"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming limiting beliefs. He emphasizes the use of testimonials and social proof to convince potential customers and encourages gym owners to focus on creating a choreographed buying experience.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:23) - Two persuasion questions: value and belief in results.

(1:43) - Use testimonials and social proof for impact.

(4:26) - Overcome limiting beliefs with examples and solutions.

(6:43) - Persuasion strategies to sell and impact lives.

(9:28) - Selling helps people make the right decision.

Follow Alex Hormozi’s Socials:

How to Sell Expensive Stuff Part 3 | Ep 22