Welcome to the 7th episode of The Future of Beef Show: Ag Tech Innovation with Ian Wheal.

In this deeply personal and practical episode, we flip the mic to interview our own Ian Wheal—co-founder of Breedr and the tech visionary behind much of what makes this show tick. From his family’s sheep and beef operation in Australia to consulting on global ag supply chains, Ian shares a candid, plainspoken look at what’s broken in agriculture—and how technology, done right, can fix it.

We dive into the origin story of Breedr, born during what Ian calls “Peak Vegan,” and why digitizing the ranch isn’t just about traceability—it’s about proving worth, reclaiming margin, and building a smarter beef supply chain. With a background that spans engineering, food retail, and software, Ian connects the dots between individual animal performance, better data collection, and profit-boosting decisions.

From chute-side insights to AI on the ranch, this episode is packed with lessons on leading change without losing tradition. If you’ve ever wondered how tech can serve—not swamp—your operation, this one’s for you.

What You’ll Learn:

Why individual animal data is key to profit and progress

How Breedr was designed for ranchers first, not software engineers

Common mistakes ag tech companies make—and how to avoid them

How to use data to strengthen packer and feedlot partnerships

Where AI and genomics are taking us next in beef production

Links:

🌐 Visit the show page at www.futureofbeef.com

📱 Explore the award-winning Breedr App at www.breedr.co

💻 Connect with Drovers: www.drovers.com

To get tools that make your data work harder and your cattle work smarter, visit www.futureofbeef.com. Because the future isn’t something you wait for—it’s something you build.

E7: Innovation in Ag Tech with Ian Wheal

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