Ranching isn’t just about raising cattle—it’s about telling the story of where beef comes from and why it matters. Few do that better than Tucker Brown of R.A. Brown Ranch in Texas.

In this episode of The Future of Beef Show, Tucker shares how he’s using humor, transparency, and digital storytelling to connect consumers with the people behind their food. As a sixth-generation rancher, he’s bringing fresh energy to ranching advocacy while still grounded in the values that built his family’s operation.

What You’ll Learn:

Why advocacy matters for the next generation of ranchers
How Tucker uses storytelling to connect with consumers and urban audiences
The role of humor and authenticity in building trust
Ways producers can amplify their own voices to support the beef industry
Why transparency and openness are powerful tools for ranching’s future

Links:

Future of Beef Show: www.futureofbeef.com

Connect with Tucker Brown: instagram.com/tuckerbrownrab/

Learn more about R.A. Brown Ranch: www.rabrownranch.com/

Breedr: www.breedr.co

Farm Journal: www.farmjournal.com

Corteva Agriscience: www.rangeandpasture.com