"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:34) - Formula for fitness ads: duration, benefit, power word

(4:12) - Next step: creative design

(4:47) - Copy: specify target audience

(7:02) - Start with attention-grabbing headline; consider branding and imagery

(9:10) - Who it's not for can be more powerful than who it is for

(11:38) - Ensure page matches offer, benefits, and results in ad

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