Podcast Summary: The Game with Alex Hormozi

Episode: "You Need More Volume. Hormozi Hotline." | Ep 957

Release Date: October 14, 2025
Host: Alex Hormozi

Episode Overview

This episode of "The Game" centers on Alex Hormozi’s core business philosophy: the power of sheer volume—doing more, starting sooner, iterating in public, and learning through hands-on experience. Through live, rapid-fire calls with real business owners and marketers, Alex diagnoses constraints, offers tailored growth strategies, and delivers hard-hitting advice to help listeners scale their businesses. Key themes include actionable marketing fixes, optimizing offers, pricing for value, and the crucial role of volume and consistency in accelerating results.

Key Discussion Points & Insights

1. Solving Ad Attribution for Affiliate Marketers

[00:02–04:52]

• Caller’s Challenge: An affiliate marketer earns ~$83K/month promoting GLP1-related weight loss products but struggles to track ad conversions due to attribution issues.
• Hormozi’s Recommendations:
  • Tech Stack: Set up ad attribution software (e.g., a pixel/tracker that feeds data back to Meta/Facebook). "This is a one time setup. It'll probably cost you $500 to $1,000, maybe more depending on your spend." (Alex, 01:49)
  • If You Don't Own the Product Page:
    • Ask the Partner: Request the merchant install your pixel, or clone their page specifically for your audience to preserve data privacy.
    • Collaborate on Ads: Propose a lower commission (e.g., 20% vs 40%) if you create ads they run with their ad budget.
  • On Affiliates Getting Support: Tailor deals for top performers; “They don’t have to do it for everyone. They can say it's something they unlock after you do $50,000 a month.” (04:10)

2. Scaling as an Online Fitness Coach

[04:57–08:23]

• Caller’s Challenge: Online fitness coach posts one longform and 4–5 shorts daily but only receives 5–10 leads/month, earning under $10K/month.
• Alex’s Assessment:
  • Address the Obvious: "You got to go pro: do you have a body that people aspire to have?...Every business has this type of thing. Sometimes it's the big obvious thing.” (05:31)
  • Content Quality Over Quantity: “That’s a lot of content to only have 5–10 leads a month...you probably need to make better content."
  • Better Calls to Action: Use the five main placements on YouTube for direct calendar links (bio, pinned comment, first line of description, community posts, and in-video calls to action).
  • Personalization & Accountability: "In the fitness world CTAs should focus on personalization and accountability—what they can’t get from free content is the personal touch." (07:28)

3. Improving Offers and Pricing for SEO Agencies

[08:23–13:57]

• Caller’s Challenge: SEO/web dev agency makes ~$18K/mo, hourly billing at $70/hour, struggles with commoditized offers and underpricing.
• Hormozi’s Prescription:
  • Raise & Package Pricing: Sell value, not hours. “You’re wildly underpriced. We have to tweak the offer and pricing together.” (10:19)
  • Compelling Lead Magnet:
    • Replace “audit” with “We’ll find you at least seven revenue opportunities you can set up within three days for free.” (11:07)
  • Creating a Sprint Offer: A 28-day sprint to optimize the site and demonstrate wins quickly.
  • Value-based Continuity Offers: Use a "wave fee" model; waive upfront fee for a 12-month retainer, with a 90-day opt-out if no progress.
    • "If we haven’t made progress within 90 days, you can get out; otherwise, you pay the flexibility price." (13:54)

4. Scaling a Local Service Business (Beauty Salon)

[15:20–16:31]

• Caller’s Challenge: Romanian beauty salon owner—permanent hair removal is main profit; struggles with pricing and customer acquisition.
• Hormozi’s Advice:
  • Assess Pricing Power: Use the relative difference between a typical haircut and a full laser hair removal package to check local mispricing.
  • Leverage Visual Channels: Go heavy on Instagram with before/afters; also use Google Ads and Meta ads.
  • Sell Bundles, Not Sessions: Bundling increases value and profit, not just single sessions.

5. Multiplying Real Estate Sales with Live Video

[16:31–22:56]

• Caller’s Challenge: Hawaii luxury real estate agent relying mostly on referrals; wants to jump from $25M to $50M in annual sales, needs a scalable funnel/hook.
• Alex’s Analysis:
  • Do More of the Working Thing: Live Facebook house tours drove $10M sales with just two lives/month: “You made $13,000 per live. That feels worth it, right?” (18:29)
  • Maximize Volume: “What if you did five a week for six months? Even at a third of current efficiency, you’d quadruple your business.” (19:03)
  • Iterate on Quality After Volume: "Phase one is do it. Phase two is, after you do it, you’ll realize which ones work better and you’ll get better." (20:32)
  • Address Lead Quality as You Scale: Expect unqualified leads to grow as you do; set up triage with a VA when volume gets high.

6. Overarching Theme: Volume Drives Refinement & Results

Throughout the episode, Hormozi drives home that perfection is a trap—consistent action at scale is the surest path to improvement:

• Quote: “By starting and doing a lot of volume, you’ll feel the pain of doing a lot of volume with very little output... you’ll be pulled to get more efficient at the thing.” (23:03)
• Action Over Analysis: “Most people have this fallacy of the perfect pick… It’s not that you need the perfect thing; you need to start and realize it’s going to suck, and then you’ll keep your commitment to yourself and get better by necessity.” (23:03)
• Iterating on Hooks: As results grow, invest more in learning what works and refining your pitch and process.

Memorable Quotes & Moments

• On Agency Pricing:
  "You're wildly underpriced... We have to tweak the offer and pricing together." – Alex Hormozi, [10:19]
• On Volume vs. Quality:
  "Phase one is do it. Phase two is...you'll start getting better." – Alex Hormozi, [20:32]
• On Perfectionism:
  "People have this fallacy of the perfect pick. No—start, realize it’s going to suck...you'll be pulled to get more efficient." – Alex Hormozi, [23:03]
• On Getting in the Game:
  "This is how you get in the game." – Alex Hormozi, [20:37]
• On Messaging:
  "Be clear, not clever." – Alex Hormozi, [23:41]

Timestamps for Key Segments

• Affiliate Ad Attribution Solutions: [00:02–04:52]
• Scaling as a Fitness Coach: [04:57–08:23]
• SEO Agency Pricing/Packaging: [08:23–13:57]
• Beauty Salon Scaling: [15:20–16:31]
• Real Estate Scaling through Lives: [16:31–22:56]
• Volume & Iteration Mindset Recap: [23:03–end]

Takeaways & Closing Thoughts

Alex Hormozi’s advice distills to a sharp, repeatable formula: start now, do more than feels comfortable, iterate in public, and let consistent volume reveal your next move. Whether you’re stuck with attribution issues, stuck undercharging, or fixated on fancy hooks before you have basic volume, Alex pushes entrepreneurs to let action lead and embrace the messy, necessary process of getting better through doing.

His approach empowers business owners to replace overthinking with sheer output, trusting that quality, systems, and expertise will follow when forced by the real pains and opportunities uncovered through action.

For listeners: If you only do one thing after this episode, make it this: Do more, sooner. Let the feedback of volume shape your next big leap.