Gaming is a larger platform compared to films, TV, and music, forming a powerful media channel and opening vast opportunities for retail media and advertising. Join hosts Dan Masamino and Evan Hovorka as they sit down with Greg Carroll, General Manager of Gaming Experiences at Microsoft Advertising to explore the nexus of gaming and retail media.

What You’ll Learn:

Why gaming represents a larger market than music and film combined.
How to incorporate advertising into gaming without disrupting the user experience
How to create unique opportunities for retail media partnerships through cross-platforms
How important is it to enrich the gaming experience for successful advertising
The role of gaming in building social connections and community, especially during COVID-19
The value of partnerships and experimentation in developing effective gaming advertising strategies

From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It’s a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss.

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Beyond The Console: The Art of Enriching The Gaming Experience with Greg Carroll