Transcript
A (0:00)
There's no way to strike out. You just have to wait and wait and wait until you get the perfect pitch, that fat pitch that's in your sweet spot. And then you step up and you knock it out of the park. And if you look at the people who are the wealthiest in the world, invariably the vast majority made their money with one vehicle. The wealthiest people in the world see business as a game. This podcast, the game, is my attempt at documenting the lessons I've learned on my way to building acquisition.com into a billion dollar portfolio. My hope is that you use the lessons to grow your business and maybe someday soon partner with us to get to a hundred million dollars and beyond. I share and enjoy. I want to tell you a story that was really impactful for me earlier on in my life and my business career. And it was when Layla and I went to the Pirates who have Mastermind now. If you've ever, you know, listened to my podcast or you've been on this channel, I've talked about this before, but it was one of the most impactful experiences of my life. And it was because I had multiple mentors who made more than me speak belief into me and also made sure that I capitalized on the fat pitch. All right, and so I'll tell you how this went. So I was Layla and I just got married. This was 2017, May. We had just gone from, you know, me almost losing everything to this business that we had just shifted from a done for you, flying out doing gym turnarounds to a consulting service teaching other people how to do our model. And we were doing, we were like in our second month and doing 350,000amonth. It was insane. And it was just Layla, me and an assistant over the. Selling over the kitchen table. It was absolutely bananas. I didn't even know we made more money than I knew what to even do with. It was, it was, it was crazy. You know what I mean? We're living on $1,200 a month and taking home 340 of 350,000amonth. It was crazy. And so anyways, I got invited to an eight figure mastermind. And clearly, if you're doing the math there, I'm not making eight figures. And I felt like really out of place. I was like, are you sure you want me to come? And he was like, yeah, dude, you're going to like. He's like, you're going to blow past eight figures. Like, really? And so first person that spoken to me was Russell, which is why I'm Always grateful for that. And so he saw something in me that I couldn't see for myself, which is why I think it's so valuable to. To pay for mentorships and pay for, you know, people who are ahead of you, to give you perspective that you lack. Because a lot of times it's beliefs, the things that you don't see that kill you. Right. And that prevent you from succeeding. And so anyways, we get to this event super nervous this week because all these guys are like, titan, and they're all doing, you know, 10 million, 20 million, 30 million. And I think Russell, at the time, I think they were doing 35 to show you how long ago it was, because now I think they're doing 150. And I got up there, it was finally my turn. And I, you know, I wrote on the board and I told how our whole process worked and how much money our gyms were making on average. And Jason Fladlan. Actually, I'll start with what Alex Charfen says. Alex Charfen was in the room and he's like, you have $100 million business right now and you don't even know it. And I remember feeling like the air was sucked out of the room because I felt all of a sudden I was, like, really proud of what I had accomplished. But all these guys made so much more money than me that they were like, dude, you need to, like, you need to step on the gas. And I was like, what? They're like, you've got a huge thing in front of you if you, if you like, like, you need to take advantage of this. And at the time I was saying how, I was like, okay, we're making 350amonth and I'm going to start a supplement company. And they were like, why would you want to start a supplement company? Just double your ad spend because you're not spending anything on ads right now. And I was like, okay, I guess I'll do that. Because I listened to these guys because they made more money than me. I was like, all right. And so that was my end all. So rather than starting another business, I just kept doing the thing that I was doing, which ended up being an amazing piece of advice for them to give me. And I probably would have sabotaged myself. I had not paid for that. So it's like, if you ever have the opportunity to spend more than you're probably comfortable with, to be surrounded by people who make a lot more money than you, you will almost always disproportionately and every time in My life, I've always disproportionately moved up faster when I can surround myself and figure out I want them to speak into me and tell me what I cannot see, right? I'm like, tell me what I'm missing. What am I not seeing that you can see, right? Because for whatever your business is, right, or whatever your skill set is, I'm sure that there's. If someone who's, who's doing something that you are very good at, you can immediately see what's going on. It doesn't take. It takes you two seconds, right? You're like, oh, this is what's wrong. This is wrong, this is wrong. When I look at a business now, I can be like, ah, this is the issue, right? It's immediate. But I. When you don't have the context, you just run your head in the wall wondering what's going on, right? So anyways, after the. My little presentation was over, Jason Fladling came up to me and he had done $100 million on webinars. And I was like, man, this guy's super smart. He was, you know, he was really aggressive and bright. And I was like, man, we gotta figure something out or I don't wanna say anything stupid. And so anyways, he comes up to me and he said, you need to 10x overnight. And I was like, what? He said, if you. What you're saying is true and you're making gyms this much money, he's like, someone bigger than you, who already has all your customer base is going to take everything you have and distribute it. I was like, what? He's like, they're going to take everything you have and just destroy you before you even have a chance. And I just felt even worse after this, right? I felt this pit in my stomach. And then he leaned into me and he said, when it gets easy is when you go hard. And I remember how much I was shaken by that. And Layla was right next to me and I was like, when it gets easy is when I go hard. When it gets easy is when you go hard, huh? And the biggest gift I got from those guys there was that this was my fat pitch.