Podcast Summary: The Game with Alex Hormozi
Episode: The Question That Actually Fixes Your Business | Ep 988
Date: January 7, 2026
Host: Alex Hormozi
Episode Overview
In this episode, Alex Hormozi dives deep into improving your business by using the “6M Framework” for diagnosing constraints and fixing what's actually holding your business back. The focus is on asking the right questions and investing energy into areas that will drive real impact, rather than getting distracted by topics that aren’t actually bottlenecking growth. Hormozi lays out a practical decision tree to help entrepreneurs identify and address the true constraint in their businesses.
Key Discussion Points & Insights
1. The Importance of Asking the Right Question
- High Leverage Questions:
- Alex stresses the value of limited opportunities to get specific advice and the importance of maximizing these moments by asking questions that truly matter to the business’s growth.
- He recounts a story about a participant asking for advice on sales tactics, noting that often, people focus on what they enjoy (in this case, sales), but that may not be what’s stalling their progress.
- Quote [02:14]:
- "The mass majority of the time, the things that we enjoy the most are rarely the thing that's holding the business back." – Alex Hormozi
2. Translating Insight into Action
- Valuable Notes Are Notes You Implement:
- Hormozi highlights that despite taking copious notes, the magic only happens when those notes turn into concrete action steps.
- Quote [03:46]:
- "Notes are very valuable, but they're only valuable insofar as they translate into whatever you're going to do when you get home." – Alex Hormozi
3. The One Crucial Question: “Why can’t we do more of what we’re already doing?”
- This is the foundational question Hormozi uses with businesses to quickly identify root constraints.
- If nothing is stopping you, then scaling up is the next step. If there is a constraint, it must be identified and addressed.
- Quote [05:10]:
- “The first and obvious question that I always ask everyone ... is, 'Why can't we do more [of] what we're currently doing?'” – Alex Hormozi
4. The 6M (Mozzi Six) Framework for Diagnosing Constraints
Hormozi describes his systematic approach, with each “M” representing a potential area of bottleneck:
a. Metrics
- If you lack clarity or data on your business processes, you can’t scale reliably.
- Symptoms: No or poor tracking/measuring; unpredictable results.
b. Model
- Assess if you’re even in the right business model or vehicle for your goals.
- Subtext: Many entrepreneurs simply need to be reminded it’s supposed to be hard; uncertainty is inherent.
- Quote [10:05]:
- "A lot of the pain in entrepreneurship is walking into a dark room ... racing for how you’re going to get [through], and then just continuing to walk." – Alex Hormozi
c. Money
- If you can’t scale because of an affordability issue, break it down: is it expensive leads, poor conversion rates, or low gross profit per customer?
- Utilize industry averages for diagnostics (but avoid aiming for “average” in most other aspects).
d. Manpower
- Scaling stalls if you lack enough people—sales agents, service providers, etc.
e. Market
- Rarely the real constraint, but sometimes your target market is actually too small for further growth (e.g., in a very small town or niche).
f. (Implied) Mechanics/Process
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The sixth “M” is less explicit, but comes into play as operational or process limitations—ensuring the mechanisms exist to systematically address each preceding constraint.
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Quote [20:18]:
- “These are the reasons that people get stuck ... and obviously for each of these levels, it’s like, okay, what do I do instead?” – Alex Hormozi
5. The Looping Nature of Constraints
- Fixing one constraint often reveals the next bottleneck; the process is cyclical.
- Having clear diagnostic criteria allows for systematic, repeatable progress.
Memorable Quotes & Moments
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On Facing Unpleasant but Important Work:
- "As soon as you get good enough at something that is no longer the constraint, it's like, great ... now I have to get kicked in the genitals." – Alex Hormozi [02:34]
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On Industry-Specific Problems:
- "If you're in the cleaning business ... finding people who want to clean other people's stuff—much harder." – Alex Hormozi [12:32]
- "Welcome to the gym business ... no one actually wants to stick with the diet and work out." – Alex Hormozi [13:40]
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On Small Markets:
- "...there's only, like—it's so rare that your market is actually too small. ... if you are in Bum Buck, Kentucky, you might actually have a market that's too small. That's fair." – Alex Hormozi [19:44]
Important Timestamps & Segments
- [00:00-03:00] – The importance of choosing the right question and focusing on what's working.
- [03:45-04:45] – Using notes for action; narrowing “to-do” lists to the truly critical few items.
- [05:00-08:00] – Introduction of the 6M Framework—why can’t you do more, and the root causes.
- [09:30-14:30] – Deep dives into common model and market-specific problems; illustrative examples for different industries.
- [15:30-18:30] – Explaining issues around scaling: money, manpower, market size.
- [19:44] – Rare cases where the market is actually the bottleneck.
- [20:18-End] – Closing thoughts on the cyclical nature of constraint resolution.
Conclusion
Alex Hormozi’s advice in this episode centers on ruthless self-diagnosis, using the 6M Framework to pinpoint what's really stopping your business from growing. He urges listeners to avoid the allure of “fun” problems and instead target the true constraints—metrics, model, money, manpower, market, and process—looping through these as necessary. The episode arms entrepreneurs with actionable frameworks for achieving breakthrough growth by asking the question that actually fixes your business.
