"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance of creating a need in a customer's life in order to increase the likelihood of them buying your service. He also emphasizes the significance of contacting leads quickly and discusses the impact of speed on closing deals.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:22) - Contact leads in 30 min for higher sales.

(2:43) - Quick response triples sales conversion rate.

(5:07) - 10 min for fast contact to payment.

(5:54) - Immediate response satisfies customer's need for speed.

(7:19) - Call leads immediately to increase chances.

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