Podcast Summary: The Game with Alex Hormozi

Episode: Do Epic Stuff & Then Talk About It | Ep 957
Date: October 22, 2025
Host: Alex Hormozi

Overview

In this episode, Alex Hormozi hosts a live “hotline”-style Q&A and business breakdown, centering on the core message: “Do epic stuff, then talk about it.” Throughout business calls and audience questions, Alex demonstrates how value creation, smart sales strategy, and overcoming mental constraints are the keys to scaling personal brands and companies—from pool services, SaaS, and dental clinics to solo agency founders and content creators. The style is punchy, practical, and high-energy, with Alex’s direct feedback and signature quotables.

Key Discussion Points & Insights

1. The Central Principle: Create Value, Then Communicate It

• “Do epic stuff and then step two is talk about it and that is fundamentally how you provide value. …Your personal brand will be built on the amount of value you can provide other people.” (00:00)
• Alex emphasizes that helping others get what they want is the foundation of both personal brand and business growth.
• Cites Zig Ziglar: “You can get whatever you want in life as long as you help enough other people get what they want.” (00:16)

2. Pool Service Business Hot Seat

Subject: A $1.2M Pool Service/Repair Company Facing Staffing Challenges

• Owner Profile: 93% client retention, $200k profit, struggle to retain/train staff

The Real Core Issue: Undercharging, Stalled Sales Motion

• Alex diagnoses the hiring problem as a sales and pricing issue, not HR.
• “You got to pull the thread... we're not charging enough, but we can't charge more because the sales process is screwed. So let's fix the sales process.” (02:47)

Immediate Action Steps:

• Increase Ad Spending: Owner spends only $500/mo, gets outstanding customer acquisition cost ($150 to acquire a $4,500/year client).
  • “I’ve got this amazing investment opportunity: if you give me $150, I’ll give you $2250 back at the end of the year.” (05:09)
• Stop Playing Defense: Many owners spend just enough to cover costs, not scale. Play offense.
  • “You’re playing to not be poor, rather than to be rich.” (07:09)
• Overcome Scarcity Mindset: Spend boldly where you can predictably get high ROI.
• Fix Sales Process Immediately:
  • Call inbound leads within 60 seconds, not just passive follow-up.
  • Double conversion rate possible by increasing speed to lead: “If I paid you $1.2 million to call leads in 60 seconds, would you do it?...That’s what’s sitting on the table.” (09:54)
• Incentivize (and speed up) Training: Reward staff for training new hires faster, with safeguards for quality.
  • “If you can do it in six weeks, or in two, I’ll give you a $500 bonus... but you have to certify that guy's work for a month.” (10:48)

3. Dental Clinic Marketing—Competing on Value, Not Just Price

Advice for an overseas clinic attracting foreign clients:

• Lead with content: show before/after transformations on Instagram, TikTok, etc.
• Build content capture into the customer journey for continual proof.
• “Every person that comes in is a potential before and after.” (12:21)
• Experiment with ads, but don’t focus solely on low pricing; showcase quality as well.

4. SaaS App for Fence Contractors—Tackling High Churn

Business: $500k/year software for fence contractors, offers AR “preview-your-fence” feature
Problem: 8% monthly churn, most leave if they don’t get first sale fast

Churn Reduction Playbook:

• Identify “activation event” (first sale using the app = stickiness).
• Switch from simple free trial to “trial with penalty” (e.g., rebate first paid month if activated).
  • “Say you do three yards in the first ten days, I’ll rebate you the $199... Because as soon as you use the tool, you’ll never leave.” (19:43)
• Only measure churn after the free trial conversion for real insight.
  • “Measure the churn from... post conversion rate—that’s what you should be looking at.” (21:02)

5. Audience Q&A: Rapid Fire Business and Brand Advice

Entering New Markets as a Physics Coach (India to US/EU)

• Remove accent barriers, create English content; audience location is invisible online unless stated.
• Focus on US market first, biggest returns.

Recruiting & Delegating Sales for a New Roofing Company

• Shift from "selling yourself" to "training others to sell"—the real scale of true salesmanship.

Building a Personal Brand & Delivering Value

• Don’t copy Hormozi—be the “unlocked version of yourself.”
• Start with proof (results), or if you don’t have any, “let your effort be the proof” by working for free, getting case studies, and documenting the journey.
• Cites his Leads book: 11 ways to create “proof” and legitimize yourself as a beginner (starts p. 51, proof strategies on p. 61).

Memorable Quotes & Moments

• Alex Hormozi:
  • “You’re playing right now to not be poor rather than to be rich.” (07:13)
  • “If I paid you $1.2M to call your leads in 60 seconds, would you do it? ...That’s what’s sitting on the table.” (09:54)
  • “You don’t need to become me. You want to become the most unlocked version of yourself, not a clone.” (25:29)
  • “Do epic stuff and then talk about it.” (00:00 & 26:47)
  • “If you don’t have enough proof...start for free, work for free, get experience.” (26:57)

Timestamps for Key Segments

• 00:00 Main Principle: Do epic stuff, then talk about it; how value builds a personal brand.
• 00:28–11:37 Pool Service Company Deep Dive: Diagnosing root issues, increasing profit, fixing process, advice for scaling.
• 11:37–15:27 Audience Q&A: Dental clinic content strategy; LinkedIn agency DM challenge; how to market for pool construction leads.
• 15:27–22:32 SaaS Fence Contractor App: Churn diagnosis, activation event, “trial with penalty” strategy.
• 22:32–end Coach in India wants to serve US/EU; sales recruiting for roofing; building unique value & starting from scratch.

Tone & Style

Energetic, direct, practical, and a bit irreverent—Hormozi challenges assumptions, dismantles mental limitations, and prescribes clear, actionable business advice with no fluff. His focus is always on value creation, bold action, and building brands through proof—be it numbers, effort, or results.

Bottom Line

Alex Hormozi’s message resounds: Real leverage is built by doing valuable, remarkable work—and then sharing it. Whether you’re growing a trades business, SaaS app, medical tourism clinic, or a personal brand, you win by providing value, removing constraints (pricing, mindset, process), and bravely publicizing your journey and results.

“You can’t copy success; you embody it by stacking value and living proof. Do epic stuff—then talk about it.”