The Game with Alex Hormozi

Episode: The Shortcut to High Margin Income. Hormozi Hotline | Ep 984
Date: December 30, 2025
Host: Alex Hormozi

Episode Overview

This episode of The Game centers around actionable advice for quickly generating high-margin, high-profit income through leveraging specialized skills and content creation. Alex Hormozi takes live business questions from listeners—covering automating business skills, launching profitable offers, leveraging content, exponential leverage in service businesses, and rapid product validation. The tone is candid, practical, humorous, and high-energy—focused on cutting through confusion and getting directly to what works in business.

Key Discussion Points & Insights

1. Leveraging Automation Skills for High-Margin Income

[00:27-04:16]

Main Caller: Justin

• Justin currently makes $120k/year automating ERP order processing, driven by leads from automation tutorial videos.
• He is debating whether to teach automation (to an audience largely composed of freelancers) or continue chasing higher-value business clients.

Alex's Strategic Guidance:

• Focus on Teaching for $$:
  • “If you have a very valuable skill, teaching people this valuable skill might be something that will for sure be able to make you $500,000 a year net profit. If that’s your goal… That is for sure the easiest path. Easiest and fastest.” ([02:04], Alex)
• Monetize via Certification/Membership:
  • Suggests creating an “automation certification”—annual membership, price point $3k-$6k, using a platform like School.
    • “Sell some sort of…automation certification…like, you know, three to six thousand dollars. So, like, you have to sell two people a week to make 500 grand. Right?” ([02:33], Alex)
    • “Just do it. Just sell it as an annual membership…five or $6,000 a year….and they get access to 20 different types of automations that are most common for businesses.” ([02:57], Alex)
• Audience is Both Freelancers and Business Owners:
  • Both groups will pay for access—some to do it for themselves, others for clients.
• Sales Funnel:
  • Start with a call-based sales funnel (not direct to purchase):
    “Drive it to a sales call funnel rather than direct to a purchase page.” ([03:28], Alex)

Notable Quote:

"You have an existing media asset that continues to deliver these types of leads. Let’s just go make a high margin product that—you want to make $500,000 a year? Awesome. Great. Sell 100 people at 5k and it will recur. Awesome.” ([03:49], Alex)

2. General Q&A: Rapid-fire Business Advice

[04:16-~End]

Alex answers a wide range of business questions, delivering pithy and tactical responses. Topics include:

Home Health Agencies & Insurance

• Diversify Payment Models: Don’t feel boxed into insurance—evaluate cash pay if possible.
• “I typically don't like someone else controlling my pricing. The advantage of being ‘in network’ is...they should be able to send you lots of customers.” ([04:44], Alex)

Doctors Launching Practices

• Compete on Margin & Access:
  • New doctors can offer higher margins/availability than big competitors.
  • Advocate for the concierge model (“500 clients at $1,000/yr = $500k, super chill”). ([05:54], Alex)

Mortgage Brokers: Building Leverage

• Recruiters vs Personal Production:
  • “As soon as you have two producers that do well, you would make what you were making before. Like, to me, that’s a no brainer.” ([07:17], Alex)

Scaling a Wedding Photography Business

• Four Core Customer Acquisition Strategies:
  • Outreach, paid ads, content, affiliate (especially partnerships with wedding planners).
  • Suggests, “Outbound wedding planner, offer to do photography for whatever price they can sell it for, and tell them they can keep 100% of it for like one or two customers…then we figure out some sort of deal.” ([08:08], Alex)

Translating Feedback as an Autistic Entrepreneur

• Embrace Traits as Strengths:
  • “Some of the most successful people in the world are autistic…It's more of a trait rather than a handicap.” ([08:51], Alex)

Lead Magnet for Craft Subscription Boxes

• Content over Typical Lead Magnets:
  • “Make content using the stuff in my boxes and then solicit people to go buy the next box…First three boxes are like, half off or something.” ([09:13], Alex)

Running Marketing Creatives

• Ad Spend & Creative Testing:
  • If ads aren’t exiting learning, cut creatives and increase spend on winners.

Productized Marketing/Acquisition Systems

• On Product-Market Fit:
  • “If you’ve only done one [sale], you probably don’t know anything. Probably learn how to sell.” ([10:34], Alex)
• Start with a “big headlong town model:” upfront plus monthly recurring.

Validating Medical Products with Apps

• Get Rapid Real-World Feedback:
  • “Find 100 people who love the product and keep making it to those 100 people are obsessed. Don't worry about anything else.” ([11:27], Alex)

Recurring Revenue in Education Businesses

• Differentiate Education vs. Community Value:
  • “Education alone is not a recurring product. Community is a recurring product.” ([13:12], Alex)
  • “Bill what they want, what they need up front, and then when they have different needs…you then bill appropriately to that.” ([14:32], Alex)
• Sandwich analogy: Once you know how to make a sandwich, you don’t keep paying for the same lesson.

Breaking Out as a LinkedIn Ghostwriter

• Unique Stories Over Generic Advice:
  • “AI cannot live in reality…The examples that I use are things that no one else can copy. The proof is something that no one else can copy.” ([15:47], Alex)
  • Suggests taking on clients for free to gain compelling stories for content.

Entry Points for B2C/B2B Brands

• Start B2C Unless Seasoned at B2B

Breaking In for Beginners

• Start for Free to Build Track Record:
  • “Get proof before you get anything else…the people who buy from you don't know that those people were for free.” ([17:00], Alex)

Content for Automation Agencies Serving Finance

• Break Down Microtasks:
  • “Make myself a list of every single micro task that somebody in a finance department would do. Then one by one, that would probably be my content schedule.” ([18:01], Alex)
• Don't fear sharing “secrets”; implementation is harder than learning.

Scaling an Amazon Product

• Channel Saturation and Product Quality:
  • When ad spend increases but margin vanishes, “Amazon is very like, winners take all, market for the best products...realistically, it’s like, you got to have a better book. Like, that’s the real [answer].” ([19:33], Alex)
• Explore additional channels: micro-influencers, dentist sales (for dental products), B2B.

Notable Quotes & Memorable Moments

• “I alternate where I get [sandwiches] from…each one of these slices is typically one ounce of meat…” ([04:24], Alex)
  (Humorous as he shares his lunchtime sandwich ritual while dispensing business advice)

• “You have an existing media asset…Let’s just go make a high margin product…Sell 100 people at 5k and it will recur. Awesome.” ([03:49], Alex)

• “Some of the most successful people in the world are autistic. So, like, I just wouldn’t let that be a handicap.” ([08:51], Alex)

• “Education alone is not a recurring product. Community is a recurring product. Services are recurring products.” ([13:12], Alex)

• “The people who then buy from you don’t know that those people were for free. Then you could get this next 10 using the first 10.” ([17:00], Alex)

• “Amazon is a very winners-take-all market for the best products…You got to have a better book.” ([19:33], Alex)

Useful Timestamps for Key Segments

• [00:27] — Main caller (Justin) begins; automation/teaching model
• [02:25] — Alex proposes certification/membership model
• [04:16] — Q&A starts: home health, doctor, broker, wedding photography
• [08:51] — On leveraging traits (autism) in entrepreneurship
• [13:12] — Structuring recurring vs. one-time education products
• [17:00] — How beginners earn first paying clients (by working for free)
• [18:01] — Content creation ideas for automation consultants/agency
• [19:33] — Breaking down scaling Amazon/FBA products

Tone & Style

Alex Hormozi’s direct, practical, and often amusing voice shines throughout. There’s zero fluff or “rah-rah”—just relentless focus on what works and regular reminders to “just do the thing,” iterate rapidly, and avoid overcomplicating.

Listener Takeaways

• Teach what you know by turning your unique skills into a structured, recurring offer (certification/membership), especially when you already have content that generates leads.
• The fastest route to high-margin income is usually packaging and selling your most in-demand skill directly to the people already asking for it.
• Productize information for high upfront value, then pivot to recurring community or service access.
• Don’t be afraid to start for free to build proof, case studies, and confidence—especially when starting out.
• Always make your content and offers as specific and personal as possible—stories and results beat tips.

Closing Moments

The episode ends with Alex expressing gratitude for the interactive format, joking about his love for sandwiches, and gauging audience interest in regular live Q&A sessions:

“If you guys like this, please let me know…And what do you guys think about having a regular…once a week or…twice a week kind of livestream?...Appreciate you, and I’ll see you guys next time.” ([End], Alex)