B (2:22)

Thank you for all the kind words. I really appreciate it.

A (2:24)

I actually had, like, five words written down for this whole podcast.

B (2:27)

Okay.

A (2:27)

And I tried to compress a bunch of questions into just the most succinct thing that was actually top of mind for me that I know will be top of mind for many of the business owners in my audience. So I have probably 60% business owner audience. A third of them are doing over million a year. We also have people who are just, you know, just getting started. But a lot of people are predominantly business and brothers and sisters out there in the game. In the game.

B (2:48)

And bet on yourself and grow. Right. Find a way to give.

A (2:50)

Yes. And so the first one was, how do you see the dichotomy between duty and enjoyment as it relates to the impact that you want to make with the business that you have?

B (3:05)

Well, it's interesting. You know, words are tricky. They can produce emotions. And sometimes we pick up words because the people are around.

A (3:11)

Sure.

B (3:12)

I used to play poker with a group of guys when I was in, like, 19, 20, 21. They were older than I was, and they were all married except one. And I was. I was surprised to see one day. Well, one of them guys I knew, he loved his wife so much. Two of the other guys always were talking about their wives. Like, I had to go back to the old ball and chain, you know, and one day, and I couldn't help see it. It was like I was a witness of it because I was always sensitive to this. And the guy that really loves his wife out of habit of being one of the guys. Yeah. I'm going on my own. My own ball and chain. Right. And the language we use produces emotion. Sometimes we can pick up words and actually pick up emotions. Just like, you know, if somebody yawns, you yawn, too. Or somebody starts to laugh, you do it. But words are even more powerful. So duty could be a good word. Like if you're seeing yourself like a soldier. Yeah. Right. But I don't look at that way. I look at it as obligation. Well, I'll just say the same thing.

A (4:07)

Yeah.

B (4:08)

I say this because I saw this in some of your language, and I don't know if this is helpful to you. I don't pretend to coach you in any way, but for me, at least, I can tell you I look at it as opportunity. I don't feel a sense of duty. I feel of joy and being able to contribute. To me, contribution is what we're made for. Hard to meet your own needs as a human being. Right. It's not that difficult today on the world we're in today. But have a fulfilling future of something you care about more than yourself. Yeah. And so if you get into business just to make money and there's nothing wrong with it. Yeah. Those people usually, you know, even if they succeed, they hit a limit of fulfillment because the economic returns only produce so much. And so I don't look at duty and enjoyment. I look at it as more like it's all enjoyment because contribution is the ultimate enjoyment for me. I mean, I get a business for impact and economics are second. If I have enough impact, you'll never have to worry about economics in your life. And I found that to be true in my own life. So I don't look at it quite that way. I look at it also, though, that if you think you're going to really enjoy your life and not doing it, I think you're deluded because you'll wake up one day. Because the only thing that makes us feel alive is growth. You know, when you grow, then you have something to give. And when you give, then your life is more meaningful than just, you know, pleasure. You can give yourself pleasure by, you know, money, food, alcohol, sex, whatever it is, you know, but it's never going to be the same as when you have something that's larger than you that you're called to. It's so like, I hate the word motivation because I've never been a motivator, but people use the word. So I'll say, well, there's two types of motivation. If you don't think of it that way. There's push motivation, which is, let's say, duty or I've got to do this or I have to do or obligation. Right. Or just make this happen. And look, brother, you have a huge amount of willpower. It's pretty obvious by what you've accomplished. I have tremendous respect for you and I did. But willpower only goes so far. That's push, pull. Motivation is where there's something out there that you want to serve more than yourself that'll get you up early, keep you up late. And it, it isn't hard, it isn't duty. It is like what I'm made for. When you tap into that, your energy level will explode. Your contribution will explode. Doesn't mean overnight. Everything is Going to work your way. Of course, it doesn't work that way, but it'll give you the constant endurance to move forward in a way in which you enjoy your life. Rather than someday when I get to this number that I'm probably going to feel good because it's not true. You get to the number, and if it's numbers, they'll never be. You know, you've done incredibly well. I have so many friends. They got their business, they sold it, they made a billion, two, whatever it is. Five months later, they're looking to get back in business again because so many of their needs were met by the demands and the challenges and the growing. I think the biggest problem we have as human beings is that we think we shouldn't have any problems. Make you grow. Problems call to you because, listen, you lift. We're both in good shape. You wouldn't be there if you lifted light weights, did 100 curls with some lightweight. Right. You're built. You've built this body. You built it by challenging. But some people, maybe because of your background in the fitness industry, no pain, no gain. But today we know that's not true. You know, we know today that minimum dose will produce the maximum result you want to. You overdo it, you tear down too much. Right. It's like finding the right dose just like anything else. Like a drug person. I really think if you think you're going to just go off and enjoy your life and not add value, you're going to be deluded, you're going to be frustrated. You're going to. I mean, how many people do you know that were rich and famous and the world loved and they killed themselves? Yeah. Because they stopped growing. I give this to half dozen people I thought of in the last 10 years. That. So I think to me it's not duty, but I do believe those. Much is given, much is expected.

A (7:45)

It's one of my favorite parts in the whole Bible.

B (7:48)

I come from that place too, but. But to me, the expectation is a pleasure. I think the language we use trains our brain. It's like if you said to me. If I said to you during the break here, let's have some nutritious snacks. I said to a mass audience waiting for you to respond positively because you're fed. But most people like, say delicious snacks. Yeah. They're interested. Or someone says to me, tony, you meet so many people. You know, hook me up. She'll introduce me to a great guy, a great woman. And if I said to them, well, I know this guy, or I know this woman. They're really nice. You can't versus they're sensual, they're sexy, they're amazing. They're delicious. Different people.

A (8:25)

They're not nutritious people.

B (8:28)

The words change your biochemistry. The words you attach to an experience become your experience. Um, if you over and overuse certain words, you won't even know it. And you'll train yourself to have certain, what I call an emotional home. Yeah. Certain emotions you go back to because the language takes you there, and duty and responsibility. If you're trained like a soldier, yeah, that might work. If you've trained yourself that no pain, no gain, that might work. But how old do you know may ask?

A (8:54)

36.

B (8:55)

Okay. At 36 years old, you built such a foundation of business, of contribution, of wealth, of your body. But at this stage, it shouldn't be pain, it shouldn't be suffering. I don't think it has to be any of those things. I think it can be total joy. But you have to kind of rewire your brain because otherwise the past training conditions, in my opinion, the issue. Does that make any sense?

A (9:16)

Yes. And I will, I will just speak for me.

B (9:19)

Yes.

A (9:21)

The issue that I have is that I got here from pushing anger, for sure, but I think on in the last however many years, I, I genuinely believe, like, that's not as much a part of me. There's elements of that that are still there, but, like, it's not the core drive anymore. The difficulty that I have is, like, I work the hours that I'm awake pretty much, and the difficulty that I have is finding enjoyment outside of work and the contribution from that perspective. Like, I've, I've spoken to a number of billionaires, yourself included, where I, I'm like the next game. Right. And so the game that we're in right now, I, I know I, I obviously there's gonna be risks. There's gonna be lots of things that we're gonna do, but I feel like I have a direction to what I know what we're doing. And when I talked to some of the, some of the billionaires that are, that are in more private equity, financial engineering, commodities trading, different than maybe what, you know, obviously what you do. And to a degree, what I do.

B (10:13)

I'm actually in the business too. Yeah, yeah.

A (10:15)

They were like, you should do something that, like, really helps people. And I was like, I, I feel like I do that there's, you know, only 0.1% of the, of the people who see any of the content, the courses, the books or whatever. That we put out, I monetize in any way. And to a degree, I also reject the idea that charity must be something that does harm to you in order for it to be virtuous. Right. So that is probably a struggle that I have dealt with, which is that I have a. I have an apathy issue. I'll tell you a microcosm of this is when I got in the fitness industry, I got into it because fitness was the only thing I was really into. And so I was like, well, I'll do something I love. Because I was a management consultant. I was like, well, this sucks. I'm gonna do something I love. And then as soon as I got into the business of fitness, I realized that the vast majority of my day had nothing to do with fitness at all. And it was like billing and, you know, membership sales and like all this other stuff. And when I started getting the testimonials coming in of these people who were going through, you know, our process, losing weight, getting off medications, whatever, maybe the first couple months, it felt like something. But then on like the hundredth and the thousandth, I was like, oh, yeah, you know, of course you stopped, you moved better and you stopped eating and it worked out, you know. You know, like, it just, it's basically the, the, the magic was gone for me. And so to the same degree that's has occurred within what I do today. But I don't even feel in some ways that I am driven. I do this because I don't know what else to do. It's like, this is the only thing I'm good at.

B (11:31)

Yeah.

A (11:31)

And so I do what I've been rewarded for doing the biggest thing selfishly that I, that I was like, really? Or I am, you know, looking forward to as I'm trying to navigate that.

B (11:39)

I understand. So it's almost. You got a set point on your fulfillment and you're, you're not going beyond it.

A (11:44)

Yes. When I was 20, I got obsessed with positive psychology. I read, I had a trunk of books at every single one of them was self help, things like this early on, before I had a business, any of that stuff. And I got to a point where I realized I had read all the books and my life hadn't changed. And it felt very hopeless for me because my subjectual being was the same. And so I came up with a mantra for myself, which you might laugh at, which was fuck happiness. Because I felt so rejected by the notion, because I felt so unattainable for me. And so what, I replaced it with.

B (12:10)

Was I will be useful. That's great. Meaningful. Meaningful. Meaningful life is a very useful life. Right.

A (12:14)

And that's basically what I've warranted my entire life around was like, that's why duty for me feels meaningful. Because it's like, well, you know, I might not enjoy this whole ride, but like, everyone else can get stuff out of it. And so that's, that's the. The struggle that I have. Because, like, I'm okay with that.

B (12:30)

You're okay with it, but you're torn by it, my friend.

A (12:32)

Yes.

B (12:32)

No, agree, agree.

A (12:35)

I will accept that.

B (12:36)

I'm saying. You accept that? Yeah. Would you accept anything else in your other businesses? Would you accept something that's mediocre to.

A (12:42)

Know what you did?

B (12:42)

Of course.

A (12:43)

Yeah.

B (12:43)

Okay, so. So I'll give you my $0.02, which is all it's worth unless you stay emotionally. The guys, the astronauts, you know, I got to interview several of them, right? Think of that. They went out and they competed. They wanted to be an astronaut, Right? You had a version of that. I want to be a business owner. Whatever it was you had. And they beat everybody, right? Tens of thousands of people. They got down to 100, down to 25, down to 6, down to the guys that go to the moon, right? That's built by the cheapest bidder on their back. And they shot them out into the moon with technology that's far less than it's on your phone right now. And they walk on the moon, they look back and see that image you and I have seen, that they took blue, green of the earth, but that was them seeing it. And they make it back and survive. They flash down, they have a ticker tape parade. They shake the president's hand. Now what the fuck do you do after you've walked on the moon? For adventures.

A (13:36)

Yeah, Right.

B (13:36)

I guess. Like you're 35 and you walked on the moon, what do you do? And most of them became alcoholics and drug addicted. Yeah. And the reason is they forgot how to find joy or that adventure in a smug. And so you have trained yourself to be. Pain equals success. And success has a certain amount of value. But fuck happiness. You have literally hypnotized yourself into missing it because you weren't feeling fulfilled. So the idea that these people keep telling you, I would tell you is true. And I'll just give my own experience. We're not the same person, but maybe it'll be instructive. So, I don't know, maybe 10 years. I found myself at a place where it's like, love my life. I couldn't be more fulfilled than this. I had the most incredible wife. I have the most incredible kids. You know, I. I want to be an athlete. I didn't make it, you know, right behind you, I'm like six rings for different teams I own or that I help to coach and turn around. I'm working with the greatest athletes in the world, the greatest business people in the world. I'm having fun. I'm, you know, friends all over the world. But what else could make me fulfilled? I mean, this is. They are. I can't be anymore. And I'm not complaining, but there's some part of me like you, that was hungry for more still. You wouldn't be asking that question unless there was part of you that wants a hunger for something called happiness or wants something besides just duty, or you wouldn't miss me. So. And I'm not telling you I have the answer. But I'll tell you what it was for me. It's like the same these people told you is me. I've always was contributing, same as you. I've been doing since very little. Yeah. But I started saying, you know what I'm gonna do? I wanna do some moonshots in that area. I wanna scale businesses, growing businesses, and Nothing up to 12 billion. It's like, in those days, it was like 4 billion. What. What would really get me going? And at that point, I've been feeding people since I was a kid. When I was 11 years old, we had no food on Thanksgiving. Somebody came, delivered food, changed my life. It made me believe strangers care. So I care about strangers, and I start two families, four families. There's a million. Four million. So about this point, I've been feeding people 37 years. So I called my family, people have I fed in my lifetime? And they said, 42 million. I was like, wow, that's pretty awesome. But I had no association to it. Yeah, I felt good about it. Yeah. But I was. I was doing it, you know, all these different ways. There's so much pain out there. Yeah. I'm gonna feed a billion people in the next 10 years to 37 years to do four. I started out by saying, well, what if I did as many people I've done in my lifetime in the next 10 years? What if I did as many people in my lifetime in one year? And then I was like, what if I did 100 million people in a year? What if 100 million people a year for 10 years spent a billion meals right in the United States? So Ignited. It was more money. It wasn't business. It wasn't. It wasn't okay. There's a system was like I have to rip apart. If it took me 37 years to 42 million, to go to a billion is going to require me to think differently, come up with strategy, different, be different to think of a billion line number somehow a different level of life. It's kind of like Kennedy saying, we're going to go in this decade and we're going to land on the moon and bring a man back to the Earth. And all the guys that mass are like, this is not going to happen. Right? We don't have technology. I don't care. This is what we're going to do. There's something about building a moonshot for contribution outside you vote you've done in business. And I did it. I said, I do it in 10 years, I do it eight years. So then I finished that and was like, I'm traveling around the world. You see people starving, trying to do what you're doing. I need something bigger. So I was in the UAE and I had a. I had a lunch with mbz, is the head of the country. Brilliant man. And he comes the next day. He goes, I want to have lunch with you again. It's cool, right? So I come sit down with him. He goes, I brought you lunch today because there's two people feeding the most people on Earth and they should know each other. So he introduced me to Governor Beasley, who ran the world food program for the ufo. So I said, well, I think he's doing more than me. And so we talked. He later won the Nobel Prize, but we stayed in relationship. And because of our relationship, he got so frustrated with the bureaucracy of the UN that one day he said to Everest, leave the UN because during his five years, we went from 80 million people at verge of starvation to 385 million people. Just think of those numbers. You have to think of them. If you think of his numbers, it doesn't. But if you follow like one child starving, it'll change the Olmet system to something more. It's like watching a movie, watch a movie about war. It's too much. You follow one person and what they go through, you feel it. So I got associated with that and I said to him, what if we create a strike force team if you're going to leave? How many meals would it take to feed everybody in the world for 10 years that need it? Where it would give us time to build a sustainable solution because you can't keep doing the same crap, right? He was 20, I don't know, 40, 50, 60 billion meals. I said, let's do a Hundred Billion meal Challenge. I said, I did a billion meals. When I started, I wasn't a billionaire. I've been blessed, obviously, since that time. You do great work. If you bless others, you'll be blessed, right? I wasn't doing it for that reason. I just came about. So I said, there's gotta be 90 or more guys like me, the world. There's 3,000 billionaires or owners of companies or, you know, countries that'll do this. So we did this 100 billion meal challenge and we went to Forbes 400. And I thought, we're going to get 50 of these guys, right? The richest people in the world. Four people stood up. Four. We got to do something different. But I won't bore you with all the details, the strategy, the thought process. And what kept me going, though, is it's not just having this unreasonable goal. It's having strong enough emotional reasons. And I got in these environments where people are starving. I got into Sudan. There were a million people cut off by the rebels there, and they were starving this last year. And the UN sent all these food people in and they killed the drivers and took the food. Mbs, not mbz. Mbs, from Saudi Arabia Cares Deeply. He tried to provide things. They killed everybody. So people start giving money. People are going to start. So I. No, no, there's something different. I said, I'm just putting a line in the sand. We are going to feed these people. I'm going to provide enough food for a million people in a week. Who will match me? I got Ray Dalio to match me. 40 million bucks. But how do you do it? And this is where it gets so alive. It's like no one else in the world. We're going to do this. Here's what I do. I'm going to hire a bunch of some military contractors. We're going to take C1 30s or take drones, and we're going to deliver the food to the people. We delivered 22,000 meals that month and saved all these people's stoppages. So when you do that, your level of fulfillment explodes. What the fuck compared to running a business? So I've been hooked on that. So now we got 62 billion meals in three years, just beyond anybody ever thought was humanly possible. And then, so now he said, we're going to do a song with We Are the World. And I got Jimmy Jam, the most successful Grammy Guy and I got everybody you can imagine in the music business all building it together. We just completed our first version. And then. But then, you know, I'm lucky enough like you. I'm very blessed. So I have a private plane of M37. It burns a lot of carby. Yeah. I want to be conscious how many trees. 3,000 trees a year. Like plan 100 million for not just quite the trees. Billion trees. And I'm going to work with the farmers. I'm going to show them how to go from making a bucket to 12 bucks a day by having 12. I work with a group to do that. It's like, you know, a friend of mine's daughter was kidnapped and. And put into slavery. Just insanity. It happens in America. It happens overseas. And nobody wants to talk about trafficking. But that got me associated to it. We actually helped somebody. And so I went out undercover. I had markings all over my face. They had a makeup person that had scars on my face. Helped to negotiate these deals with these animals that do this thing ever seen in my life. But also the most beautiful. But again, I didn't just give money. I didn't just write something. I just didn't put something. I went in the fucking trenches. And I'm sitting there watching these girls go through the worst thing on earth. Meaning they're chained to a bed to do eight or ten tricks a day. And then we get them freed. Running to the. Have you ever been out there? They're out on the ocean. They're down here playing basketball. They're like the change in their lives. And so that I'm hooked. So my wife and I have now funded 72. Started with 30,000 as many. I grew up in a town of 30,000 people. I want to free that many children as big as the city I grew up in. Now we're at 72,000. I'm going tonight. We'll probably raise $5 million tonight. I'll do matching funds for everybody at the event to do it. So what I'm trying to say to you is get off your ass. And I love you and I respect you. Alex. I'm not coming from that place. I hope you know I'm coming from. You've accomplished more than most people dream of their lifetime. But once they get off your. Off your emotional ass. Stop this fuck happiness ship. Yeah. And just actually say to yourself, I deserve happiness. I'm going to create happiness. But I have to do it differently than it before. I can't just get up and just work. So I'm Trained to work. I can't. I'm not a fucking rope bad anymore. Right. You're way too smart and you got way too big a heart. I know you do. I know everybody knows you. Well, I've seen you with your wife. You're extraordinary human. You're not just guy here who does all these wonderful things and they do wonderful things for people. You're absolutely right. But you're not connected to it. And you don't have something that you're obsessed about that makes you feel fully alive. You're doing it because you need to. The difference between have to duty and get to you. Yeah. That's doing rich and poor. And rich and poor is not money. Right. Rich and poor is feeling fully alive. That's rich. Right. Poor is you work your ass up and you have plenty of money and you help all kinds of people, but you don't connect it. And again, I'm not making a judgment. I hope you can feel my heart. It's just I want more for you and I know you wouldn't ask me the damn question. That's true. So it's like. But you need, like your energy has got to be shifted. You need a kick in it. You need to get an environment where you're on fucking fire. And then at that state, you've had that state before, I guarantee you, when you got here. But then you got so caught up in the push, I think you've missed some of the pull for your life. And I think this is not just true of you, it's true of most of us. Why are most people stressed? Like if you talk to people, excess people, they're always talking. I'm so stressed and stressed. I'll take away your stress. Because you're managing it. Yeah. You know, like you're managing all these great businesses, you're managing all this great money. But you know what, when you manage, it puts you back in survival. Are you telling me it's more stressful than even the dark ages? I mean, but what's happened is we have all this. We're trying to manage and we're not made to manage. You've, you've been so successful that now you've hit a set point. And now the only way that set point is people get to a point where they question, they start going, is it worth it or not? But I have to keep. Sometimes you make a point, you say, I'm going to keep on doing, but I'm going to be connected to at a different level or I'm going To change paths all together. I'm going to add a path that brings another dimension to me. Those are the places that go. So I'm pretty passionate about the answer because. Primarily because you're asking me. Because you asking a question. It's a very sophisticated question most people never ask because they never get to where you are. Right. So you've gotten to a place where you've hit a block, but you're only 37. You're, God willing, you're gonna have 50 or 60 more years of your life. I don't want you going around doing that. Why would you go around doing it? Because I have to get up and work.

A (24:31)

Yeah.

B (24:31)

I want you to do it for something else. And so I can't do it for you. Yeah, but it'd be for you to get an environment. I'm not selling you, but, like, there's nothing like being in an environment. I know when Pat Bradley came one of our events, and, you know, I got 15,000, 20,000 people, and he's like, I don't need this stuff. And after an Alvarez assistance reunited. To me, this is like the seventh game of the NBA championship. Only lasts 12 hours and goes right. But without energy enhancement, the brain takes over. All of a sudden, now it's your mind doing it. The reason you're not happy is the mind is leading. You get in your head, you're dead. Your heart is so big. And I'm not saying that to placate you because I know we have mutual friends, and they all rave about what a generous and credible guy you are. But I don't see you feeling the level that you have. And I can see part of it is energy. You can execute with your mind so well, you recognize, I'm sure, like I do, pattern systems. You got to put them in place, get it done. But then there's not the emotional connection. You need a moonshot or two, and you need to get connected to the people and see and feel the impact in a new variety. Because otherwise it's a lot of familiarity. You get around anything else, no matter how good it is, you start taking a little bit for granted. And. And that's just human nature. That's not you. So you have to wake it up, and you got to get associated. The other thing is, you don't have a kid, do you? No. And I'm trying to give you advice, but Look, I have five kids and five grandkids. I. I adopted three kids. I was 24. I married a woman who was 12 years my senior. She Married twice before me, with kids from each person. I didn't recognize the pattern, but it was one of the best things in my life. Even though she wasn't right for me. And I don't think I was right for her. But I had a choice. I ended up with these kids. So I was 24 and had a 17 year old son instantly. An 11 year old, a 5 year old and the one on the way. I've been doing my thing like you're doing very successfully. I want to change the world now. I'm going to figure out all these kids in different stages of life. And so I tell you that because that marriage wasn't the right marriage. But those kids are now. You know, my youngest kid is like 42. Right. I have a 52 year old daughter, thanks to Covet. I have a four and a half year old. Covid was good to me. I never thought. At 65 years old we have a Ford Student error, right? Are you kidding? But is the greatest joy of my life because she makes me see the adventure in the smile. I want to do more for her than I want to do for everything else. Every day is new because everything is new for her. You just need some new elements. So it doesn't have to be a child. But I wouldn't. I wouldn't mind recommending you. She feels different. But I think at some point in your life there has to be something more than you that calls you. I'm trying to give you a sermon. I'm just so passionate. I have a love for you because you've delivered so much value. And I hate when I see something so much value. And to me I see this as a little bit of suffering. You wouldn't call it that. But there's a conflict inside. I don't want to see you suffer. You're too good a human being. I don't see anybody suffer, much less.

A (27:23)

I appreciate that.

B (27:25)

Does any of that make any sense?

A (27:26)

Yes.

B (27:26)

What part makes sense to you? I'm curious.

A (27:28)

So there's two, well, three things. So one was the emotional connection part. The second was the framing of the opportunity. And the third was around suffering. And so I want to touch on each of those.

B (27:38)

Okay, great.

A (27:39)

So from the suffering perspective, I find that really interesting because passion comes from the Latin pasio, right. Which means suffering or to endure. And so that made actually a tremendous amount of sense for me. And so I actually reframed that whole concept as like find a goal worth suffering for. And so I've been very accepting of my suffering. And to. To your point, I actually don't have a lot of anxiety. That's actually not. Not the issue that I deal with. I deal with the other opposite. The opposite of not giving a. Yeah. Is it worth it? Who cares? Why bother? You know, Whatever. Yeah. So that was on the suffering piece before you.

B (28:11)

Before you do it. Can I give it to.

A (28:12)

Please?

B (28:12)

If I may? Again. I'm not pretending to have the answer for you. But I'm giving my two steps. Logan. Want to see more of that? I am. This is. This is really you right here. By the way. But what happened is you're so in your head.

A (28:25)

Yeah.

B (28:26)

So even think what you did. Like a goal worth suffering for. I mean, I don't. I don't have goals that I'm worth suffering for. Now, don't get me wrong. Every day is not like pure bliss. And there's lots of things that I don't love to do that I need to do to succeed or I got to deal with. That's part of life. But pain's part of life. Suffering's an option. You've heard that phrase. But it's a fact. It's not just a phrase. That's why you've heard that some more. But when you make it your goal to find a goal. We're suffering for you. Yeah. Right. It's in your way. I got my wish. You've got your wish. And what's happened is. This part of you is so strong. Brother. This part of you is too. But this is the lead right there. If you change the lead to here by that sense of connection. Everything else. And get the hell out of your head. Because your brain is always going to reduce things. It's like your brain will never make you happy. That's the problem.

A (29:15)

Yeah.

B (29:16)

It won't even let you enjoy an apple. You'll use it organic. Your brain is analyzing so much. You got so stuck up here that you're. You're missing this magnificent being I see in front of me here. You're missing to have the joy of. So stop giving over suffering for.

A (29:34)

Can I ask a question on that? So with the. Like. Get out of your head. Get into your heart.

B (29:39)

Yes.

A (29:40)

I love the language. I don't understand what it means.

B (29:42)

I know. Because right now you're in your head.

A (29:44)

Sure.

B (29:46)

Like this. What? Can you feel the difference? Like this guy right here is smiling at me right now. Is that a different guy?

A (29:51)

Yes.

B (29:52)

Okay. So tell. So let's do this.

A (29:54)

Okay.

B (29:54)

I have multiple parts of me. Most of us in life try to pretend we're one thing. Society makes you try to pretend you're one thing. I'm sure your wife has multiple personalities. Who I'm sure does my first conversation talk about. You're like this person over here, right? I have a couple of different names. And by the look at this mind, you know exactly what I'm.

A (30:11)

That's my heart.

B (30:11)

Yeah, yeah. But I started naming the parts of my wife so I knew I was talking with. Right? There's Mar, Pearl, there's Sage. There's some names I can't tell you. Is this Friday night? Leila.

A (30:20)

Is this Tuesday morning.

B (30:22)

But. But the point of the matter is we as humans try to reduce ourselves for simplicity. And society does to one thing. It's easier to manage. There are many parts of you.

A (30:30)

Yeah.

B (30:31)

So let's party. This guy that's so intellectual that you know he's going to suffer and he's going to, you know, take it. Done. Anyway, this guy right here, this guy's very. This is kind of different. Yeah. Okay. So you just sit there just like that. Right. So who's. Who's in his head all the time analyzing. Oh, he's brilliant, by the way. He's absolutely up and brilliant. And he can succeed in. What's that? Give me a nickname for that guy. One maybe Analytical Alex.

A (30:57)

There you go. Analytical Alex.

B (30:58)

Analytical what?

A (30:59)

Analytical Alex.

B (31:01)

Perfect. Yes. Okay. Who is this guy was just laughing with me, Looked over his wife, big smile. She smiles and virtues. This is you, right? Okay, so who is this guy?

A (31:12)

Anabolic Alex.

B (31:16)

So has so much. Can you feel it?

A (31:21)

Yeah.

B (31:22)

Okay, so you, you. What happens is think about a relationship. I'll try it that way. Most people get in a relationship and they. I always tell people the secret to relationship. 80% of having a great lasting relationship or intimate relationship is selection. And people will say to me, well, shit, why don't you tell me that? For I was married for 10 years. I said, no, no, no. I don't mean who you select who you select to be in this relationship. So when you're in the beginning relationship, what do most people do in the very beginning relationship? What will they do for the other person?

A (31:51)

The best behavior, all that kind of stuff.

B (31:55)

Lighting them up lights you up. There's no transaction value. You're not trying to see what you can get. Like your joy is making joy for them, Right? And you give your all. You dress properly or whatever property. You get the idea. You give your best. Many people get married sometimes and after a certain number of years forget and they Bring a different person to the table who's always analyzing, what did you do? Versus what I do? They're measuring it. Transaction. No one wants to be part of a transaction in the intimate relationship. And when you be in the transaction, it's not fair anyway, because in a relationship, it's like a team sport. You're climbing a mountain. Who's leading, who's following changes. If you're calling on a big mountain, right. And you can't lead the whole damn time. You'd love to, but you can't. You got to switch to make things work. So it's which part of you you select to do business with, which part of you is going to run your business. And so many of your viewers, I can see. I see people different than you. They'll be like, oh, you know, I just. I know I need to fire this person. I need to let go of this or I got to do this. But, you know, I just can't hurt them. I was in that stage at one stage of my own life. If you put that person in charge of your business, you're going to fail.

A (33:04)

Yeah.

B (33:05)

Right, Right. Because you're going to be taking care of this person and hurting your platinum players. Right. You're hurting your clients. Right. So it's like, we all have to pick the person we're going to be and be conscious. And in your case, my friend, it's not so you can succeed. This will make you succeed. I have a strong one here, too. But if I let this thing take over, I would be bored. Shoes. I would be like, okay, five sports teams, and I got a billion dollars, and I got this business, that business. And, you know, everyone tells me every day I'm the greatest thing in their life. I changed their life. And I got five kids, and, like, where's the meaning of my life? Yeah. That's what the brain does. Because the brain reduces everything and compares it, whereas the heart magnifies everything. It takes the little things that makes them bigger. What made you attractive to your wife when you first met her? Who's this guy right here? Anabolic. Alex.

A (34:00)

The honest truth was that I. I once I met her, I didn't want to not be with her.

B (34:04)

Yes. Why? What qualities about her did you not want to be without?

A (34:09)

I think she let me be me.

B (34:12)

Yeah. She loved you for being me. Yeah.

A (34:13)

She just never tried to change me. And I think that was what was so unique.

B (34:16)

That's quite miraculous. I'm fortunate at the same thing. I found that Sage loved me not because I Was Tony Robbins. She just loved me. I never experienced that before. Right, so. And what else about her besides the fact that she loved you unconditionally?

A (34:27)

She also loved the same stuff that I loved.

B (34:29)

Yes.

A (34:30)

And so when we talked, we just wouldn't stop. And I feel like it has been one very long conversation. We spent two. Two weekends apart since the day we met.

B (34:39)

Wow, that's beautiful.

A (34:40)

Like, not in the same. Literally the same place.

B (34:42)

Does she bring up analytical Alex or anabolic Alex?

A (34:46)

We work together. So she sees both sides.

B (34:48)

I'm not asking that. Now, which one can she bring out if she wants?

A (34:50)

Oh, she can bring out whoever she wants.

B (34:54)

But who does she want more?

A (34:55)

Oh, she for sure wants.

B (34:57)

Of course. You're a different man right now, when we started here. Right. Can you feel that? Yeah. I don't do. This is you. But if you don't identify, like, think about it. The strongest force in the human personality for any human being, you, me, doesn't matter. The strongest force is that we need to stay consistent with the way we identify ourselves. Identity is the controlling force of human being. If you are identity that says, I always find the way to victory, you will find the victory. If you're Lance Armstrong and they say, oh, by the way, you have cancer in your brain, in your lungs and in your testicles, which is inconvenient, since you ride a bike. It's. What is he saying? He find a way. What do some people say their belief is? I'm at the effect of things life controls. What makes people, by the way, miserable is when they feel events control them versus they control events. And all it is is a shift in here and here. Right. So Lance had that belief system and he found the way to live strong. Yeah, but he also said, I'm going to find a way to win using drugs that were elite. It's cost him his reputation, all these things. Right. So your identity is everything. And so you have to be careful because very often in life we identified to who we were. Like last time in a bit. Do something. Well, I'm not that kind of person. Well, when did you decide what kind of person you were? Five years ago, 10 years ago? 20 years, 30 years ago. Would you use this phone from 10 years ago? You'd be. Why would you use the same old identity? I'm not saying get rid of it and saying, let's expand it. And you. I don't have to. I don't teach you shit. You've done everything you do. But what I could offer you is conscious choice to find anabolic Alexander and put him in charge. Your level of happiness. Go. And then stop your hypnosis. You hypnotize yourself a long time. It's time to transcend. Transcend means end the trance. Whatever you say to yourself over and over again, people you know, you tell a lie big enough, loud enough, long enough, sooner or later people believe you. You've told yourself a lie. Fuck happiness, suffering, that you gotta be a new one. Fuck suffering. I want to engage, enjoyment. It's not my duty. It's my gift. It's my honor. It's my opportunity. It's grace that has put me at this point in my life. All the other people you've met, you and I both have busted our ass. We wouldn't be here with that. But we've also had grace in our life. Your woman is grace here. My woman is grace in my life. I always said, listen, Kai got my life because of karma. Tens of millions of people worldwide. And that was my rule, you know, not smile like you're smiling right now, because I really believe it's true. So it's like those little shift. I teach something called transformational vocabulary. It's one of the simplest things in the world. I wasn't me when I was probably. No, probably younger than you. I was probably 32. And I was two other partners who were very wealthy, super successful, one worth a billion dollars, another very real close to it, but very different personalities. And we're. Three of us were partners in a certain deal. And I won't bore you the details, but I'll give you the core. The core was we went in negotiation. And I'm an open book, as you can probably tell. I'm open to be right about everything. But I'm going to share what I believe. Right. Certain areas I know just like, you know. Right. Because of my life experience. But when negotiation for me, I was like, definitely negotiation. Let's just put our cards on the table. I want to be able to do business with somebody who's honest. I want to tell you the whole thing. Let's do something fair, right? But, you know, if you go to certain people, if they don't fight for it, they're. They feel like they don't want to do business. Right. They want to feel like they beat you. Yeah. So I go on this negotiation and with partners, I open the door and I tell them the good, the bad and the ugly. And I said, I think this is a deal that would work. I want a deal that's more than happy for you, because I want. I'm the kind of guy that I'll do a deal. So it's all give a person a little bit, even if they agreed to it. Just, that's how you get that 20 or 30 years. Because I'm generous, right? So I'm trying to be generous. But if you try to be generous with a shark, he'll take your honor. So I'm this 32 year old kid. I'm not realizing you're much more sophisticated at your age than I was at mine. And so I tell the guys all this stuff, okay, what's coming up? You're not looking perfect, but let's pull the guy long term, who cares? As long as we respect each other, love each other, we're going to crush this opportunity, right? And the other side will give me all the gory details, takes it and tries to manipulate us with leverage to make a deal that was far worse than we should be in.

A (39:21)

Yeah.

B (39:22)

So I'm effing pissed. Yeah, I am angry as hell. I'm pissed off. I'm frustrated. One of my partners goes apeshit. He's like, I'm serious, he's Achilles. And he was so intense that even though I was pissed off, right? I'm trying to calm him down. I'm trying to calm him down. And it's my other partner. He even knew, like, he doesn't seem slightly upset, which almost upset me. Don't you get it? Yeah, he's too crazy on my mind. So I said to him, like, aren't you upset with dj? Archie Fury is like, cool. I'm a little annoyed at first. What he said, I'm a little annoyed. I said annoyed. Like the word annoyed annoyed me. Don't you understand? But they call them in the middle of it all. I couldn't help. I'm a. I'm a student of behavior, right? So I couldn't help but notice all three of us have had the same problem, delivered to us, and all three of us have radically different emotional responses. Okay, why? And I'm listening. He's going, I'm enraged, furious. I'll kill the mfers. And I'm thinking, I'm going, I am so pissed off. I'm pissed. His own angry. And then I'm hearing him say, I'm annoyed, annoyed. I mean, that's why I'm a little tinkled as tingle. What are you tingle? What are you talking about? Right? And he's so in the middle of all this. I thought for a moment, I couldn't help but I said, you know, I don't think I've ever seen you really angry. Rare. I said, well, what about. He had this deal with this IRS agent, came to his house. He's a very wealthy guy. Right. And the guy was the IRS agent, my guess is, was, you know, you know, threatened by or upset by the level of wealth he had. And so he did some things that he eventually won. It took him five years to get his money back. Fought the RS of one, which is pretty rare. But during those five years is brutally, you know, anybody working outside. I said, you're going to tell me you were annoyed with that. You were. He goes, I was peeved. Something really interesting. I said, what do you believe about getting angry? And he goes, I believe if you get angry, the other guy, you lose. Yeah.

A (41:38)

100%.

B (41:38)

Right. I never thought.

A (41:40)

Yeah.

B (41:41)

And this other guy believes if you don't get angry. When I get angry, I get powerful. And I thought, when I get angry, I get sharp. But I also thought, when I'm really happy to get sharp. Yeah. And it changed me. I started saying, okay. I call it transformational vocabulary, because the words you attach to your experience, as I said, become your experience. My mother called me one time. I'm old enough. Probably not old enough before we had cell phones, you know, we had these little recorder calls. You know, it was like on a. On a reel to reel. And you called in and got your calls. Well, I went to England and Europe for about, I don't know, two weeks. And I gave my staff the time off. They would whip their tail off. So my mom calls every day and leaves a message, doesn't get a call back. And when I called from England, the little beep thing wouldn't translate. So I didn't know it was on that I come home, he's with her messages. Every single message, she says, I am humiliated. This is humiliate. Humiliates. My life is a lesson. Just going, my mom is always humiliated.

A (42:38)

Yeah.

B (42:39)

Do you know why? If there's a funneled experience and it's painful.

A (42:42)

Yeah.

B (42:43)

He's going annoyed, Pete. I'm going pissed off, and he's going to kill them. Right. My mom always uses the word for anything uncomfortable, for humiliate. So she's always humiliated. So I'm never depressed. I was so depressed when I got chased out of my house and I had no money in the background. I lived in this place of depression. I remember reading this book by Claude in Bristol. It's called the Magic of Believing. And I read the book and it talked about how to condition your mind. And one of the things I did, I wrote on the. On soap, on the mirror, I wrote, you know, only a loser is depressed, which isn't true. You can be a win and be depressed and feel that way. But I knew I wasn't a loser of my leverage. Yeah. And I literally took the word depression out of my vocabulary. I've never used the. I felt down. I felt pissed off, I felt frustrated, I felt sad, I felt overwhelmed in moments. But I've never felt depressed. Because when I was depressed, I got the point where I was questioning whether it's worth it all. You know what I mean? And so your words shape your psychology. And so a few word changes as stupid as that sound, as overly simplistic as that sound. Well, people give metaphors. They'll say, oh, man, I'm like. I'm like. And I'll go, well, sit down and come over here. What are you talking about? We hypnotize ourselves, you know? Or somebody will say, well, that person stabbed me in the back. And I'll walk up to him and I'll see. You know what I mean? Well, they betrayed me. Well, what did they do? And you dig in. They go, they told someone else something. They said they wouldn't tell them, Right. But the words escalated the emotion. And once they're there as a metaphor or as words, they control us. I invite every business person to notice this. I remember, you know, I decided to get divorced when I was 40 or. Yeah, 39 years old. And I didn't want a divorce. I had forefathers. It's going to stay no matter what. Duty, all those things that was legally going for me, right? And then I remember going to my friend Peter Goober, and I was like, here. You know, I just. I don't know. I can't imagine doing this. And then I'm going to do. I said, I'm going to give her more than half, and then I want to take care of her. But I just. The whole part of starting over again, you know, starting over. And he grabbed me by the arm and he goes, I'm going to teach you what you've taught me for the last 10 years. He goes, you are not starting over. That language is putting you in this place. He said, you couldn't possibly start over. He said, you could take everything from you. No one can take the man you become, the knowledge you have, the skill you have, the relationships you have, all those things. But starting over was my trance for being in pity. And when I stopped doing that. It's like, no, you know, I'm starting fresh. I know it sounds simplistic, but linguistics change how the brain functions. And so part of yours is some simple linguistics, but the up part is state because anabolic shows. So I'm going to do some hyper anabolic Alex here and then a moonshot that's going to wake you up and then get emotionally associated. Go. Like, if I just provided all this when I first fed people, I would go there in a T shirt and jeans. Not so they acknowledge me, but so I could see and feel the impact as opposed to I wrote a check or I did some good work or they did it. The more connected you are. And that once you get in the app, like people say all the time, doesn't it get old people come to you 10, 15 times a day. You change my life. No, it's one of the things I enjoy most besides my family. But it's because I've trained myself. Never take it for granted. Is that helpful at all?

A (45:56)

Yes.

B (45:57)

Okay. From the state, you're anabolic Alexander because you're. You look like two brain. You've got a very smart brain. We use him to. But let's start, let's start with anabolic Alex, as you ask.

A (46:09)

So in order to create the emotional connection, because that is like the thing that I probably have struggled the most from. But I think it's made me disproportionately successful from a business perspective because I can make good calls. Right. But you know, I remember the first time I wrote a million dollar check and then multiple million dollar checks to charities, and I was just like, okay, I feel a couple million bucks poor. That's about it, you know, like, yeah.

B (46:28)

Because you're not emotionally associated anyway. Zero.

A (46:30)

But like, you know, I did the, the tours of the school and I was like, I'm glad that this.

B (46:37)

Just contribution for contribution is not what I'm talking about.

A (46:40)

And this is where I wanted to get. So like, so my, my last little word of the ones we covered, most of them was opportunity.

B (46:45)

Yes.

A (46:46)

And so I think the question that I have is you have unlimited opportunities.

B (46:51)

Yeah.

A (46:51)

More opportunities than you can sink your teeth into.

B (46:54)

Yeah.

A (46:54)

How do you go through opportunity selection and balancing your kind of achievement brain outcomes and your philanthropic impact feeding families outcomes?

B (47:05)

I look at opportunities first on a business perspective. I look at opportunities first to see, do I, do I have passion for what it's about? Is it something I would do for free if I felt it was really successful, that it felt fulfilling? It felt alive. It felt it was worth doing. Right. Is there. Is there a mission behind it? Is it just. Is it selling widgets? I have no interest. Right. Second thing I look for is who are the people I want, People I'm going to enjoy being with. Like I would enjoy being with you in spite of this conversation sounding like I wouldn't, because I bring out more anabolic hours. I bet your wife brings out more anabolic outlets. Right. So I'm trying to make sure if I was doing business with you, I'd make sure this guy was present. Right. But. But I look at the people and I look at their heart and soul, what's driving them, and I also look at their skill, because you need both. Right? So if someone's got a track record, I'm someone's negotiation me right now on a really large project. And if the project made no money, I would probably do the project. As long as I organize it so I can have the kind of reward for my time and my energy. Because the project has such reach, global reach on a very deep level. I'm very connected to it. And this person's built the business and went to $2 billion. So they got a great track record. It's not me caring at all, but together, one plus one could equal five, not two. So a deal like that gets my attention because most of the money I make, I give away. I mean, I change my. It's like there's, you know, I don't. I'm not hurt for any capital. Yeah, I know there's no toy that I'm looking for, and it never drove me anyway. So for me, it's like, if it's got enough juice in it here for the people I'm being with, I'm enjoying being with. And it's got enough juice in terms of the impact, and then it has track record of the person likely to help get there. So it isn't all my back. The two of us are adding some value together. It's about added value. Then I'm in. And it's like, let's. Let's rock this thing. Let's make it happen. Let's have some fun. See, mine is, let's have some fun, not, let's do the thing I'm going to learn. We're going to grow, we're going to expand different things, we're going to touch lives, going to have these things. So those are my core criteria. And I'm not always right. But one thing I will tell you that I've done In business because I've made some poor choices in the early days, like business partners. You know, everybody's selling when you're going to business partnership, right. And it's like going on a date, you know, so it's like you get. You get sold. And the question is not going to do the job. Will they do the job long term? Is the right team fit? Like, they're deeper questions. But I now, when I have so many business deals, the first thing I do early on, I just had this happen recently with somebody's. I go to a large power plant and 1.3 gigawatt power plant. I'm converting it to hydrogen. So it's in Western told me about this. Yeah, yeah. So it's a great. It's a great project. But I have some people involved that shouldn't have been evolved. And so I have some new guy come on board. And what I do now is I go. They sold me. I was actually liking them. I felt the vision was great. They seemed to have a track record. Everything seemed lined up. And I said, look, you know, what I always do in any new partnership is I have everybody check me out legally. I want you to check out all everything online. Hire a private tech if you want, know everything about me, and you can ask me any question you want. But I want to do the same with you because that's how I know when I'm starting Now, by the way, though, nothing I hear will I take as true. Because you know it's not true. I'll bring it to you, we can discuss it, and then you and I can tell you. Most people have large. You and I have large bullshit meters. Right? We can tell when somebody's bullshit. It's a perfect example. And this guy we have a deal with, you know, 10 figures plus, looked really good. Ghosted us. Just ghosted us. Because I uncovered. I uncovered three or four things he'd done that were not great. I was like, I just saved myself three to five years of pain. So I do believe in the practical side. But I first. I'm not even interested in going there unless I can first find these pieces and unless I believe already there. But I could get fooled, right? I'm not perfect.

A (50:45)

So I have one last question for you, which is the most selfish of all my questions. So you were 36 years old. You have built businesses. And the skill set that you are most proud of is that you're good at helping business owners.

B (50:59)

Yeah.

A (50:59)

The only thing I feel emotional connection to is teaching young men how to provide for themselves and their families. That's the only thing that actually like I. Because I know that pain.

B (51:08)

Yes. Connected to it.

A (51:10)

That's the only thing makes sense. And, and to me I built a lot of the business and all that stuff basically around that. But I still, still don't feel like that massive emotional drive. That being said, what would you have played differently from your 36 year old self to. To current that you could kind of pass on to me? The basically what can I change about my behavior to maximize my enjoyment and size of impact?

B (51:37)

You have to make your enjoyment a priority, which you've not. You've always gotten your priorities, brother. You're good, you're. You're an overachiever. Yeah. But there's two skills in life. There's the science of achievement, which are unbelievably great at. And there's the art of fulfillment which you're not so great at by your description.

A (51:53)

Yeah, I heard.

B (51:53)

Right. And by the way, notice the language difference. The science of achievement, it's a science. Like you and I both know, if you want to make money, there's a science to it. Right. If you want to be fulfilled that's as unique as every human being you're going to meet. And so you haven't found that piece. Now you gave some, some clues along the way like why am I so interested in feeding people? Because I'm such a good person? No, because I suffered. Right. So I want other people to suffer. So I started out of that, but now it's not out of suffering, it's out of joy. You can get started out of the pain. Passion, death.

A (52:23)

Yeah.

B (52:24)

But you don't have to stay in the pain. Right? You kind of stayed in the pain even though you've grown best. But what you just said is. Well, a clue for me is that's the one place I can start to get falsely associated to it because I know what it takes to do that and I know it feels like to be able to take care of my family. I know the contrast. Right. So I would take a look at that and expanding it. But I tried to find a way to do it where I had a moonshot. Something that's that like. Yeah, like right of that.

A (52:51)

What's a moonshot?

B (52:52)

Exactly. As I said to you earlier, I'm not saying you should go feed people or writing those checks. The problems you wrote those checks and things you negotiate about it. I mean it's true, it's a good poor. And then you probably feel bad about yourself for doing it.

A (53:03)

I did.

B (53:03)

I'm supposed to do good stuff. Why I feel good about doing good stuff because it's like, I was like.

A (53:08)

I was like, I'm. I was like. I selfishly wrote these checks so that I would feel good.

B (53:11)

And now.

A (53:13)

And Now I'm just $2 million poor.

B (53:14)

But like.

A (53:15)

But I shouldn't feel bad about doing good. And then it was just the whole thing.

B (53:19)

Your heart was having that sure head over this.

A (53:21)

Yeah.

B (53:21)

So analytical, by the way, as you're laughing about it.

A (53:26)

Yeah. Anabolic.

B (53:27)

Yeah. That little shift, which sounds like nothing, I hope. Is there nothing else you heard me say? You play with that just a little bit in your life. Him to the table. But if you come up with a moonshot connected to that, like, I'm making this, it's completely wrong. I'm going to help 10 million young men who right now think they can't buy a home. They can't do it. There are most young people here have been sold this bullshit bill of goods. Inflation's 3% and, yeah, you know, you know, I'm going to have 24 million now. 4 million. And it's like, that's the catastrophizing political stuff there. That's assuming that you're not going to have any growth in your assets. Yeah. And also when you're 86, which is when that would be 50 years from now, do you really think you're to spend the same money? What the hell are you going to be? You already own multiple homes. You've already had those. They've all grown in value. So most young people, they are not involved with free enterprises, you know, and so that's why they want communism, because they've never been there. I was the USSR when I was 23 years old, and I took a train from Moscow to Siberia with a group of scientists. I was brought because of my firewalking, things like that by their government and back. I spent two weeks there. It made me a capitalist, because every stop we did, there's the same thing in every city. There's a central place for the train stops and women have a caviar. And all these Russians are, like, wealthy on this plane. They're all supposed to be equal. And then you see people quarters of a mile around, multiple times, maybe half a mile around, waiting in the freezing cold for half a loaf of bread and milk. Right. It's bullshit. But kids today are thinking, oh, it means free bus, free childcare, free. They don't understand there's no such thing as no free lunch. What Life needs you to do is you live in a free enterprise system and you're not an owner, you're going to be in pain. You knew you built businesses I like I tell kids sometimes, here's understand if you put 300 bucks aside, we're still living at home. Or you're 19 and you only invested and do it all in the s and P500. You know anything about investing and you stop investing when you're 27. You've only put $28,000. At 65, you got 1.8 million. God forbid you keep investing, right? Well, the numbers got bigger. You look at people today, they buy a iPhone and they buy a new one every year. They've been going on since 2007. I looked it up just the other day. I actually made a chart to show a kid and he was telling me about, you know, there's no way you can succeed. And I said, okay, you've had an iPhone since the beginning. There's been 19 years of the iPhones. Whatever it's been, it's now you'd spend 20. I took up the exact dollar amounts for each one and what the stock was at the same day. If you would have bought the stock versus the iPhone all just matched $22,000 you spend over time, which is good. Or $326,000 you would have. I'm saying 326 will change your life. But for somebody who has nothing insurance, right?

A (56:06)

Yeah.

B (56:06)

But the other part for it is, is helping people understand that. It's like if I get to be an owner, the whole game changes. The inflation could be my friend. I don't have to live in this fear. I can't have something. So you, you could bring that to kids, whatever age you could bring in the biggest. I'm going to come something out, I'm going to take million or a million or something. Whatever would float your mouth. And then when you see those kids and you see scale and you see them taking care of their families and you hear stories about that, I don't think it'll be old for you.

A (56:37)

What you write the checks for kids after school care.

B (56:40)

Okay. And you don't have any kids, so you don't know so whatsoever. But you and I, Jake, I'm saying don't make this happen like you've done so much, you need to find something there. But you fucking with forever for me. I wrote four books on finance. I never expected to do it. You know, I wrote it because I got pissed off in 2008, I've coached Paul Tudor Jones for 24 years, one of the greatest financial traders in the history of the world, Every single day, measured what he's doing, coached him through all these pieces. He had the most success in 1987, when the stock market was the biggest percentage drop in history. 20%. And he made a hundred percent. But then it was like the moon. He went to the moon, and then what do you do? And then he broke his leg, and then he dropped, so I had to turn him on. And we've been friends. I've worked with him all those years. I learned so much from him. But when we got to 2008, and I don't know all of your viewers have been around that long, but it was much more brutal in some ways than 2020 and Covid, because Covid, they gave people money. And I remember being so angry because I knew a small number of people basically almost destroyed the entire economic system. And then I thought, they're going to be punished. And we gave them more money so.

A (57:54)

That they could have more money they can't use.

B (57:56)

So I was. I was incensed. So out of that anger, I said, I don't have all the answers, but I have one thing. I have access. So I'm going to do 50, the book you read. 50 of the smartest individuals on earth who started with nothing, nobody from the lucky sperm club. We all started from scratch. And I'm going to see, even though they're likely different, what do they have in common? I'm going to write a book that my billionaire clients are going to love, but an average person could do as well. What kind of journey you've never spent? It's like, how do I help people accelerate? It's like I look around today and I see so many people that don't feel they have a compelling financial future. And so I started looking around, saying, that's my heart.

A (58:29)

Just so you know.

B (58:30)

Pardon me.

A (58:30)

That's my heart.

B (58:31)

Okay, well, me too. So my. My approach to that. And maybe they want to plan to see it with you because they be something when you're teaching people. Yeah, you probably already know this, but you may not know this part. So I'm looking around and, you know, like, in the last 39 years, every single stock market in the world, which is where most people put their money besides real estate, right? And if it's their own home, it just barely beats inflation. Right. As you well know, every stock in the world's been beaten by private equity, average private equity. So I interviewed the top 13 guys in the world, right? Well, the top 13 guys in the world,. 20 people interview them. But how are you going to get money in there? Because it's like trying to buy an SP3 Ferrari, right? I want to go get one. They're all Pre sold at 3 million bucks, right? Yes. Like, but if you haven't one and if you know the right person. Yeah. So I, I got into some of those cool funds, you know, like, you know, Vista. Yeah. Robert Smith is. I mean, he's a genius. Got $100 billion fund. He's averaged 26% compounded per year for 25. It's from. Right. Nobody. But you can't get in. Or you might get in. I got in, but I got such a little.

A (59:34)

It's like, we'll take $100,000.

B (59:37)

Okay, so let's look at this. Let's just do this, Try this for the people at home. In the last 39 years, if you put your money in the s and P500, it's average 9%. Okay. So if you put a million bucks in there, you know, at the end of this time, you'd have 28.6 million. It's 100,000. It'd be 2.8x million, right? Yeah, but he put in average private equity. It's been every stock market in the world. Average private equity, not the guys I'm talking about. Average private Equity has averaged 15.7% per year around the world. 75% higher per year, compounded year after year. Yeah. You put in that same million bucks. Instead of 28 million, you have 293 million more. 10 assets. Okay, forget your 3% worries you're talking about. Then you have, instead of 2.8 million, have 29 million. Right. Same time, passive investor. But then the next thing you got to say to me is, Tony, well, yeah, that's great, Tony, but you can't get access. So that's what I believe too. Like, I had access, but small access. And then I met a guy who'd been through my business master program for 20 years. He started his business. I was telling my frustration about I'm only getting these little slivers. I don't have to change your life. Right. I want to get him bigger. And he goes, tony, I'm going to tell you where I put the majority of my money. This is a very sophisticated investor. And I said, okay, I'm leaning in on this one. He said, he goes, there's a company in Houston, Texas. Houston. I'm thinking Singapore, London, you know, New York. He goes off the beaten craft that has mastered something unbelievable. He said, you know that it was private equity. I said, of course. He goes, what happens? Buying the fund and fighting to get a small piece. You could own the company that owns all the funds and make the 2 and 20 yourself side by side with the owners. Yeah, I said, you could do that. He goes, there's only a few companies in the world that do it. These guys are brilliant. What they call general partnerships things because you're limited partners. You know, if you go and. And you got a limited amount you get. Yeah. How do you do that? So I went and met with this guy, turned out his graduate of my program. So 20 years ago start his business with it. It's called CAS. It's Christopher Zook. And I talked to Christopher and so I put some money in with him and the next thing I know I got ownership invested. I got a little slice, right? I'm getting the 2 and 20. So I have 95 of those companies now that have a piece of it's. It is nothing but a cash machine beyond one of those dreams. I get to work with the smartest people in the world. They're working all night. I'm right beside the morning without working all night on those thesis, right? And now the same thing with sports teams. I work forever to get my first sports team, lafc. And you got to go through. They look at a microscope through every part of your body. It's just ridiculous, right? But the rules have changed recently. And now if you have private equity and the owners don't own other sports teams, there's some technicalities with it. There's a small percentage that you can buy. So part of. I owned the Dodgers when I was growing up. I couldn't be in right field. I couldn't afford a team, right? The Dodgers. I owned the Golden State Warriors. I owned the Pittsburgh Penguins. I owned Aston Martin's F1. I owned a piece of all these businesses all through our business. Then I became partisan business. When I met him, it was 1.8 billion. That was four years ago. Now we're at 11 billion just in AUM in that business. So the opportunity to grow. Yeah. Is insane. But here's the problem. You had to be an accredited investor. Got a million dollar net worth or qualified purchaser 5 million. So your young people are going to go, I can't do that. I wrote this book because I found out it just passed three weeks ago. The house has passed the new rule. Why should the richest people in the world the only People get access to the most effective investments. Don't get me wrong, you got to diversify, but you got significant vote here if you get this kind of 10 times return. And so they were smart because like they say, well, you're not sophisticated. Well, some people have a million dollars, but they inherited. They're not sophisticated or they're a good business person. That's true. So a group of people. I was arguing this. It wasn't me. Finally resolved three weeks ago, they passed the law. Now the Senate will pick it up in April. And what it says is you don't have to be credit unstrim. All you gotta do is take a test. They're working on what the test is. That's interesting. And now you can put your money and get the same kind of returns to the richest people in the world. And in my case, can own a piece of those businesses. So when, when you're going to shill your own business, the only challenge with your own business is. You and I both know if there's any law of finance that everybody knows, but very few people practice, it's asset allegation, right? You don't put all your eggs in one basket. So most people are the eggs in their business because they feel more control. And then there's a Covid. That happens, right? So you gotta be. I always tell people, you need two businesses. The one you're in, the one you're building, but also that business plus an investment business where it's growing. So everything happens here. They're taken care of here. And if they both win, you get there faster than you ever dreamed of. But you got to know where to put your assets. And this is just part of that process. So. But for you, it's like, I know what my passion is. I don't even feel my passion. I don't want to tell everybody about it. It's like, I don't give a shit about making money. And it's like. And of course it makes money too. It's like, it's unbelievable. You got to find out with this piece, what, what do you think it would be if you were to tell me right now? I'm not talking analytical guy. Come back. I saw your eyes. Yeah, the analog guy, what would he say? I'm gonna crush something. It's gonna feel so good. I'm gonna feel so much joy. I'm gonna do X for this many young men. And I'm. I'm gonna. It's gonna be part of who I am and my legacy and what I'M gonna live what I'm gonna enjoy. Not someday along the way.

A (64:52)

To answer the question, I think back to what was the big moment for me, like, what was the moment with, like, wealth felt achievable. So for me, it was a hundred thousand dollars in my bank account.

B (65:00)

Okay.

A (65:00)

That was the. That was the moment I wrote about my book. Layla and I were on the kitchen counter, and I was like, look, babe.

B (65:05)

We actually did it.

A (65:05)

And then it took years and years. Yeah. And it was to, to this day, the richest I've ever felt. And I think it's because it's the largest relative change in wealth I've ever experienced. Because you go from one dollar to a hundred thousand, you get a hundred thousand X and you can't hunt hundred thousand x. Hundred thousand takes a lot longer than. And, and, and that.

B (65:21)

And by the way, once you get the hundred thousand, your brain expands, right? You know? Yeah.

A (65:24)

You see what's possible, it gets bigger. And so I think it was because the first time that out of survival. And I remember I looked at Lea and I said, we can up for three and a half years.

B (65:35)

I said, I was like, we. We could. We could. We could completely screw over exactly three and a half years.

A (65:40)

And she's like, yeah, this guy's a winner.

B (65:43)

Really? All. All 100 grand for the both of us for three and a half years.

A (65:46)

Gee golly. You know, this is after she picks me up from. From jail for getting a dui. You know what I mean?

B (65:52)

Just diff.

A (65:53)

That's why she's mine.

B (65:54)

What?

A (65:54)

All right, but that. That moment, then like all the other milestones after that, that was the one. And so I think that. I think because that one milestone is. This is huge.

B (66:06)

It changes your identity.

A (66:07)

Yes, it.

B (66:08)

It does.

A (66:08)

It changes your whole viewpoint of the world. To your point about the capitalism, the capitalist system.

B (66:12)

Yeah.

A (66:13)

Is that like. That is a big enough change where you believe in capitalism?

B (66:16)

That's right.

A (66:16)

And I think that is a. A quantifiable goal that I am personally connected to that I would love to help deliver.

B (66:23)

That's great. I love that. If I can help with it, count on me. I'm in to help you in any way I can there. I'll give you education. Anything that you want to add to it, you're welcome to add to. I'll give it for free. But that. That's exciting. I love the way you did that. You went back to a moment where you knew what it was for you. So that's where the passion comes from. Right. You Know, and by the way, that wasn't pain. Yeah. That passion was an excitement that you felt. Yeah. So I know the word passion literally comes from pain. I know that too. Sometimes we caught up on the original definition versus how we can live it. Right. But I love this idea. If you did that, how many, how many people? Does it matter? How many? How many? One person alone feels amazing when you do that. But is there a number that in your mind would say, like, this would be like insanely fun, insanely great.

A (67:04)

I think I would look at a gener, like the generation. So it'd be how many men are in Gen Z?

B (67:09)

Perfect.

A (67:10)

And then I'm like, that sounds like a good starting point.

B (67:12)

But what would be what? Well, that's a lot of kids. What's the first target, though? Because it's like I'd have to break 100 billion. Right. You know, you want an unreasonable goal, but you need a timeline. So what would be our 36 month goal or 24 month goal? That would be unreasonable. But we'll get you up early, keep you up late.

A (67:29)

A hundred thousand men at a hundred thousand is a billion in actual bank account wealth. And that sounds. That sounds like a nice round number.

B (67:38)

Yeah.

A (67:42)

Hit a hundred thousand.

B (67:43)

A hundred thousand. Yeah. And feel the way you felt on that day. Yeah, that's nice. And then the second lesson you can teach it along the way.

A (67:50)

Yeah.

B (67:50)

Is how to keep enjoying it, my friend.

A (67:52)

Yeah. So, Tony, you have an event coming up. Do you want to tell everyone about it?

B (67:55)

Yeah. It's called the Time to Rise Summit. I started when I first did, when Covid happened, because I got the governor calling me in California saying, you know that place you're going to put 15,000 people, 14,000 people? You can put 100 people in because of COVID And then I tried to move to Vegas. They shut down Vegas and Texas. And so I built a studio. Anyway, long story short, I said people are trapped at home. They're depressed, they're frustrated. I want to make a big difference. How can I do that? I want to take away the two things they worry about. No time, they don't have to travel, and no money. And so I did it for free. I've done it now every year for five years. And I didn't do like two hours. I did three days. But I made it chunkable three hours a day, like going to a great movie, only it's changing your life. And instead of new year, new life, and setting some goals that by the end of January they've not come yeah. We help you figure out what you want, increase your energy like we're talking about here. Because without that, it doesn't change. Shift your mindset, figure out what you want, figure out what the plan is, figure out what's getting in the way. And over three days and you become part of a community of a million plus people from 193 countries that participate. And it's coming up January 29th through the 31st, and it's at 2pm Eastern. The people do from all time zones around the world. Again, no charge whatsoever. You can do it from your home. You can feel your office. You might want to do with someone if you go to time to risesummit.com no charge. Get yourself enrolled. And I look forward to serving in blah.

A (69:13)

Thank you so much, Tony. I appreciate it.

B (69:15)

Thank you. Thank you.