Podcast Summary: The Game with Alex Hormozi

Episode: The Easiest Way to Make More Money With the Same Audience (Hormozi Hotline | Ep 382)
Date: December 24, 2025
Host: Alex Hormozi

Overview

In this episode of "The Game," Alex Hormozi hosts a live Q&A session (“Hormozi Hotline”), breaking down practical strategies for making more money with the same audience. He answers callers’ questions about scaling content businesses, affiliate marketing, ad tracking, refining offers in service businesses, and maximizing profits from existing resources. The focus is actionable advice for entrepreneurs—from media creators to fitness coaches and digital agencies—about pulling the right business levers without necessarily finding new audiences.

Key Discussion Points and Insights

1. Scaling a Content-Based Business (Media/Audience Monetization)

[00:00–04:26]

• Main Question: How to scale a Spanish-language soccer YouTube business/podcast earning $15,000–$20,000/month, with no product, focusing mainly on content.

• Hormozi's Framework:
  Alex lays out a ladder of monetization strategies, each increasing in risk and reward:

  1. Sell More Ad Spots/Media Inventory (lowest risk, fastest lever):
     "The easiest thing you could do to grow the business...would be like outreach to other people who buy media in your type of business and are willing to buy more ad spots." (01:04)
  2. Expand Channel/Audience: Charge existing sponsors more by growing eyeballs.
  3. Affiliate Marketing: Promote products, earn after-the-sale commission.
     "That is the single easiest thing you can do." (01:58)
  4. Media Sponsorships: Already being done; flat payments regardless of results.
  5. White Labeling: Find a product to brand and sell to your audience.
  6. Minority Deal/Rev Share: Secure equity or commission from sponsors for exclusive access or performance.
  7. Own Your Product (highest risk, highest reward): Create and advertise your own product/service to the audience.
     "You owning a product that you can sell will for sure be the thing that can get you the most money. It's also a distraction if you don't have the resources." (03:06)

• Overall Message: Balance upside with bandwidth and risk tolerance. If growth is needed quick and easy, start with more ad deals or affiliates; for bigger upside, gradually introduce owned products/services.

2. Attribution Issues & Affiliate Ad Spend (Influencer Business)

[04:26–09:52]

• Caller: Corinne, influencer promoting GLP1 (weight loss) affiliated products, making $83,000/month, but struggling to attribute ad performance since she doesn't own the product backend.
• Problem: Meta pixel can’t be installed on vendor’s site—difficulty tracking ad conversions and optimizing spend.
• Solutions:
  • Ad Tracking Software:
    "This is a one time setup...It'll probably cost you between like 500 to a thousand [dollars]...but it'll feed back the data to Facebook." (06:16)
  • Workarounds if Affiliate:
    • Ask the partner to install her pixel or create a custom landing page just for her:
      "Clone the page and make it Corinne’s page. Right?...And then you install only your pixel on that page." (07:29)
    • If above isn’t possible, negotiate a different commission structure where she produces ads, reduces commission, and the product owner front-loads ad spend.
      • "I'll do this deal with you where you give me 20% instead of 40%, but I'll make ads for you, and you can run them." (08:39)
      • Even if the company worries about fairness, she can pitch success-based thresholds for unlocking this perk.
  • Main Takeaway: Leverage relationship and value to partners to gain more control or negotiate special deals.

3. Scaling an Online Fitness Coaching Business

[09:59–14:06]

• Caller: Tashauna, online fitness coach, gets clients from YouTube. Posts daily (one long-form, 4-5 shorts), gets 5-10 leads/month—but wants to reach $10K/month.

• Hormozi’s Tough-Love Steps:

  1. “Look the part”:
     "You got to go pro, man...Do I have a body that people aspire to have?" (10:44)
     Uses fitness as a clear “credibility” arena; must embody results.
  2. Better Content:
     "That's a lot of content to only have five to ten leads a month...you probably need to make better content." (11:30)
  3. Stronger Calls to Action/Lead Capture:
     • Direct viewers to DM you or book a call; put links everywhere—profile, pinned comment, video descriptions (make it the first line), community posts, and in-video CTAs.
       "Conversions [come from] having conversations...Send them to a calendar or put a calendar link." (12:16)
  4. Offer Personalization & Accountability:
     “Make my CTAs around personalization and accountability....They're not sure if this is right for them...they want accountability." (13:13)

• Memorable Moment:
  Hormozi’s blunt reminder that packaging matches the promise:
  "If you're a web design business and you have a terrible website...it's the big obvious thing." (11:21)

4. Digital Services (SEO Agency) — Revamping Offer and Price

[14:06–20:50]

• Caller: Craig, digital services/SEO agency, ~$18K/month, no ad spend, bills hourly, wants to attract better clients and scale.

• Key Points:

  • Current Model Flaws:
    Underpriced ($70/hr), commoditized, lacking a strong differentiated offer.
  • New Offer Structure:
    • Stop using outdated “audit” offers—make it opportunity and results-focused:
      "We will find you at least seven revenue opportunities that you can set up within the next 30 days for free." (17:11)
    • Offer a 28-day sprint to show quick wins.
    • Consider a “waved fee” model: higher upfront fee is waived if client commits to a longer contract (from Hormozi’s “Money Models” book):
      "It's $25,000 and then $5,000 a month after that, or I'll waive the 25 and it's $5,000 a month. But you gotta stick for a year...if we haven't made progress within 90 days, you can get out." (19:20)
    • Guarantees are hard in SEO, but focus on unlocking value and showing initial results.

• Notable Quote:
  "You're selling like a hundred dollars a month?...Yeah, you're wildly underpriced. But we have to tweak the offer and the pricing together." (16:12)

5. Local Brick-and-Mortar: Scaling a Beauty Salon (Laser Hair Removal)

[20:51–End]

• Caller: Albus, beauty salon owner in Romania, mostly does permanent hair removal, worried about customer acquisition and high costs.
• Hormozi’s Advice:
  • Pricing:
    Check for mispricing compared to the local market. Consider “bundle” packages over per-session pricing for pseudo-medical services.
  • Marketing Tactics:
    1. Instagram Before-and-Afters: Visuals work wonders in beauty.
    2. Google AdSense: For quick wins/acquisition.
    3. Meta Ads: For scalable, targeted reach.
  • Main Point: Leverage the visual, high-ticket nature of beauty; pick the right channels and review pricing strategy.

Notable Quotes & Memorable Moments (with Timestamps)

• "If you're only good at [meta ads], then just use the thing that you're good at."
  — Alex Hormozi (00:14)

• "I see this as this big continuum of risk and reward...the lowest risk thing that you can do is you can just be an affiliate."
  — Alex Hormozi (01:44)

• "You owning a product that you can sell will for sure be the thing that can get you the most money. It's also a distraction if you don't have the resources."
  — Alex Hormozi (03:10)

• "Just literally hook [ad tracking software]—this is a one time setup...It'll feed back the data to Facebook so you can get a conversion mechanism in place."
  — Alex Hormozi (06:16)

• "Clone the page and make it Corinne's page...And then you install only your pixel on that page."
  — Alex Hormozi (07:29)

• "You got to go pro, man. If you want to be a professional, [you] got to look like this is what you do, like full time."
  — Alex Hormozi (10:44)

• "That's a lot of content to only have five to ten leads a month...you just need to make way better content."
  — Alex Hormozi (11:32)

• "I wouldn't use the word audit because I think that sounds boring and not fun. Say, we will find you at least seven revenue opportunities you can set up within the next 30 days for free."
  — Alex Hormozi (17:11)

• "[SEO] is really commoditized by retainers...you need to tweak the offer and the pricing together."
  — Alex Hormozi (16:39)

Timestamps for Key Segments

• Content Creators: Monetization Roadmap: [00:00–04:26]
• Affiliate Attribution/Influencer Advice: [04:26–09:52]
• Fitness Business Scaling (YouTube→Clients): [09:59–14:06]
• SEO/Digital Agency - Offers & Pricing: [14:06–20:50]
• Beauty Salon Scaling (Local Services): [20:51–End]

Conclusion

This episode packed in candid, no-nonsense business advice for entrepreneurs across niches—each segment focused on maximizing profit and leverage from your existing customer base or audience. Whether you monetize via content, affiliate marketing, digital services, or local businesses, Hormozi emphasizes clear offers, understanding price dynamics, leveraging tech for attribution, and, above all, ruthless focus on what moves the financial needle.

“The easiest things here is more eyeballs...or increase sponsors, that would be the easiest, fastest that you could do.” (03:42)

The live “Hotline” format led to plenty of rapid-fire, practically applicable nuggets—anchored by Hormozi’s signature blend of candor and tactical depth.