When you have delicious food with mouth watering ingredients, made by people and farmers who are cared for and take pride in their work, you don’t need to shout about sustainability. The product speaks for itself. Flavor is your competitive edge, and a regenerative approach to business is your secret sauce.

For a growing community of brands in the food industry, their recipe for success includes a rigorous commitment to quality and care measured through B Corp certification.

In this episode, we speak with dear friends and brand leaders from certified B Corps – Jennifer Lally, VP of Marketing at Just Salad, the newly rebranded quick-serve restaurant chain that just opened its 100th store, and Guillaume Le Cunff, global CEO of the coffee giant Nespresso. They talk about how sustainability and social responsibility in the food industry go hand in hand with creating food that’s distinctly delicious.

“One of the most important aspects of being in the B Corp community is that you're joining a movement,” Guillaume tells us. “And that inside the movement is an opportunity to learn from peers, to listen to critics, and to constantly strive to improve.”

From their relationships with farmers and suppliers to their commitment to their employees and customers, both are the very essence of what a Regenerative Brand is all about.

Tune in to learn:

How sustainability can be an awesome factor for growing and rewarding brand loyalty
Why connection across the food value chain leads to higher quality, desirable products
How the rigor of measurement for B Corp certification helps reveal gaps and areas of opportunity

Our Guests:

Jennifer Lally is VP of Marketing at Just Salad, a plant-forward quick-serve chain that boasts the world’s largest restaurant reusable bowl program and was the first U.S. restaurant chain to carbon label its menu. You can learn more about BBMG’s recent rebrand of the company here, and visit them at justsalad.com.

Guillaume Le Cunff is the global CEO of Nespresso where he’s making sustainability and social impact integral to creating the future of coffee quality, innovation and impact by advancing regenerative coffee farming and becoming one of the world’s largest B Corp certified companies. Nespresso’s AAA Sustainable Quality Program recently celebrated its 20th year of partnership with the Rainforest Alliance. Their Reviving Origins program is building coffee networks and supply chains in places recovering from war and natural disasters. And after championing recycling of coffee pods – and even paying for customers to return them – now they are pioneering paper-based, compostable capsules.

If you’re hungry for more on the future of regenerative food, check out our Radically Better Food report and podcast episode at https://bbmg.com/radically-better-food/