we made 106M in 72 hours. | Ep 987

Summary

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Podcast Summary: The Game with Alex Hormozi – “we made 106M in 72 hours. | Ep 987” (January 6, 2026)

Overview

This high-energy episode takes listeners behind the scenes of Alex Hormozi’s audacious launch event for his new book, $100M Money Models. The episode captures the collective effort, strategy, and culture that propelled Hormozi’s team to break the Guinness World Record for fastest-selling nonfiction book, dethroning high-profile figures like Prince Harry and Barack Obama. It’s a case study in extreme goal-setting, scalable systems, and the power of a committed team culture.

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Key Discussion Points & Insights

1. Vision: Turning a Book Launch into History

• Goal: Hormozi sets out to distribute his latest book to every entrepreneur in America, aiming to “break the single fastest selling nonfiction book in history in a single day” ([04:29]).
• Context:
  • The book is the third in a series, conceptually meant to be "one massive book" combining offers, leads, and money models ([00:36]).
  • Launching with a $100M goal not just for show—"The point...to prove...is that these skills, when used properly, can result in a $100 million thing." ([01:17])

Notable Quote

"With a $100 million money model, you can get really big, really profitable, really fast. $31 million of consulting work went into this. It’s yours for free. You donate $200.”
— Alex Hormozi ([14:13])

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2. Meticulous Preparation & Teamwork

• Event Structure: An entire HQ floor dedicated to the launch, with months of planning and “multiple years of preparation” condensed into a few hours of public event ([03:16]).
• Cultural DNA:
  • Team built on “competitive greatness” and a sense of shared mission, not just a temporary crew ([03:48], [04:02]).
  • The technical/operations side focused on containing distractions so Alex can “stay in as controlled an environment as humanly possible” ([02:45]).

Notable Quote

“You see in those moments, like, who's actually made of the real shit, like who leans into the challenge, who embraces it, who chases it.”
— Event Coordinator / Motivator ([03:48])

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3. Anticipating and Solving Problems in Real-Time

• Choke Points Identified:
  • Ad spend/platform throttling
  • Email and SMS deliverability
  • Broken purchase links
  • Payment processing glitches ([11:03]–[12:17])
• Agility: When Google Ads shut down, budget pivots to Meta, TikTok, LinkedIn ([11:21]).
• Team Mindset: Planning for failure scenarios as intensely as for winning ([10:51]).

Notable Quotes

“There’s six ways that this could fail. How do we prevent every single way from failing?”
— Event Coordinator / Motivator ([10:51])

“These are some decisions where we're going to have to live with the consequences because we can't do the live again...just hope we made the right call.”
— Alex Hormozi ([07:48])

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4. Launch Day: Execution Under Pressure

• Live Broadcast: Hormozi and team go live, aiming to break records with Guinness judges on site ([13:14]).
• Offer Mechanics:
  • Single book or premium “bundle” (at $5,998.98) – presented in an engaging, high-stakes sales style ([07:41]).
• Optimism & Tension: Equal parts excitement and high stakes, with the whole team “rallying and raging” for the big win ([23:41]).

Notable Quotes

“Either it's gonna go really well, which was the plan. So just follow the plan. And if it's not going well...maybe it hasn't had time to let the plan happen yet or work yet. So just follow the plan.”
— Alex Hormozi ([12:59])

“We're at a thousand books a second right now. It's not slowing down. It's a thousand books a second. This is crazy.”
— Team Member / Culture Lead ([17:25])

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5. Breaking the Record & Acknowledging the Team

• Record Confirmed:
  • Guinness officially announces Hormozi as the new record holder mid-event ([20:04]).
  • Event disrupts Alex live with the news, capturing authentic team celebration ([19:54]–[20:33]).
• Emotional Impact:
  • Hormozi notes the mission’s deeper value—putting vital knowledge in the hands of entrepreneurs ([20:33]).
  • Team and buyers become part of history: “never been a time in history where someone has done something for somebody else to help beat a world record.” ([24:43])

Notable Quotes

“You broke the record...this is quite an officially amazing achievement to have surpassed the record already so soon into the 24 hour launch.”
— Guinness World Records Official ([20:04])

“Great. We broke it. And now we have three more days...100 million is the goal. Be the perfect end of the $100 million series.”
— Alex Hormozi ([21:22])

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6. Reflection: Lessons, Mindset, and Motivation

• Scale and Legacy: The launch wasn’t just about sales numbers; it’s “a chance to reimagine how we live our lives. That the underdog actually won. And we are all the underdog.” ([22:39])
• Leadership Insight:
  • Big, clear goals inspire extraordinary effort; “sometimes people lack motivation not because their goals are too big, but because they're too small.” ([26:47])
  • The event as a proof-of-concept that “the ideas and the concepts inside the book work" ([26:13]), blending teaching with lived demonstration.

Notable Quotes

“It costs so much work and money and time to do the $100 million launch. But like, how elegant is it to have the $100 million series with $100 million launch culminating with a book about monetization to demonstrate the ideas … work?”
— Alex Hormozi ([26:13])

“Most people that were a part of this, including Alex, did not wake up three years ago thinking we were going to go after the Guinness Book of World Records. But I think it shows that almost anything is achievable.”
— Team Member / Culture Lead ([22:19])

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Timestamps of Key Segments

• Book Series Vision and Challenge: [00:36]–[04:29]
• Team and Event Culture: [03:48]–[04:29]
• Offer Mechanics & Sales Training: [06:09]–[07:41]
• Choke Points & Contingency Planning: [11:03]–[12:17]
• Going Live & Launch Sequence: [13:14]–[14:13]
• Breaking the Record On Air: [19:54]–[21:22]
• Celebration & Team Reflection: [22:19]–[26:47]

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Memorable Moments & Quotes (with Timestamps)

• “I want to show the world that one of us can start from nothing and achieve anything we put our hearts and minds to.” — Alex Hormozi ([16:43])
• “Guinness World Record broken.” — Alex Hormozi ([18:57])
• “We're at a thousand books a second right now...this is crazy.” — Team Member / Culture Lead ([17:25])
• “I think sometimes people lack motivation not because their goals are too big, but because they're too small. It has to be big enough to excite us or why bother?” — Alex Hormozi ([26:47])

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Takeaways

• World-Record Launch as Proof: Hormozi’s launch wasn’t just a stunt, but a live demonstration of his business frameworks in action.
• Team Culture Wins: A unique, committed culture is foundational to extraordinary results.
• Ambitious Vision: The relentless pursuit of a big, meaningful goal turns hard work into a shared adventure—and makes history.
• For Entrepreneurs: Beyond just tactical lessons, this episode inspires you to think bigger, execute with rigor, and view your mission as one that can make history.

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Transcript

[Alex Hormozi]

Alex.

I'm Alex Hormozi. Welcome to my $100 million money models book launch event. I think it's possible to put a book in the hand of every entrepreneur in America. I'm hoping that more people get into entrepreneurship who are not people who are in it do better, and the people who are doing really well help me on my mission to get the books in everyone's hand. I thought it would be cool at the beginning to have the $100 million series do a $100 million launch. So the hundred million dollar book series was actually written as one book. And it had offers, it had leads, and it had money models. This massive thing, I then broke it into constituent parts. Each one stacked another layer of skills on top. So first you have your offer, then you advertise your offer, then you monetize the offer. Now it makes more sense when you think, oh, all three of these were one book. It was. But parsing them out like this made it better. The point that I wanted to prove when I started writing this stuff ages ago is that, like, I didn't have a brand when I did all the stuff that I did with Jim Walsh, I didn't have any of that. All I had was just skills. And so I thought if I can document these skills, then I can have a visual demonstration of proof in real time that these skills, when used properly, can result in a $100 million thing. The difficulty was going to be the props and the set because we have events, we have people, we have things that go on at our headquarters. For me to take the whole main floor and basically sequester the whole thing for months is not tenable. Yeah, Christian, if I'm spending all my time, I don't think you're going to use that. That's kind of my point. Oh, great.

[Jack]

O then great. Those two during the presentation. Then I would rather just make a dedicated camera just for this thing.

[Alex Hormozi]

Okay, great. We fill the rest of this out.

[Jack]

I would rather put chat in the background with you because it still keeps their eyes on your frame.

[Alex Hormozi]

That's what I meant by agreed. Yes.

[Technical Support / Stream Manager]

This is the thing you were talking about. This permanently removes the glare at this angle.

[Alex Hormozi]

And so I really only got to do a few practice runs in the true setting, basically, like, where will I move? What am I signaling? How's the camp? Like that. And I'd rather do like three or four like that. And then I'll do a full. Yeah, full. A full run. Why are we putting so many curtains.

[Team Member / Culture Lead]

Around where Alex is going to Be.

[Jack]

For a couple of reasons, but they all essentially boil down to making Alex in as controlled of an environment as humanly possible, given the circumstances. So this entirely has to do with limiting distracting stimuli to keep Alex blind to as many things as humanly possible, minus his slides, honestly. So he has zero clue what goes on with pretty much anything else going outside of this bubble.

[Alex Hormozi]

This is, like, right here. It says, that's enough value. I'd be like, are you not entertained, or is there even more? Everyone I know who's not in my immediate circle has texted me being like, it looks like you're launching a book. Looks like you got a lot going on. Yeah, great. I am knee deep in just a bunch of different facets of the launch. You know, it's a few hours for everyone who shows up, but it's like multiple years of preparation that we're doing, and so the entire team's working overtime to make this happen.

[Event Coordinator / Motivator]

We have built a team around the core values, like competitive greatness. You see in those moments, like, who's actually made of the real shit, like who leans into the challenge, who embraces it, who chases it.

[Team Member / Culture Lead]

Most people only see this event as an event, but they don't realize that this event is being supported by an insane culture that is already existing in an operating business. Most people will just spin these teams up just to support an event, but you're not going to get the love, the care, the compassion to want to serve at that highest level. I don't think you can manufacture that. I just think it's super hard in position.

[Alex Hormozi]

You want to call it? I'll call him. All right, perfect. We'll do it like we would do it. Thank you, sir. All right, guys, You ready? You ready? All right, let's roll. I'm Alex Shamozi. Welcome to my $100 million money models book launch event. And we're going to try and break the world record together here live. So I've got the Guinness judges right here. We're trying to break the single fastest selling nonfiction book in history in a single day. So Prince Harry is the one who owns that record right now with 1.4 million copies for his book called Spare, which came out last year. Before that, I think it was Barack Obama's book, which had come out many years before that. After that, it was Michelle Obama becoming. I think it's like 750,000 copies. So, like, big names with gigantic media behind them, literally globally recognized. And so, you know, I had to tell my team this, which is like, we're trying to do something that literally no one has done before. And so we should expect to do things that literally no one has done before in order to do it.

[Marketing / Ads Manager]

How many days are we out?

[Alex Hormozi]

One day.

[Event Coordinator / Motivator]

One day.

[Alex Hormozi]

Probably not even less than 24 hours now, right?

Yeah.

Yeah, 20 hours.

How do you feel?

I feel so fabulous and excited. We are doing sales support training for the $100 million money models launch. So what you see here is a team of internal ACQ team members. Some of them are in sales, some of them are in our workshop teams really pulled from across the organization. And we are preparing to staff the phones for launch tomorrow. All right, Happy Friday. It's training day number two. All right, we are here. We are in day two, role play one. So get ready to be creative. As your customers, we really want to make sure that every single team member has a clear understanding of each offer and that they feel comfortable that they can concisely convey the value in a way that aligns with our brand standards. So really important just to make sure everyone feels super comfy going into tomorrow. We're really here because we want to help business owners irrespective of their size, scale, industry origin. We are the team who can help literally anyone grow their business. So people will either have the option to buy one book of 100 million dollar money models or they can buy. Ooh, the bundle. The bundle. Somewhere you too can put this box in your hands and feel just how chunky it is. And my favorite part of this bundle is this. Scan me to scale faster. Where does this go?

Workshop's page. Right to my calendar.

How much does the bundle cost?

[Marketing / Ads Manager]

5998.98.

[Alex Hormozi]

Cold.

Stone Cold.

[Event Coordinator / Motivator]

All right. Love it.

[Alex Hormozi]

5998 is how much.

This is. One of the things I practiced the most was actually just going through the motions. So it's like I had to practice what that flow was going to be and do it over and over and over and over again so that when I'm actually live, I'm not thinking, what are my hands doing? So it's a lot like, I think I don't play musical instrument, but I would imagine that people who play the guitar and then sing, it's similar where it's. It's being able to do two things at once. And so I had to kind of like play the guitar while singing figuratively. And I had to just do a lot of reps. That one's like the. No, that's. Yeah. Good. Yeah. I need speed. Need for speed. And I Do like, there's no ambiguity with this guy. That kind of speed. I have a need for speed. There's like hundreds of tiny things that I think people don't see and just have to be there. These are some decisions where we're going to have to live with the consequences because we can't do the live again and we're not gonna know what's gonna happen. So like, should we have the phone number up? When should we have it up? What phone number should it be? Should it just go to the CS team? Should it go to a sales team? All of those are decisions that were one time decisions that we just had to make. And just like hope we made the right call.

[Marketing / Ads Manager]

What's up?

[Team Member / Culture Lead]

What's up, team?

[Alex Hormozi]

How goes it? How you doing?

[Team Member / Culture Lead]

How's your trip?

[Alex Hormozi]

It's good.

[Team Member / Culture Lead]

Alex is doing a run through downstairs.

[Alex Hormozi]

Oh yeah? You want to go check it out?

[Team Member / Culture Lead]

You can if you want. I just, I've seen three drafts of it, so.

[Alex Hormozi]

Okay.

[Team Member / Culture Lead]

He wrote this first and then he was like, hey, this is missing two other pieces. I'm going to do the offers. And then the offers had no launch, and then the leads had the launch. Because if you release the money models without the offers and the leads, they're like, wait a minute, I don't know how to do those things. You could have argued that you could release it either way.

[Alex Hormozi]

But this is the most valuable book. If someone thinks, oh, this could help me double my business, it's very easy. I'm not saying we promised that, but I'm saying it's very easy to justify the expense within a B2B context. The issue is no one believes you. If I said I can double your business, if you believe me, then it makes sense. I wanted the entire event and the lead up to the event to exist as proof. The best way to get someone to believe is to have already done it. Proof above everything.

[Event Coordinator / Motivator]

Okay.

[Technical Support / Stream Manager]

It looks good, right? Everything's okay with it?

[Alex Hormozi]

Oh yeah, it's good.

[Technical Support / Stream Manager]

The timer and everything for every test of the stream.

[Event Coordinator / Motivator]

Yep.

[Marketing / Ads Manager]

Yeah, the stream. I don't know about the stream.

[Technical Support / Stream Manager]

Can we ask him?

[Marketing / Ads Manager]

Yeah, yeah, I'll do that.

[Technical Support / Stream Manager]

Or like, ideally he should send you the stream link and then you should watch it through the stream to make sure like the audio is good, that like it doesn't get muted. Because Amir told me if it gets muted, it's like it fucks the stream.

[Marketing / Ads Manager]

Everyone's like on edge right now.

[Jack]

I have a terrible fear that the. That the cursing in the promo video will have the Stream get listed as 18 plus.

[Marketing / Ads Manager]

Whatever anxiety about that, multiply it times 1000. That's what I. Oh, good.

[Jack]

Face noises create so many problems.

[Alex Hormozi]

How you feeling?

[Marketing / Ads Manager]

Like my career's on the line in the best and worst way possible.

[Event Coordinator / Motivator]

Rather than like, how do we win? It's like, well, how would we fail? And okay, there's six ways that this could fail. How do we prevent every single way from failing?

[Alex Hormozi]

Here are the choke points as I see them in order and we'll find out after watching this if I missed one. But one is if for some reason the social media platforms throttle our ability to spend money on advertising. Sometimes it happens. Like if we can't advertise the event, the event's not going to be able to be as big, which means we're not going to break the record.

[Marketing / Ads Manager]

Okay, so drama of the day. At approximately three hours ago, four hours ago, I was selfish sleeping and our Google Ads account got down. So the plan now is to pivot, just reroute the budget towards meta and if that doesn't work, we'll reroute it towards TikTok. If that doesn't work, we rerouted towards LinkedIn ads. Whatever we need to do.

[Alex Hormozi]

The next choke point is going to be emails and texts doing some last.

[Marketing / Ads Manager]

Minute checks on the main announcement email. We also have the SMS that's about to go on as well. And this is the number one most important action I'd say of today, aside from everything else, is make sure that this sends. Oh, they're firing.

[Alex Hormozi]

The next choke point is where people click the link. So if they click the link, we have to make sure the link works.

[Technical Support / Stream Manager]

We checked all the links yesterday and a bunch of them are broken.

[Alex Hormozi]

The fourth choke point is going to be we have to make sure that Shopify can process payments.

[Technical Support / Stream Manager]

Our Shopify link was sending people to Serbia.

[Alex Hormozi]

Those are all of the choke points as I see them. We will find out if there's new ones that I did not know about and yeah, we'll find out.

Okay, five minutes, five minutes, five minutes right here.

Okay.

[Marketing / Ads Manager]

When we're selling, stay slow. I want to stay calm and I want to help the person make the purchase.

[Alex Hormozi]

We're making history here. This is insane.

Let's go. What's gonna happen? It's gonna go great.

[Team Member / Culture Lead]

We're about to break some records.

[Marketing / Ads Manager]

Break records, baby.

[Alex Hormozi]

Very excited.

[Marketing / Ads Manager]

We're about to make a lot of.

[Alex Hormozi]

Money for a lot of business owners either it's gonna go really well, which was a plan. So just follow the plan and if it's not going well. Well, maybe it hasn't had time to let the plan happen yet or work yet. So just follow the plan. It's launched, dude.

It's launch.

It's launch. All right, so the rumors are true. All right. All right, guys, Everybody, everybody quiet on set. We're going live in five, four, three. It's time. A $100 million money models book launch is finally here. Welcome to the stage. You guys are awesome. Thank you, guys. Camera's ready. Audio ready. Lights ready. Are you guys ready? Yes. All right. I'm Alex Ramosi and welcome to my $100 million money models book launch event. And we're going to try and break the world record together here live. So I've got the Guinness judges right here. Brittany, why don't you come on out? Brittany's gonna make sure that we check boxes and do the things to make this legit. Thank you so much, Brittany. We all thank you. So it's gonna be a wild ride. And you guys are gonna want to buckle up. Cause it's gonna get exciting. With a $100 million money model, you can get really big, really profitable, really fast. $31 million of consulting work went into this. It's yours for free. You donate $200. And I made donating super easy by hiring and training 300 plus phone reps to help anyone out who has issues.

[Team Member / Culture Lead]

Checking out the massive value that you're going to get is not just the sales and marketing stuff.

[Marketing / Ads Manager]

So did you get a chance to check out all the offers that Alex mentioned in the live? I know. I saw you had texted us back when I said here, A money model.

[Alex Hormozi]

Is a sequence of offers.

[Marketing / Ads Manager]

Is there anything else that I can.

[Alex Hormozi]

Answer for you as well?

[Team Member / Culture Lead]

Yeah.

[Alex Hormozi]

Ship to Puerto Rico. We're about to push for 100 million in one weekend. I'm feeling awesome. It's been a been a blast. This is the most we've ever worked.

[Marketing / Ads Manager]

But it's worth every second.

[Alex Hormozi]

Big dog, Sharon.

[Team Member / Culture Lead]

Two hundo, baby. Appreciate you guys. It's so fun.

[Event Coordinator / Motivator]

Yeah.

[Team Member / Culture Lead]

So fun.

[Jack]

We just cracked $200,000.

[Marketing / Ads Manager]

This is the VIP chat. So someone has to moderate that probably.

[Alex Hormozi]

There's several people.

Oh, my God.

[Marketing / Ads Manager]

It's all pretty positive in the past.

[Alex Hormozi]

Big boom. Big boom.

[Event Coordinator / Motivator]

I looked at those days as like boot camp for our culture. I was talking to somebody and they were like, I'm not afraid to work hard. And I think nobody should feel afraid to work hard because of what's possible when you do.

[Team Member / Culture Lead]

It's still growing 577, 578. We may hit this.

[Event Coordinator / Motivator]

If for three days we work harder than we've worked in years, we can break the world record.

[Alex Hormozi]

These guys are the pros, dude.

[Jack]

Let's go.

[Alex Hormozi]

Got something else for you here long. I want to show the world that one of us can start from nothing and achieve anything we put our hearts and minds to. Did I say that? I wrote just one boat? I personally deliver the recommendation. I documented their exact problems and solutions.

[Jack]

It's Jack from acquisition.com on record line.

[Team Member / Culture Lead]

Here's what I would also offer.

[Marketing / Ads Manager]

That's perfect.

[Guinness World Records Official]

Thank you so much.

[Alex Hormozi]

Enjoy.

Thank you to all the players for putting books in the hands of entrepreneurs who need them. You guys are all amazing. The whole team was like, this is awesome. Everyone's like, super gung ho on, like, we want to break this record. We want to break history together.

[Marketing / Ads Manager]

Well, hey, I'm super excited for you. Thanks for doing business with us.

[Team Member / Culture Lead]

We're at thousand books a second right now. It's not slowing down. It's a thousand books a second. This is crazy.

[Alex Hormozi]

This playbook gives you the exact process we follow to break through ad spend ceilings and keep scaling. So here's just a fraction of what's inside.

[Event Coordinator / Motivator]

Holy.

[Alex Hormozi]

This is crazy.

[Event Coordinator / Motivator]

Honestly, I think in the moment, I was just feeling like, oh, fuck. Like, it's working, dude. We might pick the record.

[Jack]

1.4.

[Event Coordinator / Motivator]

Yeah, I think. I feel like there's a chance.

[Alex Hormozi]

Yeah.

Using our most effective framework to help you use ACQAI to find and create leverage.

[Event Coordinator / Motivator]

Wow. It's just so rare that the stars all align.

[Jack]

Can you give me access to Layla's office? Can you talk to her?

[Alex Hormozi]

Yes, I can.

Okay.

[Jack]

So if we can get the book dude here during the stream, I will interrupt the stream to present the World Record award. During the stream, I could bring them.

[Event Coordinator / Motivator]

Up with me and be like, I have something.

[Alex Hormozi]

Yes.

[Event Coordinator / Motivator]

I think that'd be good. I'd be like, I have a special guest.

[Alex Hormozi]

Okay.

[Event Coordinator / Motivator]

Here to tell you something.

[Jack]

Yes.

[Alex Hormozi]

What is the least important thing that I'm spending time, money on? Am I willing to trade that for this other thing that I want more? If the answer is yes, I make the trade. Number one, baby.

[Team Member / Culture Lead]

Let's go.

[Alex Hormozi]

Guinness World Record broken.

Wow.

[Marketing / Ads Manager]

Could not be more proud of Alex, Layla, the entire team. Because the sheer amount of work that that has gone into this, that every.

[Alex Hormozi]

Single detail that's gone into this launch is what makes me.

[Event Coordinator / Motivator]

I thought it would be cool to disrupt him in real time and just, like, tell him that it happened. Because I also think when you're up there performing, knowing that your performance resulted in a result that you want, it can alleviate some of that tension that you have, and it can also make you want to keep going. So I think it's really, really motivating to know that you've won. Like, winning makes you want to keep winning.

[Alex Hormozi]

And so whenever I like to think of my situation, if I think it's hard, there's always someone who's had it worse and done better. With that being said, let me bring up our next mystery headliner, actually. Okay.

[Event Coordinator / Motivator]

We are interrupting.

[Alex Hormozi]

Okay.

[Event Coordinator / Motivator]

Because I brought some friends.

[Alex Hormozi]

Oh.

[Event Coordinator / Motivator]

To give you something.

[Alex Hormozi]

No. Shit. There we go.

[Event Coordinator / Motivator]

You broke the record.

[Marketing / Ads Manager]

You broke the record.

[Guinness World Records Official]

Hi, Ale. As you know, this record is continuing for 24 hours, and we're still going, so it is quite an officially amazing achievement to have surpassed the record already so soon into the 24 hour launch. So we will get that final number tomorrow morning and see where your final number is. But we can confirm, the three of us, that you are the official new record holder. Congratulations.

[Alex Hormozi]

Thank you.

[Event Coordinator / Motivator]

You're welcome.

[Alex Hormozi]

Well, shit. Oh, sorry. I'm not supposed to cuss. My bad. Well, shoot. The idea of putting a book in every entrepreneur's hands in America was something that was really dear to me because this was like, everything I have is because of things I've learned and because of other people who decided to write it down. And I thought, man, if I built a brand that was like, everything, instead of trying to hide it, just, like, just put everything out there, all the details, and just build a brand based on that. And so this is really a reward for you guys. Thank you guys so much. You guys are awesome. And thank you guys so much.

Of course.

So just so you guys know, the. I think the record was 1.44, something like that.

[Guinness World Records Official]

1.43.

[Alex Hormozi]

Yeah. 1.43 million copies sold. We're serious. We want to get the books into the hands of as many entrepreneurs in America as we can. And, you know, we're not stopping, so let's keep powering through. I got more stuff to show you, and I can't wait. Thank you, guys. Thank you.

[Guinness World Records Official]

Thank you.

[Alex Hormozi]

All right. We did it. We did it. We just dethroned Prince Harry. Great. We broke it. And now we have three more days, you know what I mean? And I'm gonna go hard as much as I do want to, like, celebrate. We got hours left. 100 million is the goal. Be the perfect end of the $100 million series. We broke the record. We got the Guinness thing We got the W, but we had a bigger W. Guess.

[Team Member / Culture Lead]

Most people that were a part of this, including Alex, did not wake up three years ago thinking we were going to go after the Guinness Book of World Records. But I think it shows that almost anything is achievable.

[Alex Hormozi]

What's up, guys?

[Team Member / Culture Lead]

This is not a book launch. This is a chance to reimagine how we live our lives. That the underdog actually won. And we are all the underdog.

[Alex Hormozi]

The job's almost done.

[Jack]

Not done yet.

[Alex Hormozi]

Not done yet? Why? Why not done yet? We're still gonna hit 100 million. 100 million sales?

[Jack]

Yeah, let's fucking go.

[Alex Hormozi]

100 million dollar money model. You have to make 100 million.

[Marketing / Ads Manager]

We're not slowing down now.

[Jack]

We just started.

[Alex Hormozi]

Even if you have the thing to sell offers and the people to sell it to leads, you still have another question to answer. How do you get them to give you money? It's fucking two mil before lunch. I've been working with this guy since March and he's trying to buy 10,000 books right now for his community. How's everything going? How's the loan going?

[Marketing / Ads Manager]

It's going very well. It's going very well. Yeah, it's pretty crazy.

[Alex Hormozi]

The sales team is too fast.

[Guinness World Records Official]

I can't take calls because the sales.

[Event Coordinator / Motivator]

Team is too fast.

[Alex Hormozi]

Fast.

Confirmed.

[Marketing / Ads Manager]

10,000 bucks.

[Team Member / Culture Lead]

That's awesome.

[Alex Hormozi]

Thank you. Thank you. Just seeing the team just rally and just rage to make this happen, I would say, like, most people were like, I have not enjoyed working more than this. And they also worked more than any of them had ever done in their lives. And it was also worth it.

[Marketing / Ads Manager]

Badass part of history.

[Team Member / Culture Lead]

Outside of that art team. Teams can give you the blueprint so that you can collapse the curve and actually have that result right now. If that alone can be worth it, would that protect the downside for you?

[Marketing / Ads Manager]

I'll sort this out for you and then in 30 minutes we can give you a call back and we can figure that out. Basically, we called until we couldn't call anymore. Then we went into calling Australia because they were just waking up.

[Alex Hormozi]

That is my shoe. This is for my Aussies. I promised I would do a shoeie for you guys since you guys are showing up at like 2 o' clock in the morning. Aussies, this is for you. You guys are awesome.

[Team Member / Culture Lead]

The size and scope of all of this to me was not about the money, but it was about the impact. It's about that so many people around were, one, willing to invest in a book and two, willing to Donate more so that more people can win. There's never been a time in history where someone has done something for somebody else to help beat a world record. That is super cool. So now every single person that helped invest in this donate and buy a book was a part of history.

[Technical Support / Stream Manager]

We have three hours before the Guinness World Record deadline closes to sell as.

[Alex Hormozi]

Many as we can.

[Technical Support / Stream Manager]

And so we're going to try to push for it. No rest for the weary.

[Alex Hormozi]

Picking the associates that you want to make is one of the, one of the clearest decisions that you have to make for the brand so that you can ultimately build the brand that your customers want to buy from and tell.

Their friends about.3 million book launch sales support. Christine made it official. We had 100 million. We're a hundred million dollar brand.

Before the 24 hours ended.

We got a solid 45 minutes.

[Technical Support / Stream Manager]

Judge from Guinness is in there right now. We have half an hour before the world record window closes. And so she's basically looking through all of our Shopify back end data to verify the final number.

[Marketing / Ads Manager]

Let's go Lena.

[Alex Hormozi]

18K.

[Marketing / Ads Manager]

18K upsell.

[Jack]

Why work around the clock for something like this? Well, what else would you work around the clock for?

[Technical Support / Stream Manager]

What a surreal day.

[Alex Hormozi]

It costs so much work and money and time to do the $100 million launch. But like, how elegant is it to have the $100 million series with $100 million launch culminating with a book about monetization to demonstrate the ideas that the concepts inside the book work just to.

Chill a day at the office.

Yeah.

Just took down three presidents of the first lady and the prince.

[Marketing / Ads Manager]

History was made. People are going to be talking about this one for years to come and we're going to be able to say we're a part of that magic.

[Alex Hormozi]

I think sometimes people lack motivation not because their goals are too big, but because they're too small. It has to be big enough to excite us or why bother?

Sam.