← The GaryVee Audio Experience
The GaryVee Audio Experience
1-Hour of Advice About Sales, Self-Belief, and Winning in Business
01:05:43
Loading summary
Transcript1 lines
- [00:00]
A
Do you know who's about to make a fuckload of money? Electricians. Because what's about to happen with AI in our society? So think about it, literally, electricians are about to make a fucking fortune because of what's happening. Because five years ago nobody was thinking about the explosion of AI and the needs for all these data centers and the electrician, that we don't have enough in this country. Let me promise you one thing. If you want to learn anything about anything, supply and demand is the simplest thing to understand and it will always work. This is why I love this concept and this topic. Because if someone just loves working with their hands, they were viewed as the help the last 30, 40 years, right? And now they're about to be the winners of this next generation. This is the GaryVee audio experience. You know, somewhere around 14, I start working at my dad's store in Springfield, not too far from here. And you know, it's old school Russian immigrant stuff. My cousins are in the audience. They did the same thing with their dad in the hardware store. Like it was just that merchant immigrant thing. There was really no conversation of any other option than every weekend and every summer I'm grinding and working in that store. And 14, 15, 16, I really don't like it. It's pulling me away from my true love, which was selling trading cards, baseball cards in the malls of New Jersey. And somewhere around 16 I realized that people collect wine. And that gave me my first connection point to being interested. I could take what I loved so much in collecting and flipping and trading and that kind of world and apply it to something that potentially could help my family business. And you know, this is. I always love to razz my dad about this, but it's true. Even at 16, I'm like, I think I'm a much better businessman than my dad at 16. And I felt it, I felt that I understood things, I felt that I understood people. You paid me a nice compliment when we just met. Like, I've always known what I was. I just always believed in who I was. There was never any self doubt. But there was also, and this is important for the audience, there was incredible self awareness too. Like, I think one of the issues for so many people is they struggle with a knowing who they are and they struggle with actually when they do know who they are, it may not be who they want to be. And for me, I never had that issue meaning, of course. Like, I wish I was the starting quarterback of the jets, you know, like, especially growing up, loving sports, there Was, of course I understand the concept of wanting to be something you're not or admire other things in people. But for me, that wasn't very challenging. I kind of got very comfortable with who I was very early on. I think a big thing that I think a lot about these days is people's relationship with losing. You know, I. Maybe this is why I love the jets so much. And I'm serious about this. I like losing. And I think most people do everything in their life to avoid it. I like losing for many reasons. One, the first reason I like it, or maybe a different way to look at it, why I feel my relationship with losing is so different than yours is because when I lose, privately or publicly, I really don't give a shit what you think about my loss. Not only do I not give a shit what you think, strangers, I actually don't care what anyone thinks. The people closest to me in the world. I do not. I do not have the capacity to change the way I live my life based on the judgment of other people. Even the ones I admire or love the most in the world. Not because I don't love them or I don't value their opinions. I just don't have the capacity to not do the things that I want to do on this earth because of the judgment of others, which allows me to lose quite easily. The reality getting back on track was I became obsessed with building a business for my family. Like truly weirdly, in a way that I don't see in other people. I don't know why. My running thesis is I just adore my mom so much. And, you know, and then I really appreciated what my dad did and how hard he worked. And I felt that I had enough talent that I could make a big impact. And so I always thought that I was going to open up 50 liquor stores in New Jersey when I was 16, 17. I thought I'd have three around here or five around here and five in Monmouth county and two in Atlantic City and four in Hunting county and like wherever. And then in 95, I was in a dorm room at college and I heard Coo Cooch for the first time. And within five minutes of being on the Internet, I knew that it was gonna change the world, let alone my life. And within a year, I launched one of the first five E Commerce wine stores in America and rebranded my dad's business from shoppers discount liquors to wine library. And over the. You know, from 1998 to 2005 in a seven year window, I took my dad's business from a $3.8 million a year business to a $65 million a year business. It really just changed the course of our family's history. Like my first car I bought at a garage sale in Union, New Jersey for $580. My brother, 11 years later got a brand new Lexus. I have no resentment towards that. But the reason I have no resentment towards it was I KNEW I was 100% responsible for that. And that made me feel proud and it made me feel happy. And I was very happy to give up my 20s and early 30s for my family and set them up. And at 34, I had enough time to go and start my career. And that's when I started VaynerMedia. And then that's when I started to cook. I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. Jeff. But I would also then bring up that San Antonio Holmes made two of those touchdowns on remarkably difficult positions against the Lions and the Browns in those games. It. Def. I mean, look, I think all of us are wildly affected by DNA. That's just real life. These are things figured out long before I showed up on Earth. I think we're all very affected by our parents. And then I think this is so fun to say in Jersey. Cause I love this place so uncomfortably. I'm wildly affected by being a Jersey boy. Right, Right. So I think, I think DNA, parenting and environment become the game. Right. You know, and, and listen, then there's, then there's another variable, which is how much work or time have you put into your skill? You know, when I. Let's talk about selling, you know. I'm six years old on Tingley Lane in Addison, New Jersey by Bishop R High School. Walking down the street, ringing doorbells, trying to sell flowers to people. I'm six, I'm seven on that same street, standing there all day hoping someone stops by and buys lemonade. And every time they stop selling, you know, by the time I was and then 14, I'm in a liquor store on the floor interacting with people of all shapes and sizes. I'm 14. These are 20, 25, 30, 40, 50, 80 year old individuals. By the time I'm 22 years old, I don't know, I've interacted basically every second of my life. One of the main reasons I got D's and F's in school is I was more Interested in interacting with my classmates than paying attention to what was happening in class. So I think when it comes to communication, I think there's a lot going on there. One, there's just a shocking level of practice at this point in my life. I couldn't even comprehend how many hours I've, you know, spoken. You know, my first grade music teacher called my mom to complain about me, and literally for the entire year of my first grade class, my music teacher called me motormouth, right? So I've been talking from the get, refining it, I think where my disproportionate competitive advantages is I struggle. It's a gift and a curse. It's so funny how much I love being a salesman, a marketer, a human being. But I struggle with the selfish part of sales, Meaning I'm so good at selling because I never sold anything I don't believe in. I don't want to sell something for the money. I want to sell it. I'll take the money. I'm a businessman. But it's so easy for me to do what I do. I'm not scared of anyone saying no. I'm super comfortable with the rejection part. It's what's happened my whole life. That's what happens when you do this forever. And then I fully, and I mean fully believe in what I sell. And I find that the people that are somewhere in my neighborhood or people think they're in my neighborhood of selling, they do not believe in what they sell. They're there for the money. It. I'm sorry to interrupt you, if I may, or just lack the patience to let the whole thing play out. Fear, for sure. I'm sure that's why one would be here. Like, look, you know, fear is the great weapon of most people on earth. You know, fear, I really understand it is the most powerful, even though it's completely fake. What I'm also curious about is I just think people give up too soon, you know, I just feel like people don't like the dirt enough. I think that a lot of people in this audience, though they may not want to admit it to themselves, are here to figure out how to do the thing, to be able to then enjoy the fruits of the thing. They want the success of it to then pay their debt, buy a second home, get a helicopter, get a Prada bag. I don't know what the fuck you guys want, But I do know that for a lot of people in this room, what intoxicates you about this is what you get out of it. And I will tell you that is a vulnerability. Because where you really start to hit stride and succeed in anything that is competitive. And let there be no confusion, you're in something that is competitive. Just this room would make it competitive with each other. You gotta like the process because it's too hard if you don't. That's why I got these and Fs. I didn't like it. I didn't care what was on the other side. And for looking around the crowd, I. I know a lot of you grew up in 80s and 90s. So there's some kids in here, but like who's under 30 in here? Raise your hand. You kids need to hear something. Like when we were growing up, the rest of this crowd getting straight A's was the. Or getting good grades and going to a good college was like the only way this concept of entrepreneurship or what I do or what have this wasn't out there. There was no. In fact I would argue that Gary Vee the content I make is making it for Gary Vaynerchuk, the eight year old, the person he wished he knew existed to let him get through those years where every single grownup beside his mother told him he was gonna be a failure. Cause he got D's and F's. The reason I couldn't do it was cause I didn't like it. I promise you, if you don't like it, what we're doing here, you will lose. I don't give a fuck how good him and I are. So you better figure that out real fast. Cause this is real life. And in real life, everyone competes against everyone. There's no fantasies. And like if you don't like it, someone's gonna like it more than you. And they're gonna be less talented than you and they're gonna outwork you and beat you. So keep that in mind, please. But I like the process the worst. I mean this the worst day of my. I truly believe one of the worst days of my life is when I'm gonna buy the Jets. It's gonna be the best day for Jet fans. Cause they're gonna go on to win a super and take care of this mess. But for me, no question, such a competitive advantage is. I like the process. I like the dirt. In fact, my brother, who's 11 years younger than me, started working together 15 years ago. Really pushed me in our early days to celebrate a little bit more. Like remarkable things would happen and I would like. It would be like I just did not have the capacity to smell the Roses. I would argue that I still really don't. Not because I'm miserable or all fucked up. It's just, it's not what I'm playing for. Like, I don't know what else to tell you, but I'm telling you because one of the great things that has happened in my life is everything I'm talking about on stage is not a focus group of one. Everything I'm communicating right now, brother, it's not just about me. I've had the luxury over the last 20 years to spend a lot of time with a lot of people that have won. A lot of people that you all think have won. They look like they're winning online, but I know they're not. You know what I'm talking about. And a lot of people that are losing and everything in between. And I will tell you, it is only process. It is the great competitive advantage. You've got to. To find the thing. If you are chasing a thing to get you to the money that you think is gonna solve the thing, you will fundamentally give up. It's why so many of you. This is gonna hit for a lot of you. I know it. It's why so many of you have done so many different things. You've chased. There you go. Because you're chasing the thing that you think will get you there. I've got friends and acquaintances who literally in the last five years have been into crypto, cannabis, real estate, robotics. And now I see their poster AI experts. They're chasing. They're hoping a trend is gonna be their lottery ticket. You must reverse that. You have to figure out what you're good at. I'll give you an example. Cause here's what's crazy about the world. This is my favorite thing about the world. Do you know who's about to make a fuckload of money? Who? Sean? Electricians, plumbers. Plumbers for sure. But electricians way more. Because what's about to happen with AI in our society? So think about it, think about what's been happening in our society. Literally, if you, all of us were just living life 10 years ago. 10 years ago, that's five minutes ago. I'll even go five years, because that's really five minutes ago. Five years already. Fucking Covid. It's like two seconds ago. If you're having dinner with your friend and you're like, and they have a 14 year old and you're like, what's 14 year old Johnny gonna do? This is five years ago. And they're like, oh, I think Johnny wants to be an electrician. I know, and maybe not you, but I'm just talking general. Eight billion people on Earth, a lot of people are like, oh, okay. Literally, electricians are about to make a fucking fortune because of what's happening. Cause five years ago, nobody was thinking about the explosion of AI and the needs for all these data centers and the electrician. We don't have enough in this country. We don't have enough in this country like it's now. And what we need over the next 10 years and the good old. Let me promise you one thing. If you want to learn anything about anything, supply and demand is the simplest thing to understand and it will always work. This is why I love this concept and this topic. Because if someone just loves working with their hands, they were viewed as the help the last 30, 40 years, right? And now they're about to be the winners of this next generation. Shit changes back to when we grew up. If you were a chef, you were the help. If you were a cook, like in 1985, it's like, no, like, what's your husband do? He's a cook. It's like, all right, literally now we have fucking 150 world renowned famous chefs making eight nine figures a year. I mean, it became cool. You have to hear this. Things change. But if you stay consistent to yourself, you might just wake up and the world might come to you. Let's talk about back to speaking and all that stuff, what we do, right? We. When I first hit the scene, literally everyone, every speaking bureau would send me an email and say, you know, youth could be really good one day. You could be a really solid speaker one day, but you're gonna have to dress up. This T shirt, jeans thing is not gonna work. And you need to definitely stop cursing. And again, for a lot of people in this room, this is only 2009. And this was very real, by the way. Eight out of ten, nine out of ten things that my old agents at CAA would get across their desk when they would pitch me, they would say, no cursing, not professional enough. And over just a short 15 year period, everything went casual, right? And so I just, I just really implore all of you to lean into who you are. Because a funny. Yeah, because a funny thing happens to that world. Couple things on this. A, you might just get fortunate and the world might just come around to you. But B, the world is so fragmented now. There's 87 niches. Everyone's famous because of the Internet, right? I went to the airport and like 40 people got stopped for selfies, and no one knew any of those 40 people, but the people that stopped them knew them. And so we live in this fragmented world where your passion and what you are has an incredible opportunity to unlock financial opportunities, but more importantly, it's going to unlock emotional truths inside of you that is going to be a lot more fun. When you are fighting against the current, when you are fighting against who you naturally are, when you are trying to be something you are not, it's fucking hard. And you will give up, and then you'll go on to the next thing. So you need to start tapping into that. I think about death all the time. He's like that. I think I think about death multiple times a week. And not only do I think about my death, I think about the death of every everybody around me. It's actually been a huge currency of my whole life. I actually think it's incredibly healthy to think about death. I think when you think about death, you become way more intentional. I've been intentional every second of my fucking life. I've done very little randomness. I have zero hopes and prayers. Everything's gonna work out. And you'd be surprised. I don't think thinking about death often is a bad thing. I actually think it makes you way happier. Maybe on paper, when you hear that, it sounds like, isn't that like. And when I'm in it for 5 minutes, 10 seconds, you know, 13 minutes, 48 seconds, when I'm in it, it's not fun, right? It's not like, oh, this is awesome, you know? But I'm not in it very long. You know, I think about people who meditate. I think about people who do other things. I feel like it's my form of that in some way. I don't really do the ice plunge shit or the meditating stuff. Like, I'm more in, like, kind of every minute I'm in that Zen place. And I think it has a lot to do with thinking about death quite often. How do I think about it? I think that I want to squeeze life hard. Meaning I think I say this a lot. All of us in this room were not born for a very long time. I don't know if you know how long the world's been around. It's fucking long. And when you die, that's a wrap. And I know people think you come back as a squirrel or your spirit. I get it. I respect it. But as humans in this current form, this window's small. And when I go a little deeper, I talk about this like the jets thing. It's been there since fourth grade. And fourth grade was when I first ever said out loud because we were asked at the end of the year what you want to be when you grow up. And Everybody in the 80s in Jersey, everybody wanted to be an architect. I don't know if you guys remember this, some of you. Like half my class was like architect. And fourth grade was when I realized cause I was really good in sports in first, second and third grade because my hand eye coordination is fucking gangster. But fourth grade is when everybody got a little bit bigger and stronger and faster. I was like, oh shit. And so fourth grade was when I decided instead of being a Jets player, I was gonna be the jets owner. I didn't really know what that meant, but I just have been pretty intentional about this. I've thought about it. The jets thing is been there my whole life. But it's funny, there's a lot going on with sports teams, especially NFL. Like private equity can buy in now and I. Every two or three years there's a rumor that Woody's selling the team. I'm not ready financially and I think a lot about someone else buying the Jets. How big of a news cycle that's going to be for me, right? If like three years from now Sally Thompson buys the Jets, I'm going to have like a month's worth of tweets and social media posts and be like, oh, garyvee, what happened? Or like, how do you feel, Gary? And the truth is I feel nothing. I'm completely detached from my lifelong dream. I'm completely detached from my professional success. I'm complete. I need everyone to hear this. Darren, I wanna make sure. Oh, he already left. I want everyone to hear this. I get 0.0 of my self validation from my professional success and notoriety. Zero. I. I like being a good entrepreneur. I like putting out content every day that brings people value. I get zero validation from it. I get validation from knowing that I've executed the way I was parenting it. I get validation from how I show up when things are hard. You know, I get validation from things that none of you will ever see. And that's what I think about when you ask me that question, my brother, which is I'm 49. I turned 50 in like three weeks. Like I'm fucking grown now. And what I know about that means this isn't gonna change. Nothing's gonna change. This is who I'm gonna be. And I wanna be a nice dude who tries to do cool things and communicate what I see with the hopes that other people can get some value out of it like you did yourself. You know what that feels like to me back there? Do you know what that feels like to have someone who's accomplished and talented, well intended to say, hey, you wrote a book and it really helped me. How many people here are a parent? Raise your hands. Great, then all you know this like real talk, like you know, what are we doing here? Have you hung out with 99 year olds that aren't your grandparents? Nobody gives a fuck how much money you made. No fucking 99 year olds running around like, like, I promise you, like you care about like what you feel about yourself. And you know, I think about trying to be a good dad and try to be a good husband and I think about trying to be, you know, just a good person. And that's what I spend my time and energy on. I'm gonna tell you the most interesting the that I've observed in my half century on life. Literally, and this is pretty, I'm pretty pumped right now. Literally, literally, this is real and this is like scary to me and is shockingly not talked about. Literally. If you sit here right now and you don't blindly 100% love yourself, which I'm gonna argue almost no one has, and some of you have it really tough. I've been around my whole life, deeply insecure people. I need you to hear something. This validation from within. Because almost everyone who isn't where they want to be is in a relationship with themselves where themselves are telling themself that they're not good enough or not awesome enough. Here's the coolest thing about this conversation. Literally every self doubt or nitpick or razz or insult you were telling yourself was put inside of you by someone else. I need you to really play with me on this, please. Literally you think you're telling yourself that you suck or you're not good looking enough or not fast enough or not smart enough or not good. You think you're talking to you and you're not. You've accepted often a parent, potentially a sibling. You have accepted something that was instilled in you to create self doubt. It's not yours, it's fucking not yours. That's what I think. So I think it is the most important conversation. Most people, most people on earth do not have two parents that give them perfect self esteem metrics. There's almost none. And that shouldn't make you mad at your parents. In fact, in one keynote, my favorite thing I ever said in front of like 20,000 people was fuck your grandparents. And let me tell you why I said that. I think a lot of you were sitting here as I was just talking, going to either your mom and dad. I believe that to be true. And I think that means you lack empathy for your mom and dad because you are acting as if your mom and dad were the beginning of this game. In fact, I watch friends and acquaintances who are so angry at their parents but love their grandma because they gave them a cookie. And meanwhile grandma was the one that fucked up your mom. So let's break this down. You likely for mom or dad, maybe someone else. In fact, actually ironically for a lot of people it is grandparents that spent a lot of time with them, living with them, that were the ones that instilled this. Someone instilled doubt in you, made you feel lesser than, created a belief system within you that you weren't good enough, shamed. It's not real. They did that. But I don't want you to be angry at them. I want you to be compassionate, empathetic and sympathetic to them. Cause someone did that to them. So many of you are right now parenting your children with the same shit that you were mad that your parents did to you. Oh, notice how quiet it got there. They didn't want to admit that. My friends, you can chop this if you start to understand what's happening here. So what would I say to people that have self doubt and are looking for validations from themselves? It's the most natural thing to fully believe in yourself. The problem is from the second you hit earth, you start going into a game where others are trying to influence that and they're not trying to do it on purpose. It's just the way the human flight is. I think you need to blindly fall in love with yourself. And like, I want to break this down a little bit. Like why wouldn't you love yourself? Let me ask you a question. You think no other human on earth made a mistake? Like every single fucking person in this room has made significant mistakes in their life. Me included. We are all human beings. Like everybody else sucks too. Please stop putting other people on a pedestal. For what? They made more money than you. They're more attractive than you. Like more people think they're cool. It's not fucking high school anymore. Stop putting other people on a pedestal and start putting yourself on a pedestal. And let me tell you why. Cause you can choose what to put yourself on a pedestal of. I know unlimited millionaires who are straight pieces of shit. I respect them. Zero. So for me, I put people that are incredibly nice on a pedestal. So if you're sitting here and you're dead fucking broke, but you're actually extremely nice, you are more a winner to me than someone who has a million dollars in their bank account. Now, this is important. Thank you. This is important. I don't know if I'm right or wrong about that. There's some people sitting here being like, fuck, G. You're allowed. You are allowed to sit here and say, someone who's a millionaire is better than someone who's nice. You're allowed. What I'm saying is you're allowed to decide why you're putting yourself on a pedestal. Maybe you're not great at sales or business, but you are a remarkable loving mother or sister. Or maybe you're just a very loyal sports fan like you and me, and you decide that loyalty to a shit sports team is the ultimate way to be a human. And thus you are on the top shelf. It may sound silly, but I need you to understand you are the judge and jury of everything, and that's that. Where did you. Something happened early on that. And when I say early on, I'll call it 5 to 12. That I just got really comfortable with being uncomfortable. I'm telling you, this is why I make. How many people here follow my content? Raise your hands. So thank you for the people that raised your hands. How many people here have been following my content for. For more than 7 years? Raise your hands. So thank you for that. So the people that raised their hands, you're gonna know where you're right, bro. What the fuck just happened? All you did was raise your hand. You okay? Yeah. Stick with us here. So for the people that just raised their hands that have been on this journey with me for a while, you can tell how much in the last five years my content got around parenting. And it's not because my kid, you know, I'm 16 and 13. It wasn't so much of my own journey. It was what I was getting feedback from all my DMs. You know, one of the things that I think makes me who I am is I read my messages from people in social at a level that I don't really even know anybody else who does it. At the level I do it. I mean, I will literally. I just flew. I just landed this morning from Saudi Arabia. On the flight here, I read 2,000 direct messages from random people. I believe there are people that have the kind of profile that I have that haven't read 2,000 messages from people in their life. And so I'm what I think makes me. You know, it's funny. This is gonna make sense to you based on me now starting to understand you. I'm a better listener than most people, Which is weird, right? For a lot of people, especially if I don't get to know you, because I'm always talking. But I feel like I'm always talking because I'm doing so much listening. And I like to talk in places where I have things to contribute. In fact, I just was at an off site in Lake Como in Italy on Tuesday and Wednesday at this fancy thing where I talked nothing. Even though everybody was talking and a couple. A lot of people knew who I was. They're like, what the fuck is going on? You're not talking. And I said, well, I don't have anything to contribute to nuclear energy. And then the next topic was like this guy from the US military talk about US versus China and war games that we ran in 1994. I'm like, I don't know about that shit. I don't like talking when I don't know. And I like talking a lot when I know. I think this goes back to what I talked about earlier. I got really comfortable with being uncomfortable. The reason I just talked about my content changing. Parents of someone between 5 and 18, raise your hands. Parents of 5 to 18, real high. I just want to know. I'm telling all of you that. Just raised your hand. Us, we fucked up. I don't mean you did. I don't know who's doing what. I don't like talking. I like talking about parenting in general, but I would never talk about how you should raise your. Everyone has their own circumstances, but we've over coddled them. My mom is the most nurturing human on earth, you guys. My mom's the fucking best of the best of the best. That's the real answer to all these. These questions. Yet literally from the age of 7 to 14, here was my mom's interaction with me. Let's just use the summer because it's a little bit more in control. Without school, I would wake up at 8, I would have breakfast at 8:30. I walked out the house of nine. She had no fucking idea what I was doing until 12:30. I came home, I ate lunch for nine minutes. I went back outside and I came home at 6 and my mom had no fucking clue what I was doing. Now how many people here are parents of 22 to 30? Raise your hands do you know many people who just raised their hands have a tracking on their kids right now on 27 year old grown ass men and are texting them like why are you still not home? We have fucked up. This is this. I'm standing up. You can see how passionate I'm getting. I really want to go here slow. This is very important. I feel like this is the most impactful thing I can do today. How many people just raise their hands and please don't be embarrassed because we're all all doing it so there's no judgment. This is about trying to help some one person. 1. How many people again have 22 to 30 year old? I'm gonna stick with this first men not even gonna call them boys. You have a 22 to 30, 22 and older son in your life. Raise your hands. How many of you keep go high. You should be proud of that. I need you to be honest with me. It's okay. If the people now you are allowed. Keep your hands up. You're strong, you're good. Keep your hand up. If you have one of these. Find my track my shits with your children. Keep your hand up. If you don't, you're allowed to put it down. Keep it up. I'm telling the 11 of you. Thank you. I'm telling the 11 of you that still have a tracking device on your son. This is very important. You're gonna tell me no, but Gary's safety and all this. The fuck do you think was going on every time before we had these phones to track? I'm telling you right now, the number one direct message I get is from a 22 to 35 year old male who says one of two things. My parents still have tracking on me or my parents still give me money and the next thing out of their mouth is I'm a fucking loser. And the next one, and stick with me here, if you have a 22 year old or older male in your life that you give money to because he's asking literally thousands of messages in the last six months alone of I asked them for money, but I wish they didn't give it to me because it proves they think I'm a fucking loser. So we have a group of parents in here who think they're doing the right thing. I get it, Gary. You don't get it. Inflation. These kids have it harder than us when we had it. There's fucking millions of kids 19 years old making a million dollars a year on TikTok. Word is right. Stop treating grownups like children. It is destroying their self esteem. And you know what else is fucked up? And I see a lot of your parents, I see you right now, in your faces. I get it. And no judgment. Cause you love these little fuckers more than anything. These are grown ass men. You're treating them like children. It's destroying their self worth. They're so fucked up that they can't get out of the circle cause they still want the money. They want the BMW, they want the Uber. They want think boys. They're not earning it and we are destroying them. And they're so deep they can't pull themselves out. So you have to cut them off. The first six months are going to be atrocious. They're going to be like, fuck Gary Vee. And then in nine months I'm going to get a text, I'm going to get a DM from them and they're going to say thank you. The earlier you can start this, the better. My mom is an angel, but she was cheap as shit. And I knew by 10 if I wanted fucking Nintendo, I better sell lemonade. So do you want to know how I got up here? Love, but no coddling. When mommy takes care of everything, shit gets up. What do you think of where AI comes in? And where does. I think most of you will have grandchildren that marry an AI robot. We took a hard turn, huh? AI will be the most significant innovation, invention, technology that you will see in your life. And a lot of us have lived through the Internet, which again saw some hands for some of the youngsters in here. You have no, no idea how crazy life was before the Internet. It was like, like, right? Like it's fucking before cell phones. Before cell. Remember, Remember when we were growing? I remember growing up and you'd go meet your friend at the mall, but if you hit traffic, like if there was an accident and you were 15 minutes late from meeting at the fountain, it was over. You made a new friend. I showed up at the fountain, my friend wasn't there. I walked around the mall for 20 minutes, couldn't find him, went home. Shit was wild. AI, So a couple things, let me really break this down. I think most of you are scared of AI. No good. But I, but I. But I think you should be. You should be. I don't know what you guys are thinking. This thing's coming and it doesn't give a fuck. So here's what I would say. You have to be such a gangster to win an AI. You have to be so committed. So couple things. AI is the biggest tidal wave that's ever come. You really need to know how to surf. Everyone's like, yeah, we're ready for it. I'm hyped. I feel your energy. If you are not prompt engineering for an hour and a half day, you're nothing. I'm just walking right into it now, huh? Program we are building AI. If you're in the visionary program, raise your hand, say yes, we're prompt engineering every day. Love together, love one, collective love. Friends quadruple down on this energy. It's going to really matter. And it's coming very fast. Even you know, I always get worried when big technologies comes and you're in the 60s year old, 70 year old, 80 year old set, which I feel a couple of you are in this room. This is like 24, 36 months from now, the world's completely different. And for a lot of people this is going to be remarkably phenomenal. And for some people it's not. And again, you know, the first thing everyone goes to is jobs, right? Which if you really understand what's happening and that's fair. But like nobody. Do you know how many sales people the yellow pages had when Google came along and said fuck you? Like none of you were crying for the yellow Pages salespeople. Do you understand that some poor guy bought a thousand horses the day before the car was invented? This is life. Shit happens. Go read articles about what they said about the tractor when it was invented. 84% of society worked on farms when the tractor was invented. So this is humongous. The opportunities are enormous, similar to the Internet. A computer, a cell phone, there's. How many people. This will be good for the kids. Do this for the kids. Everyone. How many in here when the iPhone came out, refused to get it because they loved the buttons on the BlackBerry? Raise your hands, I would agree, right? And everyone said, and all those people, kids that raised their hand said they were never going to get one. But of course. But of course. But of course they were going to get one. Because better technology always wins. So this is the biggest of them all. So for example, you, every person in here, forget about AI prompt engineering. When you realize that you're going to have 37 agents working for you, you AI agents working for you. 2000. The it depends on how it plays out. It could be 4. Cuz 4 can do the work of 4000. Please, just one quick second. This is, this is totally amazing. So Kevin Mayer, who created. Do you know Kevin? I know Kevin very well. Okay. Kevin sat in that seat. How disruptive is Kevin Mayer by our Act I company? Yeah, Kevin's amazing. My point is these folks in this room love. We're building all of this love. So let's just keep playing the chess out. You will not do a single thing that you do now. You will never go to the store to buy something again. Your agent will buy it for you. Every single physical item in the world will be Internet and AI enabled. Your refrigerator will reorder your favorite beer once you're down to one instead of six. Stand up, sir. You're the best fucking gangster here. This Howie, this, this motherfucker hasn't clapped for me once yet. I said your refrigerator is going to reorder your six pack of beer and he lost his mind. So couple things. Let's just talk about business. My number one businesses that I'm investing in now are real world stuff. Music festivals, skiing, surfing. What's about to happen is there's a significant chance that in the next decade we will be going to a three or four day work week in the hardest working country in the world. Let's say we do because the efficiencies get so high and all this shit gets changed. The fuck are you going to do for four days, Right? If really we're working three days a week for real, the fuck are you gonna do for four days? Experiences. And so, you know, people are gonna lean into the arts, into their creative side, into their experiential side. The world is about to be rewritten in a significant way. And I think you need to start training for that marathon right now. Sam, By the way, I think I'm gonna jump on that. I really think that made me a man. You know, basically when I was 11 years old. Here's what I knew in life. One, protect my sister. Two, I have to buy my own shit. The fuck us as a man, we must focus on that shit. For sure. For sure. And that was the first part, right? So I think, I think, you know, I think, I think people point fingers. I think we're addicted to pointing fingers. I'm just gonna say something. For example, is there. Here's a good one. I think about all the time entrepreneurs, my fellow entrepreneurs make me laugh about how they think about politics. I made money with Clinton. I made money with Bush. I made money with Obama. I made money with Trump. I made money with Biden. I made money with Trump. No president has ever stopped you from succeeding. We blame everybody. The governor, you guys are all hyped up about the Jersey governor's Race. Neither one of these fuckers are gonna help you. Like, we like to blame our parents. We talked about that already. Like society, like, there's always shit. There's always going to be something, of course. And there's always something, of course. There's racism, of course there's sexism, of course. There's anti Semitism and Muslim. There's always been something we act like. The thing that's blowing my mind, brother, is everyone's all shocked. And if you look at real data, it's never been better. And that's important, that's important. Now it might not be better for you because that's how life works. There's. There's individual circumstances, but once you really understand that, like in life, you find what you're looking for. Ah, here's something I want to talk about. The algorithm. Let's talk about the algorithm. The amount of people that want to blame the algorithm has me super, super giggly friends. Couple things. The algorithm. The algorithm did not change you. The algorithm exposed you. If I open my algorithm right now, there's jets, highlights, baseball cards, sunshine and rainbows and happiness and love. They're not pumping anything towards you. The algorithm has one job, one to keep you on the platform. How does it keep you on the platform? Correct. We don't even live in social media anymore. We live in interest media. But how does it know what you like? You're telling it. It's what you. You don't even have to like it or share it. If you sit on it, they know you're the problem. Let me tell you how I can prove it. Anyone who's still sitting here being like, nah, Gary, you don't get it. It's fucking China or Zucks. I'll tell you how you can do it. If you don't like what your stream is doing, if you feel anxious, if you think social media's fucking you up, open your app of choice. Go into search right now. Go into Instagram right now. Go to the top, hit the search button and type in the following words. Happiness. Enter. It will show you results and I want you to like three or four of those things. Next. Sunshine, three or four of the rainbows. Gary Vee. Right. Like all those things tonight. I mean, it's. If you're just curious, literally, wake up tomorrow and tell me what your algorithm looks like. So we need to understand the algorithm thing. And then because I talk a lot about social media, I'll be at an airport, which I'm at a lot, and a parent will come up to me, be like, gary V, I fuck with you. I think you're awesome. I gotta tell you though, I don't like the TikTok thing. I think you gotta stop talking about that. I think it's fucking up my kid. And I look at them, I'm like, I talk about TikTok from a business marketing standpoint, go, what the fuck are you talking about? If you think your kid is getting ruined by TikTok, the hell are you talking to me about? To take the fucking app off your kid's fucking phone, brother. The amount of people social media is so bad. I grew up again, 80s 90s. Like, if my mom thought porn was bad, she didn't let me get Playboy. If you're like, my mom was my cousins know this. My mom was so anti alcohol in a world of like, Russian culture being alcohol that like, she scared the fuck out of me. I didn't even contemplate drinking. Cause my mom's an angel until. So all these parents blaming TikTok and social media and other people. Blame yourself. If you're sitting here right now and you're worried about your child because of social media, fucking take it off their phone. Oh, and then you're gonna tell me. But you don't get it, Gary. Like, peer pressure, kids in school, I'm like, no, I get it. You're a pussy. Because you're living in the era where we wanna be friends with our kids when they need fucking. You could be friendly, but you are not their friend. That's right. And so stop blaming everybody and every tech company and everything. The only thing I know more than the sun will come up tomorrow is that everything that is wrong in your life is 100% your fault. And for the people. And I see a lot of people that hit. But for the people where it's like, huh? I'm telling you, once you get into that place, mentally, it makes your life awesome. Because once you realize everything's your fault, it gets fun. Because you're like, oh, wait a minute. That means I can do something about it. But if you think, like, it's your mom or dad's fault or the governor's fault or this, like, then you're stuck. You're like, shit, I can't do anything about it. You are fully in control. And I mean, 100%. I just don't know what else to tell you. The most exciting and liberating and intoxicating feeling in the world is 100% accountability. Like, you know, again, back to the. The content. I Make I get all these messages, like, having major issues with your partner and spouse. Forced therapy. They don't want to go break up. Like got quiet there for a second. Fuck yes. I'm not saying this is easy. I'm saying stop crying. Start living. Yeah, because here's the thing. Crying about the same shit over and over to the one fucking person that will listen to you cry because they're your mom or because they're also a fucking loser is not effective. Pay very close attention. How many people. You know what, let's get real with each other. How many people have the courage. How many people have the courage to raise their hands to the following question? How many people here feel that they complain too much? Raise your hands. This is incredible. And I appreciate your humility. This is huge. I'm really excited that so many. This is huge. I'll tell you why this is. Oh, man, I'm pumped. Listen to me. There is no more obvious wasted energy of the human being than complaining. It's actually, it's actually really bad. Like actually now so many of you, Dan, I'm really like taken aback by how many of you raised your hand. It really means a lot to me and it speaks to this crew you've built. Listen to me. I'm gonna really go in with you on this one now. Think about who's listening to you. I want you to. A lot of you raise your hands. Think. Think about who's listening to you. Couple things. One, you just might have a spouse or parent who's an enabler, right? Two, they just blindly just like love you. Three, they might be stuck. You might be their boss. Or four. Or four. They're losing. Two. And they're only listening because they can't wait to complain back to you. You're playing fucked up ping pong. Cause winners are now listening to you. People that are doing shit and trying to really fix shit. You've lost some people along the way with your complaining. Think about those people and think about what's happening in their lives now. Of course, some of them are fucked up too, and blah, blah, blah, blah. But a lot of times those people just were done. They couldn't help it. Does it feel good to listening to complaining? It just doesn't. And here's the cool part. Once you realize all the complaining is 100% your fault, all your energy starts going to fixing it. And it feels good to fix fucked up shit. Massive, massive value. Thank you. Thank you, everybody. Everybody. If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and thanks for being part of this journey. See you later.