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This is the Gary Vee audio experience. It breaks my heart. My friends, like, live for Friday night. Like they know they get the week. Like, Monday morning's the worst. It's just such a huge percentage of one's life. I can't wrap my head around with the Internet. This is not your grandpappy's life. We have the Internet. You can make happen. You can build businesses or side hustles. I just don't understand why people relegate into losing mentality and just thinking they can't. You can't because you want to be on the bowling team or softball or play video games. That's why you can't. There's plenty of time. Get done. The level of complaining is unacceptable. Look, what if I told you this was the last Monday morning of your life? What if I told you you died this week? Would you complain about your crap job or that test you don't want to take? I doubt it. You would go much higher level thinking, well, that's really what it takes. It takes understanding that if you're not pumped right now, if you're begrudging what you're about to do, if you're not looking forward, please recognize the world we're living in. We're living in a where there's so much more opportunity. This Internet thing created way more opportunity for all of us. Way more. I mean, look, you might not even be alive. Like, your mom and dad could have had sex like three minutes later and you wouldn't even exist. And you're complaining. You could have ended up being a bus, a tree. I just don't get the mentality of being head down sad on a Monday morning. I'm gonna make Monday morning my bitch. I'm gonna make you Saturday, Monday morning. That's what I want to do every morning. And that's what I want from you. Please take a step back and how awesome it actually is. And then recognize that you can attack the world in a totally different way because you were lucky enough to be born during this era. Number two, chase happiness. If you're not great at it, but you love it more than life, should you go after it? To me, the answer is yes. The problem is, please also recognize that you're probably not gonna get rich. Like, if you love basketball more than life, it's just what you always loved. You might just make $49,000 a year being a basketball coach and having a lot of time on your hand to play basketball. It's just, you gotta understand you can't have everything all the time always. It's just life. I think happiness trumps everything. Easy for me to say because it really worked out for me because happiness coincides with financial upside. I have friends who make $74,000 a year that are just happier people than friends that are making 18 million a year that are not. You've got to do you. But please don't let the entrepreneurial society. Don't let me. Don't let your parents push you into what success is. It's different for all of us. But. And this is the big but, you gotta be self aware about it. Number three, stay in your lane. I just stay in my lane. Like this is back to self awareness. I stay in my lane. I'm a salesman. I'm a business builder. I've done it my whole life. I was an F student at 13 and 14. My friend's parents told my friends not to hang out with me because I was a loser. I'm more successful than my entire graduating class combined. This is because the market doesn't understand that people don't get it. You have to double down on your strengths and you have to punt your weaknesses. In America, there's billions of dollars made on selling you how to fix the things that you're not good at. It's a huge mistake. You need to figure out who you are and go all in. That's what I did. And so when you talk about business or marketing, when you talk about the New York jets and when you talk about wine, I've got nothing but bravado. Everything else you should say, you can't see me sitting around dinner tables right now talking about politics. The level of humility and the level of listening you wouldn't expect from me because that's not how you're used to consuming me. I'm loud and proud because I only stay in my lane. Pay very close attention. I've got nine years of content on the Internet now, maybe a little bit more. I've stayed very, very, very narrow. For me, it's lucky. The reason I've been able to kind of grow is my narrow thing is consumer behavior, which I can against anything. So my narrow thing happens to be quite wide, which allows me to play. It allows me to be a good investor. It allows me to run businesses. It allows me to be a personal brand. Like it allows me to do things, but I don't waver from that. Number four, go do shit. And it was. You regularly say that failure propels you. Are there any instances in your past, truly, where you couldn't get over it. And why? Nope. I mean, by the way, by the way, that's the same answer for everybody in this room. That's what humans are good at. We all fail. We've all failed. Like there are I, my parents haven't been killed. My child. I mean there's people that have their children die. Like could you imagine like the I deal. Like I'm like, listen, unfortunately or fortunately depends on how one wants to look at it. I'm a pretty optimistic guy. I lost three of my four grandparents before I was really before I knew them. Two before I was born and one very early on. So, you know, it's easy for me to be happy. I have my in the right order, the health and well being of my family. And there's nothing even remotely close to that. Not even remotely. People have gotten through much worse. This is why I'm trying to recall our grandparents and our great grandparents. People were persecuted and killed. We do not have real headaches. You know, I don't know why I have this highly emotional and then completely unemotional part of me, but I mix them together to create the balance and that's what works for me. So of course there's nothing that I couldn't get up from like every other human ever besides somebody who now lives in some weird cave that we don't know about. You know what I mean? I do. We are strong as. We're really strong. We're just being sold that we're not because there's a lot of money, a lot of money in telling us that we're not pretty enough, thin enough, smart enough, good enough that I want to tell you, you're the best. Go do five. Play long term. We're gonna make less money this year at 100 million than we made last year at 67 net. I don't mean percentage net, meaning they're in trouble them. I see it. Which means I over invested more people, more capabilities because I'm gonna take the whole pie. So you know what I mean? I'm not worried about how much cash I'm gonna take home in 2016 because I can take a lot more in 2020 than I. You know, it's much more fun to take home 44 million in 2020 than 3 million in 2017, 18 and 19 instead of 4 million in 2018. People are 99% of the market is short term and the 1% that isn't and has the talent wins every time. Which makes no sense because unless you're gonna die, you should Only play long term. There was a stat that some dude in Mexico City said. One of these, like, futuristic type of characters. I'm sure he's smart. I have no idea who, so I just. But he was right before me as I was mic'd up. And he says it's been scientifically proven. So I don't know if it has or not, because I've learned to take that with a grain of Salt, but that 85% of what humans make decisions about is irrational. And that spoke to me because, A, I think it's higher, and B, it's why I think all my success is happening. I am stunningly the most rational and the most practical of all, yet I don't seem it. And when he said it, I'm like, right, that's why. Because the rest of the market is irrational. Number six, figure yourself out. I'm desperate for people to start defining their hopes and dreams and wants and needs on their terms, not on what others. I say I don't care if you want to hustle 18 hours a day. I really don't. I really, really don't. I don't care if you want to buy the New York Jets. I don't care what you want or need. You need to care about what you want. And you can't worry about what I'm saying. You can't worry about whoever your flavor of the month is. Right. Maybe I'm your flavor of the month right now. Maybe your consistent flavor of the life is your mom's point view of. Of you is your older brother who's guided you with good wisdom but wants you to be a lawyer. But you don't want to be a lawyer. You want to be a street artist. You want to take the chance of being an entrepreneur. Or the reverse. Or the reverse. Nobody preaches and loves entrepreneurship more than me, but I think you see me all the time talking about, like, self awareness. Are you one? This is the golden era for entrepreneurship. People asking for selfies. This will go away. It may not go away for me, but it's going to go away. The entrepreneurship. Like a rap artist, like a baseball player, like the heavyweight. Nobody cares who the heavyweight champion of the world is right now. Nobody cares who's an active astronaut, but they surely did in 1969 and 19. You know, 54 for the heavyweight champ. Or, you know, they change. They change, and it will always change, and it will continuously change. And right now, entrepreneurship is in this pedestal. It's having its moment. And what I'm fearful of is that you watch my videos, you see my Instagram quotes. And what I want to clarify for everybody is I hope you understand I am not giving advice to everybody. The only advice I'd like to give to everybody is to do you define what your North Star is, to understand yourself, to understand what your work, life, balance, ambitions are, how much what your financial ambitions are, are what your life challenges are, the problems that you want to try to solve and cure, as we all do as humans trying to climb those different mountains in our lives. What makes you tick, that is all that matters. Don't do. You know, I don't do DailyVee or all these videos for you to be like me. I don't think anybody should be like me. Boy, are there enormous amounts of pressures and sacrifices that I recognize are just not healthy or valuable to anybody else. But it's also not healthy or valuable to me to do some of the things that you want me to do. Like, it's not fun for me to work 9 to 5. Like, I will break. I will be as equally devastated as you would be to work till midnight every day. And so we just need a call to action for everybody to recognize we have to stop judging everybody else. I'm not judging you. I'm creating content for you to use as a barometer to try to figure out what you like and what you don't like. And I'm trying to provide value through my words, my actions, and my content to bring to people to amplify their worlds. And that's really it. That's the clarification. Like, I don't want people to be like me. I don't want people to do me. I want people to do themselves. And they just have to start with understanding themselves and not trying to be like. Like me of this moment or that person the next moment or that person the next moment. The people that most win are in tune with themselves and figure themselves out. Number seven, take action. There's a reason that guys and gals like me continue to have audiences. Because people want to be motivated to go and do things or they want to learn tactics to go and do things. But whether I'm giving you tactical advice, like filters on Snapchat or Facebook ads or Instagram story collaborations, or I'm motivating you through my words because I communicate that way or through my actions, seeing this, wake up at five. If everybody who's watching this actually did something about it and then went on the course of their version of it, and then they wouldn't be watching this And I genuinely know at the bottom of my heart, out of all the people that want to build audiences, that I'm the complete opposite of almost all of them. Because 99% of people that produce content like this, that are out there, like, I am the business of being. That is what they are. I have businesses. I have wine Library and VaynerMedia. I don't need your 14 bucks for my book or to be in my corner course or this and that. So I don't need to monetize you. So I then genuinely want you to never watch me again. The problem is every time you guys are posting, do you mean times I see on my. On my Instagram, oh, I needed this today. And do you know how many times I see that person nine months later still hanging around? If you needed it, then take it and do something about it. The reason there's gonna be a billion motivational views today on YouTube is that people love the feeling of being motivated. They don't like putting in the work to do something about the feeling. Number eight, find optimism. I think the biggest obstacle to success is a lack of optimism. I think the world, like, lacks optimism. I think, you know, everyone's like, your energy, your energy. I've come to realize it just optimized optimism. Just happy, just positive. That's what it is. Just, like, whatever chemicals are in my body that just allow me to see the bright side. Like, and I just don't think I've realized how few people have that. Like, no, very few people have it as black and white. Hundreds. Like, I just think everything's good, but, like, it doesn't come naturally to a lot of people. I think. I think that's like, you know, if. If I was ever to say I'm lucky about something, forget about the business results, it's lucky that optimism comes naturally to me. Like, I'm just optimistic. Like, I just think that so much works for me because I refuse to accept the negative. Like, you know, and I don't think. I hate when people say it's, you know, it's an option or it's a choice. I agree with you, Susan. I don't think it comes natural to everybody. I think we are just starting on the early stages of really looking at mental health, the brain meditation. What I want to do with my attention is allow the 2000 of you to tens of thousands of you to take it. I want to hand you my optimism, my happiness, my view of the world, my opportunities that I see in the white space. And I want to give it to you for free. And then I want you to win. Number nine, stay driven. How do you stay driven? I'm gonna ask you a question. How don't you stay driven? Well, let me get this right. You won the lotto of the universe, which is you are a human being on Earth. You. I'm just gonna say this. I mean, I don't think people think about this. You won the lotto. You in the universe. You're not some weird specimen in Mars that does nothing. You're not a bird. You're not a sunflower. You are a human being on Earth. You won the ultimate, ultimate lottery. And you're not driven and you're not fired up and you're not going for it. And you're willing to sit like a lump and just wait till you die. You suck like, I don't know. You suck like, how do I stay driven? Because I couldn't even comprehend the alternative. Number 10, last but not least, live your life. The biggest poison in us is regret. It's poison. And I push so hard, so hard. And will through my vehicle, which isn't meditation, which isn't health and wellness, which isn't nonprofit. My vehicle is business. I can't help it. It's what I love. I love building businesses. I love competing with you. I want to beat you. I love that game. But through that vehicle, I will always push a lack of regret and awareness to how good it really is. You're more than welcome to tell me about how bad it is when or why you can't. Because. Or what. But it's just not true. Because if anybody ever did it, then you can too. Stop making excuses. Stop complaining. Nobody's listening. They may make pretend they're listening. The market doesn't care. What you need to do is make one person happier. You. Then you can make everybody else happy. You know why I like making people happy? Cause I'm already happy. And so I implore you to take this last little rant and really look at your face and understand. Are you doing the things that are putting you in a position to succeed not just in the business world, but in life? Because it's super important. Because, boy, when you're happy in life, your business can roll. And so I'm just trying to figure it out. And I've been trying to figure it out in front of you for the last seven years, eight years, trying to figure out the unlocks EQ iq, self awareness, hustle. I don't know what they are. You know why? Because like I told my man. It's 330 different unlocks. And so I'll go to all of them. They're all tried and true, and one might hit you. Yeah, it was hard work because I'm actually lazy. I talk a good game, but I'm full of. Or it might be something else, but one. And so I'm back here. You decided to sit. You're into this, right? It's good, right? This is good. You gonna remember this? I do. Good. One life. One life, my friends. One time. And honestly, I'll leave you with this because a lot of you need it. How you make your money is more important than how much you make.