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Welcome to the third episode of The Future of Beef Show: Genetics & Profitability with Troy Marshall.

In this episode, host Jim Johnson, along with co-hosts Dr. Jessica Sperber and Ian Wheal, sit down with Troy Marshall, Director of Commercial Industry Relations at the American Angus Association to discuss how genetics can shape smarter breeding decisions and maximize profitability in the beef industry.

As always, you’ll find additional resources and tools at TheFutureofBeef.com, including a 6-month free trial of the award-winning Breedr app.

What you will learn in this episode:

1️⃣ How genetics and data-driven decisions can help ranchers improve herd performance and profitability.

2️⃣ The role of breed associations in supporting commercial producers with better genetic tools.

3️⃣ How smaller and mid-sized ranchers can adopt new technology to stay competitive and increase returns.

Links:

🌐 Visit the show page at www.thefutureofbeef.com

🐂 Learn more about the American Angus Association at www.angus.org

📱 Explore the award-winning Breedr App at www.breedr.co

💻 Connect with American Cattlemen at www.americancattlemen.com