Transcript
A (0:00)
What is your highest ROI or best social media channels right now between the ones that you're working on?
B (0:06)
YouTube.
A (0:07)
YouTube. All right, that's number one.
B (0:09)
Yeah, I would say probably YouTube and Instagram.
A (0:11)
Mm.
B (0:13)
What about you?
A (0:14)
I would also agree that YouTube and Instagram are my number one and number two.
B (0:18)
Yeah.
A (0:18)
And yeah, that goes for everybody. I actually did a huge video that broke down all of our lead flow and where it came from. Did you really?
B (0:26)
Did it get good views crushed? Someone should link it there.
A (0:30)
Oh my God. And so, and so I think the way to think about it, and I ranked them kind of S tiered or whatever, but it was like, how much discoverability is there? How easy is it to generate kind of purchase intent? So like calls to action. And so I'll tell you something that we found from school is that Instagram generates significantly more traffic than YouTube does. But YouTube traffic converts at like three or four times the percentage. And so YouTube is still for most because a lot of people who are on school who have communities have some content of some sort. And again, to be clear, some people have like a thousand followers. You don't need a lot. You need something. And so the people who have it, they track work because we can see attribution. YouTube is making them more money even though Instagram sends more traffic. But the, the first one and two for most people are going to be those buckets. We have seen that people do well at monetizing TikTok if they send the traffic to Instagram. Don't tell me, don't ask me why, but that's literally the CTA that they'll have inside their bio. So just a tactical hack for you if you have trouble monetizing your TikTok. But make the CTA like DME on IG and then that enters like the Instagram world. And for whatever reason, people are way more likely to do commerce and transact on Instagram, especially for more expensive stuff. Now that being said, you've got podcasts, you've got emails, things like that. Those are what I would consider middle of funnel. People don't really get discovered. Like no one's like, I just found this new email, you know, newsletter that doesn't really happen. It's follow up and podcast. Honestly, nowadays, very tough to get discovered via podcasts. But more realistically, you have, you repurpose your YouTube content as podcast material and people discover your podcast through your YouTube content. So if I had two platforms, I would bet on it would be YouTube and Instagram. In terms of monetization. And I've just seen that across creators.
