13. Beef on Dairy with Lorna Marshall

Beef-on-dairy is transforming how we think about efficiency, genetics, and profitability in cattle production—and few people have influenced that evolution more than Lorna Marshall, Vice President of Beef Genetics at Select Sires.

In this episode of The Future of Beef Show, Lorna shares how she’s bridging the worlds of dairy precision and beef performance to drive genetic progress across the industry. From genomic testing to smarter sire selection, she lays out how technology and collaboration can help producers raise more consistent, high-value cattle—whether they’re working with commercial herds or crossbreeding programs.

What You’ll Learn:

How genomic testing is reshaping replacement heifer selection

Why beef-on-dairy is redefining efficiency for both sectors

Key genetic trends driving profitability in modern herds

How data and technology are changing breeding decisions

Lessons from Select Sires’ approach to innovation and industry collaboration

Links:

Future of Beef Show: www.futureofbeef.com

, Instagram

, TikTok

Connect with Lorna Marshall: www.selectsires.com