You Need More Volume. Hormozi Hotline. | Ep 900

Summary

Podcast Summary: The Game with Alex Hormozi

Episode: "You Need More Volume. Hormozi Hotline." | Ep 957

Release Date: October 14, 2025
Host: Alex Hormozi

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Episode Overview

This episode of "The Game" centers on Alex Hormozi’s core business philosophy: the power of sheer volume—doing more, starting sooner, iterating in public, and learning through hands-on experience. Through live, rapid-fire calls with real business owners and marketers, Alex diagnoses constraints, offers tailored growth strategies, and delivers hard-hitting advice to help listeners scale their businesses. Key themes include actionable marketing fixes, optimizing offers, pricing for value, and the crucial role of volume and consistency in accelerating results.

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Key Discussion Points & Insights

1. Solving Ad Attribution for Affiliate Marketers

[00:02–04:52]

• Caller’s Challenge: An affiliate marketer earns ~$83K/month promoting GLP1-related weight loss products but struggles to track ad conversions due to attribution issues.
• Hormozi’s Recommendations:
  • Tech Stack: Set up ad attribution software (e.g., a pixel/tracker that feeds data back to Meta/Facebook). "This is a one time setup. It'll probably cost you $500 to $1,000, maybe more depending on your spend." (Alex, 01:49)
  • If You Don't Own the Product Page:
    • Ask the Partner: Request the merchant install your pixel, or clone their page specifically for your audience to preserve data privacy.
    • Collaborate on Ads: Propose a lower commission (e.g., 20% vs 40%) if you create ads they run with their ad budget.
  • On Affiliates Getting Support: Tailor deals for top performers; “They don’t have to do it for everyone. They can say it's something they unlock after you do $50,000 a month.” (04:10)

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2. Scaling as an Online Fitness Coach

[04:57–08:23]

• Caller’s Challenge: Online fitness coach posts one longform and 4–5 shorts daily but only receives 5–10 leads/month, earning under $10K/month.
• Alex’s Assessment:
  • Address the Obvious: "You got to go pro: do you have a body that people aspire to have?...Every business has this type of thing. Sometimes it's the big obvious thing.” (05:31)
  • Content Quality Over Quantity: “That’s a lot of content to only have 5–10 leads a month...you probably need to make better content."
  • Better Calls to Action: Use the five main placements on YouTube for direct calendar links (bio, pinned comment, first line of description, community posts, and in-video calls to action).
  • Personalization & Accountability: "In the fitness world CTAs should focus on personalization and accountability—what they can’t get from free content is the personal touch." (07:28)

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3. Improving Offers and Pricing for SEO Agencies

[08:23–13:57]

• Caller’s Challenge: SEO/web dev agency makes ~$18K/mo, hourly billing at $70/hour, struggles with commoditized offers and underpricing.
• Hormozi’s Prescription:
  • Raise & Package Pricing: Sell value, not hours. “You’re wildly underpriced. We have to tweak the offer and pricing together.” (10:19)
  • Compelling Lead Magnet:
    • Replace “audit” with “We’ll find you at least seven revenue opportunities you can set up within three days for free.” (11:07)
  • Creating a Sprint Offer: A 28-day sprint to optimize the site and demonstrate wins quickly.
  • Value-based Continuity Offers: Use a "wave fee" model; waive upfront fee for a 12-month retainer, with a 90-day opt-out if no progress.
    • "If we haven’t made progress within 90 days, you can get out; otherwise, you pay the flexibility price." (13:54)

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4. Scaling a Local Service Business (Beauty Salon)

[15:20–16:31]

• Caller’s Challenge: Romanian beauty salon owner—permanent hair removal is main profit; struggles with pricing and customer acquisition.
• Hormozi’s Advice:
  • Assess Pricing Power: Use the relative difference between a typical haircut and a full laser hair removal package to check local mispricing.
  • Leverage Visual Channels: Go heavy on Instagram with before/afters; also use Google Ads and Meta ads.
  • Sell Bundles, Not Sessions: Bundling increases value and profit, not just single sessions.

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5. Multiplying Real Estate Sales with Live Video

[16:31–22:56]

• Caller’s Challenge: Hawaii luxury real estate agent relying mostly on referrals; wants to jump from $25M to $50M in annual sales, needs a scalable funnel/hook.
• Alex’s Analysis:
  • Do More of the Working Thing: Live Facebook house tours drove $10M sales with just two lives/month: “You made $13,000 per live. That feels worth it, right?” (18:29)
  • Maximize Volume: “What if you did five a week for six months? Even at a third of current efficiency, you’d quadruple your business.” (19:03)
  • Iterate on Quality After Volume: "Phase one is do it. Phase two is, after you do it, you’ll realize which ones work better and you’ll get better." (20:32)
  • Address Lead Quality as You Scale: Expect unqualified leads to grow as you do; set up triage with a VA when volume gets high.

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6. Overarching Theme: Volume Drives Refinement & Results

Throughout the episode, Hormozi drives home that perfection is a trap—consistent action at scale is the surest path to improvement:

• Quote: “By starting and doing a lot of volume, you’ll feel the pain of doing a lot of volume with very little output... you’ll be pulled to get more efficient at the thing.” (23:03)
• Action Over Analysis: “Most people have this fallacy of the perfect pick… It’s not that you need the perfect thing; you need to start and realize it’s going to suck, and then you’ll keep your commitment to yourself and get better by necessity.” (23:03)
• Iterating on Hooks: As results grow, invest more in learning what works and refining your pitch and process.

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Memorable Quotes & Moments

• On Agency Pricing:
  "You're wildly underpriced... We have to tweak the offer and pricing together." – Alex Hormozi, [10:19]
• On Volume vs. Quality:
  "Phase one is do it. Phase two is...you'll start getting better." – Alex Hormozi, [20:32]
• On Perfectionism:
  "People have this fallacy of the perfect pick. No—start, realize it’s going to suck...you'll be pulled to get more efficient." – Alex Hormozi, [23:03]
• On Getting in the Game:
  "This is how you get in the game." – Alex Hormozi, [20:37]
• On Messaging:
  "Be clear, not clever." – Alex Hormozi, [23:41]

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Timestamps for Key Segments

• Affiliate Ad Attribution Solutions: [00:02–04:52]
• Scaling as a Fitness Coach: [04:57–08:23]
• SEO Agency Pricing/Packaging: [08:23–13:57]
• Beauty Salon Scaling: [15:20–16:31]
• Real Estate Scaling through Lives: [16:31–22:56]
• Volume & Iteration Mindset Recap: [23:03–end]

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Takeaways & Closing Thoughts

Alex Hormozi’s advice distills to a sharp, repeatable formula: start now, do more than feels comfortable, iterate in public, and let consistent volume reveal your next move. Whether you’re stuck with attribution issues, stuck undercharging, or fixated on fancy hooks before you have basic volume, Alex pushes entrepreneurs to let action lead and embrace the messy, necessary process of getting better through doing.

His approach empowers business owners to replace overthinking with sheer output, trusting that quality, systems, and expertise will follow when forced by the real pains and opportunities uncovered through action.

For listeners: If you only do one thing after this episode, make it this: Do more, sooner. Let the feedback of volume shape your next big leap.

Transcript

[Alex Hormozi]

Like when there's so many tactics that you have that you're like, how, you know, I could make this better, this is something else I could do is like just start. And the thing is, is that you will like by doing, by starting and doing a lot of volume, you will feel the pain of doing a lot of volume with very little output. Then what will happen is you're like, man, if I'm putting all this time into it, I'm going to start getting better. All right, cool. So with that primozy hotline, okay, so you're doing 83k a month, right? 83k a month. Ad spend is 3k per month. Got it. You're an influencer. Okay, let's say GLP1. Okay. So you're doing, you're doing got weight loss stuff. Okay, cool. And then your constraint is attribution issue. All right, so, so you're doing $83,000 a month. Good for you. Okay, so what's profit on that right now?

[Caller 1 (Affiliate Marketer)]

So let's see. I'm like nervous. We came to a scaling workshop and it's not all, it's not all GLP1. But overall our business, let's see, a couple months ago was the revenue was 856 and then 389 and then the EBITDA was 544.

[Alex Hormozi]

856 was a few months ago or like last year, the last 12 months. Okay, got it. I was like, girl, what happened? Okay, got it. So you're going up, you're at 83 at a million dollar run rate. Fine. So what's the issue? So, so you have your audience, you solicit the audience to go buy GLP1 stuff. Do you have an affiliate or. So are you basically acting as an affiliate to somebody else?

[Caller 1 (Affiliate Marketer)]

Correct. I act as an affiliate to lots of different brands. This is the one that we get paid back on the quickest. So that's why we're trying to run ads. Yeah, but our ads, the meta thinks that we're not converting because we can't actually hook up to their backend word.

[Alex Hormozi]

Okay. So you would need, you just need to add. Do you have software for ad attribution?

[Caller 1 (Affiliate Marketer)]

No.

[Alex Hormozi]

Yeah, just literally hook. Like this is a one time setup. It'll probably cost you between. What's the range for like ad tracking software cost? Yeah, it'll be like, call it like on the low side like maybe 500 to a thousand and then it kind of tends to scale up with your spend level. So it'll probably be a thousand Ish call it, but sometimes more to get the attribution. So what it'll do is it'll then feed back the data to Facebook so that you can get a conversion mechanism in place and just, like, shorten the loop. But that's like a Google search on YouTube and how to set it up. And most of those are B2B SaaS. So they'll have some sort of concierge that'll do the setup with you, like, super solvable.

[Caller 1 (Affiliate Marketer)]

Okay. Even if I don't own the GLP1 company.

[Alex Hormozi]

See, that's a little harder. That's a little harder if you don't own the. Now, they still might be willing to install your pixel on their page if you're like a big affiliate for them.

[Caller 1 (Affiliate Marketer)]

Okay. Because that's been our internal struggle since.

[Alex Hormozi]

Like, I would just ask. I'd be like, hey, I want to spend money to advertise your product. Can you give. Can you install my pixel on your page? A lot of people are willing to do that. If you're going to send me money, it's like, sure, go for it.

[Caller 1 (Affiliate Marketer)]

Okay. Okay. Is there any way to work around as an influencer?

[Alex Hormozi]

Well, let me do. Let me give you one more detail on this. You can have them clone the page, right? So that's not like you're not getting their data or anything like that. So clone the page and make it Corinne's page. Right? So GLP1 forward slash, Corinne or whatever. And that page is only for you. And then you install only your pixel on that page. That way it's not like you're like, using their data or anything like that. So they'll probably be far more likely to be like, to do that with you.

[Caller 1 (Affiliate Marketer)]

Okay.

[Alex Hormozi]

Okay. Beyond that, though. Yeah. As an influencer. So number one, get the. Get the tech stack. Number two, ask the people who you are doing this affiliate stuff. If they'll just clone the page and install the pixel there so you can spend more money, so you can make them more money. The next thing, though, a third door. How big is the company that you're dealing with?

[Caller 1 (Affiliate Marketer)]

How big? They've been in business for a little over a year, but she's been doing telehealth for 10 years.

[Alex Hormozi]

Okay. Well, I was going for size of revenue, but so what I would suggest doing is saying, hey, I'll make ads for you and my normal affiliate commission. What's your normal commission percentage for them?

[Caller 1 (Affiliate Marketer)]

40%.

[Alex Hormozi]

40, right. So I say, hey, I will do this deal with you where you give me 20% instead of 40, but I'll make ads for you, and you can run them.

[Caller 1 (Affiliate Marketer)]

Okay.

[Alex Hormozi]

And then they're fronting the cash, and you get paid 20% and you'll go back and forth. It'll be a negotiation, but the end of the day, it's free money for you.

[Caller 1 (Affiliate Marketer)]

Yeah, I don't know if they'll do that because it's like a direct sales company. So if they do it for one person, they have to do it for everyone.

[Alex Hormozi]

They don't have to do it for everybody. They can say that it's something that they unlock after you do, you know, you. Hey, if you. If you make us $50,000 a month and you have a larger gaining following, we'll put money behind ads.

[Caller 1 (Affiliate Marketer)]

Okay.

[Alex Hormozi]

I mean, I would do that as a business owner. Like, if you have a massive audience of the types of customers that I have, like, sure. Like, I'll spend the money. And like, the beautiful part for you is that you're going to get your brand more recognized, Right? So you're going to get free exposure. You're going to get paid to do it. But it makes sense for them because your ads, for sure, will decrease CAC by more than 20% than. Than their standard whatever ads they have.

[Caller 1 (Affiliate Marketer)]

Okay.

[Alex Hormozi]

Right. So that's. That's door three. Door one is obviously to, like, just clone the page, get ad tracking set up, and then you can run your ads. That's like. That's the super easy one.

[Caller 1 (Affiliate Marketer)]

Okay. All right.

[Alex Hormozi]

Feel like you knew that.

[Caller 2 (SEO Business Owner)]

Yeah.

[Alex Hormozi]

All right. Rock and roll. This is fun. Let's do this again sometime.

[Caller 1 (Affiliate Marketer)]

Thank you.

[Alex Hormozi]

All right. Dogs are great. Okay, Tishana. I'm an online fitness coach. I get my clients from YouTube. I post one long form and four to five shorts a day. By the way, excellent framing for this. Like, everyone model to Shawna. How can I scale my business to 10,000amonth? I get about five to ten leads a month. Okay, so I'm gonna guess that the content itself is not good enough. Number one. And I don't know anything about you, so I literally just saw a tiny little icon. I'm gonna say something that's gonna be borderline. Borderline. It'll be borderline. All right? So my team can't stop me, right? Cause this is live, so deal with it. You know what? I won't make this about you. I'll tell you a story. So friend of mine, obviously, I come from the fitness world, so I know I do some out about this was in the fitness space, and he was, you know, listening to you. Know all the people and making content and doing the stuff. And he wasn't as consistent as he should be, but like he was, he was doing stuff. And the big issue when I was talking to him, I was like, bro, you don't look in shape, you're not in shape. And so I don't know if that's your situation now. You have to like look in the mirror quite literally and be like, do I have a body that people aspire to have? And like I, I told you know, this particular individual, I said, you got to go pro, man. I was like, if you want to be a professional, I was like, you got to look like this is what you do, like full time. Like, like you go like, this is not, this is not negotiable. And so every business has this type of thing. It's like if you're a web design business and you have a terrible website, it's sometimes it's the big obvious thing. So I'll say number one, I would look there. Number two, if you're getting five to ten leads a month and you're making one, was it long, one long form a day and then four to five shorts a day, was that what it was? That's a lot, that's a lot of content to only have five to ten leads a month. So I don't know what your view count is on your videos, but you can, you probably need to make better content. That's like the absolute simplest thing is like you just need to make way better content, number one. I guess that's number two, get in shape, number one. Number two, make better content. Number three, you might not be soliciting your audience. So one of the easiest things you can do, I mentioned this earlier, is like you can have people just directly DM you on Instagram and if your content is wholly on YouTube, then you need to direct them to a platform where you can more easily have a conversation. Right? Conversions, having conversations. All right. And so I would say send them to a calendar or put a calendar link people to just book a call straight with you. So I don't know how you're collecting leads, but if it's like an opt in or something like that, like you can probably just put a straight calendar link on all the places that you make content. So there's five if you're on YouTube, so you've got your profile bio, number one. Number two, you've got your pinned comment underneath of every single one of your videos. Number three, you have your description which you want to make sure. That it's the first line with the link with some sort of big reason to why they should click it. Number four is going to be community posts on YouTube. Like you should post your community posts. And number five is you got in video. So a third of the way through a video, you make a quick call to action to whatever it is. Might be like, hey, by the way, if you like this, then you might want to come, you know, buy more of my stuff or work with me directly, whatever it is. And I would say if you're in the fitness world, then I would make my. Make my CTAs around personalization and accountability. It's the number, you know, one and two things that people want when they're trying to lose weight is they want to be personalized to them and they want accountability. So, like, what can someone not get from free Internet content? They're not sure if this is right for them where that's personalized for their specific needs. And they want somebody to like, call them up and be like, hey, stop being a fatty. All right? They need to tell. You need to hear that. Right? That's what they need to hear. I'm not saying that's what you would say, obviously, but they want somebody who's going to hold them accountable. Okay. So with that being said, let's rock and roll to. Let's see if Craig. Let's see if Craig will pick up this time. So Craig, welcome to her mosey. Holly.

[Caller 2 (SEO Business Owner)]

Hello, Alex.

[Alex Hormozi]

What's up, dude? $18,000. $18,000 a month. Right?

[Caller 2 (SEO Business Owner)]

Right.

[Alex Hormozi]

That's where we're at. 18K per month. Ad spend is zero. Okay, got it. Industry is digital services. SEO. Got it.

[Caller 2 (SEO Business Owner)]

Yes.

[Alex Hormozi]

Yeah. And you're selling to E commerce? Yes, we are. Okay.

[Caller 2 (SEO Business Owner)]

To E Commerce. Brands. Trying to. So basically business is about a year old and we've like. My best friend is a really good web developer. We joined forces, started like using his network to get clients. So we've done around 285000 in the last 12 months. Proud to say we've never had a client churn, but we're kind of like a glorified tech support department. So anyone with a credit card and a pulse.

[Alex Hormozi]

What's price point?

[Caller 2 (SEO Business Owner)]

Price point. We're basically billing hourly at the moment. I'm putting together like an offer funnel and everything.

[Alex Hormozi]

So don't do that.

[Caller 2 (SEO Business Owner)]

Yeah, it's like so great.

[Alex Hormozi]

Okay, so what are you. What are you billing right now on average?

[Caller 2 (SEO Business Owner)]

£50 an hour. Say so like $70 or so.

[Alex Hormozi]

Right. It's just you and him trying to.

[Caller 2 (SEO Business Owner)]

With one other full time developer, a few freelancers and everything. So we do offer like you know, we do SEO, we do good web development, ppc, some CRO stuff. It's kind of like we need to really reign in on our ideal avatar. I kind of, I feel a bit silly because you've already shown me what to do. I need to go move minims, get a ton of leads, get them, get our ideal avatar.

[Alex Hormozi]

But well, you do need to change.

[Caller 2 (SEO Business Owner)]

Your option to speak to you.

[Alex Hormozi]

So you do need to change the offer.

[Caller 2 (SEO Business Owner)]

Yeah, yeah, the offer sucks for sure. Yeah, we, we need an offer. We don't.

[Alex Hormozi]

Dude, you're selling to people who are doing thirty to a hundred thousand a month, right?

[Caller 2 (SEO Business Owner)]

Yeah, well that, that's the target audience somewhere. Somewhere a bit smaller but yeah, well whatever.

[Alex Hormozi]

I mean I don't know if you just heard I had Liz. I think Liz is doing $600,000 a month doing many chat automation and she's selling to E commerce owners doing $25,000 a month and she's selling 6K a month, right?

[Caller 2 (SEO Business Owner)]

Yeah.

[Alex Hormozi]

You're selling like. Yeah, yeah, $100 a month. Yeah.

[Caller 2 (SEO Business Owner)]

Under, under price is.

[Alex Hormozi]

Yeah, you're wildly underpriced. But we have to tweak the offer and the pricing together. So I would want to say like, can we say like we'll get, you know, we'll replace 10% or 20% of your traffic with SEO within a year and our services are, I don't know, starter, $2,500, 30, $500 a month just to like get going.

[Caller 2 (SEO Business Owner)]

Yeah, yeah, I have an offer. I'm starting to pitch on cold outreach if I can run the buy.

[Alex Hormozi]

Okay.

[Caller 2 (SEO Business Owner)]

Uh, yeah, so I mean basically SEO industry is like really commoditized by retainers. So I'm trying to just ramp up cold outreach and basically offer people like a free personalized audit as a lead, lead magnet. So I'll show them where their competitors are ranking, where they're ranking and what they're missing out on. I'll give them a personalized loom, sort of showing them where, how to improve and then we're, we're going to do like a 28 day sprint to basically fully optimize the website as much as we can. Try and get them as many wins as we can in the first 28 days.

[Alex Hormozi]

I wouldn't use the word audit with a guarantee. Yeah, I wouldn't use the word audit because I think that sounds boring and not fun. So I would say like look at, like, we will find you at least seven revenue opportunities that you can set up within the next three days for free.

[Caller 2 (SEO Business Owner)]

Gotcha.

[Alex Hormozi]

Okay. And then you walk them through it. Yeah, way better. You walk them through it and you say, hey, you can do this on your own. Turn it over to, you know, a web company, or we'll do it for you.

[Caller 2 (SEO Business Owner)]

Gotcha. And I was thinking, like, in terms of like, a guarantee, I was thinking maybe like, we refund sort of 25% of our cost, like our profit margin, something like that.

[Alex Hormozi]

Yeah, that's fine.

[Caller 2 (SEO Business Owner)]

Yeah. I'm trying to make it more compelling, but I think SEO is a tricky industry to sell right now.

[Alex Hormozi]

Yeah. I mean, the thing is it takes time for SEO to work.

[Caller 2 (SEO Business Owner)]

Yeah. Well, I mean, we can do a lot in, like, four weeks and just show them, like, initial wins and try and. Because I'm trying to build the trust because, you know, everyone's got a million SEO guys in their. In their inbox. Just like, hey, you know, can you.

[Alex Hormozi]

Can you do. Yeah. Hurt. Can you do. Can you, like, guarantee around rankings, like, we'll get you in the top 10 or in the first page or something?

[Caller 2 (SEO Business Owner)]

It is tricky because it's like we could do everything right. Biggle changes their algorithm and, you know, their. Their site goes down. So I try and pitch it as like, we're going to stack the odds in your favor. But yeah, it's. It's hard to guarantee results. I guess we could guarantee page speed, but I mean, that's not really the be all end all of a business.

[Alex Hormozi]

No. Can you do anything around just traffic? Not necessarily ranks.

[Caller 2 (SEO Business Owner)]

I mean, potentially.

[Alex Hormozi]

Yeah, I mean, I like the 7 revenue. Like, if I'm just keeping it simple, I think 7 revenue opportunities, we're going to unlock these things. This is our price. You don't have to worry about guarantee or anything like that for now.

[Caller 2 (SEO Business Owner)]

Gotcha. Okay, so. So just like one time. One time kind of lead magnet. Here you go. Hopefully from there, book a call, maybe go into like, the Sprint.

[Alex Hormozi]

Yeah. I mean, I would say, like, here's what it is. We can implement this in your business. Do you want us to put in your business? Great. And so if you want. Have you read the Money Models book?

[Caller 2 (SEO Business Owner)]

Yep.

[Alex Hormozi]

Yeah, yeah, yeah. I would use a wave fee offer for you. Okay. So for everyone who's watching online, I'll own this. So wave fee offer is the last offer, I think, in the continuity section. And so when you have a business that, like, takes time for someone to get started, you do an ab, you say hey, option one, you keep flexibility. Right. And so you say, hey, it's, you know, $25,000, and then it's $5,000 a month after that, or I'll waive the 25 and it's $5,000aMonth. But you got to stick for a year because it takes time for the SEO to work. And the good news is that if we haven't made Progress within the 90 days, you can get out. That would be my, like, second. Cool. Like, that way it's like, you don't feel like you're committed. Like, but in 90 days, if we haven't, like, you know what to insert here. But if we have an X within 90 days, then we'll let you out of the contract. So instead of the guarantee is that we can let you out of the contract without having to pay the wave fee. Exit. But if we hit our thing.

[Caller 2 (SEO Business Owner)]

Yeah.

[Alex Hormozi]

Then you got to pay that to get out, because that would have been the flexibility price.

[Caller 2 (SEO Business Owner)]

Okay, Gotcha.

[Alex Hormozi]

Cool.

[Caller 2 (SEO Business Owner)]

That makes a lot of sense. I appreciate it. Yeah. Cool. All right. And just to take a second, I just. I always thought if we ever spoke, I just want to thank you for. For everything that you and Trevor have done into drilling everything down into a way that we can all understand.

[Alex Hormozi]

Because.

[Caller 2 (SEO Business Owner)]

Yeah. When it. When it's like when I'm overwhelmed and I'm overthinking, it really helps so much to reminded equation at the end of the day.

[Alex Hormozi]

Well, I'm happy to hear it, man. Yeah.

[Caller 2 (SEO Business Owner)]

Thank you, man. You're awesome.

[Alex Hormozi]

All right. All you. All right. See you. For everyone online, talking about page 153 inside the offer. Excuse me. Money models book. All right, so this is the last part of the continuity offers. That's the weight fee structure I was just talking about. Okay. Let's get kooky with it. Okay. Albus tube. I have a beauty salon in Romania. Most money come in for permanent hair removal. The rest of people pay me rent. How can I scale it? Okay. Permanent hair removal. Oh, Jesus. I was thinking, like. I was thinking. I was like, who is paying for this body hair? Got it. Okay. How can I scale it? I find it difficult to get customers and my costs are high. Okay. I mean, I'm going to guess that you're. I'm not sure if you're running ads. You might be mispriced, but usually, like, this is something that I call pseudo medical, which is one of my favorite spaces to be in because you have so much pricing power. So I don't know the rules of Romania, I don't know if they're like super tough to. To do pseudo medical type procedures there. And I probably won't try and translate US Prices to you guys, but like, I'm guessing I'll just do relative. So the cost of a generic haircut here is probably somewhere in the neighborhood of like $75. If it's like the commoditized haircut price and the cost of laser hair removal for a package of, call it like six to eight will usually be like $2,500. And so maybe you can make that appropriate difference. And so if you're looking at your price points compared to like, like your hair stuff that you do compared to your removal stuff, that might give you an idea of maybe that you're mispriced within Romania. Secondarily, I think this is a. It's super visual in terms of the nature of what you sell in terms of before and afters. And so I think organic Instagram for sure will be like monster for you. And given how small Romania is, I think that that actually might work pretty well. So I would go organic first with before and afters. It's like easy to do. Google AdSense would be the second thing in terms of speed. Well, Google AdSense will be faster than posting. And then the third is that I would run meta ads. That would be my like three pronged approach. It's like we probably have to change the price. You probably need to sell bundles, not sessions. You need to make sure that you're priced appropriately and then give it all of that. Then we use those three marketing strategies. Cool. All right, sixth caller is Crystal. Welcome, Crystal, to Hermozi hotline. We are hot.

[Caller 1 (Affiliate Marketer)]

Hey.

[Alex Hormozi]

Hey, what's going on?

[Caller 1 (Affiliate Marketer)]

Woohoo. Oh, hi, Sarah. Watching you on YouTube. Hello from Hawaii.

[Alex Hormozi]

Hello from. Hello from Vegas. All right, so you're doing 33k a month. Okay, got it. All right. Ad spend is zero. Got it. Real estate is the niche. Okay. Oahu luxury homes. Okay. Real estate, luxury. Got it. Offer is buy, sell for high net worth. Okay, so you are an agent, right, for your brokerage?

[Caller 1 (Affiliate Marketer)]

Yes. Yep.

[Alex Hormozi]

Okay, Are you a brokerage too or just an agent?

[Caller 1 (Affiliate Marketer)]

Oh, just an agent.

[Alex Hormozi]

Okay. And I said just that sounded. That sounded diminutive. I didn't mean it like that. So congratulations. Okay, so the constraint is needs funnel and a clear hook. Unsure if buyers or sellers can share the same offer. Okay, so you want to sell more houses, right?

[Caller 1 (Affiliate Marketer)]

Yes. So far I'm on track for 25 million this year, but I want to get to 50 million.

[Alex Hormozi]

Okay, so what do you do right now to get leads?

[Caller 1 (Affiliate Marketer)]

It's all referrals. And a couple of times a month ago, live on Facebook, I was doing it more consistently, and I would get leads that way, but it's mainly referral based.

[Alex Hormozi]

Okay, so when you did go live more consistently, you got leads that way?

[Caller 1 (Affiliate Marketer)]

A few, yeah. Like this year, I picked up 10 million in sales from that one Facebook video.

[Alex Hormozi]

Well, what do you think I'm going.

[Caller 1 (Affiliate Marketer)]

To say to do more of going live?

[Alex Hormozi]

Yeah, that seemed to work pretty good. So you did 10 million in sales. Your commission's, what, call it 3% on average between buy and sell?

[Caller 1 (Affiliate Marketer)]

Yes.

[Alex Hormozi]

Okay, cool. So you made. You made $300,000 off of the lives that you did. How many lives would you say you did?

[Caller 1 (Affiliate Marketer)]

Usually only two a month. I used to go live every Thursday for four years straight.

[Alex Hormozi]

Okay, so two a month. And let's just say that that's what you did the year that you did the extra 10 million. Does that sound accurate?

[Caller 1 (Affiliate Marketer)]

Yes.

[Alex Hormozi]

Okay, so you did 24 lives and made $300,000. So you made like, $13,000 per live.

[Caller 1 (Affiliate Marketer)]

Yep. That's good math.

[Alex Hormozi]

That feels worth it, right?

[Caller 1 (Affiliate Marketer)]

Because it's. It. Yeah, because it's. It's pretty easy and fun. I just hop on, do a house tour, then hop off.

[Alex Hormozi]

Yeah. So what if we did that? Or how many houses, hypothetically, could you do that for per week? I want to say max, not, like, let's start from where you were to, like, what would be the maximum amount of those that you could do?

[Caller 1 (Affiliate Marketer)]

The max would be. I mean, if I really hustled, probably 20 would be, like, moving per month with my schedule.

[Alex Hormozi]

20 per month?

[Caller 1 (Affiliate Marketer)]

Oh, I thought you meant per week.

[Alex Hormozi]

Oh, per week. No, no, that's. That's even better. That's even better.

[Caller 1 (Affiliate Marketer)]

I could do five per week. I could do five per week.

[Alex Hormozi]

No, but I like the 20 per week. That sounded so much better. How about this? We'll do this. Do phase one of this. So do five a week, one a day. Do the sexiest one. All right? The one that's the most banger that you could walk through. Do that for six months, and then at that point, decide whether you want to go from 5 to 10. Oh, and again, remember, the thing is that you're operating from the perspective that you have the existing resources that you currently have to make that decision. But that's not what's going to happen in six months from now. Because if the same math held right, then that would mean that you would be able to accelerate. Let's assume that your half is efficient with these ones because you're doing more of them. Whatever. All right, let's just assume half. So you're making. Call it $6,500 per. Let's even go less than that, $5,000 per. Okay. So if you did that, then you make $5,000 five times per week. So 25,000 a week comes in extra. $100,000 a month, $1.2 million per year extra in commissions. So that would triple. Now you go from $33,000 a month, $133,000 a month. So you would quadruple your business if you just did that. And that's at a one third efficiency of your current lives.

[Caller 1 (Affiliate Marketer)]

Gotcha. Does it matter that I don't have? Because I'm learning so much with your content, I signed up during the book launch to the ACQ Group. I don't. It's not like I'm doing a specific hook or anything. I'm literally just hopping on, doing a house tour, saying some things about Hawaii and then hopping off. So it's not very strategic.

[Alex Hormozi]

Phase one is do it.

[Caller 1 (Affiliate Marketer)]

Okay.

[Alex Hormozi]

Phase two is once you do it, you'll realize which ones work better and then you'll start getting better.

[Caller 1 (Affiliate Marketer)]

Okay?

[Alex Hormozi]

Because here's what ends up happening. You'll commit to the action, right? You'll do it. And then all of a sudden you're like, well, shoot, I'm spending all this time doing this. I might as well take 20 minutes to just look at good hooks to start with. And then the next week or two, you'll start with good hooks, and then you'll do it and be like, oh, my God, this is so much better. And then you'll think, man, that was just with 20 minutes. I wonder if I spent an hour a week just prepping a little bit more for each of these. And all of a sudden you'll get even more. And then this is how you get in the game.

[Caller 1 (Affiliate Marketer)]

Gotcha, gotcha, gotcha. Can I ask one more question?

[Alex Hormozi]

Go for it.

[Caller 1 (Affiliate Marketer)]

I don't know how much I know I got. How would I document? Because yesterday's workshop was so good. Document the aspirational achievements.

[Alex Hormozi]

You know, for you, it's already done. It's already done. For you, the houses do the work.

[Caller 1 (Affiliate Marketer)]

Oh, interesting.

[Alex Hormozi]

That is the aspiration.

[Caller 1 (Affiliate Marketer)]

Like, am I solution aware or am I product aware? Like, I wasn't sure where I fell.

[Alex Hormozi]

So I think for you, again, like, you showing sick houses is going to be like, I Just, I don't even want to get into that stuff for you right now. Like, the reason that there are so many real estate reality shows is because people like looking at nice houses. Now the difficulty of what's going to happen. So this, this, let me just play out what's going to happen next is that if you do this and you're consistent, you're going to get a lot of people who start following you. Because people, because people in general, people who are broke and people who are rich like looking at nice houses. That's why those work as shows, because broke people look at them too. Right. So we just need to make sure that when you start getting these leads, because the next thing, you get overwhelmed. Like, the next call we would have if we were to fast forward this to three months from now is you're like, oh, my God, it worked. But it worked too well. And I've got too many leads that are like, that are broke versus the ones that are good. Right. And so then we're gonna have to put a little bit of a triage process in place. And at that point though, your sales commission should already have gone up by a decent amount. And then you can afford somebody. Just work your DMs for you.

[Caller 1 (Affiliate Marketer)]

Okay, gotcha.

[Alex Hormozi]

Cool.

[Caller 1 (Affiliate Marketer)]

I'm fine.

[Alex Hormozi]

And nice thing is you can have somebody overseas do that. So you don't even have to. Like, that's not gonna be a super high expense. You pay, you know, 500,000 bucks a month and have a full time VA who's trained on, you know, a simple, you know, six or seven question script. Very easy.

[Caller 1 (Affiliate Marketer)]

Do I go live on Facebook or ig?

[Alex Hormozi]

Both.

[Caller 1 (Affiliate Marketer)]

Okay. Gotta figure that out. I've never gone live on ig.

[Alex Hormozi]

I promise. It's one. It's one Google search away. It's one Google search away.

[Caller 1 (Affiliate Marketer)]

I know.

[Alex Hormozi]

Cool. Yeah. Like, you can like quadruple your business by doing one thing every day. I feel like we should just do that.

[Caller 1 (Affiliate Marketer)]

Okay. I love this because I was trying to figure out what one thing to do. So this is very helpful.

[Alex Hormozi]

This is a good one thing. This. I feel very confident in this one. Cool.

[Caller 1 (Affiliate Marketer)]

Okay, thank you. I'll talk again in a month. Yep.

[Alex Hormozi]

All right, thank you.

[Caller 1 (Affiliate Marketer)]

Bye.

[Alex Hormozi]

This is a great question that, that Crystal just brought up, by the way. Everybody. Like, when there's so many tactics that you have that you're like, how, you know, I could make this better. This is something else I could do is like, just start. And the thing is, is that you will, like, by doing, by starting and Doing a lot of volume. You will feel the pain of doing a lot of volume with very little output. Then what will happen is you're like, man, if I'm putting all this time into it, I'm going to start getting better. And so most people try to like they have this, this fallacy of the perfect pick. Like I have to make the perfect thing or it's not worth it. It's like, no, like start realize that it's going to suck because you're putting all this time into it. And then you will be pulled because you've already made the commitment and you keep your commitments to yourself. You'll feel pulled to get more efficient at the thing. And then Crystal, for example, start listening to more and more of my content related stuff and be like, okay, I'm going to start working on these hooks to make them, you know, work better. I'm going to start. People seem to like the outside of the house more than if I start with the inside of the house. Or maybe they like the view first rather than, you know, the bathroom, whatever. Like she'll figure out. And Krystal, if you're still watching this, what I would recommend doing is that when you have your lives, like there's so many content agencies, again, this is a little bit of investment for you, but like there's so many content agencies that'll just clip portions, especially if it's like tours and stuff. And then you can do trial reels that you can post up to five a day for the same reel. Where I would be like, okay, let me start with, you know, different first three seconds. So I'm start with the outside of the house. I'm gonna start with walking the front door. I'm gonna start with the view. I'm going to start it with, you know, the amenities or whatever it is and maybe a different verbal and visual hook. And then once you have those five, you take the best one. You posted your main page. Okay, Jack, how, how can I hot leads for high ticket executive clarity service. It's a science based service involving photography. Science based service involving photography. I'll bet you man, like you'll get way more leads if people can understand what you do. Like I'm just being super real. Like, like explain it to a five year old. Like I take pictures of your face that make you look better and get you higher responses to your resume outreach. So it's just like I'm, I'm relatively confused by what you do. And I think that if I'm confused and I look at a lot of different businesses, prospects will also be confused. And so I think this is a messaging issue right off the bat, which is just make it very like, be clear, not clever. Like, that is like that is the issue. Be clear, not clever. Yeah. And that's, that's, that's what I would do. And then from there, you're going to have to let more people know about your stuff. So you're going to pick outreach. You have to pick content or pick ads. My recommendation, especially if you want to be a thought leader, is going to probably be on the content side. That's where the attention is. And so I would start demonstrating the highest degree possible spcl, which is what I started this, this whole thing with. And if you can't do it for yourself, then you want to use or borrow the status of the people that you're helping.