Podcast Summary: The Game with Alex Hormozi

Episode 1: Welcome to $100M Lost Chapters

Date: November 14, 2025
Host: Alex Hormozi

Overview

In this inaugural episode, Alex Hormozi introduces $100M Lost Chapters, a unique collection of previously unpublished insights and strategies from his successful $100M series. Hormozi explains the rationale behind compiling these "Lost Treasures"—chapters that didn’t make it into his previous books but offer valuable, deeper-level tactics for entrepreneurs looking to acquire more customers, increase profit, and scale their businesses. The episode provides an organized walkthrough of what's inside the new release and sets expectations for its unconventional, modular format.

Key Discussion Points & Insights

1. Purpose and Nature of the Lost Chapters

• These chapters contain advanced strategies that didn't fit into previous $100M books, often because they were too deep or tangential for broader execution.
• They’re not essential for implementing Hormozi’s main frameworks, but mastering them can profoundly impact a business owner’s journey.
• The chapters are intentionally organized with flexibility in mind; listeners/readers are encouraged to "skip around and read them in the order that’s most useful for you." (01:10)

2. Structure of the Book / Compilation

• The content is split into an intro chapter and four distinct sections (A–D):
  • Intro Chapter: Your First Avatar
    • Focuses on the critical importance of identifying your customer avatar—a foundational concept for effective offers (02:05).
    • Hormozi: “This is one of the most important chapters I’ve written… I use this process in every company I advise, it’s that useful.” (02:18)
  • Section A: Attract
    • Dives into premium, free, and discount offers and how each type affects customer acquisition.
    • Provides pros, cons, and real-world examples from Hormozi’s experience.
    • Includes proprietary data to back up the methodologies.
  • Section B: The Expensive Customer Problem
    • Explains the math behind Customer Financed Acquisition (CFA).
    • Goes deeper into calculating Lifetime Gross Profit (LTGP), Cost to Acquire a Customer (CAC), and Payback Period (PPD).
    • Designed for those who want more detailed breakdowns than what exists in $100M Money Models.
  • Section C: Advanced Offer Stacking
    • Outlines additional money models and a comprehensive primer on offer stacking.
    • Contains high-level strategies and examples cut from the original manuscripts.
  • Section D: Expanded Employee Stuff
    • Presents an extended version of the “employees” chapter from $100M Leads.
    • Bridges into management and performance; includes tactics for incentivizing employees to actually bring in leads.
    • Hormozi notes: “This chapter is twice the length of the final employees chapter and gets into management and performance to make sure people actually get you leads when you pay them.” (04:21)

3. Flexibility in Use

• There’s no single “through line” as with Hormozi’s other works; chapters can be digested individually.
• Each chapter begins with a note from Alex on why it was cut and how it can help the entrepreneur (04:55).
• The aim is to help business owners at different stages and with diverse challenges, who might need a particular insight at the right time.

Notable Quotes & Memorable Moments

• On the book’s intent:
  “The core ideas are worth providing because they’ll certainly change a few business owners’ lives and if that’s you, then there’s hardly anything more valuable that I could provide.” – Alex Hormozi (01:45)
• On the avatar chapter:
  “If you’re not sure where to start, start here.” – Alex Hormozi, emphasizing the foundational value of the customer avatar process (02:40)
• Regarding skipping around:
  “Think of it more as a sampling of different ideas that can be used independently from one another.” (01:20)
• On the math section:
  “If you like money math, this explains the powerful concept in more detail.” (03:21)
• On employee management content:
  “…Gets into management and performance to make sure people actually get you leads when you pay them and you get a good return on it.” (04:30)

Timestamps for Key Segments

• 00:00–01:15: Introduction—what $100M Lost Chapters is and why it was created
• 01:16–02:45: About the modular structure; the chapters can be consumed in any order
• 02:46–03:20: Section overview (Intro chapter + Sections A–D)
• 03:21–04:30: Specifics on each section, with focus on advanced concepts and expanded content
• 04:31–end: How to use the book and personalized introductory notes for each chapter

Tone & Language

Throughout, Hormozi is candid, practical, and direct, maintaining his signature tone of tactical generosity and blunt realism:

• He encourages readers to skip around, use what’s helpful, and not expect textbook cohesion, but guarantees the material’s value in making a tangible difference for entrepreneurs ready for next-level thinking.

Summary

This kickoff episode serves as both an invitation and a roadmap for those wanting to go beyond the basics in building scalable and profitable businesses. Hormozi articulates the unmatched value of the included “lost” content, positioning the podcast—and the corresponding book—as essential listening for ambitious entrepreneurs seeking sophisticated strategies that don’t usually make it into mainstream business guides.