9. Know The Levers | $100M Lost Chapters Audiobook - The Game with Alex Hormozi

Summary3 min read

Podcast Summary: The Game with Alex Hormozi

Episode 9: "Know The Levers | $100M Lost Chapters Audiobook"

Date: November 14, 2025
Host: Alex Hormozi

Episode Overview

In this special "Lost Chapter" episode of The Game, Alex Hormozi shares an in-depth exploration of money math—the foundational language of business. The episode unpacks the three fundamental levers of customer acquisition (CAC), Lifetime Gross Profit (LTGP), and Payback Period (PPD), which are pivotal for entrepreneurs aiming to master customer-financed growth. Originally intended for an internal document, this advanced material was cut from the "100 Billion Money Models" book but is shared here for those eager to level up their business savvy.

Key Discussion Points & Insights

1. Money Math as the Language of Business

Alex emphasizes that understanding the numbers is essential:

“Money math is the language of business. This deeper understanding will take you to the next level if you want to go there.” — Alex (00:09)
The importance of digging into the numbers is framed as a dividing factor between hobbyists and high-level entrepreneurs.

2. The Three Levers of Customer Acquisition

Cost to Acquire Customer (CAC):
- Definition and significance: The amount you spend to acquire a new customer.
- Knowing your CAC helps you understand your marketing efficiency and where you can optimize.
Lifetime Gross Profit (LTGP):
- Calculating not just the revenue over a customer’s lifespan but the actual profit, allowing for reinvestment in growth.
- LTGP is the ultimate ceiling for how much you can spend to acquire a customer.
Payback Period (PPD):
- The time it takes to recoup your acquisition cost.
- Shortening the payback period increases cash flow and reduces risk.
“Knowing how to calculate and improve them is how you accomplish customer-financed acquisition.” — Alex (00:29)

3. Customer-Financed Acquisition

Building a customer acquisition engine that funds itself by understanding and manipulating these three key levers.
The episode promises, and delivers, a practical roadmap for entrepreneurs wanting to fuel growth without outside capital.

Memorable Quotes & Notable Moments

On the importance of advanced financial literacy:

“But if you enjoy this stuff, you’ll probably make a lot of money.” — Alex (00:42)
- Alex connects a liking for the “mathy” side of business directly to profitability and success.
On the origin of this content:

“I actually wrote them as part of an internal document that made it into $100 billion money models then eventually got removed.” — Alex (00:05)
- Provides a sense of exclusivity and depth to the material shared.

Timestamps for Reference

00:00 — Introduction to the “Lost Chapter” and the advanced nature of the material
00:09 — Alex frames “money math” as the language of business
00:16 — Presentation of the three main levers (CAC, LTGP, PPD)
00:29 — Explanation of why understanding these numbers empowers customer-financed growth
00:42 — Final note on the benefits of mastering this content

Final Thoughts

This episode serves as an advanced masterclass on the numbers behind business growth, aimed at those ready to operate at the highest entrepreneurial levels. Alex’s candid, numbers-first approach demystifies essential concepts and arms listeners with the mindset and tools needed to drive customer-financed acquisition, unlock profitability, and scale responsibly.

Recommended For:
Entrepreneurs, business owners, and anyone serious about leveraging financial metrics to fuel business growth.

Note: This episode skips over basic concepts, making it ideal for listeners already familiar with business foundations and eager to dive deeper into the granular mechanics of scaling profitably.

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[00:01]
A
Know the levers Lost Chapter Author's Note the next three chapters are very in depth math examples. I actually wrote them as part of an internal document that made it into $100 billion money models then eventually got removed. But money math is the language of business. This deeper understanding will take you to the next level if you want to go there. The three levers of acquisition are Cost to acquire Customer cac, Lifetime Gross Profit, LTGP and Payback period ppd. Knowing how to calculate and improve them is how you accomplish customer financed acquisition. We'll dive into each in more depth below. As stated, this is more advanced, so I ended up cutting it. But if you enjoy this stuff, you'll probably make a lot of money.