"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new customers in the fitness industry. He emphasizes the importance of meeting customers where they are and giving them what they want in order to provide them with what they need.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:40) - Wrap what customers need with what they want for success.

(2:42) - Market your services with appealing offers to attract customers.

(5:16) - Meet customers where they're at and educate them to grow.

(7:21) - Offer entry-level services and ascend customers to higher levels.

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