← The GaryVee Audio Experience
The GaryVee Audio Experience
400 Trillion to One: Why Your Perspective is Stalling Your Progress
01:09:10
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- [00:00]
Gary Vaynerchuk
There was a Facebook group talking negatively about me, and I was just like, this shouldn't be. I don't care about the money. I love people. Like, this shouldn't be. And I'm like, the only thing I do poorly is I don't give people critical feedback. And it fucks it up. And I'm like, I gotta stop. And I've really worked on myself. This is the GaryVee audio experience. I'm fascinated by the old system of life. Yeah, governments life. Yeah, media. Government life. How today with social media, everyone's blaming social media for our problems, yet what social media is doing is exposing our truths.
- [00:39]
Dr. Mark Hyman
It's true. And you're dark and a light side.
- [00:43]
Gary Vaynerchuk
Yeah, the dark and light side. Because it's a mirror. It's why I think everybody should just post their weight on the scale every morning to the world. I mean it. I mean it. I mean, it's. It really works. It really works. Public accountability is powerful.
- [00:58]
Dr. Mark Hyman
I'm Dr. Mark Hyman. I'm a physician. I trained in family medicine but have been practicing functional medicine for 25 years, which is the science of health and how to find the root causes of what's wrong with people and get people better by dealing with those instead of
- [01:16]
Gary Vaynerchuk
throwing medicine at it.
- [01:17]
Dr. Mark Hyman
It's not. It's actually. The science of health is how do you create health? Traditional medicine is focused on diagnosing disease and treating it with a drug, usually, or surgery. It's a pill for every ill. Functional medicine is about the science of creating health by understanding the imbalances in the system in order. The toxins, allergens, microbes, stress, poor diet that's driving imbalances. And what are the things you need that you don't get the right food, nutrients, balance of light, air, water, connection, love, meaning all that is is really how we create health, and it's phenomenal for chronic disease. And I'm also the head of strategy and innovation for the Cleveland Clinic center for Functional medicine. I've written 12 New York Times bestsellers. I'm the host of the Doctor's Pharmacy podcast, which is a top 200 podcast. And I. And I'm really on a mission to help get the to the end of needless suffering through addressing chronic disease through functional medicine and fixing the food system. Because, you know, I've been sitting in my office for 30 years seeing patient after patient who's sick with chronic disease that's caused mostly by food. And it's like being in a boat that's sinking with a bucket, trying to Bail it. And I finally asked, why are we seeing so many people who are sick? It's food. And why do we have the food we have? It's the food system. And why do we have the food system? It's our food policies. And why do we have our food policies? It's the food industry's influence on policy. So that's really, you know, how I've come to what I'm doing now, which is really focusing on food as medicine and food as the solution to so many of our global crises.
- [02:43]
Gary Vaynerchuk
I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. They'll make my mom super happy. When you sit down and write a book or gather your thoughts or even, like, when you think about having a conversation, you're not exactly sure how you're going to package it. If it's big, a quick thing. Sure. And ingredients really worked for me because what I realized when I was talking out the book was, oh, I don't use any of these things in a silo. I need, like, three things at once to address this issue. So, like, and. And sometimes it seems very in conflict. For example, patience and conviction at the same time. Seems weird. Or ambition and patience fucks everyone up. I push patience. How many people here consume my content? Raise your hands. Thank you. If you didn't raise your hand, you hurt my feelings. So for the people that just raised their hand, I talk about patience 24 7. A lot of people DM me, they're like, man, I don't like this patience thing, Gary. Like, what about the hustle? What about, like, ambition? What? I'm like, I'm the most. I'm like, do not confuse patience with complacency. Do not confuse patience with being lazy. Patience is being thoughtful. Patience is measuring twice before you cut once. Real estate has a major patience issue because people know the market moves, and so they get erratic when times are good and sometimes even more erratic when times are bad. Patience matters. People compromise their reputation when they're scared. Patience matters. Where you are right now, are you pumped? Because you're like, fuck. Something that, like, was so fucked 30 years ago is clearly on its way.
- [04:32]
Dr. Mark Hyman
I'm so excited because the food industry is so screwed up, right? It's causing 6 out of 10Americans to be sick. It's bankrupting our country. You know, one out of every two Medicare, one out of every two dollars in our mandatory federal spending in five Years will be for Medicare, which is mostly for chronic disease. We're seeing climate change being affected by food. It's the number one cause of climate change. We're seeing poverty, social injustice, mental illness, academic challenges in kids, depression, even national security issues because kids are too, too fat or unfit to fight. These are all in part caused by food. The food industry is the number one cause of climate change. So as I look at all these separate problems, I'm so excited. Because if food was the cause, it's also the cure, 100%. And we have the power to change all that. I see this all the time. My practice where we take people who have heart failure, diabetes, early kidney failure, fatty liver, all these problems and we can reverse it with food, but we can't do that with the current food system we have. It has to change. And so give me, I gave me a really quick example of why I'm so excited. In the last few days, Burger King launched an ad that showed a big whopper that went moldy over 34 days. And the punchline was, there's no artificial preservatives now. It's still a whopper. It's still not healthy for you. But the idea that it's a better whopper than it was 10 years ago. Fast food country. Fast food company would.
- [05:59]
Gary Vaynerchuk
No, you said it right the first time.
- [06:01]
Dr. Mark Hyman
Fast food country. Yes. A fast food country company would lead with. We're cleaning up our food because the consumers are driving the behavior. We're seeing Nestle's doing different things. We're seeing Kellogg saying no more glyphosate. We're saying General Mills. No, we're going to move a million acres into regenerative agriculture which will bring back the soil and preserve, preserve the land and actually help us prevent climate change.
- [06:25]
Gary Vaynerchuk
It's, you know, tenacity is one of the ingredients. Seems like a hard word, like a tenacity and then like, you know, having tenacity and conviction, but then also patience and kindness and self awareness. There's just a lot there. And ingredients worked. I'm like, you know, sweet and sour chicken is weird. It's sweet and sour. But we've all agreed that like we're good with it. And I don't think people are good with tenacity and patience. And so I thought that framework could start to frame up my argument. This is a country of currency. This is an entrepreneurial, capitalistic country. And the reason I asked you the question, I appreciate your answer and I was hoping it is. Cause you must be pumped. It's similar to me. Like in 25 years when entrepreneurs and business people think being happy and kind is better than having a boat and being a dick face. I'll be happy. Honestly. I'm actually projecting here.
- [07:23]
Dr. Mark Hyman
And you know what makes people dick faces? Often what they're eating. Because it inflames their brain. Literally. The science is so clear that mental illness, even violence in prisons, you give violent prisoners healthy food in prisons, the violent crime goes down by 56% and you give them a vitamin, it goes down by 80%.
- [07:40]
Audience Member / Moderator
How could you be good with tenacity and patience?
- [07:43]
Gary Vaynerchuk
I do it every day. I'm incredibly, incredibly tenacious. I want to dominate everyone. Like I'm so competitive. I go to like things like this and I'm like, I'm gonna start a real estate company and put these fuckers out of business, I swear to God. And so it's really interesting. I took competition out of the book. I took competitiveness out of the book because while I was writing it and when I write I just talk and drock films me. And I was like, I'm taking it out. Cause I think I'm gonna write a book just on competition. I actually think one of the greatest reasons our society is struggling is because in the last 25 years we decided to demonize competition. I think this concept of 8th place trophies has eliminated merit, created entitlement and makes like you have 22 year olds coming into the world and they're like confused out here. And I think that's the parents that just clapped are the ones that actually fucked it up. Give me five to seven bullets. That needs to happen at the micro before we go into the systematic change that you're passionate about. Cause I heard you, you know, system, system, system. We'll go. Honestly, I'm gonna ask you. Cause I'm curious. That's more me for everybody who's listening. Cause I'm fascinated by this. Get give me 7 to 12 hot takes bullets of questions or statements that every single person that's listening right now should think about on a personal level that they can achieve. Because you know humans, when they hear 187 lobbyists to one immediately go into fuck, I can't change it anyway, fuck this. So let's talk about accountability. Self awareness matters. I wish people loved themselves more. I think people, yeah, it's a big deal man. It's okay to be bad at things. I can't read for shit. Just like legit have no reading comprehension, right. I curse like a sailor, you know, like it is what it is. Like, I'm good. Like, you can start loving everyone else only after you start with yourself. And so I think about that a lot in life and obviously the way I think about business, it really blends. Of course, you're a bad boss, you're unhappy. Give me seven hot takes on shit they can do.
- [10:17]
Dr. Mark Hyman
Absolutely. So. So in Food Fix, my book, how to save our health, our economy, our communities and our planet one bite at a time. It's. It's called Food Fix. It's not called Food Apocalypse because it's focused on what we can do and what you can do. And yes, we need the political change, but on a personal level, you can focus your diet to become more aspirational towards being a regeneratarian. Now, what the heck is that? What is that?
- [10:39]
Gary Vaynerchuk
I like that. That sounds like a very cool.
- [10:41]
Dr. Mark Hyman
That's a whole different framework. So regenerative agriculture is a way of growing food that grows higher quality food, that builds a soil with organic matter that draws carbon out of the atmosphere. Literally most of the carbon, a third of the carbon that's in the atmosphere today came from the destruction of our soil. We can put it back in the soil better than rainforest. So it'll help us conserve water. We're losing, you know, water. Scarcity is a huge thing around the world and we're seeing floods and droughts that can be solved by fixing the soil through these methods. It actually can reduce the use of pesticides, fertilizers, and. And all these harmful things. It's better for the animals because they're grazing around. It increases biodiversity. Our pollinators are dying. 75% are lost bees and butterflies. That can be rebuilt through regenerative agriculture. So if you seek out foods from farms that are using these methods, and you can do it at your local farmer's market, you can join a community, support agriculture in your community. You can go online and find regenerative meat, for example, from places like Mariposa Ranch, where you can get a pound of meat for an average of eight bucks a pound, which per serving is probably about the same or less than a McDonald's hamburger. And you can start to look for sources. And you can't be perfect. And nobody's perfect. I'm not perfect.
- [11:51]
Audience Member / Moderator
You know, you're saying a bad boss. And we know that a lot of bosses are under so much pressure because of deadlines, everything of that nature. Do you feel like at times it's not just the leader? Obviously that's got to show the way. But one of Those that have to do it two way street.
- [12:05]
Gary Vaynerchuk
I don't the leaders in control. If the employee stinks, fire her. Fire him. I think it's an excuse. Leaders work for their employees, not the other way around.
- [12:19]
Audience Member / Moderator
Good point.
- [12:21]
Gary Vaynerchuk
I think bosses use that as an excuse. Well, my people stink. Fire them. Or better yet, what about actually coaching them up? I mean fuck, like bosses get employees as if like they're there to serve them. It's fucking crazy. The entitlement at by small business owners and managers is obnoxious. These are fellow human beings. You have people that own companies that I expect my people to work the way I work. I'm like, are you giving them the same money? The fuck are you talking about? I have never even remotely even crossed my mind in my 25 years that anyone should even remotely work as hard as me. They work for me, I work for them. But I'm getting different economics. Of course they should not work. Like the delusion. Entitlement. Fucking bosses piss me off. They do. It's exactly why I don't have any. It's exactly why I don't have any. Most imperfect currently. Where am I? What's your favorite thing to be? Imperfect. I think this is powerful.
- [13:43]
Dr. Mark Hyman
I think I'm most imperfect about how much I work. I, I need, I need to. Yes, but the reason I work so hard.
- [13:50]
Gary Vaynerchuk
What about what you put in your body? Food wise? Give me like a Twizzler. Give me something to get.
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Dr. Mark Hyman
Never, never. Twizzler never happens.
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Gary Vaynerchuk
Give me something vulnerable here.
- [13:58]
Dr. Mark Hyman
What does happen to do? Be ice cream. I, I have a week, but a couple times a year I'll dig in
- [14:04]
Gary Vaynerchuk
ice cream and let me ask you a question. When you eat ice cream, are you like doing it at home? Because you're like, if I'm outside and
- [14:09]
Dr. Mark Hyman
oh my God, I have to tell you. I had to tell you the funniest story. So give it to me. So I was at a medical conference at Harvard and Tufts. And you know the dean of the Tufts School of Nutrition, the former CEO of Whole Foods, one of the leading sort of scientists in food is medicine was there.
- [14:23]
Gary Vaynerchuk
Yeah, it's like.
- [14:24]
Dr. Mark Hyman
And it was a thing. And we, and we were, we the five of us, like, we're like buddies and we're like, all right, we're going to sneak out from this conference and we're going to go get gelato. And I'm sitting there on the corner eating gelato and this woman comes up, she's Dr. Hyman. I'm like, oh shit, I'M busted. I'm busted.
- [14:41]
Audience Member / Moderator
But who are some leaders out there that you feel demonstrate those qualities that could be good for the audience to study and learn from?
- [14:53]
Gary Vaynerchuk
I don't really have the answers. I'll tell you why. I can only really co sign somebody that I've seen in action. So I see it within my organizations, I see it in some startups, but none of them are public. Right? So. But here's a good one, my friend. There's nobody out there that's confused. Who's confused about the basic civility required to be a nice person? There's nobody confused. Right. Like, what show do you have to watch? What book do you need to read? This is very understood. People choose not to because of their own issues. Insecurity is the greatest poison in our society. Insecurity. It leads to such bad behavior. And some people, it's so deep that they convert it into such offense and are able to garner leverage, but it's like, it's kind of like Darth Vader. It's the dark side version of motivation and you get killed in the end. And by the way, that shows up with, you made $39 million, but six people came to your funeral. Congrats.
- [16:16]
Dr. Mark Hyman
Yeah.
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Audience Member / Moderator
You don't have a legacy.
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Gary Vaynerchuk
Congrats. Cool. By the way, no judgment. You want to live that life, Mazel tov. But that shit.
- [16:31]
Dr. Mark Hyman
I don't eat industrial food. So in other words, if it's some product that was made in a factory that's an industrial food, that's not real food, I generally won't eat it. But I will eat sweets sometimes. I'll have, you know, cake, or I'll have a chocolate, or I'll have ice cream.
- [16:45]
Gary Vaynerchuk
So you have enough of a sweet tooth that that's the battle, right?
- [16:47]
Dr. Mark Hyman
Yeah, but I, But I, It's. I'm pretty when I. The thing is, when you regulate your biology, you don't really want that stuff anymore. You crave, like, vegetables. And it sounds crazy, but yes, you can crave vegetables.
- [16:57]
Gary Vaynerchuk
I love that. That's always been an easy one for me.
- [16:59]
Dr. Mark Hyman
So. So those are, those are some simple fixes. And then you can help end food waste. Food waste is crazy. We waste a pound of food for every person every day in this country. It's 40% of our food. And globally it's 40%. It's the, the food that would need to be grown on a landmass the size of China. It's over $2 trillion of waste. And that's not the worst part.
- [17:21]
Gary Vaynerchuk
How does One do that.
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Dr. Mark Hyman
So the worst part, I'll tell you the worst part is we throw our scraps and our food, the waste, into landfills. We throw it into landfills, where it creates methane that's 25 times more potent to greenhouse gas than carbon dioxide.
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Gary Vaynerchuk
What can.
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Dr. Mark Hyman
Huge contributor to climate change.
- [17:35]
Gary Vaynerchuk
So what can Zach do?
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Dr. Mark Hyman
So what Zach can do?
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Gary Vaynerchuk
Looks nice and tan.
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Dr. Mark Hyman
He can. If he lives in the city, he can get a little in apartment composter, where you throw your food scraps and it turns it into this incredible hummus soil that you can give to your local farmers market. I'm sure the farmers will take it.
- [17:49]
Gary Vaynerchuk
How do we get people to not hear that's annoying as shit?
- [17:52]
Dr. Mark Hyman
You know, we have. Actually, I'm going into a new apartment building, and there's a composting thing. So in. In San Francisco, it's mandatory. You get a fine if you don't compost. In France, it's mandatory.
- [18:01]
Audience Member / Moderator
You want to win it? How do you want your legacy to be remembered?
- [18:05]
Gary Vaynerchuk
That I gave more than I. The jets thing is a fun side thing. It's been with me for so long, since I was in grade school. I'm so grateful that that happened to me. Me for myself. I invented that little dream because it's been, like, so fun. Like, I really wish people understood my journey to buy the Jets. It's. And I've been saying it more clearly lately, so some people are starting to understand. It's just fun trying. You know, I love the pain. You know, a really nice kid asked me just backstage about. Or like at the VIP thing about, I want to be an entrepreneur. And I said, you got to get really, really, really used to losing. You got to get real comfortable with losing. Most people's limitation on their earning capacity is completely predicated on. On their stomach for losing. People are so insecure that they worry about other people's opinions about their winning and losing that they stop in a very soft zone and they don't push themselves. I don't care what the people in the crowd are saying about what I'm doing on the field. I'm on the field. If I lose, if a division doesn't work, if I start, if an investment doesn't work out, if my companies have a bad year, I'm not super worried about what you guys think. You're eating popcorn watching me do it. Right? So that's how we should all think. Your mom is eating popcorn watching you do it. Your husband is eating popcorn watching you do it. Your kids are eating popcorn Watching you do it. And then anonymous Rick in the comments is definitely eating popcorn watching. So I struggle and like so want to like positively shake people. I'm like, you're not doing certain things because one person's leaving negative comments. That's insane. Do you know how sad someone's life is if they actually decide to watch your content and leave a negative comment? You shouldn't be sad for you, you should be sad for them. I'm serious. Every time somebody brings hate towards me, I feel compassion. I'm like, man, thank you, God. If my life was watching someone else and trying to tear them down. That is dark all the time. I DM them like, I'm sorry, you're not good. Is there anything I can do for you? They're like, oh, I'm just kidding, you're the best. And that makes me happy. That's like, that makes me even like triple down when they say that. Of course I love compassion. I think it's a hard skill. We're supposed to recycle too. Yes, many people do not.
- [21:08]
Dr. Mark Hyman
Yes, they don't.
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Gary Vaynerchuk
And because nothing works when there's no ramifications. Let me promise you something right now. If everybody got a ticket, like a DM all of a sudden with like a bill that like you had to pay like a parking ticket because it was easy to see that you didn't recycle in your building, I had a funny feeling people would quickly. The reason nobody cares about privacy. You know how my tech world, like in society now, we talk about privacy is cause nobody's money is getting taken away forever. So that's why you keep throwing around your information. There's no actual ramifications, no consequences.
- [21:41]
Dr. Mark Hyman
Well, there are. They're just more invisible, right?
- [21:43]
Gary Vaynerchuk
Yes. Everyone's gotten so lazy. Somebody leaves a slightly, not even critical, a slightly, not what you wanted comment and you're like, troll. Like I'm watching people leave. Like a follow up question. People are like hater. It's not even like negative. People are so fucking soft. Everybody's a hater, a troll. You know, of course if they're saying abusive things, of course, but again, that person's hurting. Think about living your life and being like you. Like what? You're ugly? Like that person's hurting. We need a new conversation. We have no compassion. Everyone's just drawing lines in the sand. We have no, we have no civility. We have politicians acting worse than the worst people in my high school acted. The fuck is going on out here? Fucking fuck. Seriously, like, and I see it, you know, that's obviously the world in business. It's hurting your bottom line. It is hurting your bottom line. It is hurting your bottom line. If you're going in a feed and somebody knows that it has data around what you've been doing and it presents something to you.
- [23:08]
Dr. Mark Hyman
You know that. Right? But if you, but if your digital feed is, for example, like what Cambridge Analytica did, which is digital targeted political marketing, that you target your personality weaknesses that makes you do things based on your fear and they know exactly how to manipulate you based on your personality profiles and you think you're acting out of free will. That's the part I have a problem with. And the food industry.
- [23:29]
Gary Vaynerchuk
But real quick on that, one could argue that that's about every single thing that happens, period. I mean, then you have a major problem with the insurance business, right? Completely. The whole thing.
- [23:38]
Dr. Mark Hyman
Because that's completely fear based on fear. It's true.
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Gary Vaynerchuk
But you must also hate parenting. All global. You must be the biggest descendant of parenting, period, because the entire structure is 90% fear based.
- [23:51]
Dr. Mark Hyman
Well, I don't think that's a good way to raise your kids. Is terrifying.
- [23:54]
Gary Vaynerchuk
Nor do I. But I think what's really interesting is I think instead of going into this portal that we're not in control. What we need to have a bigger conversation about is accountability.
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Dr. Mark Hyman
Yes. We can't.
- [24:05]
Gary Vaynerchuk
Because if you're selling food fix.
- [24:07]
Dr. Mark Hyman
Yes.
- [24:08]
Gary Vaynerchuk
Then you better really also in equal parallel understand that targeting, like we're talking about one in the same game. Right. In the fact of like, the unlock to all this actually is starting to get into an ecosystem where we do feel in control.
- [24:22]
Dr. Mark Hyman
Yeah, absolutely.
- [24:22]
Gary Vaynerchuk
I'm just fascinated by the confusion, but I know it's grounded in emotional issues. And like, sometimes people hit me up and they're like, all right, so what do I do about it? I'm like, well, if you can afford it, therapy's a good idea. Right? Get it out. Work on your like, fight, fight. You have a Life. This is 400 trillion to 1. 400 trillion to 1 is the odds of being a human being. Like, literally, your mom might have just got up for another glass of wine and you wouldn't even exist. Why don't people think about that shit? The miracle of life is fucking insane to the nanosecond. And so people are just interesting. If you're in this room right now, your life is better than you think. That I promise you.
- [25:35]
Audience Member / Moderator
Of course they have you on stage.
- [25:37]
Gary Vaynerchuk
It's not that you could even be here. Like, you, you could be here, right? No, I think, I think people lack gratitude. They just do. You're people are just worried about what they don't have versus realizing what they have. And I loved when everyone's like, oh, now that Covid hit two years ago. Oh, now I'm gonna be grateful. Shit, this is really gonna wake me up. I didn't real. Fuck that. Everyone's crying about dumb shit again. And we're not even done with this shit. People need rewiring, perspective. I'll give you one that can help. A lot of times I talk like this. They're like, alright, give me something. Here you go. I'll help you so much. This is real talk. Write down on a piece of paper, old school fuck notes on the iPhone, paper. Write down a piece of paper, the people you spend the most time with. Then look at it and score them on positivity and negativity. If they're the most positive, they're a 10. If they're negative, they're a 1. The most and anything in between, look at it and spend less time with the people that have low scores. I'm not saying cut your mama out. I'm saying limit it a little bit. If your mother the most negative person in your life, don't talk to her six times a day, talk to her once every two days. That's just the way life is. You are the byproduct of the positivity and the negativity that you consume. The end. It's real. It's super real. It's like the exercise thing. It's not comfortable to like limit your interaction with your older brother or your best friend. But that is the answer of the road towards more good stuff, more positive people in your life, more negative people in your life. You're in control. All the best things, people are like, gary, that's hard. I'm like, the good shit is hard. The good shit is hard. It's so interesting that we talk about how businesses are being incentivized to follow consumer behavior. Like, my brain, I'm an entrepreneur. When I heard that, I'm like, ooh, I wanna open a fresh market there. Like, this is a really interesting conversation about the right balance of policy versus entrepreneurship. And it all leads to just education. It's just macro awareness. Like, what I'm so passionate about, of what you're doing, both in your pocket. What we're doing right now is. It's just awareness, right? Like, I'm even weirded out. Like, it's crazy how like, placebo or like awareness. Like I'm like feeling weird to even drink this coffee.
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Dr. Mark Hyman
You can drink your coffee.
- [28:27]
Gary Vaynerchuk
No, no, but, no, but actually I'm saying it in a good way. Like I get the feedback from a lot of people. Like I'm listening to you over and over and I'm actually now not enjoying negative people around me. And I'm like, shit, that's what I need to do for myself around my week. Like if I just kept listening to you, I would. Like that's real life actually.
- [28:44]
Dr. Mark Hyman
Right.
- [28:44]
Gary Vaynerchuk
Like to me it's like, how do we get things to actually happen? Actually happen? And I actually think that we need.
- [28:51]
Dr. Mark Hyman
How do we get people to change their behavior?
- [28:53]
Gary Vaynerchuk
I think good intent, people like you and I think a lot about making something good happen. Right. It's just like in us, it's just our DNA, the luck of the DNA draw. Yeah, we want it. It feels good. The admiration, the legacy. Like it's the behavior that we run it. Right. I understand it. I have my own slight version of it in a different place. I think we think a lot about systematic scale. Right. We spend time thinking about systems. And I'm listening to you. Like if she doesn't have access, like I get it. Ironically, what I'm proposing for debate and conversation is what if. Cause we've watched that happen for the last 70, 80 years, that American conversation around systematic. And I'm like, I wonder if we also really start thinking about on an individual basis level too.
- [29:36]
Dr. Mark Hyman
We have to. I mean, it's individual, but it's also structural. Right. If 60% of the calories in America are ultra processed food that kill 11 million people a year, it's because the government is funding the growth of those crops. Corn, soy.
- [29:50]
Gary Vaynerchuk
But it's fighting 187 versus 1. If we started disproportionately over focusing on it.
- [29:56]
Dr. Mark Hyman
By the way, that's what I agreed to.
- [29:58]
Gary Vaynerchuk
Burger King gave a fuck about that Whopper until the customer started.
- [30:02]
Dr. Mark Hyman
That's what I'm saying. That's why I'm excited. Because I think the individuals making change in their and having that voice drives businesses to change their products.
- [30:11]
Gary Vaynerchuk
Businesses so moldable, they don't give a shit. They just want to do what the customer wants.
- [30:15]
Dr. Mark Hyman
Well, that's right. And that's why it's so empowering in this book. Because people actually can do a lot of things that drive the marketplace, that drive what food companies are doing, that drive their own health to be better.
- [30:24]
Audience Member / Moderator
What are you the most optimistic about? I guess now would you say in the next year or two years that
- [30:32]
Gary Vaynerchuk
you're seeing out there people. I'm the most optimistic about humans. I think the most ridiculous branding in the world right now is how underestimated human beings are. I mean that I think humans are underrated. I think a lot of people try to push that. We aren't, but I think we're pretty fucking remarkable. People are resilient people. There's so much good going on right now, you don't even know. So I'm most optimistic about people as far as if you're going more granular, which is I think where you might have been going. I'm incredibly excited about the consumer blockchain. I think people are completely missing the boat on what NFTs actually represent. I think people don't realize that they're deploying their Internet perspective on the blockchain. All the jokes of like, well, I can just right click and save the nft. I love it. Makes me laugh because I'm watching a lot of my 20, 30 and 40 year old friends become their parents. How so? Well, they're like, NFTs are scams. It's the same shit that your folks told you about the Internet. Get off that computer. It's stupid. That became your career. I'm not getting an iPhone. This BlackBerry, I need the buttons, I gotta touch that shit. People always say no to the new and that's where the opportunity is. And so I'm incredibly optimistic and opportunistic and focused on the consumer blockchain because it will change the world. If you're in the title business, you better be real scared. What's the underrated terrible thing all of us are doing like something kind of unusual. Like you're in this world, like give me like a, oh, you think this is decent. But we're getting like, what's a thematic that you're like. For example, I'm very undereducated in this. But like all the new like bars seem healthy.
- [32:30]
Dr. Mark Hyman
Let's talk about, let's talk about plants. Plant based meats.
- [32:34]
Gary Vaynerchuk
Good, there we go.
- [32:35]
Dr. Mark Hyman
That's a big one.
- [32:36]
Gary Vaynerchuk
Good one that. I'm excited.
- [32:37]
Dr. Mark Hyman
I knew this was a great question. Okay, so we all want to do a good thing.
- [32:41]
Gary Vaynerchuk
Yeah.
- [32:42]
Dr. Mark Hyman
We hear that the cows are the equivalent of the atom bomb destroying the planet with their methane burps and, and the whole factory farming, which is true and that should be banned. And the alternative is plant based meats.
- [32:54]
Gary Vaynerchuk
So you're, you're down on those two things.
- [32:55]
Dr. Mark Hyman
Well, let me explain why.
- [32:56]
Gary Vaynerchuk
I know you're going to. And I'm going to allow you to. Even though I like to interrupt.
- [32:59]
Dr. Mark Hyman
I am down on industrial processed food,
- [33:03]
Gary Vaynerchuk
which those two are.
- [33:04]
Dr. Mark Hyman
Those two are. And, and I think headlines is a little bit better because it's, it's pea protein and it's a little bit different than the GMO soy. But the GMO soy is grown in a way that's destructive to the environment, that destroys the soil. That puts glyphosate, which is extremely toxic, causes cancer and destroys your microbiome and into the food. And it has 47 novel proteins that have never been tested in humans. It's, it's, it's got a strange form of.
- [33:28]
Gary Vaynerchuk
I know nothing, but I hear 47 never test on humans. I'm already like, that's.
- [33:32]
Dr. Mark Hyman
And I'm like. And they're promoting as a health food. If you want to not eat meat and you want to try it once in a while, fine. It's not going to kill you. But if you make it a staple, there's 110 times the amount of glyphosate in an impossible burger than would be required to destroy the microbiome of animals. And glyphosate is Roundup.
- [33:47]
Gary Vaynerchuk
Back to a common man. Go ahead.
- [33:50]
Dr. Mark Hyman
So it's Roundup, which is basically a weed killer that you got in your burger and that. And that is real harmful effects. And it does reduce the amount of climate change contribution compared to a factory farm burger. But if you look at regenerative burgers, which is cows that are grass finished and grown in certain ways that restore the land, restore everything. A regeneratively raised burger based on a life cycle analysis of both of those would reduce carbon by three and a half kilos of carbon per burger versus the impossible burger adds three and a half kilos. So you have to eat one meat burger to offset the plant based burger in terms of carbon emissions.
- [34:25]
Gary Vaynerchuk
What is it?
- [34:26]
Dr. Mark Hyman
Regeneratively raised burger. Yeah. Which is basically grass fed, but grown in a way that actually restores the soil. Restores.
- [34:32]
Gary Vaynerchuk
You mentioned that the cost of that product is not very.
- [34:35]
Dr. Mark Hyman
No, you can get it much cheaper. Yes. There now it's, it's not as prevalent. It can be scaled.
- [34:40]
Gary Vaynerchuk
Blockchain's coming after you.
- [34:45]
Audience Member / Moderator
How so?
- [34:47]
Gary Vaynerchuk
It eliminates the need for you. It's a ledger with decentralized servers leading nobody. Owned by nobody. Boom. So good. So good.
- [35:01]
Dr. Mark Hyman
So good.
- [35:03]
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Gary Vaynerchuk
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Gary Vaynerchuk
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Dr. Mark Hyman
Cause there's always something new.
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- [36:03]
Audience Member / Moderator
There's a few of them in the crowd.
- [36:05]
Gary Vaynerchuk
It just, it's real. And my big thing is like, that's not bad. That's the opportunity. Technology doesn't give a fuck about our feelings. You think technology cared about. You think technology cared about Blockbuster? You think Blockbuster cared about movie theaters? I love when people cry about some new shit after, like, after they were the ones that killed the last shit. I love when people get into like a certain part of their career where they want to slow it down, but then they're mad at the youngsters who are hungry. You like that one? It's true, right? They're like, this is some bullshit. I'm like, you did that 30 years ago. I love when the old lion dies to the new one. I can't wait till people crush me. That's the game. That's why I have so much disrespect for old entrepreneurs that try to pay politicians to change rules. They're fake entrepreneurs. You're an old dog. It's time for you to get killed. You will not see me in my 70s and 80s. Use all my power and money to try to change the rules. I will be honorable and ready for the next ninja to kill me. People make decisions based on their best interests in the short term. Sorry, you don't want to do the 60 hours of homework required to understand what the blockchain is. But I'm not going to cry for you when you get destroyed. Merit. That's my favorite thing. So I've never thought of it as waste. I always thought of it as an opportunity for me to deploy my happiness on another person. That was clearly in a very tough spot. At this point in my life, I can't respond to the majority of it because the numbers are just outpacing the actual hours in a day. But I get a lot of enjoyment of interacting with people that are very mean to me because I always dream that showing that level of compassion and kindness back to them might be the seed of that, shows them that there is goodness and it's possible and might be the beginning of them getting out of that place. Yeah, I mean, I think, you know, but I don't think I kill them with kindness. I think of it more as I motivate them with empathy. I'm not worried about anybody loving or hating me, so I'm not killing them with kindness. For me, I'm trying to show an act of kindness with the hope that it might trigger an opportunity for them to build.
- [38:49]
Dr. Mark Hyman
The UN said that if we do this type of agriculture and we take 2 million of the 5 million degraded hectares of land around the world and turn into regenerative agriculture, which would cost $300 billion, which is less than we spend in Medicare on diabetes every year, and basically the military spends on the entire world for 60 days that we could stop climate change for 20 years just simply by doing that form of agriculture. So if we buy those things, we're going to be pushing and that's why
- [39:17]
Gary Vaynerchuk
Nestle's who's stopping the growth of gender,
- [39:20]
Dr. Mark Hyman
like who's, who's nobody is growing like crazy. Nestle and Denone, General Mills, they're all pushing this.
- [39:25]
Gary Vaynerchuk
Do you believe this is just a matter of time or.
- [39:27]
Dr. Mark Hyman
Oh, it's just a matter of time. This is, this is going to happen. There's so many.
- [39:30]
Gary Vaynerchuk
You care on an individual basis, right? Like you're, you care for the, the ones like me at 44. It's like, hey, the six year olds are going to benefit from this because it's going to be the thing wake up. You can get some real benefits from it if you get on board.
- [39:42]
Dr. Mark Hyman
I mean, we have 60 harvests left of food according to the UN because of the way we're destroying the soil. Like we've lost most of our topsoil. It's huge contributor to climate change. It can all be fixed by choosing to buy foods and driving the marketplace with your choices towards regenerative agriculture.
- [39:56]
Gary Vaynerchuk
One of the great things of being good with negativity is you're also then good with positivity. I get way more love than I get hate. And it's actually very dangerous to believe it when everyone is telling you you're the greatest of all time. There's something very scary that can happen in that you could lose your humility. One of the great things about not hearing either is you just stay in your spot. You know, one of the reasons I like about the fact that I put both fingers in my ear and I just go. Is really not about being able to deal with hate. It's actually being able to control the love so that it keeps me in a humble place instead of getting high in my own supply. Do you feel like you're excited? Because there's a lot of things that are. People are thinking about. And if you can use the human on the other side that's listening right now, if she or he is excited about climate change, that you can use that as the gateway for them to.
- [40:55]
Dr. Mark Hyman
It can be climate change, it can be. It can be their own health, it can be caring about social justice, to be caring about our economy.
- [41:02]
Gary Vaynerchuk
You don't give a shit. You just want them to be better.
- [41:04]
Dr. Mark Hyman
I want people to understand the situation we're in and take action and realize how powerful they are to make a difference, but also how they need to use their. Their fork and vote with their fork. They need to vote with their voice, they need to vote with their wallet, and they need to vote with their vote. And I think people are apathetic, but we have so much power.
- [41:21]
Gary Vaynerchuk
Do you mind sharing?
- [41:22]
Dr. Mark Hyman
The last time you kind of lost your cool.
- [41:25]
Gary Vaynerchuk
Oh, I can lose. Losing my cool is like fun. That wasn't the response I was expecting, you know, I mean, look, one of the reasons I can really associate with other human beings is. Is because of the Jets. And I'm being dead serious right now. This is very real. I am so Zen the fuck out. Even on my high. Like, it's really funny because I'm such a high energy character. It's like it takes. You have to like, actually really know me to be like, oh, what the fuck is going on? Like, he's just like, right. And that's why I could do so much and that's why so much is going on. But in football land, I'm actually the reverse. I'm completely rational, I'm completely emotional. I'm incredibly unhappy. Well, I love the jets because I love the climb and the process. But the reason I can understand how people act is probably because of my state, because it's real. It's not like I'm manufacturing it. I prefer not to, but I'm genuinely unhappy and I'm incredibly envious. I fucking hate Buffalo right now. The whole city. Like, fuck Buffalo.
- [42:32]
Audience Member / Moderator
They lost all of you.
- [42:33]
Gary Vaynerchuk
Buffalo. And the fucking happiness I had when they lost that game to the Chiefs like just joy. Which is similar to when somebody is unhappy and they tear you down, and when they see you misstep, they're happy. I'm that as a football fan. But that's fake life. That's sports. People live that real life. They want you to miss that. Jealousy, envy. It's devastating. It's such a bad place. I mean, I hate Boston. All of them. Like, every person that lives there hate them. And so when I see. So when I see the blue, red shit, I understand it. I'm like, oh, no. People do what I do in fake sports life in real life. And that's why I'm like, fuck, I gotta figure this out. Cause it's bad because I'm bad in football. Like, I, like. I, like, wanna fight. You know how some people in high school and college drank a lot and would fight and we'd call that beer Muscles. I have sports muscles. Jets muscles. Yeah. I go to, like, Pittsburgh. I wanna fight people. So I know what losing cool looks like in business. It's incredibly, incredibly rare. If it happens, what I'm very good at is the second before it happens, I go off the grid. So nobody feels it. There's been a couple times, I believe, as the ultimate leader of my organization, that me deploying fear or concern or unhappiness is something that is just not going to be beneficial. And I try to. And I think what I tend to do when I lose my cool is go into a hair of, like, condescending raz, right? So, like, I let my crew know when I'm upset with a little zing instead of, like, a explosion. And when I notice myself building up zing, I try to find a way to dump it. One of the things that I get fascinated by is when you were talking, I was like, ooh, there it is. And what you said was like, look, if you want it a couple of times, it's not going to kill you. Which we love to hear, right?
- [44:51]
Dr. Mark Hyman
Like I say, the doctor said I
- [44:52]
Gary Vaynerchuk
can eat this shit occasionally. And one is a lot of times, like once a week, once a month, once a year. Talk to me about something we should consistently eat the reverse. What is a great thing that you can never eat too much of? Go. Is there such a thing? Or does every human have to be
- [45:07]
Dr. Mark Hyman
broken down and basically 20 pounds of broccoli, you'd probably get sick and your colon would stop up.
- [45:14]
Gary Vaynerchuk
I mean, it's all 20 pounds of one shot or 21 shot. No, because, listen, I can eat a lot.
- [45:21]
Dr. Mark Hyman
Somebody can have a Big Gulp in one shot, right? That's 750 calories. You want to eat 700 calories of broccoli is 21 cups of broccoli. Good luck with that.
- [45:30]
Gary Vaynerchuk
Right? I'm gonna do it. I'm gonna take this clip.
- [45:34]
Dr. Mark Hyman
Hot dog eating contest. A broccoli eating contest.
- [45:38]
Gary Vaynerchuk
I want to have a broccoli eating contest. Is there. Is. Are fruits, are vegetables, just like a winner.
- [45:44]
Dr. Mark Hyman
That's unlimited. I say you get unlimited refills. You can eat all the vegetables you want until you can't eat anymore and you'll never get into trouble.
- [45:50]
Gary Vaynerchuk
God, I really like that. I really like vegetables a lot.
- [45:53]
Dr. Mark Hyman
Yeah.
- [45:56]
Gary Vaynerchuk
Yes, sir.
- [45:57]
Audience Member
I happen to be a baby boomer.
- [45:59]
Dr. Mark Hyman
58.
- [46:00]
Audience Member
Right. And my son, my 20, 30 year old, liberal, millennial son's come to work for me.
- [46:05]
Gary Vaynerchuk
Yes, those. You got a mic? You got a mic? Okay, you're red, he's blue. Go ahead.
- [46:15]
Audience Member
I'm red, he's blue. Yep. And, and my wife says to me, how in the f. Is that going to work with him? Going to work? Thank you, Christine Beckwith. Anyway, the tough thing you brought up is working with those generation being different. And because I'm old school, I mean, it's like, get in there, get the shit done. Yep, no excuses. I worked for a guy like that for eleven and a half years. My ass is all scar tissue today. And you know the change that we have to make to work with people like that. So you're what you brought up about working with the millennials. That's the thing. Some days I struggle with the most because I have to bite my frickin tongue or not say anything or my two guys that work in my office will shut my door and say, don't bother him for a while. But just trying to adapt to that. And my kid's got, I mean, he's doing well, but it's just sometimes you're like, it's just tough to understand the differences some days.
- [47:09]
Gary Vaynerchuk
Well, that's the way it's supposed to be. Like, did you keep the mic because it's powerful? Did you agree with what your parents thought?
- [47:18]
Audience Member
Hell no.
- [47:19]
Audience Member / Moderator
Okay, well, fuck, what do you expect, George?
- [47:22]
Gary Vaynerchuk
Right? It's the way it's supposed to be. And by the way, let the results speak. My dad didn't agree with anything I brought to the table.
- [47:31]
Audience Member
Well, what I did to him, I walked out of the office to get on a plane, I dropped eight files of his lap. I said, get this shit done, don't fuck it up. I'll see you On Monday. Surprise and delight me.
- [47:41]
Gary Vaynerchuk
Yeah, I mean, I'm not so sold that that's, like, the format that's gonna win.
- [47:45]
Audience Member
Well, I was laughing. I was laughing when. I was laughing when I did that. But when I called him today, he's like, I'm on deal five right now. And it was like, actually, listen, you know this.
- [47:56]
Gary Vaynerchuk
There's such a different dynamic between father and son, father and daughter, you know, mom and son. Mom. Like, that has a whole different dynamic than just being a boss to a. To a different generation.
- [48:05]
Audience Member
Oh, my God.
- [48:06]
Dr. Mark Hyman
Yes.
- [48:06]
Gary Vaynerchuk
I'm a big fan that when you're the leader, you should, quote, unquote, know better. When I ask you a question of did you agree with everything in your parents and you say, hell, no. Like, then you should have the wisdom to have empathy towards your son not seeing it the same way. On the flip side, what I love about it is too many leaders and parents get too involved. But what they should do is get super uninvolved, don't micromanage, and let the results speak.
- [48:37]
Audience Member
And that's what I find that I pull back.
- [48:39]
Gary Vaynerchuk
When you pull back and let the results speak. If he goes and crushes and the math is there, well, then guess what? And if he doesn't, then you get to deploy some fun words.
- [48:50]
Audience Member
Oh, yeah, we have fun words.
- [48:51]
Gary Vaynerchuk
But where leaders mess up is they get involved enough where that person then can blame you. When. When my team sees it different than me, I am always in the calling their bluff business. I'm like, show me. I step away. And by the way, it gives me tremendous joy when they crush and it works.
- [49:15]
Audience Member
And I do have a. A sign up in my office that says, do shit you love.
- [49:19]
Gary Vaynerchuk
Well, then you should then live that saying and let them do it right. Because I get tremendous joy when my team does something differently than me that I wanted and it wins. Unlimited fruit. Is there such berries? Berries.
- [49:35]
Dr. Mark Hyman
Berries are good because they're low in sugar, they're high in phytochemicals, they're super nutritionally dense. And I think, you know, we're. We're in this moment in time where we have so many crises, there's so many silos, and there's so many problems, and people feel disempowered. You know, there's climate change in. There's chronic disease, and there's the economic issues and the social justice issues and all these problems, the environmental issues, and all of them are linked by food. And that's where we have so much leverage that we can actually use to Change the system both on our own lives, in our families, in our kitchens, in our communities, but also acting. Acting politically. Why do you think that gay marriage is now legal? Why do you think there's civil rights and women's rights? Why did abolition happen? Because people cared about it. It wasn't something that started in Congress. It ended in Congress.
- [50:16]
Gary Vaynerchuk
Never starts in Congress. It never on defense.
- [50:18]
Dr. Mark Hyman
That's right.
- [50:18]
Gary Vaynerchuk
So self serving.
- [50:19]
Dr. Mark Hyman
Exactly.
- [50:20]
Gary Vaynerchuk
By the way, as they should. Humans, Humans don't bother me with their like, so I understand.
- [50:25]
Dr. Mark Hyman
Humans don't bother you.
- [50:26]
Gary Vaynerchuk
I love humans. I mean, I understand it like I think our biggest weakness, forget before you get to food, get a relationship with judgment which will actually lead you to understand food. Yes, our relationship with judgment. Like I don't, I don't talk about shit. I don't know how that manifests is when I'm talking I'm like on it. So in my career, most of the shit when I talked, I may stay passive and be out and was wrong or right. But when I'm talking, I'm often right, which means often I mean it, I stay out of the shit. I don't know, but I'm in my shit. And so what often happens is when I am talking it, it turns out to be the way I said. There's something very powerful and they think you can use this. It's a double win. What too many people do when they think they're right is they try to force that person to do it their way. The move is to completely let go and let them go. Because when you're right, you're building equity that you know, I love when my team goes 0 for 6, when they do six things in a row and they saw that if they listened or followed the guidance or took the mentorship, it would have worked out better by the seventh time they're blindly bought in. But too many leaders mux it up so they can blame you like if you didn't get involved because they don't want the accountability. So what you need to do is create a complete framework of freedom so they can be fully accountable. And then you can just say what? And then when they come with that bullshit excuse, you're like, fuck that. Individuals like you and I who are lucky enough to amass audiences have to have more thoughtful debates about things like I promise you one thing more than I know that the sun will come up tomorrow. Telling 18 year olds that they are lucky for the right to vote is a 70 year.
- [52:17]
Dr. Mark Hyman
No, I agree, but they care about their future. They Care about climate change.
- [52:20]
Gary Vaynerchuk
They care about, they care about it on Twitter, but they don't want to go and register. We need to have this conversation. I think the question that we need to start talking about both in front of food and we've got a little more macro here is what is the new, what's our off speed pitch? Because what we've separated into is two camps that no question, if we mix the two, there's a lot of good in it.
- [52:42]
Dr. Mark Hyman
Yeah.
- [52:43]
Gary Vaynerchuk
And there's a lot of bad in both. And like, what's the new age way to like. Like you've been doing this for 35 years. The consumer is starting to get you optimistic. It never was gonna come from the systematic change. Good news, 187 to 1 is about to be 213 to 1. And you know it and I know it. So how are we gonna fucking hack it?
- [53:03]
Dr. Mark Hyman
I actually am working on that. I have an elite group of Washington insiders who helped bono launch the one campaign which got 87 billions in appropriations for AIDS in Africa, where most lawmakers didn't give a crap about that. And they did it through being Washington insiders and knowing in a Machiavellian way how to manipulate lawmakers. I hate to say that, but they know what they need, they know what's in their constituency, they know what they're going to vote for, they know what they're not going to vote for. They know what their, their pain points are, they know what their issues are excited about. And so it's literally a very deliberate strategy. It's a nonprofit and it's an advocate. So I started a lobby group because I was sick and tired of like having only the good guys be sitting around talking on the outside and not on the inside. In fact, I was with the guy who was the head of the Obama administration's food policy, Sam Cass. And he said, mark, what was striking to me was every day people would come in from the lobby groups and they would have these briefing books with 50 different regulations and legislative acts already written and all the justification, and they would give it to the lawmakers and they would know they wouldn't be having time to figure it all out. So they would go kind of follow along with it. And he said, and the whole time we were there, there wasn't one good guy who came in and said, you know, we want to improve the food system and do this. An advocacy group for the good guys. So that's what we're doing. And I, and I got to play within the System. You have to do both. You have to drive a grassroots effort, which we're doing through a nonprofit, the Food Fix campaign. And we're doing it through Fix Action.
- [54:26]
Gary Vaynerchuk
Why do you think that it's so hard for people to believe those macro doomsday things?
- [54:31]
Dr. Mark Hyman
Like, once it's hard, it's hard because it's not. It doesn't feel real like you feels good.
- [54:35]
Gary Vaynerchuk
You know, I just went, yeah, if somebody's listening can do this for me. Can somebody pull up the articles that clearly must have been in newspaper? I'm trying to think back when this. I need to understand the Black Plague more. I bring it up a lot. I'd like to understand what the articles were. The only comp I can think of that I've had conversations about this was Hitler. Right. I've talked to people old enough or who've studied enough, who can really physically show me the articles written of like, yeah, it's not that big of a deal. It's gonna be okay. And then it didn't. I think what people need is a black and white example.
- [55:09]
Dr. Mark Hyman
But I have hope because During World War II, this country came together to fight a common enemy. It was sort of like the.
- [55:16]
Gary Vaynerchuk
It's what we're great at.
- [55:17]
Dr. Mark Hyman
Yeah. But it did in a very interesting way. You know, all the Americans had to turn their lights out at dark. All the Americans had to ration food. All the Americans had to have victory gardens. 40% of the food produced in America was from victory gardens. The Americans gave so much in terms of sacrifice and reduction in their material benefits and their efforts and their money to help save the world. And they did it because they saw this common, threatened enemy. We don't see that.
- [55:43]
Gary Vaynerchuk
Let's stick here for a second though. They also saw that their son was going to France.
- [55:48]
Dr. Mark Hyman
Yes.
- [55:49]
Gary Vaynerchuk
We have to figure out how to make this selfish, this noble. Nobody turned off their light. They turned off their lights cuz John went to fucking war.
- [55:57]
Dr. Mark Hyman
Yeah.
- [55:57]
Gary Vaynerchuk
And they were scared fuck less that their son was gonna die.
- [56:00]
Dr. Mark Hyman
Yeah.
- [56:01]
Gary Vaynerchuk
Like we have to, as a. As a good guys, we have to figure out how to make this shit selfish.
- [56:07]
Dr. Mark Hyman
Yeah.
- [56:08]
Gary Vaynerchuk
Because this selfless act is gonna play out on Twitter and everyone's gonna look at everybody else and not vote. Well, you know, like, I mean, my audience is under 30 and 80% of them are not registered to vote right now. Straight talk.
- [56:21]
Dr. Mark Hyman
Yeah.
- [56:22]
Gary Vaynerchuk
What I'm doing right now is actually what I'm asking for all of us to debate more. Me making this conversation about this is the punchline which Is like, I know that guilt doesn't work. No, no, fear does.
- [56:34]
Dr. Mark Hyman
Fear works, right?
- [56:34]
Gary Vaynerchuk
Fear works. And I also know that information, what I love about you and I've admired from afar and why. Listen, you're at Vayner Speaker. We looked at a million names. I like people who populate information. Like, I like that you're a human media company. I like that you do a book. I do books. I'm a digital guy.
- [56:53]
Dr. Mark Hyman
Yeah.
- [56:54]
Gary Vaynerchuk
I like that you do podcast where I'm conversating with you. Cause I respect you. I read a hundred comments of fuck you, Gary. Like, you talk about people like, I'd love to cry in my Bentley. I don't have money. I'm like, cause you don't know what crying in a Bentley looks like. You have to change your perspective. I spend my time trying to figure out the off speed pitch. The people I admire the most, you included, that are out there are throwing fastballs and I'm trying to figure out how to slow, slow ball, add to the repertoire. Because what I know is that we're talking down and it's not adding in results. Does that make sense?
- [57:29]
Dr. Mark Hyman
Yeah, for sure.
- [57:30]
Gary Vaynerchuk
And so I'm like, I'm trying to use this moment, through our two energies to maybe populate something in my thought. Hear you, listen for you. What's our off speed pitch? Because we need it. Because you know what's gonna happen?
- [57:43]
Dr. Mark Hyman
Well, everybody knows people in their family, in their life who are sick, who are sick from food and who get it and who are suffering. And that's where the pain is for most people, whether it's mental illness. I mean, two days ago, one of my wife's good friends just committed suicide.
- [57:58]
Gary Vaynerchuk
I'm sorry to hear that.
- [57:59]
Dr. Mark Hyman
And, and you know, these, you know, we see for example in studies that kids who can switch from junk food to healthy food who are teenagers reduce suicide by 100%. And suicide is a third leading cause of death in teenagers. So. So like we know there's so much suffering out there, and if people got the connection between food and all these issues, it's a big deal. Why are we having so much conflict and divisiveness? Because it screws up our brains and our ability to actually have the adults in the room. Our reptile brain is the reactive, impulsive, fighting, aggressive brain that is not getting moderated by the adult in the room when there's a diet that's causing inflammation in the brain. This is a scientific fact.
- [58:40]
Gary Vaynerchuk
I believe you.
- [58:41]
Dr. Mark Hyman
So, so this, this scientific on so many levels.
- [58:44]
Gary Vaynerchuk
The trend of the last decade, where foods are positioned to look healthy but are just as unhealthy as like, I would argue, listening to you, I'm like, oh, wow, he must be more upset at a kind bar than a Snickers bar. Because the brand. And let's not just use those two. I'm just saying there's a very clear movement, you know, I decided to start losing. I got very. My first move was exercise and at least understand calories. It was that basic six years ago for me, and now I'm evolving. And what was fun through that journey is like, oh, these are tricky. They look super healthy. But those are the same numbers I see on the stuff that's the shittiest of shit we're supposed to be. That to me, is actually a very interesting current state of the market where I think there's a lot of people listening right now that feel pretty decent about their choices.
- [59:33]
Dr. Mark Hyman
Yeah, I mean, you can go to Whole Foods and get a lot of junk. I mean, it's got less preservatives, less toxic ingredients.
- [59:39]
Gary Vaynerchuk
It looks nicer, it looks like your fucking book cover. But actually on the data, but it
- [59:43]
Dr. Mark Hyman
can be full of sugar and starch and things that really make people not great. I mean, it's certainly better than what you're eating in a traditional grocery store, but it's not necessarily a health food.
- [59:53]
Gary Vaynerchuk
What have we learned about those European years where we didn't have as much of this kind of food, where it was more market and the bizarre? Like, what's that data show? Like what?
- [60:04]
Dr. Mark Hyman
The data is so clear. And people who eat traditional diets live a lot longer. They feel better, there's less obesity.
- [60:10]
Gary Vaynerchuk
Explain that.
- [60:11]
Dr. Mark Hyman
I mean, it didn't come from a factory, it came from a farm. It's pretty simple. People ate real food grown in real soil. I mean, if you eat broccoli today, it's got 50% less nutrients than it did 50 years ago in 1970, when I was 10 years old, because of how we grow the food and the depletion of the soil. So we. Period, period. So I, I would say, where can
- [60:34]
Gary Vaynerchuk
I buy broccoli that is as good as the 10 year old you got?
- [60:37]
Dr. Mark Hyman
You can go to your local farmer's market and maybe find someone who's got an organic regenerative farm that's actually enriched soil, because the soil is what makes the food healthy. It's what makes it taste good. I mean, I was just having dinner with a friend who just got back from Rwanda, said the soil was amazing. You know, 80% of the people are farmers, their subsistence farmers. The flavors, the juices, the, the colors were so amazing because it was actually food that was not industrial food, which is what most of us eat in the world now.
- [61:01]
Gary Vaynerchuk
For everybody who's listening, not watching, just a fun fact. When he asked me, how old did you think I was? There was a really smart reason he asked that I went even a little bit high because I knew what he was trying to do. If you're somebody, let me give the three people that might go with this. He looks fucking phenomenal. And so maybe one of the, you know, a lot of. Lot of you are vain and like, if you don't like all the other stuff, like, you don't give a. About the environment or life or anything else, and you just want to look better for longer. There's that.
- [61:28]
Dr. Mark Hyman
Well, there's that. Yeah, true. I mean, I, I, you know, I want to be 120. My friend David asked me. Wants to live to 180. I'm not sure about that yet. We'll see. But, but I did my bio at least. My biological age, I'm 60, is 39.
- [61:43]
Gary Vaynerchuk
Is that true?
- [61:43]
Dr. Mark Hyman
Yes. I check my telomeres. My biological age is 39.
- [61:46]
Gary Vaynerchuk
What didn't we touch on that you'd like to hit on before we get out of here?
- [61:49]
Dr. Mark Hyman
Oh, gosh. I just, I just want people to understand that, you know, it's sort of like whether you mentioned Nazi Germany. You know, imagine. Imagine a holocaust of people dying every year. We're just not paying attention. Everybody's freaked out about coronavirus. Right. I want, you know.
- [62:07]
Gary Vaynerchuk
Right. I mean, I love you for this. Keep going.
- [62:09]
Dr. Mark Hyman
I mean, like 11 million people here. I think that's conservative. And we're asleep. It's like we, we're like the Jews in Nazi Germany.
- [62:17]
Gary Vaynerchuk
Yep.
- [62:18]
Dr. Mark Hyman
When they marched into Poland, my ancestors were shot to death in their home and in concentration camps. We're like that. And we, we don't believe that this is happening. We're sort of in this dark space. Invisibility. And I, I just hope that people wake up to understand that they have power to change this, that this is not a joke, this is not a dress rehearsal, that our, our own personal interests are at stake. Our ability to thrive and have healthy lives and our families to be healthy and not have, you know, them ridden by chronic disease and the, and the planet. I hate to say it, but we live in this thing and there's, you know, if you look from space, there's no borders anywhere. I mean, I Literally was sitting with a guy two days ago on a couch who was the minister of tourism for Tahiti. And he said, they are aggressively strategizing, building and designing floating cities because in a few years, their entire countries are going to be underwater. Like, this is real, guys.
- [63:13]
Gary Vaynerchuk
And Miami.
- [63:14]
Dr. Mark Hyman
Miami's got octopus in the parking lots.
- [63:17]
Gary Vaynerchuk
Miami.
- [63:17]
Dr. Mark Hyman
Yeah, Miami.
- [63:18]
Gary Vaynerchuk
The thing that is very clear to me historically.
- [63:21]
Dr. Mark Hyman
Yeah.
- [63:22]
Gary Vaynerchuk
Is how do we make this selfish?
- [63:23]
Dr. Mark Hyman
Yeah, you're right. You're right.
- [63:25]
Gary Vaynerchuk
And. And what's interesting is your subject should not be as hard as other things. No, this one's pretty blatant. Like, do you want to live longer? That seems selfish, but for some reason it's not connecting to the level that I think it should as somebody who's actually living that.
- [63:38]
Dr. Mark Hyman
So I'm like, well, I think the understanding. I mean, in medicine, there's medicine, there's very little understanding that food is the biggest cause of these chronic diseases, and it's the cure. And I think most people don't hear from their doctors. They don't realize, oh, I have diabetes, I have heart failure, I have autoimmune diseases. I have chronic digestive issues. I have headaches and migraines and this and that and the other thing. And they think, oh, this is just what I got. No, it's guaranteed. Most of it is caused by our crappy diet.
- [64:05]
Gary Vaynerchuk
So don't eat, like, for all the basic guys and gals like me to wrap up. Don't eat things from factories.
- [64:11]
Dr. Mark Hyman
Yeah, that's like a good one. If it was made in a plant, don't eat it. If it was grown in a plant, you can eat it.
- [64:17]
Gary Vaynerchuk
That's your little. You have that. Do you have that hoodie? Do you have a hoodie that says.
- [64:20]
Dr. Mark Hyman
No, that's from Michael. That's good.
- [64:22]
Gary Vaynerchuk
That's a good one.
- [64:23]
Dr. Mark Hyman
So that's another simple. I have another simple one. If you believe in God or nature, if you don't believe in God, ask yourself a question whenever you're going to eat something. Did God make this or did man make this? Did God make a Twinkie? No. Did he make an avocado?
- [64:35]
Gary Vaynerchuk
Yeah, but you just told me an avocado potentially, is so much shittier. So there's like a.
- [64:39]
Dr. Mark Hyman
Why is it.
- [64:39]
Gary Vaynerchuk
Oh, well, you told me the broccoli is fucking way worse than 19 fucking 59.
- [64:44]
Dr. Mark Hyman
We need to get back to a better food system to grow better food. It's still better than. It's still better than Twinkie.
- [64:49]
Gary Vaynerchuk
Fair enough. But like, like, I'm lucky enough to live in New York City. And back to your story of like two buses. That's hard. But the far majority of people listening right now have options. So for us that do have options, how do we need to think about the thing? I'm like, yeah, God made that banana. But. That's a. But let me tell you, when I actually first started paying attention, I'm like, out of nowhere, a decade ago, I'm like, I don't remember blueberries being this big.
- [65:15]
Dr. Mark Hyman
Yeah.
- [65:15]
Gary Vaynerchuk
Like when Barry Bonds and McGuire started hitting homers. I'm like, you know, these fucking blueberries are big as fuck.
- [65:23]
Dr. Mark Hyman
Yeah. And I'm like, they must be taking steroids.
- [65:25]
Gary Vaynerchuk
100%. So what about that? Talk to me about that. Within the broccoli and the blueberries that
- [65:30]
Dr. Mark Hyman
look like, well, you know, most of our crops are gone, we. We had literally hundreds and hundreds of species of plants. We had hundreds of apples, of varieties of apples. Now there's basically three plants that we eat. Corn, wheat, and soy. That's 60% of our calories. And there's about 12 plants that make up the rest of our diet. And most of those are grown in ways that are for shelf stable or for transport or for, you know, size and not for flavor and not for nutrition and not for. For actually health. And I think that's why we're seeing this sort of our depleted diet. And when you go to a foreign country, you go to their markets and you see stuff you never saw. You see foods that look so strange. You see incredible flavors. I mean, even like the fingerling potato potatoes. David Boulay, who's a chef here in New York, brought them from Peru. People are like, what is this? But it turned out to be so much more nutritious, so much more flavorful.
- [66:17]
Gary Vaynerchuk
You know where this is going, right? War, quick interruption. Here's a helpful tip. Thinking about updating your home. TikTok is full of simple DIY and decor ideas. Small changes, big results. All in quick, easy videos. Download TikTok now.
- [66:35]
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- [67:04]
Gary Vaynerchuk
Like I hear you talking right now, I'm like, fuck, I hope this doesn't happen during my watch. But like, if this is how it's going to be, this is going to be a resource war game and we're going to be like, you know, this is just what happens. Yeah, no different than gold.
- [67:15]
Dr. Mark Hyman
And like, it's just, I mean, honestly. You're right, you're right. I mean we have no, you have no idea how bad it is because the way we're growing food is destroying our ability to grow food. Why? Because it causes climate change, it degrades the soil and so the food insecurity issues are going to be huge. And then the climate refugees, the Syrian refugee crisis, it was a million Syrian refugees. We're talking According to the UN, 200 million to a billion climate refugees within a few years. Like what are we going to do with all those people that's going to create political instability, that's going to cause war, that's going to cause violence. I mean, they're coming over here. I mean, we've got to figure this out.
- [67:53]
Gary Vaynerchuk
Final point, if people are buying what you're putting down is this, I'm a simple man. Is this like, hey, get a little more educated on how you can easily eat from farms or things.
- [68:04]
Dr. Mark Hyman
Like, yeah, there's really something. @foodfixbook.com There's a downloadable action guide, okay. All the 20 actions you can take to make a difference for yourself and your food system. And if you want to get politically involved, how to do that, what to advocate for if you, if you want to go in your schools and get your schools eating healthier food, how to do that? If you want to go to your local community, you know, civil city council and say, you know, we want a composting ordinance in our town. There's simple things you can do as individuals that make a huge difference. And we are seeing it. I mean, when I saw that Burger King ad, I was like, yes. You know, do you fast? I do. How often? Well, I, I do maybe an actual whole day fast, maybe once a month.
- [68:42]
Gary Vaynerchuk
Okay.
- [68:42]
Dr. Mark Hyman
But I usually do what we call time restricted eating, which is within an eight hour window.
- [68:47]
Gary Vaynerchuk
Okay.
- [68:47]
Dr. Mark Hyman
So I'll sort of be dinner finish by seven, you can eat by 11 the next day. It's not that hard. And what that does is it's an activates all the repair and healing mechanisms in your body. That slow aging, that lose belly fat, that build muscle, that increase your cognitive function, that build bone density, that reduce inflammation, that activate your antioxidant systems. So it's a powerful tool that is not about changing what you eat. But changing when you eat.
- [69:15]
Gary Vaynerchuk
So the 11:30pm hardcore big dinner. Bad news, 6aM Donut.
- [69:20]
Dr. Mark Hyman
Bad news, bad news. Don't eat three hours before bed and make sure you, you know, you give yourself. I mean, why do they call it breakfast break fast but if we all eat all night long then even wake up, we're not doing that.
- [69:32]
Gary Vaynerchuk
Our body breakfast is the best meal of day. Or you think that was good?
- [69:34]
Dr. Mark Hyman
You can do the time restricted eating anytime. You can do it from six in the morning till two in the afternoon.
- [69:39]
Gary Vaynerchuk
That just made my day.
- [69:40]
Audience Member / Moderator
What are your final thoughts?
- [69:42]
Gary Vaynerchuk
My final thoughts are be nice. Be fucking nice. And on that note, if you're like really self aware and be like, fuck, I'm really not there, it's cause you're not in a great place yet. And you can be. So be nice to yourself first. It's okay if you suck at shit or if you're not fully there. Good news. That's because of the way you grew up. Environment, parenting, DNA. Don't be hard on yourself. Just take a step back, take a deep breath and start trying to chip away at it. One fucking interaction, one conversation at a time. You could be so fucked up for 42 years and still live the best life ever. It just started at. It's true. It just starts at 43. You can do this. You can absolutely do this. But it takes the work. I love you. See ya. Thank you everybody. If you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.