Podcast Summary: "Stop Overthinking and Do the Thing That Works"
The Game w/ Alex Hormozi – Ep 983 | Dec 26, 2025
Host: Alex Hormozi
Format: Hormozi Hotline (Live Q&A/Coaching with Entrepreneurs)
Episode Overview
In this episode of The Game, Alex Hormozi coaches multiple entrepreneurs live on the "Hormozi Hotline." He cuts through common entrepreneurial overthinking with a guiding principle: stop searching for the perfect system and double down on what's already working. The calls focus on actionable strategies to scale, optimize offers, and select the highest leverage customer segments, all with Hormozi’s characteristic blend of sharp analysis and humor.
“Just start. By starting and doing a lot of volume, you’ll feel the pain of doing a lot with little output. And then you’ll want to get better.”
— Alex Hormozi (24:25)
Key Discussion Segments & Insights
1. Crystal – Scaling Luxury Real Estate Sales Through Simple, Consistent Action
[00:00 – 07:24]
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Background: Crystal, a real estate agent in Oahu specializing in luxury homes, currently does $33K/month, almost entirely through referrals, and minimal (but impactful) Facebook Live videos. She wants to double from $25M to $50M in yearly sales but feels constrained by a lack of a clear "funnel" and uncertainty around her offer.
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Hormozi’s Advice: Focus on what already works—her Facebook Live home tours. Crystal reports that going live a few times a month led to $10M in extra sales in one year.
“So you did 24 lives and made $300,000. You made like $13,000 per live... That feels worth it, right?”
— Alex (02:09) -
Action Plan:
- Phase 1: Commit to going live 5 times per week (once daily on weekdays) for 6 months, showcasing the most attractive properties.
- Estimate: Even at a third of current efficiency, this could quadruple her business:
“You’d go from $33,000 a month to $133,000 a month... if you just did that” (04:12)
- Content Strategy: Don’t overthink hooks or tactics initially—just do it. Skill and strategy will follow with commitment and volume.
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Common Obstacle: Overthinking perfect hooks or funnels before building volume. Hormozi emphasizes iterative improvement after establishing the habit.
"Phase one is do it. Phase two is, once you do it, you'll realize which ones work better, and then you'll start getting better.”
— Alex (04:31) -
Lead Triage: As leads increase, she can hire a VA to filter prospects ($500–$1,000/month).
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Platform: Go live on both Facebook and Instagram.
“Both. It’s one Google search away.” — Alex (06:51)
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Psychology: Watching luxury home tours is universally appealing—lean into that aspirational content.
2. Overarching Principle: Imperfect Action ≠ No Action
[07:24 – 11:19]
- Hormozi addresses listeners directly, summarizing the real reason most entrepreneurs stagnate: They don’t act because they're seeking a perfect plan.
- Takeaway:
"Most people have this fallacy of the perfect pick... It’s like, no. Start, realize it’s gonna suck, but then you’ll get better because you’ve already made the commitment.” (07:25)
3. Dr. Ann – Upleveling Qualified Leads for High-Ticket Medical Clinic
[11:19 – 22:38]
- Background: Dr. Ann runs a men’s sexual function clinic, does $200K/mo, gets all leads via her 150K-subscriber YouTube channel with a 65% conversion rate, but seeks more qualified/higher-paying clients ($15K–$25K services).
- Challenges: Shifted her YouTube to target executives/entrepreneurs, but views sharply dropped.
- Hormozi’s Advice:
- Don’t risk your core business with outlier tests:
“If I have two videos of a certain style and packaging that are working, I don’t want to break that... I’d prefer you keep your two standard videos, and then test the new target as a third.” (17:34)
- Quality > Quantity: Focus on video packaging, thumbnails, headlines, and scripting intros using the "Proof, Promise, Plan" framework.
- Lean in on successful topics/content “winners.”
- Stick with the application funnel. Sales are not the constraint if conversion is 65%—focus energy on widening the top of funnel with better/more content.
- Ads: Can be experimented with in a separate “test” bucket, but dominant strategy remains organic content due to the trust-based nature of her offer.
- Don’t risk your core business with outlier tests:
- Notable Exchange (Humor):
“Do you do before and after pictures?”
— Alex (joking about the delicate nature of the clinic’s specialty) (13:16)
4. Mike & Others (Quick Hitters): Pick One Channel and Maximize
[22:39 – 25:41]
- Mike (AI Automation): Spreading across FB, IG, email—advised to focus on one channel, do more there.
- Wedding Filmmaker: Word-of-mouth is not easily scalable—advised to consider the business model.
- Home Health Agency, ClickUp Implementer:
- If your clients are large agencies, charge more.
- Upwork yields cheaper leads; double down on cold email + higher ticket.
5. McKenzie – Scaling Custom Apparel: Higher Value Customers vs. More of the Same
[25:41 – 38:28]
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Background: McKenzie runs a custom apparel company ($100K/mo top line, 35% gross margin, mainly college orgs via cold DM/outreach on IG).
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Problem: Too many low-AOV (avg. order value) clients, hard to identify big fish (e.g., construction companies or camps spend much more per order).
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Hormozi’s Strategy:
- If a customer segment (e.g., construction firms) is worth 25x more, even if acquisition is inconsistent, target the bigger whales.
- Data is the leverage: Pause volume, invest in enriching data to pinpoint those high-value segments.
- Focus: Don’t spread across 100 verticals—commit to the higher leverage segment.
“Picking the customer is the first and most important thing you can do. Then the offer comes from the customer.” (29:59)
- Validate quickly: In any new segment, ensure revenue retention remains strong.
- Don’t burn down your base business—have your operator maintain existing revenue streams.
“I don’t normally say this, but when I see a 100x difference and virtually no difference in operational effort, I’d rather you look there.”
— Alex (34:46)
Memorable Quotes & Insights
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On Starting Simple:
“Phase one is do it. Phase two is, once you do it, you'll realize which ones work better, and then you'll start getting better.”
(04:31) -
On Overthinking:
“Most people have this fallacy of the perfect pick... just start, realize it’s gonna suck, and then you’ll feel pulled to get more efficient.”
(07:25) -
On Content Testing:
“Don’t risk your whole business for a test. Add an extra video for the niche you want, and don’t mess with what’s already winning.”
(17:34) -
On Customer Selection:
“Picking the customer is the first and most important thing you can do in the business. And then your offer comes out of the customer.”
(29:59) -
Niche Strategy:
“I don’t want you to have 100 verticals. Focus on the one with the greatest leverage for operational effort.”
(37:47)
Takeaways for Listeners
- Stop overcomplicating—do more of what’s already working, then optimize.
- Volume precedes improvement: Consistent, repeated action creates motivation to refine and innovate.
- Target higher-value clients even at the cost of some “duds”—the 80/20 principle rules.
- Don’t risk your primary business testing new segments or offers—test additively, not destructively.
- Customer selection is the highest leverage move, followed by offer/packaging, then channel tuning.
Timestamps of Major Segments
- 00:00 – 07:24: Crystal (Real Estate) – Scale by doubling down on Facebook/IG Lives
- 07:25 – 11:19: General principle: Action beats overthinking
- 11:19 – 22:38: Dr. Ann (Medical Clinic) – Optimize YouTube to attract high-ticket leads
- 22:39 – 25:41: Quick Q&A Bites: Channel focus, pricing
- 25:41 – 38:28: McKenzie (Custom Apparel) – Move upmarket; don’t diversify too fast
Hormozi’s Closing Challenge
“You can quadruple your business by doing one thing every day. I feel like we should just do that.”
(07:03)