← The Game with Alex Hormozi
The Game with Alex Hormozi
Part 4: Attraction Offers Continued | $100M Money Models Audiobook | Ep 941
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Decoy offer. Which one do you think will get you the best results? June 2014 John, my second mentor, retired early. He spent his retirement raising his girls, playing golf and hanging out at his lake house. He was a man who had lived once in a while he'd invite me to his lake house and on those long drives he taught me things about life and business. I used to this day like the difference between price and value, the pros and cons of low cost offers, high volume, low price business models, differences between recurring subscriptions and one time transactions, and the art of keeping things simple in business and life. John was great company, Often wished we would drive forever so I could soak everything in. To him this was just another story to pass the time. But to me it was a lesson I would Never forget. The 5 day $5 VIP tanning pass. You see, the beauty of the $5 5 day pass is everyone thinks they can get tan in 5 days. And they can. But it's never as tan as they want to get. And if they try to speed things up, they'll burn. So when someone comes in with a pass, we ask them how tan they want to get and as soon as they say they want to get a few shades darker, we give them the turkey talk. What's the turkey talk? John smiled and continued. Say a Thanksgiving turkey takes three hours to cook. We all know what happens if you double the temperature to cook it in half. The time you burn takes at least five to 10 sections to get the color you want without burning. And since they got to take some time between sessions, it always takes more than five days. And once they realize that, we say, let's just credit your VIP pass towards your first month. Why buy so many $25 day passes? When members get unlimited access for just $19.99 a month, they immediately see the value and take to membership. Easy as that. Five years later hey boss, we've got a problem. Oh boy, what's up? I said. Our fitness leads have gotten way too expensive. The guys who can sell are still making it work, but most of them are barely breaking even. Dang. So it finally happened, I said. I pressed my hands to my forehead. I knew this was coming, and the truth is I was dreading it. I tried for weeks to put a spin on our previous offer, a new or interesting twist that would buy us time, but our tests had failed so far. You got any offers up your sleeve? He asked. I rack my brain. Then remember the $5 VIP tanning pass? That might just work. Why don't we offer something super cheap to get leads, but when they come in make them a crazy offer that costs more but is 100 times better. They can still take the cheap thing, but we'll just explain that they'll get way better results with the extra accountability, nutrition, etc. Yeah, I can run something like that, he said. A few weeks later. Alex, I think we cracked it. Awesome. Walk me through it. So we give two options. The first option is free. I give one session per week. The second option is an ultimate version for 399. It comes with unlimited sessions, one on one coaching, more personalized stuff, and a guarantee they'll get results or they repeat the program for free. Oh man, that guarantee is solid. What's the take rate? We got 70 to 80%. Taking the 399 option. We're crushing it. Awesome. Let's scale it John was a brilliant salesman and patient teacher. His philosophy of giving customers what they want now so you can give them what they need later shaped many ways I do business. He also inspired the offer that saved my gyms. But the most valuable thing I learned from him was this. You have to know what gets results for customers better than they do. This makes our premium offer the clear solution and making our premium the clear solution is what decoy offers are all about. Description Decoy offers advertise something free or discounted. Then when the lead asks to learn more, you also present a more valuable premium offer. The premium offer provides more features, benefits, bonuses, guarantees and so on. By putting your decoy offers and premium offer side by side, leads can see how much more valuable your premium offer is. I like decoy offers because they get more customers overall. They either take the decoy version or the premium version. If they take the premium version, great. If they take the decoy also great. It gives you time to upgrade them rather than just losing them immediately. But either way you can close everyone. This makes it cheap and profitable to get new customers and any business can do it. Here are the steps to make a decoy offer. Advertise a lesser, smaller or simpler version of your premium offer as a decoy. Then when leads engage, offer both options but emphasize the premium one. Examples Lemonade stand Offer physical products Attraction offer free week of lemonade or $1 week of lemonade. That would be the attraction offer decoy option. You can have this water and powdered lemon and corn syrup or premium option the organic all natural vegan gluten free imported Italian lemons which are cold pressed and shipped straight to your door. You you'll never need to waste time coming to the store again. It'll have you feeling like a Labrador puppy chasing butterflies all day. It also comes with other flavors like our Sparkling Rose Water Lemonade float tank center example service attraction offer free 6 week stress release or a $6 6 week stress release decoy option 1 float per month with at home do it yourself Stress release exercises premium option 2 times per week floats for 6 weeks one on one consulting journal sleep routine 6 satisfaction guaranteed gym offer local business attraction offer free 21 day transformation or $21 21 day transformation decoy option when they walk in the door Workouts done in a school.com group once a day a general nutrition plan can watch recordings no support no guarantee Premium option Unlimited workouts a personalized nutrition plan one on one accountability results guarantee or you get another 21 days free. Important notes how to make your decoy offer Offer fewer components, older models or less personalized versions of your premium offer. Also remove any guarantees your attraction offer only has to get leads to engage, nothing more. Advertise benefits, not the features we want to sell them on the dream outcome. We advertise a transformation in 21 days, not workouts and meal plans. Leads get specific product details in the sales presentation, not the advertising. Private jets and rowboats can both get you to an exotic island, but the premium option is certainly more enjoyable. You can advertise discounts in four ways. So let's say you have a year long thing that costs $100 a month. If you wanted to have them pay $900 for the year, you could say 1 percentage off 25% off 2 an absolute amount off $300 off 3 a free portion. So 3 months free or 4 total package 1 year for $900 which is you cross out $1,200 above it. They all mean the same thing. It's worth testing to see which one converts better in your market. Make the contrast huge. The value of the premium option comes from the huge difference between it with the decoy option. So make the decoy option as basic as reasonable. Then make the premium option as awesome as possible. The bigger the contrast, the better the deal, the more customers will take it. Discount offers have higher show up rates than free offers. In my experience, if you run a free attraction offer, you'll get more leads. If you run a discount offer, you'll get fewer leads but a higher percentage will show up. So if you have low show up rates for appointments, try a discount offer instead. This is especially important for businesses where you have high cost of someone not showing up. Think Doctors, lawyers, dentists, etc. If possible, present the premium offer first. In a perfect world, they take the premium offer immediately. The decoy offer stays in your back pocket. If they come in specifically asking for the decoy option up front, then get them to give you permission to sell to them. If they ask to hear about your decoy, you are legally required to present it. Or if you prefer to present it first, here's how I like to do it. I ask them this simple question. Are you here for free stuff or lasting results? And as soon as they say results, which most people do, skip to your premium offer. If they say free stuff, present the decoy offer. Then immediately contrast it with your premium offer. Then only after presenting both, ask them which do you think will get you to your goal faster or which would you prefer? The less valuable thing or why? Why, why more valuable thing benefit 1, 2, 3. At this point they'll have to say the premium offer. Then you can move forward in the sale, mutually agreeing. It's the best for them. When making your premium offer, get excited about it. Present it as superior to the decoy offer because it is and assuming it is, how it fits the customer better. Your excitement motivates people to take the option that will get them the best value. From a selling perspective, you want to talk to the lead as if you already know they will accept your offer. Many salespeople refer to this as an assumed close. You operate from a position of this is what everyone does. This is just a formality. Let me get your ID and credit card so you can get your value. No hype, just friendly disposition. Almost bored of how regularly people buy Surprise benefit optional. To take this a step further, if someone takes the decoy option, you can choose to surprise them with a few or low to zero cost features from your premium offer. Just say something like hey, I'm going to throw this in even though it's part of our premium offer. Just because I want you to get great results. This builds goodwill over delivers and increases the chances they take your upsells later. Remember, they're still leads Summary Points Decoy offers advertise something free or discounted. Then when leads ask to learn more, you also present a more valuable premium offer. 2. Make the premium offer far more valuable than the decoy option by adding more features, benefits, bonuses and guarantees. Strip down your decoy offer as much as reasonable. When leads ask about your decoy offer, present your premium offer right next to it. Ask are you here for free stuff or lasting results? For permission to offer the premium offer first. You can still make money from leads who pick the decoy option. You'll learn the best way to deliver your decoy product and maximize the upsells from it. Expect to make money fast and if you're not, then make the contrast between offers larger. Free gift no opt in required Decoy Offers Training Decoy offers one of the most flexible attraction offers in any business. You just need to know more about your customers problems than they do. They're also easy to train people to sell. I've run them in a number of different industries. If you want to nerd out on the topic, I made a full video breakdown for you. You can check it out at acquisition.com training money buy x get y free buy one puppy get two puppies free downtown Nashville 2020 bars and shops at this popular tourist destination went in and out of business all the time. But we but one store reigns supreme. Boot Factory. Their neon sign cut through the visual clutter of the street like a hot knife through butter. A cowboy boot bigger than my car directed me to the front door. There was no mistaking what they wanted me to do, so of course I obeyed. And as I got closer, I could make out their offer. Buy one pair, get two pair free. A decade passed since I've been to Nashville, but I remember the sign and Buy one Get two free offer like it was yesterday as a kid on bar crawls. I thought the offer was dumb. How could they give away so much stuff and stay in business? But now, with some offer making under my belt, I could appreciate it. I went straight to the men's section and grabbed a boot. Curious. The price was marked down twice to a final offer of $600 for the pair, but these were normal looking boots. The young me would have scoffed, but the business me realized that I had missed something. The store got much bigger since the last time I saw it, so the offer clearly worked. Then it clicked. They charged three times the price for a single pair of boots because they came with two more pairs. So rather than saying come to Boot Factory and buy boots at a fair price, they managed to create a free offer even in the few minutes I checked out the store. Bachelorettes filled in getting matching pairs of boots. And since the Boot Factory sat in the middle of a street full of cowboy themed bars, this happened a lot. It was brilliant description in Buy X Get Y free offers. When customers buy something, they get other stuff free. The more free stuff they get, and the higher its value, the better it works. Free offers get way more attention than discount offers. But if you have one thing to sell and you give it away, you go hungry. In situations like this, businesses tend to lean on discounts. They run sales relying on holidays, seasonal changes or whatever as reasons to temporarily lower their prices and get more customers. But by selling more than one thing at once, you can turn discount offers into even stronger free offers. When you have more than one item, you can make the discount value large enough that it covers the price of the more stuff. For example, I could sell three T shirts for $10 each for a total of $30. Or I could sell one T shirt for $30 and give away two for free. It's the same price but way more free stuff. And if I wanted to offer a discount rather than only reframe the price, I could do this. I could sell three T shirts for $6.67 each for a total of $20, which is a 33% discount. Or keeping the same discount, I I could sell one shirt for 20 and give away two free. It's the same price, but way more free stuff. Again, Boot Factory took the first option. They tripled the price of one pair of boots and added value in more boots and an expensive pair of boots with two free gets Boot Factory more customers than selling one pair at a fair price. Plus if you can include free, then it attracts even more customers. Examples buy one get two free physical products offer the Boot Factory offer one pair of boots $200 buy X get Y free offer buy one for $600 get two pairs free end result they still buy three pairs of $200 boots for a total of $600. Three versions. Now here's three different versions for an 18 months of services agreement aka three pairs of boots. Here's a good version. Buy 12 months get 6 months free $1800 here's a better version. Buy 6 months get 6 months free $1800 here's the best version. Buy 6 months get 12 months free $1800 everyone pays the same price for the same amount of service. But the third option is the most compelling hint. It has the most free stuff. Important Notes Buy X get Y free gets people to buy more stuff and provide more value. It used to take a whole year for some of my service businesses to make their money, but buy 6 get 6 offer attracted far more customers than the original month to month offer. And even better, they got paid up front for it. Raise prices before giving away free stuff to preserve profits. If you use this to attract customers, it will work. And since it will work you need to make money, so permanently raise prices to accommodate the discount. Don't lie. Actually raise your prices. Since this is what all new customers will be coming in on, then it makes sense to change it for a season at least. Plus, plenty of people might still take your double prices a la carte and break your limiting beliefs around prices. You're welcome. Buy X get Y free works better if you have more free stuff than paid stuff. For example, buy 10 get 2 free is not as strong as buy 2 get 10 free. This seems obvious, but again people don't do it to make it work better give more free stuff than you ask people to buy. Just play with the pricing until it makes sense for you. Buy one get two instead of buy two get one. The free things can be different from the paid things. When people first start doing offers like this, they match the free and paid stuff. But you can mix and match whatever you want. Just make sure the value of different free stuff still makes the offer compelling. Example, let's say socks have a $10 value. If they buy one shirt for $10 but get $20 of free socks, it may seem like a better deal. More cheaper things can work better than fewer free expensive things. Revisiting the T shirt example, let's say I could only afford to give away one shirt for free, but for the same cost I could give them three pairs of socks. I'd probably test buy one shirt get one shirt free against buy one shirt get three pairs of socks for free. Socks cost less than a shirt, but people still see buy one thing get three things free. Sometimes more cheaper things works better than fewer expensive things. Rather than offer a 33% discount, try buy one get two free. Even though it can be structured to accomplish the same thing, free drives more interest than a discount. More people know the value of free than the value of one shirt. For example, rather than selling ten dollar shirts for $6.67 each, 33% off, you may get more interest and make more money by offering buy one shirt for $20 get two free. Just test it. Do not make offers like this if you can't manage money while buy X get y free Offers create massive cash flow for a business you need to deliver. So if you get a whole year's worth of payments in a month, make sure you can deliver for the whole year. Budget the correct amount of money to service your customers for the duration of your agreement. Don't be a goon and buy yourself a house with the cash meant for servicing your customers. Selling stuff you can't deliver on breaks the law and ruins your reputation. Deliver on your promises. Make this offer to Existing customers for Fast cash if you have a recurring business already and need fast cash, you can make this offer to existing customers. Many will happily buy 10 and get two free at their current price. Just cap how many can Take the offer to 10% of your customer base. This gives you a good cash pop and keeps recurring cash flow healthy. Even if customers prepay then you can still upsell them Different Stuff Now a lot of people don't want to make more offers to customers who prepay for stuff. This is a mistake. Speaking from experience, these are the people who spend the most money. Give them other offers to buy and they will. After all, they may have prepaid months ago. Their wallets have been refreshed with new money that is dying to make it in your pocket. Don't get in the way. If customers only buy once, make the buy as big as you can. The Boot Factory in my story catered to tourists that want to fit in at the local cowboy bars. This means most of their customers made one purchase ever. For that reason, it makes sense to make that purchase as large as possible. Just provide the value to back it up. If you only have one shot, you might as well make it count. Summary Points in Buy X Get y Free offers when customers buy something, they get other stuff free. Buy X get Y free works for stuff that makes sense to buy more of or get longer access to basic Buy X get Y free offers Reframe pricing. Buy one gets two free costs the same as buying three, except customers see the free offer as more valuable. Just look at the 18 months of service example. Always try to give more free things than paid things. You compare different free things with your paid things. Some Buy X get Y free offers discount the price where buying more things cost less per thing than buying the same number of things one at a time. Buy X get Y free can lengthen the amount of time customers stay. If normal customers stay for 3 months, then buy 2 get 2 free will keep them for 4 months or whatever you set it at. This gives you more opportunities to make more offers and provide more value. If you use Buy X get Y free to generate lots of cash fast, make sure you manage it well and deliver on your promises. If you need fast cash, you can make this offer to existing recurring customers. Just cap how many you sell to so you still have cash flow. Keep selling customers who prepay long durations, they are the most likely customers to buy again. Free gift Buy X get Y Free Video Course Buy X Get Y free gets lots of cash and lots of customers. You just need to know your math. I made a free video for you, giving you a few more creative ways to use it. You can watch the video for free@acquisition.com training money pay less now or pay more later. Time is Money. Benjamin Franklin June 2016 A headline caught my attention. Double your reading speed in three hours or it's free. I opened and scanned the text inside the World's Fastest reader offered a free training to double my reading speed in three hours. So I registered. Why not? The registration page said you can put your credit card down for $0 and get billed $297 tomorrow. And if your reading speed doesn't double, just email us before then and we'll cancel the charge. But you must attend in order to be eligible. Or you can just pay $97 right now and as a free bonus, get the recordings, which won't be for sale anywhere else. I decided on the first option. I wanted to see if my reading speed doubled before paying anything. The whole training. I expected him to sell me more stuff, but he simply provided value. After two hours using his tactics, my reading speed doubled. Impressive. The training had been true to the promise. He earned his $297. After that he talked about how I could learn to read even faster with his eight week training program. I was satisfied with my results, so I chose not to take the upsell. He taught me a skill I still use to this day, but the true value came from learning a brand new attraction. Offer Description In Pay less now or Pay more later you give people a choice to pay full price later or pay a discounted price now. This play works so well because remove all risk from the customer. They pay later and only if they like it. So it combines the benefits of a delayed payment and a satisfaction guaranteed. Anyone can sell this. Almost anyone will agree to pay later if they're satisfied. But once they agree to pay later, you can get them to pay now with hefty discounts and valuable bonuses. The pay later option allows you to advertise free since they can choose to pay or not. This gets lots of engaged leads. But this free offer has an added benefit. We get their card on file. So if they choose this option and hate the product, then they can cancel at any time before the charge goes through. If they accept the pay later option, we make a follow up offer to pay now and pay now options provide a 20 to 50% discount and greater bonuses. And since we already have their card on file. Make it easy for them to pay whether they choose to pay now or pay later. You've got customers and likely some profit, but to take full advantage of this offer, you want something else to sell, so have something more, better or newer to offer when the time is right. And don't worry, we'll go deep on upsells in the next section. Examples find your first real estate deal free 3 day workshop pay later option $0 for 3 day workshop get billed $500 at the end unless you cancel. Pay now option $2.99 for 3 day workshop plus recordings one on one call with certified distressed property expert plus printed materials to use delivered at the workshop Upsell offer From the workshop $30,000 take you through every other step of closing your first deal within six months plus legal templates advisor to vet the investment inspection checklist, etc. Local business service Trim your hedges for free pay later option $0 long cut plus hedges then 600 bucks after if satisfied. Pay now option $369 long cut and hedges and lawn treatment upsell $199 per month lawn care services the rep comes to the house, makes the estimate and offers both options, then upsells after the work is done. Physical products 14 day clothing trial pay later $0 now get it then get billed 149 in 14 days pay now $97 for the closing plus an accessory that goes with it. Upsell the dress comes with an offer for a monthly subscription to more clothes like this. Customers must return the product in like new condition before billing to qualify for the guarantee. Promise a clear yes no result first make your promise a clear yes or no result. Second, make sure you can deliver on it within your time frame. If you don't, they will ask not to be billed. Duh. For example, if you promise to decrease someone's shoulder pain, have them rate their pain 1 to 10 before you do your magic. Then ask them to rate it after. If it went down, you've succeeded and you can tell them something else. Keep the promise simple, clear and measurable. This avoids unnecessary cancellations. Make a conditional satisfaction guarantee. People can only cancel the billing if they qualify. For example, I had to show up to the reading training to qualify to cancel the charge. After all, they can't say that you suck if they never tried it. So be sure to track the conditions necessary to qualify. Think attendance, showing up to an appointment, turning in data, etc. Make the criteria what people do to get the most value out of the product. Win win bonuses for your Pay now option. I hate when people repeat content and call it new, so I didn't want to be like that. I dedicated an Entire chapter in $100 million offers bonuses. You can grab a copy of that book or watch the video training on my site for free at acquisition.com Training offers optimizing your Pay now and Pay later offer. If too many people take your Pay later option, discount the Pay now option more, add better bonuses, or both. If too many people take your Pay now option, do the opposite. If more than 10% of pay later people cancel their payment, you promise too much, the guaranteed conditions are too low, or the price is too high. Note no matter how well you deliver, some people will cancel the payment and that's okay. Factor it into your cost of doing business and keep living your life. This works for recurring revenue businesses too. You just give them the option to pay a higher ongoing rate 30 days later or or they pay less today and keep the lower rate for good. Plus add in some bonuses. See section 6 continuity chapter 1 time bonuses for more details. Pro Tip if you run events, workshops, presentations, hint at your next offer early if the reading guru had said Everyone wants to know what my next reading intensive starts because they sell out so fast. I'll get to it at the end. But please pay attention. I want to deliver on my promise to make sure you guys double your reading speed. By hinting about his next offer earlier, he would have sold more of it. Let me explain. I used to do a lot of nutrition consultations. People would interrupt me all the time to ask about supplements. It annoyed me. So one day I spouted everyone wants to know what supplements to buy. We'll get there, I promise. But please pay attention to the nutrition section. It matters more. By accident I applied everyone bought supplements without offering them and all the head nods I got showed that they actually did want more products and all these factors got more people to buy when I did offer it to them. Summary Pay Less now or Pay More later offers give people a choice to pay full price later or pay a discounted price with additional bonuses if they Pay now. The Pay later option has a delayed payment with a conditional guarantee. Have clear criteria to qualify for the guarantee and easy ways to measure it. If you can align the criteria with what gets people the most value from the product. The Pay now option offers 20 to 50% discount and bonuses if they Pay now. Offer customers the Pay now option after they accept the Pay later option. If they choose Pay now, they get the discount and bonuses instead of the guarantee make sure you promise easy to track, difficult to refute and clear yes no results if you have more than 10% canceling, you promise too much, the guarantee conditions are too low or the price is too high. Also give extra attention to those who claim they haven't received what was promised before the cancellation deadline. It may help reverse them. Free Gift Pay less now, pay more later Training no opt in this is one of the most creative offers I've ever seen or used. It does exceptionally well with digital products and short duration services. These can be scary effective and also feel good. It's super easy to teach salesmen as well if you want to learn more about them. I made a deeper training for you for free at acquisition.com training money free goodwill offer he who said money can't buy happiness hasn't given enough away. I became a quadriplegic in 2018 and was living on welfare until I found your content and book. I made $50,000 the following 12 months as a freelancer. Danny W. I have a question for you. Will you help someone you've never met if it cost you nothing but you didn't get credit? Most people do in fact judge a book by its cover. So here's my ask on behalf of a struggling entrepreneur you've never met, please help that entrepreneur by leaving this book a review. Your review helps one more small business like Bill's provide for their community. In Bill's own words, I opened a Pizzeria in early 2020 shortly after finding the $100 million offers. Book sales started slow, but we did it after I read 100 million dollar leads. We implemented many things like having customers donate to the local food bank for a chance to win free prizes for a year. I've lost count of how many new customers we've gotten after doing these things for the community. This absolutely proves the stuff works for any type of business. Thank you Bill. Your review helps one entrepreneur like Thomas support their family. In Thomas's own words, After 10 years I got laid off from my 9 to 5 job. But I found your book and opened a tour guide business in Colorado. Fast forward two years later and we have five employees. I literally took what I learned and built my dream. Now my kids and wife are happier than ever. Your review will help one more employee like Miguel have more meaningful work. In Miguel's own words, I received the book as a gift and decided to pass it on to my six employees. Since then, our business has undergone a remarkable transformation and continues to grow on a monthly basis. Not only that, but I Also gave it to my independent contractor trainers. Thank you. Your review helps one more entrepreneur like Simon transform their life. Here's Simon's own words. I'm just normal guy from Germany and I couldn't get a client to save my life. Then I bought $100 million leads. After reading the cold outreach chapter, I started the rule of 100. I expected maybe to get one to two clients, but then I booked eight meetings in seven days. I closed four of them and earned my first $500 from one of those clients. It has been three months now. My career couldn't be better. Your book was the only book I needed. I recommend it to everyone and your review could help one more entrepreneur like Alex get out of a hole. In Alex's own words, I moved in with my girlfriend making less than $1,000 a month. I bought 100 mil hour leads and we applied everything. Three weeks later we signed a client for over $2,000 a month. Then three more. I owe you a lot more than what these books cost. Your review helps one more entrepreneur like Mohan flee his country and get out of debt. And Mohan's own words. As a struggling Indian immigrant trying to get to Ireland, I made so little money I would die before I pay off my debt. I tutored on the side where I could. Then I read $100 million offers and quit my job 11 days later. I did the same work but learned how to make offers. This time clients were happy to pay, sometimes even fifteen hundred dollars when I gave some bonuses. I make a livable income now and I finally found what I love to do. I moved to Germany now and my debt is almost paid. Thank you. If you tell yourself you'll do it later instead, please do it now. It takes less than 60 seconds to change someone's life forever. If you're on audible, hit the three dots on the top right of your device, click Rate and Review and leave a few sentences about book with a star rating. If you're reading on Kindle or an E reader, scroll to the bottom of the book. Then swipe up. It'll prompt you for a review. And if for some reason these have changed, you can go to Amazon or wherever you purchase this and leave a review right on the books page. If you feel good about helping faceless entrepreneurs, you are my kind of people. Welcome to Mozy Nation. You're one of us. I'm that much more excited to help you make more money than you could ever possibly imagine. You'll love the tactics I'm about to share with you in the coming chapters. Thank you from the bottom of my heart. Now back to our regularly scheduled programming. Your biggest fan, Alex Attraction Conclusion Extra Extra. Hear all about it. The point of Attraction Offers is to turn strangers into customers and do it in a way that gets more cash up front. Ideally, we get enough cash to cover the cost of the customer and the cost to deliver our thing multiple times over. That way we can pay ourselves back and get our next customer. I showed you the five most powerful attraction offers I've seen and used. Win your money back Giveaways Decoy Offers Buy XKY free and pay less now or pay more later. I apply them one time or another to every business I own. They turn $1,000 into $10 million in 10 months because when I got returns, I kept doubling down. A grand Slam Attraction offer changes your business and life forever. After using attraction offers, we've got more customers. And now that we've got them, we need to boost our 30 day profits even more by selling them even more stuff. This leads us to the next component of $100 million money upsell offers. What to offer next.