"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:26) - Advertisements: need for consistency, avoid repetition, new stories within messaging buckets

(2:14) - News: people change, stories remain, consistency in messaging

(2:38) - Marketing: core desires stay constant, messaging doesn't need creativity

(4:50) - Stories: fit messaging buckets that the target audience responds to

(7:32) - Story believability: personal elements in larger messaging buckets

(10:41) - Pain points: hit multiple avatars, salient experiences, story experience

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