Alex Hormozi (8:57)
All right. See it. Okay. The training gyms. I have personal training. Oh gosh, I don't know anything about gyms. Can someone else take this one? So UK based money model is pretty good, but can't get my salespeople to sell supplements. Cool. Might be that they aren't really confident in their general supplements knowledge. Yeah. So having sold a lot of supplements in my life, let me just give you the solution rather than ask going back and forth on it. So what you want to do is you want to give every single one of them kind of like the ultimate package and tell them to go through a 30 day challenge where they'll follow your meal plan and they'll take the supplements. And you want them to take before pictures and after pictures. So you say, hey guys. And you want to, you kind of like whisper t shout this. So, right, as all the trainers take their before pictures, have them all be like, something big is coming, kind of like dun, dun, dun. And so have them posting a ton during this 30 day period of their workouts and their food and all this stuff. It's like, hey, we've got something sick that's dropping. And then at the end of the 30 days, you'll post all the after pictures, right? And with the after pictures, you'll then announce a 28 day transformation or something like that. And you can email your entire list and you can even post to your socials, whatever, and run it for free. Hear me out. You run it for free. So any members can also bring somebody or as many friends as they want to do the 28 day transformation. Here's how it works. When they come in, it is free. But the first meeting you're going to do is going to be a nutrition orientation. At the nutrition orientation, you're going to say, hey, we got your food covered, we got your workouts covered. These are the supplements you're going to want to take for the 28 days. And you'll sell them all, you know, three to 500, $600 package of supplements. And when you give the sales, the trainers commissions, one, if they can't sell anything but the supplements and they just went through the experience, they will like it a lot. Now, lucky for you, Mr. Training Gems, let me tell you how to sell them. So menu upsells, which is page 77 inside the money models book literally outlines exactly how I sell supplements. Four steps unsell what they don't need, prescribe what they do need, which is basically tell them exactly how they're going to take each product. So let me explain that. Actually, I'm gonna go a little deeper on this one because I think. You guys cool with that? Everyone good with that? All right, we'll go a little deeper on this one. So the way to Sell supplements. I've sold a lot of supplements in my life. Person comes in as soon as they sit down, what you're gonna say is, hey, I'm gonna give you this meal plan. Everyone always wants to know what supplements they're gonna buy. I get to that, I promise. But I really want you to focus on the food because the food's the most important part. All right, what have I just said right with the beginning? One is, I made everybody know that everyone wants to know which supplements they're going to buy. So I've already seeded that number two. I've also told the truth, which is that I want them to focus on the food because the food is the most important part. So you already accomplished two things right up front, and you do so ethically. Now, after you go through it, you're gonna go, you know, go through the nutrition plan, go through the grocery plan. Whatever you say. Okay, finally, we're gonna get to everyone's favorite part. So you flip back to the plan. Now, I integrated supplements into my meal plan so that they were one and the same. So that it wasn't like, oh, I've got supplements here and meals here. Because then it makes it seem like this is an addition. I want it to be integrated. All right, now, the next thing you're going to do is on your meal plans, you should have little, little, little dashes next to each of the products that you have on site. And I prefer to step one unsell. So you say, hey, Dorothy, I'm guessing you're not trying to get any chest hair. And they're like, oh, God, no. And you're like, great, so let's just cross out this testosterone boost. You probably don't need that. The next thing is. You're not trying to gain weight, are you? No. Okay, cool. Let's just cross out this weight gainer. I don't need you on that. And so I go through first two things they don't need. I'd be like, now, this one. I then give away the supplements that are low margin. So I say, listen, we've got a fish oil or an omega complex. There's one down the road. I'll write down the brand name for you. You can grab it. It's probably half the price of what we sell it for. It's not as good. I was like, but it'll get you 80% of the way there. All right, so let's just like, I'll write it down. Boom. Next thing, this one. This is generic. You probably get another one probably for half the price down the road. I'll write that one down. Great. Boom. So the next thing is like, okay, now we've done our seating. We've told people that everyone's gonna buy. Then we've unsold the products that I don't want them to buy or aren't right for them. Then we go to prescription. Okay, step two, we say, all right, so I want you to write a one next to this, which is gonna be your protein. I want you to write a 2 next to this. I want you to 3 next to this. Whatever. You're gonna go down the list. And so with each one of them you say, all right, so you're pre workout. Do you want to drive the same car every day? They're going to say yes, and you say, awesome. So I want you to take your pre workout. I want you to put it in the car with you because it's always going to be with you. Next thing is your post workout. You're always going to be using this car. I want you to keep that in the car too. Next one is your pm. Okay, so this stuff I want you to take at night. What's the last thing you do before you go to bed? You know, I put my retainer in. Cool. I want you to put it right next to your retainer or right next to your toothbrush. That way you don't forget it. What's the first thing you do in the morning? I drink coffee.
