In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving.

Introductions 00:00:01 – 00:05:04
What is The Garage? 00:05:04 – 00:07:40
“Ah ha" moments that lead to bright spot creation? 00:07:50 – 00:17:10
Creating space for innovative culture and mindsets 00:17:10 - 00:29:46
Jumpstarting change within your organization 00:29:46 – 00:39:13
If you could change one thing about the industry, what would it be? 00:39:13 – 00:42:54
What are the next industry buzzwords? 00:42:54 – 00:48:47
Closing 00:48:47 – 00:50:21

Want to know more about retail media? Learn why ROAS alone is the wrong metric for gauging retail media performance.

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