“Give yourself a downhill battle by giving away something crazy.” In this episode, Alex (@AlexHormozi) discusses his step-by-step process for creating a successful cold outreach system that resulted in generating tens of millions of dollars. He emphasizes the importance of personalization and offering big, fast value to strangers to overcome the lack of trust in cold outreach.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

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Timestamps:

(0:40) - Cold Outreach

(8:13) - Building a List

(11:18) - Personalize

(16:43) - Volume

(29:31) - Benefits Of Using Cold Outreach

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Part 5: Cold Outreach | $100M Leads Book