Breed associations have long played a foundational role in the beef industry—but their purpose, value, and responsibilities are rapidly evolving. Few people understand that transformation better than Brett Spader, President of the American-International Charolais Association.
In this episode of The Future of Beef Show, Brett joins hosts Jim Johnson, Dr Jessica Sperber and Ian Wheal to discuss how data, governance, and producer-focused service are reshaping the future of breed organizations. Drawing on a diverse career across the Kansas Livestock Association, DV Auction, Angus Media, and his own digital startup, Brett shares a unique perspective on how technology and transparency can help associations stay relevant and drive real value for cattle producers.
From the rise of online bidding to the importance of records, collaboration, and connected data, Brett explains why modern breed associations must be both innovative and accountable—and how they can continue to empower breeders in an increasingly data-driven industry.
What You’ll Learn:

Why breed associations still matter—and how their role is changing
How technology, performance data, and governance shape producer trust
The impact of complementary breeds and genetic diversity on the beef supply chain
How online bidding and digital tools transformed seedstock marketing
Why transparency and data connectivity are essential for the industry’s future

Links:
Future of Beef Show: www.futureofbeef.com
Connect with the American-International Charolais Association: www.charolaisusa.com

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