Transcript
A (0:00)
Honestly, that might be it. I'm retiring, It's a wrap and I'm upset. I'm not sure if I should ever make another piece of content in my life. It's sad, man. This is it. If I retired right now, just like disappeared off the face of the earth, just built my little V friends in the back like an executive, you know, like I did with Wine Library for all those years. Like, wasn't. Gary wasn't out front. I'm a businessman. I think it's over. Like, all of it. Sorry. Bye, Instagram. I'm done. No, no, I'm done. I'm retired. I'm out. I'm retired. I do not do content anymore. This is the GaryVee audio experience team with GaryVee in my office. I'm pretty excited about this. Welcome to episode 92. Big shout out to everybody who's watching on social. All the YouTube people. I see you, Michael G. I see you. Matt King. See you all. Kaylee, Jolly great to see you. Welcome, welcome, welcome. Good morning. And obviously everybody on Instagram, I've got you on the side here, but please go to GaryVee.com whatnot download the app, learn social shopping, get on the AskGaryVee show. It is episode 92. It is gloomy as outside, raining heavily here in New York City. But we are not going to let that put us down. All right, everybody, let's get into it. Aaron, what do you got?
B (1:07)
Okay, this question is from Joseph. Joseph, my theory is that AI content that replaces creative work that is supposed to evoke emotion or inspiration is going to fall flat and really connecting with audiences. There's part of me that believes consumers are going to say things like, I just don't connect with that brand anymore because there's no human on the other side of the content to connect with. In terms of the content creator, your thoughts?
A (1:28)
I think you're fucking fooling yourself because you're worried about it. Aaron. They're not going to be able to tell if it's a real person or not. The AI is fucking coming. The AI is fucking coming. I don't know what else to tell you. It's here. Like, it's. We're going to have to adjust to this. Like, this is like somebody saying, like, oh, this new tractor trailer. Excuse me, the new tractor for farms. This is 1850. The tractor is invented. And everyone's like. Like, everybody works on a farm. And they're like, all the farmers are like, no, no, we're not going to like the tractor. Like, like, the machine is gonna, like, fuck up the soil, bro. It's here, it's here. And by the way, I do think it will be both. I need everyone to understand and it's. And you know what I mean, it's. And people will absolutely value the AI stuff, because they won't know. But I also think that it's going to be a place where the human part will also have value and we will, like, both. And it's like the world is now. We like the phone and being in the phone all day. And we also like de plugging from the phone and going to take a hike or hang out with our friends. Like, it's going to be. And. But AI is here. And if you think, like, people are like, oh, that's an AI person. I'm not connecting with that because it's a person. Motherfuckers. Connecting with only fan girls that are AI right now. Please do not live in delusion where people are just like, oh, you know, like, I just don't understand what people are thinking. Like, it's here. Stop trying to come up with excuses. Don't go on some weird ideology and understand we're fucking here and we'll get through this and people will adjust. And will people lose their jobs? People are losing their jobs right now. Is anyone paying attention? Ups, massive layoffs. Target massive layoffs. Amazon, massive layoffs. And by the way, white collar. That's why this one's gonna hurt. Nobody was crying when it's like, oh, like the entry level, you know, when we were like, robots are gonna, you know, service at McDonald's. I didn't see all the white. Coll. Are people crying for the $18 an hour, $9 an hour, $15 an hour employee. They're like, oh, no problem. All of a sudden AIs come in for that 300k fucking manager, and all of a sudden it's a problem. Oh, oh, oh, now. Now it's a problem, motherfucker. It's war out here. The fuck do you think this is? It's called business, this fucking war. The fuck do you think these fucking bags under my eye are from? You think it's because I'm chilling and drinking pina coladas in Jamaica? It's fucking war out here. It's business. Nobody owes you shit. Figure it the fuck out. Fucking. I'm up late at night. Last night at 11:30 thinking about the things Vaynermedia has to do to compete with AI that makes content for nothing in a world where I make most of my Money making content. This shit's coming. The fuck are we doing? You know it's coming. Adjust. If you're a designer at an agency or a company and you don't have ideas, you're entry level. You're not an ideas person. You're a mason, not an architect. Some. Aaron's my boss. She comes to me, she's like, make a bluebird. Shitting from a mountain, pooping and saying, that felt good. Make that. If that's what I do for a living, I'm like, yes, ma'. Am. And I start making that for two hours in Photoshop, I'm in trouble because Aaron's going to fucking prompt that one more time. Read what he said.
