
• Niche vs. Broad Content: 34:48, 51:46, 68:25
• Live Content Rewrites/Coaching: 60:49, 70:57
• Selling with Subtlety: 49:43, 50:29
• Audience Q&A: 88:01, 89:24, 93:07, 94:40
• Writing Tips for Non-Writers: 98:29, 103:01, 108:34

Actionable Steps for Listeners

1. Make LinkedIn engagement a scheduled, daily habit.
2. Comment thoughtfully and prolifically—this is where connections and visibility multiply.
3. Never post and ghost. Only post when you’re free to engage.
4. Structure every post: universal emotion (hook), your niche, then end with an easy question.
5. Don’t sell hard; mention your offers casually and naturally.
6. Continuously mine your own comments and others’ for new content ideas.
7. Improve your writing by using AI to draft, then rewrite in your voice, studying great writers, and focusing on psychology.

Summary Statement

Whether you’re a freelancer, executive, creative, or coach—Jasmin Alic’s LinkedIn mastery comes from authentic engagement, generosity, and making every word deliberately human. Start prioritizing relationships over reach, comments over campaigns, and emotion over expertise, and you’ll build an audience that returns real results. Remember: “If you want to get through to people, first get in front of people.”