Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952 - The Game with Alex Hormozi

Podcast Episode Summary

Podcast: The Game with Alex Hormozi
Host: Alex Hormozi
Episode: Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952
Date: March 12, 2026

Main Theme

This episode tackles the “problem” of seasonality in business, reframing it as an opportunity for profitable, predictable growth. Alex Hormozi coaches a premium catering entrepreneur through his concerns about uneven seasonal revenue, ultimately urging focus on expanding proven marketing channels rather than creating new services or spreading resources too thin.

Key Discussion Points & Insights

1. Understanding Seasonality as a Feature (00:30–01:19)

Alex points out that some industries, like catering, inherently have seasonal demand, comparing it to sectors such as lawn care, snow plowing, and ice cream shops.
Seasonality isn’t necessarily a “bug”; it’s an expected aspect of certain business models.

2. Examining the Business Context (01:19–02:32)

Matthew’s company makes 65% of revenue in six months (September–February) with steady profits even in slower months.
Despite a slower winter, the business remains strong with 40% net profit overall.

3. How Customers Are Acquired (02:32–03:09)

Strong customer flow comes from a blend of:
- 40% organic SEO
- 40% Google Ads (PPC)
- 20% referrals

4. The Lure (and Danger) of Diversification (03:09–03:51)

Matthew considers launching a corporate catering arm to offset seasonality but worries about distraction.
He references Hormozi’s advice, not wanting to “chase the woman in the red dress.”

5. Profitable Volatility vs. Actual Risk (03:51–05:43)

Alex distinguishes between business volatility and risk:
- Many top seasonal businesses (e.g., chocolate companies, insurance) make most profit in certain months but operate at a loss or break-even outside their main season.
- The key is predictability: If you know when spikes and dips will occur, you can plan and manage accordingly.
“You can have something that is volatile but not risky. … If we know it’s going to happen, then we can predict it. If we can predict it, we can plan for it.”
— Alex Hormozi [04:15]

6. “Do More of What Works” (05:43–06:06)

If current methods yield profit year-round and higher revenue in hot months, the answer is to scale what’s working rather than overcomplicating with new ventures.

“If you’re profitable all the months of the year and then some months you just make more money … that just sounds like a business that has a predictable cycle.”
— Alex Hormozi [05:23]

7. The Power of Focus (06:06–06:53)

Hormozi emphasizes the Theory of Constraints—businesses should double down on what’s effective.
Suggests doubling PPC spend and introducing Meta (Facebook) ads for additional growth instead of starting a separate corporate catering business.

“If you can double the business doing one thing, why do four?”
— Alex Hormozi [06:16]
Focus on core competencies, grateful that competitors will likely waste resources chasing shiny objects.

“I’m so grateful because all my competitors will be distracted by the shiny object. Like, let them worry about that while you just keep crushing it and them.”
— Alex Hormozi [06:44]

Memorable Quotes & Moments

On Predictability vs. Uncertainty:
“Think about the alternative. It could be unpredictable. That would suck.”
— Alex Hormozi [05:44]
On Business Discipline:
“The biggest [resource] being your time, your effort, and your mental bandwidth. … I’m not looking at this anymore—this is just a feature of my business.”
— Alex Hormozi [06:19]
On Seeking Advice:
“Maybe Alex would figure something out, but maybe it is just that, hey, it’s just a feature.”
— Matthew [06:01]

Timestamps for Important Segments

00:30 — Comparing seasonality across industries
01:19 — Why are certain months slower in catering?
02:32 — How customers are acquired and revenue sources
03:09 — Considering and rejecting diversification
03:51 — Examples of profitable but seasonal businesses
04:15 — Volatility vs. risk explained
05:23 — Recognizing seasonality as a positive feature
06:16 — The power of doing one thing well
06:44 — Why focus beats diversification

Takeaways

View seasonality as a predictable feature, not a flaw.
Focus energy and resources on scaling what already drives profit—SEO, PPC, proven ad channels.
Avoid distractions from “shiny object syndrome”—new business lines may erode focus and momentum.
Predictability in cycles allows for better planning and is far preferable to unpredictability.
Growth often comes from doing more of what works, not reinventing the business.

This episode delivers a reality check for entrepreneurs wrestling with seasonality: often, the greatest profit opportunities lie in accepting your business’s cycles and maximizing efficiency, rather than chasing after constant, year-round revenue or broadening into unrelated ventures.

Podcast Episode Summary

Podcast: The Game with Alex Hormozi
Host: Alex Hormozi
Episode: Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952
Date: March 12, 2026

Main Theme

Key Discussion Points & Insights

1. Understanding Seasonality as a Feature (00:30–01:19)

Alex points out that some industries, like catering, inherently have seasonal demand, comparing it to sectors such as lawn care, snow plowing, and ice cream shops.
Seasonality isn’t necessarily a “bug”; it’s an expected aspect of certain business models.

2. Examining the Business Context (01:19–02:32)

Matthew’s company makes 65% of revenue in six months (September–February) with steady profits even in slower months.
Despite a slower winter, the business remains strong with 40% net profit overall.

3. How Customers Are Acquired (02:32–03:09)

Strong customer flow comes from a blend of:
- 40% organic SEO
- 40% Google Ads (PPC)
- 20% referrals

4. The Lure (and Danger) of Diversification (03:09–03:51)

Matthew considers launching a corporate catering arm to offset seasonality but worries about distraction.
He references Hormozi’s advice, not wanting to “chase the woman in the red dress.”

5. Profitable Volatility vs. Actual Risk (03:51–05:43)

Alex distinguishes between business volatility and risk:
- Many top seasonal businesses (e.g., chocolate companies, insurance) make most profit in certain months but operate at a loss or break-even outside their main season.
- The key is predictability: If you know when spikes and dips will occur, you can plan and manage accordingly.
“You can have something that is volatile but not risky. … If we know it’s going to happen, then we can predict it. If we can predict it, we can plan for it.”
— Alex Hormozi [04:15]

6. “Do More of What Works” (05:43–06:06)

If current methods yield profit year-round and higher revenue in hot months, the answer is to scale what’s working rather than overcomplicating with new ventures.

“If you’re profitable all the months of the year and then some months you just make more money … that just sounds like a business that has a predictable cycle.”
— Alex Hormozi [05:23]

7. The Power of Focus (06:06–06:53)

Hormozi emphasizes the Theory of Constraints—businesses should double down on what’s effective.
Suggests doubling PPC spend and introducing Meta (Facebook) ads for additional growth instead of starting a separate corporate catering business.

“If you can double the business doing one thing, why do four?”
— Alex Hormozi [06:16]
Focus on core competencies, grateful that competitors will likely waste resources chasing shiny objects.

“I’m so grateful because all my competitors will be distracted by the shiny object. Like, let them worry about that while you just keep crushing it and them.”
— Alex Hormozi [06:44]

Memorable Quotes & Moments

On Predictability vs. Uncertainty:
“Think about the alternative. It could be unpredictable. That would suck.”
— Alex Hormozi [05:44]
On Business Discipline:
“The biggest [resource] being your time, your effort, and your mental bandwidth. … I’m not looking at this anymore—this is just a feature of my business.”
— Alex Hormozi [06:19]
On Seeking Advice:
“Maybe Alex would figure something out, but maybe it is just that, hey, it’s just a feature.”
— Matthew [06:01]

Timestamps for Important Segments

00:30 — Comparing seasonality across industries
01:19 — Why are certain months slower in catering?
02:32 — How customers are acquired and revenue sources
03:09 — Considering and rejecting diversification
03:51 — Examples of profitable but seasonal businesses
04:15 — Volatility vs. risk explained
05:23 — Recognizing seasonality as a positive feature
06:16 — The power of doing one thing well
06:44 — Why focus beats diversification

Takeaways

View seasonality as a predictable feature, not a flaw.
Focus energy and resources on scaling what already drives profit—SEO, PPC, proven ad channels.
Avoid distractions from “shiny object syndrome”—new business lines may erode focus and momentum.
Predictability in cycles allows for better planning and is far preferable to unpredictability.
Growth often comes from doing more of what works, not reinventing the business.

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Seasonality Isn’t a Problem, It’s a Profit Opportunity | Ep. 952

Summary

Podcast Episode Summary

Main Theme

Key Discussion Points & Insights

1. Understanding Seasonality as a Feature (00:30–01:19)

2. Examining the Business Context (01:19–02:32)

3. How Customers Are Acquired (02:32–03:09)

4. The Lure (and Danger) of Diversification (03:09–03:51)

5. Profitable Volatility vs. Actual Risk (03:51–05:43)

6. “Do More of What Works” (05:43–06:06)

7. The Power of Focus (06:06–06:53)

Memorable Quotes & Moments

Timestamps for Important Segments

Takeaways

Transcript

Summary

Podcast Episode Summary

Main Theme

Key Discussion Points & Insights

1. Understanding Seasonality as a Feature (00:30–01:19)

2. Examining the Business Context (01:19–02:32)

3. How Customers Are Acquired (02:32–03:09)

4. The Lure (and Danger) of Diversification (03:09–03:51)

5. Profitable Volatility vs. Actual Risk (03:51–05:43)

6. “Do More of What Works” (05:43–06:06)

7. The Power of Focus (06:06–06:53)

Memorable Quotes & Moments

Timestamps for Important Segments

Takeaways