An Hour Of Social Media Marketing Tips l Day Trading Attention Live Stream | #6 of 2024 Top Podcasts

Summary

Summary of "An Hour Of Social Media Marketing Tips | Day Trading Attention Live Stream"

Podcast: The GaryVee Audio Experience
Host: Gary Vaynerchuk
Episode Title: An Hour Of Social Media Marketing Tips | Day Trading Attention Live Stream
Release Date: December 27, 2024

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Introduction

Gary Vaynerchuk kicks off the episode by expressing his enthusiasm for hosting an 11-hour live stream session dedicated to social media marketing tips. He shares personal anecdotes about his passion for entrepreneurship, emphasizing the joy he finds in balancing multiple ventures.

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Segment 1: Dual Business Ventures with Alec (00:00 - 04:38)

Guest: Alec

Topic: Combining a Barbershop with a Car Wash

Discussion Highlights:

• Alec introduces his innovative business model: a barbershop combined with a car wash, allowing customers to get a haircut while having their cars washed.
• Gary praises the concept, comparing it to his favorite childhood cartoon "Wuzzles," which featured hybrid characters.
• Key Quote:
  Gary Vaynerchuk [01:24]: "I love it. All right, go ahead, Alec."

Insights:

• Importance of ensuring each business component stands out on its own to prevent perceptions of gimmickry.
• Emphasis on maintaining high quality in both services to build a strong reputation independently.

Alec's Challenge:

• Struggling to find a passionate individual to manage the car wash side of the business.
• Key Quote:
  Gary Vaynerchuk [02:51]: "The biggest issue entrepreneurs make is they don't fall in love with yet."

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Segment 2: Scaling with Jeremy and Odat Apparel (09:08 - 13:27)

Guest: Jeremy

Topic: Building and Scaling a Clothing Brand

Discussion Highlights:

• Jeremy shares his journey of founding Odat Apparel, a brand centered around sobriety, emphasizing personal growth and resilience.
• Gary recommends reading Jeremy’s latest book, "Day Trading Attention," highlighting its tactical value for marketers.
• Key Quote:
  Gary Vaynerchuk [10:00]: "Read the Living out of day trading attention. I'm going to like, leave literally read the Living shit out of it."

Insights:

• Importance of leveraging personal stories and authenticity in brand building.
• Gary underscores the necessity of focusing on platforms that align with the brand’s target audience, such as LinkedIn for B2B marketing.

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Segment 3: Innovating in the Car Dealership Space with Cash and Steve (13:29 - 21:28)

Guests: Cash and Steve

Topic: Launching Car Rookie – A Trusted Car Buying Companion

Discussion Highlights:

• Cash and Steve present Car Rookie, a service designed to help consumers find honest dealerships and salespeople, preventing them from being ripped off.
• Gary advises on market adoption strategies, emphasizing organic social media content and influencer partnerships.
• Key Quote:
  Gary Vaynerchuk [18:51]: "I think what you're doing is right. Yes, your business strategy is right."

Insights:

• Importance of building trust and authenticity in the used car market.
• Recommendations include leveraging local influencers and creating engaging, value-driven content to attract and retain customers.

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Segment 4: Building Agency and Personal Brands with Ana (29:00 - 32:44)

Guest: Ana

Topic: Developing an Agency Brand vs. Personal Brand

Discussion Highlights:

• Ana, an aerodynamic engineer turned agency owner, seeks advice on whether to focus on building a personal brand or an agency brand.
• Gary advocates for prioritizing a personal brand to establish a human connection, which can then be leveraged to build the agency brand.
• Key Quote:
  Gary Vaynerchuk [29:47]: "I think you'll have more success with the personal brand to the agency because people connect with humans faster."

Insights:

• Emphasizes the power of storytelling and personal narratives in brand building.
• Highlights LinkedIn as a crucial platform for B2B marketing, recommending strategic use of long-form posts and targeted advertising.

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Segment 5: Podcast Success Story with J (32:44 - 35:30)

Guest: J

Topic: Transitioning from Real Estate to Podcasting

Discussion Highlights:

• J shares his success story of transitioning from real estate to podcasting, stating that his podcast ranks in the top 100 for entrepreneurs consistently over five years.
• Gary commends J for his consistency and niche focus, attributing his success to the valuable content he provides.
• Key Quote:
  Gary Vaynerchuk [33:24]: "Our podcast ranks in the top 100 for entrepreneurs consistently for five years."

Insights:

• The significance of consistency and niche targeting in podcast growth.
• Gary encourages leveraging podcasts as a medium to build authority and attract clients in specialized fields.

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Segment 6: Pet Product Entrepreneurship with Marwan (42:24 - 50:04)

Guest: Marwan

Topic: Launching "Dog and Hen" – All-Natural Gourmet Dog Treats

Discussion Highlights:

• Marwan discusses his business Dog and Hen, which offers high-quality, human-grade dog treats made from ingredients sourced from restaurant suppliers.
• Gary emphasizes the importance of targeted social media advertising and reaching specific demographics, such as female dog owners aged 18-65.
• Key Quote:
  Gary Vaynerchuk [46:13]: "I like the name of it."

Insights:

• The role of authenticity and quality in positioning pet products in a competitive market.
• Strategies for effective local targeting through platforms like Facebook and Instagram, focusing on community engagement and educational content.

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Segment 7: Overcoming Social Media Challenges with Viva (50:04 - 61:25)

Guest: Viva

Topic: Growing a Pre-Loved Designer Handbag Business

Discussion Highlights:

• Viva shares her struggles with growing her social media presence despite extensive content creation, particularly on TikTok.
• Gary advises shifting focus from self-centered metrics to providing value for the audience, enhancing authenticity, and persistence.
• Key Quote:
  Gary Vaynerchuk [60:37]: "You're posting with, am I gonna grow? Am I gonna sell this? Is this gonna be good for me? ... Why would somebody listen to this or watch this and will it be good for them?"

Insights:

• The importance of aligning content with audience interests and needs rather than personal expectations.
• Encourages experimentation with different content formats and maintaining authenticity to foster genuine engagement.

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Conclusion: Gary’s Book Announcement (61:26 - End)

Gary concludes the live stream by announcing his upcoming book, Day Trading Attention, set to release in May 2024. He highlights its comprehensive coverage of modern marketing strategies tailored for the social media landscape, blending macro and micro insights.

Key Quote:
Gary Vaynerchuk [61:26]: "Day Trading Attention. That's GaryVee.com DTA for Day Trading attention."

Closing Remarks: Gary encourages all listeners to pre-order the book, positioning it as an essential manual for marketers, entrepreneurs, and creators aiming to thrive in the evolving digital world.

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Notable Quotes with Timestamps

• Gary Vaynerchuk [01:24]: "I love it. All right, go ahead, Alec."
• Gary Vaynerchuk [02:51]: "The biggest issue entrepreneurs make is they don't fall in love with yet."
• Gary Vaynerchuk [10:00]: "Read the Living out of day trading attention. I'm going to like, leave literally read the Living shit out of it."
• Gary Vaynerchuk [18:51]: "I think what you're doing is right. Yes, your business strategy is right."
• Gary Vaynerchuk [29:47]: "I think you'll have more success with the personal brand to the agency because people connect with humans faster."
• Gary Vaynerchuk [33:24]: "Our podcast ranks in the top 100 for entrepreneurs consistently for five years."
• Gary Vaynerchuk [46:13]: "I like the name of it."
• Gary Vaynerchuk [60:37]: "You're posting with, am I gonna grow? Am I gonna sell this? Is this gonna be good for me? ... Why would somebody listen to this or watch this and will it be good for them?"
• Gary Vaynerchuk [61:26]: "Day Trading Attention. That's GaryVee.com DTA for Day Trading attention."

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Key Takeaways

1. Dual Business Models: Successfully managing multiple business ventures requires each component to maintain its distinct value and quality.
2. Personal Branding: Building a strong personal brand can significantly enhance business growth, especially in B2B contexts.
3. Authenticity and Value: Providing genuine value tailored to the audience fosters trust and engagement, crucial for social media success.
4. Persistence in Social Media: Growth on platforms like TikTok and LinkedIn demands consistent effort, experimentation, and a focus on audience needs over personal metrics.
5. Adaptability: Entrepreneurs must remain flexible and ready to pivot strategies in response to market changes and evolving consumer behaviors.
6. Leveraging Content: Effective content creation, whether through podcasts, social media, or other mediums, is essential for establishing authority and attracting customers.

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Final Thoughts

Gary Vaynerchuk's live stream offers a wealth of practical advice for entrepreneurs and marketers navigating the complex landscape of social media. From innovative business ideas to the nuances of personal branding and content strategy, the episode underscores the importance of authenticity, resilience, and adaptability in achieving sustained success.

For those looking to deepen their understanding, Gary's upcoming book, Day Trading Attention, promises to be an invaluable resource, encapsulating his two decades of expertise in modern marketing.

Transcript

[Gary Vaynerchuk]

Hey everyone. We're counting down to 2025 with our top episodes of 2024. Here's episode number six. Good to see all of you. I just want to thank everybody who's joining me. I will be live for the next 11 straight hours doing what I think is one of my favorite things to do in the world. When I think about things that I love to do professionally. Work the floor at wine library on a busy Saturday in November or December. Go garage sailing. Work all week, 50 hours, 60 hours, 70 hours Monday through Friday and then wake up at 5 in the morning on a Saturday to just spend 30 bu to flip for a hundred bucks. Like these silly things that get me going. Alec. What's up Gary V. What's up my guy?

[Alec]

Bro, I met you in Vegas last two years ago.

[Gary Vaynerchuk]

It's a pleasure man. Thank you so so much for pre ordering the autographed copies of both books. What are you gonna do with the two books?

[Alec]

Probably put it in my barbershop for the key for the kids book.

[Gary Vaynerchuk]

Yep.

[Alec]

And read the day trading. Attention.

[Gary Vaynerchuk]

One for yourself. Alright brother, what's your question?

[Alec]

So I open a barber shop with a car wash so you can get a haircut and car wash at the same time.

[Gary Vaynerchuk]

Okay, first of all, I'm obsessed. One of my favorite cartoons as a kid was called Wuzzles and it was like two animals in one. Like the one of them I remember was an elephant and a butterfly in one. I've always been fascinated with the two for one special. The barbershop car wash combo is fucking gangster. I'm pumped right now. Yes sir. What's it called?

[Alec]

And drive in barbershop.

[Gary Vaynerchuk]

I love it. All right, go ahead, Alec.

[Alec]

So I've been on socials for the last year. I grew my TikTok to around 120k followers. But I don't know, I just keep doubling down on that angle of like oh, you can save time and do two things at once trying to get the entrepreneurs.

[Gary Vaynerchuk]

That makes sense. The other thing you should definitely do is make both entities stand up on their own merit. Not only can you save time and not only is this like for parents that are busy, for stay at home dads, for entrepreneurs, for mom, like not only that, but individually you need to build them both up as well. Which is like besides that our car wash crushes in this general 30 mile radius as a top car wash. On top of that our barbershop is legit. This isn't like this is. Cause what you might get caught with is that people think It's a gimmick. But the quality of the haircut's not proper. You need to be like, not only are we the best fucking barbershop, but also, bam, bam, you can get your shit washed. You need to make them stand on their individuality, not just about the value.

[Alec]

Well, I guess my biggest problem I'm coming up with is, okay, I'm a barber and I'm a really good barber. We're five star in the barbershop with 500 plus reviews under a year. But now I can't. I can't find anyone to run the detail side that's yet as passionate as me.

[Gary Vaynerchuk]

Alec. Yet. The biggest issue entrepreneurs make is they don't fall in love with yet. Well, here comes a clip. Cause I know my team hasn't heard this before. This is new. This is why this show fucking rocks for me. Entrepreneurs do not fall in love enough with yet, bro. Everything that's bothering me right now, I finish with yet at the end. And I feel better.

[Alec]

I do have a guy starting this week, so.

[Viva]

Yeah.

[Gary Vaynerchuk]

So why the fuck are we talking? You're good, bro. And by the way, but here's the key. I see the I hope he works out. Make pretend that he's not gonna work out. The other thing that entrepreneurs don't do well, do you know fighting well?

[Alec]

No, not really.

[Gary Vaynerchuk]

Okay, let me tell you about fighting. When you know a punch is coming, like you're in a fucking fight and you know the punch is coming. That same punch, when it hits you, you're gonna be able to handle that better than if you got sucker punched and didn't know the punch was coming at the same power. Same thing. Cause your body was ready for it. Entrepreneurs need to be ready that nothing works out. That's the difference between entrepreneurs that are winning and do it long term versus ones that are in the game for a minute and are out in a year. They came in not being prepared to be punched in the fucking mouth. All that entrepreneurship is is fucking getting punched in the mouth. So you need to go in. Not with this. I hope this works out. You need to go in with this. Dude's probably not gonna work out. And I need to be mentally fucking prepared for still running the car wash too. And I'm a little worried about my barbershop going down. And then when it does work out, like when Sid started as an intern, right, I was like, this guy's a doof. He's not gonna be good. And here we are, and he runs the whole team now. Years later, you need to put yourself in that mindset because otherwise you become emotionally sucker punched.

[Alec]

Makes sense.

[Gary Vaynerchuk]

Got it.

[Alec]

How scalable you think this concept is?

[Gary Vaynerchuk]

I think you have 5,000 of them if you're good enough. And I think you could have none of them if you're bad enough. It's very scalable. I think time is the number one asset, and I think anything that. Yeah, I mean, look, time's the number one asset. And so if I can go get. I mean, I would love this fucking place. Let me give you me. If this was in Jersey, obviously in New York, it's a little bit different. But if I lived in Jers, I would go to this place in a world where I don't even wash my car. But I would do it once in a while because I just subconsciously be like, this is a good arbitrage, a good vig, but it's gonna scale based on the quality of your operational capabilities and the quality of the individual units. Got it. All right. Love you, Balak. Thank you so much. Thank you. Let me know how the book is. It's always great to see you, Viva, how are you? Great. How are you? Good, thank you so much. Is gonna be a real estate question. Yes. Good. And I'm really looking forward to having you on the podcast next month. Can't wait to do. You're welcome. You're welcome. Karma, karma, karma. All right, what do you got? Okay, so you talk about the concept of culture hacking, which works, period. I work in commercial real estate, which is like a really unsexy, kind of difficult. Disagree. Okay, love it. How do I culture hack something like commercial real estate that isn't residential? Wasn't confused by the commercial and residential aspect of your question. Is by hacking, what commercial real estate decision makers are doing? So, for example, let me give you an example. If you and I know that Wingstop is exploding or boj. I'm on the board of Bojangles. So if you know that Bojangles is now expanding outside of the southeast, and let's say you're strip mall life or single store unit corner life in Ohio, that's what you do for a living. You could be making green screen videos about trends in the qsr. Let's say you want to predominantly in commercial real estate, sell to banks and QSRs. Well then you could be making green screen videos about trends and business news around there. And if you have thoughts or, or observations, you may just randomly show up and build brand to those people. If you're doing it for corporate Offices. You could be making content or writing articles or doing audio around Back to Office Dynamics. I may watch you because you had a good point on how to get millennials excited of Back to Office. And then I would look at your profile and be like, oh, she does commercial real estate. Well, in Ohio. Well, I'm opening an office in Ohio, sure. Like, right now. Watch this. Right now, we're doing business and mindset talk, right? But watch this. Everybody please sign up for winetex.com right now. If you buy wine on the Internet or even if you buy wine at Total Wine or locally, if you buy wine [e-mail], where you're getting ripped off with all love to wine.com. if you buy wine on the Internet, please go to winetex.com and sign up. It would mean a lot to my dad because you have attention. You're able to send that attention. I don't want people to sign up for winetext.com if they don't buy wine. But I know winetex.com is a really good discount wine service, and it's epic. And if, like, somebody does buy from wine.com or buy from their local Total Wine or Binnies or, you know, like, whatever, like, this is gonna be better for them. And so, like, now 50 people are gonna sign up because of this. If you signed up for winetext.com right now and you're into wine, please say just signed up. And 20% of those people will fall in love with this service, and they'll be a customer who's off the attention. You could have attention by bringing value to your audience. And then if it works for them, what you're selling, then that's great. And if it doesn't, that's great, too. I don't need anybody to buy the bundle today. I'd love for them to buy the bundle today. I don't need anybody to sign up for winetext.com today. I prefer they do because especially when it's for my dad, I get even more excited. But, like, you know what I mean? Yes. I have a question for you, please. Do you want to crack a Veefriends card pack right now? Yes, very much so. Okay, here we go. I got a stack just in case for backups. I got one for you because I gotta get a lot of questions too, today. Okay. Okay, here we go. Here we go. Oh, my gosh, I'm so nervous. Here we go. First card. Love it. Legit Llama. The Legit Llama. Ooh, the Minakawa. Let's Go. That is so badass. Is that the tapir? The Malaysian tapir. I love it. Ooh. Focus Falcon. One of my faves. Focus Falcon. Thank you, Gary. See you next month. Love you. Oh, my brother.

[Jeremy]

I'm pumped to be here. Yeah, it's awesome. It's awesome to meet you. So I'll get right to it. So I have, I have a clothing brand called Odat Apparel. O D A T stands for one day at a time. I found it in my. In my sobriety.

[Gary Vaynerchuk]

Proud of you.

[Jeremy]

Thank you.

[Gary Vaynerchuk]

How long now, brother?

[Jeremy]

I'm almost sober for two years. Thank you. I founded it on my one year sobriety anniversary and I have a son who's almost 2, so if you do the math there, my, my struggle went beyond.

[Gary Vaynerchuk]

I'm gonna show this to Instagram because. Because I couldn't. I don't think you can see it here, but that gave me goosebumps. Brother, I'm really proud of you.

[Jeremy]

Thank you so much. I appreciate that. And so, yeah, so we're about eight months. Eight months, nine months old. Into the process, you know, just doing as much as we can, listening to you constantly to figure out what is the best next move to help promote our brand. And one thing I keep.

[Gary Vaynerchuk]

I can tell you right now, read the Living out of day trading attention. I'm going to like, leave literally read the Living shit out of it. The kind of book that people are going to have on their desk for like month. Like, there's so much there. Full disclosure, I was borderline bored reading it in the first half because it was so fucking detailed. Yeah, like textbooky. Obviously I did that because I know people really need that level of detail. And obviously because I live it every second, it was like. But like, it's gonna crush for both kind of learners. The Gary B type, where it's more like macro and all that because there's stories in it, there's examples like in 12 and a half, but. But it's going to be very tactical for people that really like that kind of stuff too.

[Jeremy]

Okay. So my, my primary question was, I hear you talk a lot right now about LinkedIn. So I've been trying to jump into the LinkedIn bandwagon, if you will. It's obviously a lot of B2B.

[Gary Vaynerchuk]

Yeah, look, LinkedIn's awesome for B2C. Yeah. But it's really a tier 2, 3, like fill in the blanks place you need to crush Facebook and talk for sure. And you know, Instagram's hard. It's very competitive on the Supply and demand of attention. It's hard to day trade. I think Facebook is a fucking golden goose for so many apparel brands right now and too many people think of it as like their grandma's world.

[Jeremy]

Yeah.

[Gary Vaynerchuk]

Doubt you cannot believe. Actually watch this for the 10,000 of you right now, if you still have a Facebook, go in there and say and send some people over here and tell them to mention that they came over from their friend from Facebook. I think people be stunned by how many people would show up. There's so much attention.

[Jeremy]

Yeah. And we have, we do have a Facebook and transparency. We've had an issue with Facebook shutting down our account and then like not being able to link it back to our Instagram. And so I actually, before I jumped on this call with you, I was actually in a chat with someone to help me try to resolve the Facebook issue. As you know, meta's massive. It's very hard to talk to them directly. So we've been kind of having some struggles with that restriction.

[Gary Vaynerchuk]

Email me@gary vaynermedia.com and say I'm Jeremy from the show today. Facebook issues. Gary vaynermedia.com I'll help you.

[Jeremy]

Thank you.

[Gary Vaynerchuk]

You're welcome.

[Jeremy]

I'll do that today for sure. So yeah so that, that's primary it so you primarily it.

[Gary Vaynerchuk]

Jeremy wasn't excited enough about how big of a deal that up close. Right.

[Hammy]

Hooked up.

[Gary Vaynerchuk]

Yeah. I'm kidding. I'm joking. I'm joking. I'm joking.

[Jeremy]

I, I get all the time my face is like naturally always just kind of like joking.

[Gary Vaynerchuk]

I'm joking. Go ahead.

[Jeremy]

No, I'm actually very excited about that. So I, I sure you are.

[Gary Vaynerchuk]

I'm sure. I'm sure.

[Jeremy]

I'm also nervous, you know.

[Gary Vaynerchuk]

Yeah, no worries. I'm, I'm just having fun. Look, I'm here for 11 hours. If I can't throw some jokes at everybody, we're.

[Jeremy]

That's awesome. So yeah. So again, you know the brand we started based on my sobriety but we are not just a simply sobriety brand. I'm really, I'm really proud of the company so far. You know, we're sourcing our materials and our blanks from Portugal. All really high end materials. I'm doing the embroidery and printing myself right now. Again, we're only eight or nine months old. I'm looking to scale but yeah, it's, it's, it's been an awesome process and, but my previous career, I got a lot to, I did a lot, a lot of work with Procter. And gamble. I did a lot of brand building for like their ventures, revision and so on. And that was kind of like my previous, my previous life. And then once I got sober, I wanted to pursue a new passion. So that's where we are now.

[Gary Vaynerchuk]

I'm so proud of you, brother. I'm so glad you're here. I'm so humbled for you being on. I hope you have the best day.

[Jeremy]

Thank you so much. Gary's pleasure, man.

[Cash]

Hey. Hey, man.

[Gary Vaynerchuk]

Hey, man. How are you? Good.

[Steve]

How are you?

[Gary Vaynerchuk]

Good. What's your names?

[Cash]

I'm Hammy.

[Steve]

I'm Cash. And we love you, bro. We just wanted to say.

[Gary Vaynerchuk]

Where do you live? Toronto. It's amazing. It's amazing. Great. All right. What can I help you with, boys?

[Cash]

We run a used car dealership for the past five years based on integrity and honesty. And it's a really weird thing when you say it in this type of industry because it's very difficult to make money if you want to be 100% honest and keep your integrity. So we've been working on an idea and it is a business now. It's called Car Rookie. We realized that people are not so much about finding their car anymore. They're more about finding the people that are going to sell them a good car.

[Gary Vaynerchuk]

Interesting.

[Cash]

Yeah. So we have a bunch of ideas of how you're going to implement them. You're doing some market research right now by self launching it. Basically the idea is that we want to become the digital person that goes with people to the dealerships to make sure they don't get ripped off and then find the salespeople and the dealerships that are honest and are not pushy and then incentivize them by sending them more leads. That's basically the gist of the idea. But because it is, it is, it is an extremely new idea. We just, we're wondering, how do we do market adoption? How would you approach this type of a new idea and see what people like and don't like?

[Gary Vaynerchuk]

Organic social media content at scale? I mean, I told you he's gonna say Cash is true, brother. I saw someone last night and they were like giving me this huge compliment about my social media content at a restaurant. And they kind of. And he turned back out and he said, but you do say a lot of the same stuff. I'm like, well, do you want me to say, stu, I don't believe in true. Makes sense. No. And so look, I mean, the reason I wrote day trading attention right now is right now, it's harder than ever to be great at it.

[Steve]

It definitely is.

[Gary Vaynerchuk]

Yep. But it's never been bigger. If you're good at it. The difference between social media, organic content, not paying ads today than seven years ago is it's harder to break out because there's so much more supply day trading attention. Supply and demand, right? Yep. But when you get good at it, the upside, there's so much more attention. So when you break out the nets, I mean if I was doing what I was doing back in 2000, I. I had time in 2007 to do this every. Do you imagine if I did this every day, it'd be game over. You give me 24 months of being live for 11 hours just giving people value. In 24 months I wouldn't be able to walk without people stopping me. On Earth ran 40x. I'm not in that place right now but I was doing that back on Twitter in 2007. 8, 9, 10. The problem was there weren't that many.

[Steve]

People on it literally with you pushing content, content, content. And because of the lack of time and us always running around, we actually this year because we were in a better financial stage a little bit and we actually hired the full time content guy on this for both the dealership and the new businesses and everything that we do on the side. So if I were to say, let's just say because obviously the dealership is good right now. But car rookie, if we were to. What would be our. What should we care about the most when sending out content?

[Gary Vaynerchuk]

Right.

[Steve]

What, what is my main focus to care for? Is it the feedback? Is it the attention? Is it different platforms?

[Gary Vaynerchuk]

You know what's crazy? They're gonna. Because there is literally a car example in day trading attention. There's a lot of TikTok virality for car life. So it's all content, organic content. You're going to learn from it. You want to build the brand of car rookie and you want to teach people what the value is of it. But it's very easy. You want to win on the first second of the video it's going to be like, are you scared of getting ripped off buying a car? That's what everyone feels. That's what the content needs to be. I got a very big idea for you guys. So you have a car dealership. Yes. That means you have cars.

[Steve]

Yes.

[Cash]

Yep.

[Gary Vaynerchuk]

I would be dming Toronto influencers. Okay. Okay. In exchange for them coming to the car dealership and doing a video for car rookie testimonial, you give them a car For a week, a day, a month to like rent from you for free.

[Cash]

Okay, very interesting, very interesting testimonials.

[Steve]

So you're saying basically get real live people sharing their.

[Gary Vaynerchuk]

Well, it's not gonna be real life people, it's be a influencer. It's not even testimonial. You have to be transparent. Put hashtags. You're just, you're just building awareness. People like, oh, it has to be authentic. No, it doesn't. You just need awareness. There's nothing authentic about buying a Super bowl ad. You're paying for it. You're just getting people to know about it. But even better, Toronto, people knowing about it. Toronto, yeah.

[Cash]

Can I just make one statement? If you could please kindly tell, tell us if you think this statement could be true or not. We don't want to be the victim of wishful thinking. So that's why I want to ask you this question. We observed that a lot of platforms that were trying to sell cars online are not doing really well. And we noticed that it's more becoming about consultation than the cars themselves. Unless you're selling like supercars which are super rare. If you're selling regular economy cars, then most it becomes about the people that are with you through the process. Would you agree with that statement and do you think that this kind of an idea could be a new trend and would you be interested in it at all?

[Gary Vaynerchuk]

The third part is I'm only investing in creator. I'm raising a new fund which is the only way I'm invest. And we're only invest. We have a very big thesis that we told the lp so I have to stick to it, which is creator based businesses, okay, predominantly CPGs made by humans. So I'm not in a place right now where I really am focusing on investing in anything outside of that. To your first two points, I believe that car culture has changed forever because of Uber. And I think we haven't even begun to feel the ramifications. Every single teenager in the world 25 years ago at 15 started dreaming about what car they were going to buy or be able to buy or what their parents would buy. There's no 15 year old in the world that gives a shit about a car. Of course that's a hyperbole. There's many that do, but to your point, it's usually high end. They don't, they don't care about like a Honda, you know what I mean? And a lot of them are saving money by not buying cars and using an Uber when they need it. And not. And people working from home more like, I believe the car world has changed forever. I think your intuition's right. And the good news is your intuition isn't your intuition. That's my intuition. You're on the front lines. You see it, you smell it. You guys know it's done the way it used to be. And to your point, just like day trading attention. Day trading attention. Gary's Facebook ads good? Yes. They were a lot better, though, 11 years ago when they were 19 cents to get in front of someone than $2 and 13 cents. And then there's a tipping point, right? There's a tipping point in your business. The margins are small enough, the competition's high enough. All the. All. Everybody arbitraged on top of Google, and then there became toll booths to send you business, right? Yeah. And the math is now not going to work. There's not enough money because of the changing behavior to make the whole system. And then there's going to be pain. That's why you're seeing what you're seeing. I think you guys are young men. And what I love is that instead of crying about it and saying, I Wish we were 30 years older and we had a great run, you're like, it. We can't cry. We gotta launch Car Rookie. And so I don't know if Car Rookie will work, but I know that your business strategy is right.

[Cash]

Thank you.

[Steve]

Thank you. We're basically bootstrapping the whole thing. It's not the investment. It's basically everything that you bring in on the marketing side of things and the ideas and everything like that. That's why we said if you're ever open to it, we would love to share with you. We have zero investors. It's just us and the company bootstrapping the whole thing.

[Gary Vaynerchuk]

I'm incredibly humble. I'm incredibly humbled. You know what's harder for me than dollars is time.

[Steve]

That's true. That's true.

[Gary Vaynerchuk]

I don't want to, you guys. You know what I mean? But I hope we get the cross paths again. I appreciate you.

[Steve]

We definitely will. We definitely will.

[Jeremy]

Appreciate it, man.

[Cash]

Thanks so much, man.

[Steve]

Thank you so much.

[Marwan]

Thank you.

[Gary Vaynerchuk]

How are you, Steve?

[Hammy]

Good, how are you?

[Gary Vaynerchuk]

I'm good.

[Hammy]

I have one question, and then I have.

[Gary Vaynerchuk]

Are those bobbleheads?

[Hammy]

Those are like clay Esko statues. They're like giant.

[Gary Vaynerchuk]

Oh, dude. I know, bro. I bought that Ex. Were those lawn things?

[Hammy]

I don't know. They're handmade and I got them on ebay and half of them break when I ship and they get shipped.

[Gary Vaynerchuk]

They're epic. I bought something like that Laurel and Hardy version of that at an estate sale in Short Hills, New Jersey, with.

[Hammy]

The Three Stooges ones. For me.

[Gary Vaynerchuk]

Yeah. I bought Laurel and Hardy at an estate sale for 19 bucks. Took it to the Nishanik flea market and sold it for 86 bucks on Sunday and was pretty proud of myself. 1992 vibes, Steve. 1992 vibes.

[Hammy]

So I have a question. And I have some GaryVee, one of one card from the 2019 Allen and Ginter set.

[Gary Vaynerchuk]

No, you don't.

[Hammy]

Yeah, I have most of them, actually.

[Gary Vaynerchuk]

Fuck you.

[Hammy]

Here's the two printing plates.

[Gary Vaynerchuk]

Holy.

[Hammy]

Here's the one of one wooden.

[Gary Vaynerchuk]

Dude, that's. Fuck, bro. I've been trying to find out. I've been waiting for that to pop up on ebay. I guess it's not popping up. They didn't.

[Hammy]

I got.

[Gary Vaynerchuk]

I know I did. I was hoping it was gonna get re. Put up. God damn it.

[Hammy]

Here's the other. And they're never going up, so. Sorry. But here's the other one. The other one. And there's like a black back and then a couple of these. There's a five of fives.

[Gary Vaynerchuk]

I know you got. Randy, John, do you have the Jeter one?

[Hammy]

That's the only one I don't have.

[Gary Vaynerchuk]

I've got a few of those, bro. You just completely flattered me. I'm so pumped I got to meet the per. I knew. I was like. I wonder if. Cause I could see. I was like, whoever this person is, is like really fa. Dude, you have children or. No.

[Hammy]

No.

[Gary Vaynerchuk]

Whoever you're gonna leave that to is gonna be very fucking happy with you, brother. I'm gonna work on that for the next 50 years to make sure.

[Hammy]

Yeah. One day I'm gonna build a toy. Cause I have a lot of toys in my collection that go along with this kind of stuff. And I like weird collections. So I'm gonna build like a. Have you got a museum in my backyard one day.

[Gary Vaynerchuk]

Where do you live?

[Hammy]

Maryland.

[Gary Vaynerchuk]

Love it. I will come and visit. Please email me.

[Hammy]

Okay.

[Gary Vaynerchuk]

Oh, dude, somebody's got the Jeter on. Let's go. Steve, have you joined the Fanatics live veefriends shows yet?

[Hammy]

I haven't.

[Gary Vaynerchuk]

Dude, you have to. It's such an epic community. You haven't started collecting befriends cards yet?

[Hammy]

Oh, yeah. I have some of those too. I have.

[Gary Vaynerchuk]

You have to go to Fanatics and join a show.

[Hammy]

Is that any good?

[Gary Vaynerchuk]

Oh, he knows you're You're. You're trolling me, right?

[Hammy]

No, I'm not trolling you.

[Gary Vaynerchuk]

Yes, you are. You know, that's the best character. Yeah, that's the best character. Is this one any good? Yeah, it's the best fucking character in the game. Dude, I fucking love you. Are you going to the Cleveland sports card convention?

[Hammy]

I could. I could bring it and show you in person.

[Gary Vaynerchuk]

Well, I'd like to meet you, and I'm going to be there. You should absolutely come. Please go.

[Hammy]

Cleveland.

[Gary Vaynerchuk]

Cleveland. Cleveland has the baseball card trading card convention this year, last week of July. It's called the National Google it.

[Hammy]

Okay. I travel for my job. I own a business. We do Lego conventions around the country.

[Gary Vaynerchuk]

Steve, can you do me a favor? Can you please email [e-mail] I want to have you come up here. I want to have a meeting with you.

[Hammy]

Okay, I'll do that.

[Gary Vaynerchuk]

Cool.

[Hammy]

Well, that was productive. I need to get to my question.

[Gary Vaynerchuk]

Yes. Well, I'm not going anywhere. I'm fucking here for 11 straight hours. So what do you got?

[Hammy]

So my question is, if you run a social media ad and it does not work or doesn't convert whatever you were trying to do, you mean like.

[Gary Vaynerchuk]

90% to 95% of the ads that I run, and we're very good at it.

[Hammy]

Right. How do you go about figuring out what you did wrong or what you should do differently next time?

[Gary Vaynerchuk]

Let's give him a little love. He's also lost a little weight. He's looking good, and Colorado's been good to him. Say it. Say it. The question that you just asked was exact scenario in the book. So there's a lot of different scenarios that Gary goes into. Yeah, that's an exact scene. Yeah. So, Steve, we break it down in the book, but I'll break it down a little bit here. Like, look, there's a lot of things that go into it. There's a lot of, did you target properly? A lot of it's the creative. Maybe you're targeting the right people with your media, but the creative sucks, and that's why it didn't work. Maybe you're not targeting properly. Do you even know which platform was it better to do it on? TikTok versus on Twitter versus on Facebook. So there's a lot to this. But the reality is it's very hard, Steve. You know, it's very hard, but the game is all about doing more, more, more. Right. More, more, more. You know, and I should say that.

[Hammy]

We are under the assumption that it's not Facebook's fault. It's the creator of the ad's fault.

[Gary Vaynerchuk]

It's always the creator of the ad's fault. It's not the Super Bowl's fault. That's underpriced. First of all, it's always your fault because you decided to spend the money on the media and you made the creative. So like, in theory at net Net, it's always accountability. Right? Yeah. So, you know, I think. But what are you trying to sell?

[Hammy]

Oh, I sell little tiny LED lights that go with your Lego bricks.

[Gary Vaynerchuk]

Got it. So I would be doing organic content on TikTok and YouTube shorts like Crazy.

[Hammy]

Okay, thank you.

[Gary Vaynerchuk]

Awesome.

[Hammy]

I just got a new follower. Wow.

[Gary Vaynerchuk]

Yeah. Let's get you some followers. Lego fanatics. Let's go. Blinky bricks.

[Hammy]

Blinky bricks.

[Gary Vaynerchuk]

Yeah, let's go, Steve.

[Hammy]

Bricks for your Legos.

[Gary Vaynerchuk]

Steve. I like I Bro, how fulfilling is it to be doing something you love?

[Hammy]

Well, it's amazing. Cause I started in 2009 and I wasn't able to go full time until 2018.

[Gary Vaynerchuk]

Right. So it was a side hustle.

[Hammy]

Yes.

[Gary Vaynerchuk]

That got big for things like buying.

[Hammy]

New Lego and then it became a business.

[Gary Vaynerchuk]

Bigger.

[Hammy]

Later, dude.

[Gary Vaynerchuk]

I bro. Steve, please do me a huge favor. Download the Fanatics Live app and make sure you join our next Fanatics Live show. Rips and con man. And Courtney, you're gonna be such a fun part of our community.

[Hammy]

I'll email [e-mail] about Cleveland. Very good.

[Gary Vaynerchuk]

And coming up here, I want to have him. You're gonna go to Cleveland and we'll see you there. And you'll hang at the Veefriends booth the whole time. But also want you to come up to New York and have a meeting with my collectibles team. I just like your aura and I like, I just want to hang with you a little bit.

[Hammy]

Oh, yeah.

[Gary Vaynerchuk]

I love collectibles and I want to. And I want to trick you into selling me the one of ones. I'm joking. I'm joking. I'm joking.

[Hammy]

But to you, I might sell it.

[Gary Vaynerchuk]

No, no, I don't. Honestly, I don't even want to put that pressure on you. It's so cool that you figured out that hack. I'm so impressed, dude. I really wanna meet you. I can't wait to meet you. Also, I'm like, can't wait to be friends. Getting big enough that there's gonna be befriends minifigures in LEGO world. And I'm dreaming of that day. Five, seven, 12 years from now, I think to get to that level. But that's gonna be a big moment for me.

[Hammy]

Well, I have friends who can custom make.

[Gary Vaynerchuk]

I know, I know. I mean, I wanna make so many people fall so in love with this brand over time that it becomes real. Liz, the hack was that Steve went out and bought up all the GaryVee 101, Allen and Ginter. 2019, right? 18, 19.

[Hammy]

2019.

[Gary Vaynerchuk]

So, Liz, that's gonna be my rookie card forever. Cause it's made by Topps and like, so it was just kind of cool. So anyway, yeah, it's a real rookie.

[Hammy]

Card because it was made by Topps and it's now.

[Gary Vaynerchuk]

You nailed it. It was. You nailed it, brother. Good job. Love you.

[Hammy]

Thank you very much. Bye.

[Gary Vaynerchuk]

Let's keep it going. Marwan? Yes.

[Ana]

Sorry. How are you?

[Gary Vaynerchuk]

I'm quite well. Where are you?

[Ana]

I'm in Lebanon.

[Gary Vaynerchuk]

Amazing. Beautiful country. Of course I've been to Lebanon. Yes.

[Ana]

It's crazy. Okay, so my questions are. I recently started my business as an agency owner and I'm doing this in parallel to my job, which is an aerodynamic engineer. So it's like a very consuming job. And I'm doing this on the side as well. I've been offline for the past four years from social media. I don't have any social media like audience space, except on LinkedIn and all of that are engineers. And my niche is something far away from engineers. And I just wanted an idea of where to start and should I start building an agency brand or a personal brand and then use that to build the agency brand?

[Gary Vaynerchuk]

I think you'll have more success with the personal brand to the agency because people connect with humans faster. Number two, my friend, LinkedIn is gonna be your absolute golden place. Because you can also target, if you wanna spend a little bit of money on ads, employees of certain organizations, ones that you know that you're gonna be targeting. One of the things I talk about in the book pretty heavily is the media capabilities of LinkedIn for B2B businesses. And it will be massive for you.

[Ana]

Okay, and talk about the other platforms. Like, because. Because I'm not very good at doing content and I'm always struggling with what kind of content should I put on each platform.

[Gary Vaynerchuk]

Well, you should always talk about what you know. But talking comes in audio, video and written form. Right. So you don't have. Yeah, you don't. You could build a very big brand on LinkedIn as a human being only writing long form posts. Okay.

[Ana]

And people would read long form posts on LinkedIn.

[Gary Vaynerchuk]

The good news is you're in the B2B business. You only need a couple, Right. When you're selling tea, you need thousands. But when you're doing B2B, right? I mean, you need a. You get a. You get. If I said to you, my brother, I've seen the future. If you write long form every day on LinkedIn for a year, you'll have 13 clients. You'd be ecstatic.

[Ana]

Yep.

[Gary Vaynerchuk]

That's the answer to the quiz. So what I broke down there is what I talk about in the book and what I'm gonna say to everybody here who's watching. First, you have to figure out what you want to say. You want to talk about things you know or things you're passionate about or observations you have or stories. Okay. Next, you want to know how you want to talk. Video does incredibly well, of course, but audio in podcast form with no video or just audio clips on your phone that you post or written form. Written form works, too.

[Ana]

Okay.

[Gary Vaynerchuk]

The biggest issue, Marwan, that people make is they don't stick with it long enough for it to click.

[Ana]

So I don't mind. Like, right now, I just started doing posts on Twitter, so just writing out things about marketing, about sales, about things that I'm learning throughout the journey of as well. Of course, there's not a lot of traction over there, but I know that this will take time. I know that after a while, things will just start rising exponentially. Right now, it's low like this on all platforms.

[Gary Vaynerchuk]

Yeah. But I'm telling you, LinkedIn for what you're looking for is going to be your place. And Google LinkedIn ad buying and start watching 101 and reading 101 articles, start building your foundation. Because I think advertising on LinkedIn for you after you have a post go viral or go well, then you can take it and run it as an advertising against prospective client companies. It will work. All right, my brother, I wish you a lot of love. Take care of yourself. Love you, bro.

[J]

Hi, Gary.

[Gary Vaynerchuk]

How are you?

[J]

I'm so good. I'm freaking out, like, a lot, a lot. I put my books over here. I always try to get on, and I never get on. So I'm really excited.

[Gary Vaynerchuk]

I'm so happy to be here. How are things?

[J]

They're great. I wanted to tell you. Thank you. First, I started a podcast with a friend, a Realtor. We're both agents in Louisiana five years ago because of you and your podcast and your content and your advice. And now I sell real estate almost more as A fun thing to do that I. Because I loved it so much. But the podcast has taken off so much that that is my full time job. So that was because of you.

[Gary Vaynerchuk]

Hold on, hold on. This really excites me because this is literally very much part. I can't wait for you to read the new book cause it's gonna help grow your podcast. But there's so many people watching right now that are in this place and I'm just so happy that you're literally a real life example that they can all see. It's not just me being like, hey, you can do it. It's real life stuff. Like you literally started doing the podcast as a driver for your real estate business. Right. And to do something else.

[J]

Yeah. And it's different because we didn't. When I was listening to you, I'm like, oh, I'll start it and try to get clients right.

[Gary Vaynerchuk]

You start. Like I said, you started exactly like you started the podcast.

[J]

My friend was like, well, I want to do one too, but I really want to give back to the industry. And I'm like, all right, so our podcast is just for agents.

[Gary Vaynerchuk]

But by the way, you know this, all my content's for people too. But then it leads to things like if you see a video where I say something smart for free and I want it good for you, you might reach out to the Sasha group and become a Vayner client. Or you might hear me. You know, I'm always trying to plug my dad. Like you might sign up for WineText, like you can do good. And by the way, as long as you do things without expectation, I don't do all this stuff expecting. I go into this thinking, I don't know, like I'm not naive and delusional, but like, I can tell you that the guys gals around me would tell you this right now. I've been telling them we're not gonna sell that many. Right. I was like, we're not gonna sell that many books. Like, I don't really. Not that I don't care. I know we will sell some. I know I write good books. I know. But like this is a high value day for the audience and if it does or it doesn't, it's kind of irrelevant. And when you have that intent, then it does lead to the good thing, which is why you got to the place.

[J]

Yeah, absolutely. Our podcast ranks in the top 100 for entrepreneurs consistently for five years. And we only talk to our niche, which is other agents. And it's very how to and then we'll talk mindset and every week on every Monday it has come out for five years because of that advice that you gave us. And it's just the consistency that builds.

[Gary Vaynerchuk]

It really 100% amazing. So happy for you. What question do you have?

[J]

Real estate is in a really weird place right now. Residential real estate. I'm sure you're keeping up with it a little bit, especially with your sister. All of the lawsuits and the settlement and things that are happening that are going to shake up the industry.

[Gary Vaynerchuk]

Am I right in saying that? There's like a real big one where the commission and the sharing and all that, like it might be a real to do. Right?

[J]

Yeah. So the, the DOJ is very interested in decoupling. So right now it would just change the whole system of the way agents are paid and the majority of agents are actually average 60 year old females. But the DOJ is looking at it like we're these big businesses, we're entrepreneurs, you know, that are serving our clients as best we can. So I guess my question to you is what advice can we give to these small real estate entrepreneurs who are running their business just for their people that are going to be in the middle of an industry shakeup or potential change in the way the actual the.

[Gary Vaynerchuk]

System is run by being prepared to adjust to it. So if like the commission's cut in half, because now they're gonna be sharing one number and split it in half, that you're gonna have to run a different business model. Like that happens all the time. Let me give you an example. So there was more people working at the yellow pages than people could imagine when search engines came out. Do you know how many people are in graphic design and work in Adobe all day? Including many people that work for me that are in big trouble if that's the only thing that they can provide. Because AI Creative is coming and that's real life stuff. What I would tell agents is, listen, if you get half the commissions, then you have to get twice as much business to go get back. Like the thing that people don't. People love business when it's working for them. People love entrepreneurship when it's working for them. They don't love it when it's not working for them. My advice would be get on your ass and start building your brand. Brand more on social media so you have more deal flow and more leverage. Because if you're the person bringing the deal flow, you know what's about to happen. If you're the one bringing the money, you have the leverage to take a bigger piece of the money.

[J]

Yeah, absolutely. Okay, I have one more quick one as a podcaster because I sent in two questions and I don't know which one got me pulled over here.

[Gary Vaynerchuk]

All right.

[J]

As a podcaster, we have hired a full time marketing person. This is our first year with her. She is amazing. Straight out of college, ready to learn, wants to implement any kind of practice on every single platform. Trying things. What other than reading day trading attention? What should I tell her to? Where should she start as learning? What is the thing that she needs to like hone in on to learn and grow those skills?

[Gary Vaynerchuk]

I really do think day trading attention is going to help her. I'll tell you why. And I say that very specifically for a reason. The answer is free content on the Internet. Just because I have day trading attention doesn't mean I'm not gonna put out content every day. And there's millions of other people putting out good marketing content and millions that are not. The reason I like day trading attention is. I think it's gonna give her the foundational principle. What should she be thinking about? Number one, organic social media content is at the forefront of importance now. Number two, when you make content, you have to know who you're making it for. So she'll learn how to make consumer cohorts. So 60 year old women real estate agents, right, that live in Louisiana. Very different real estate agent than somebody that works for Compass as a 26 year old guy in Austin, Texas.

[J]

Yeah, and we have them all.

[Gary Vaynerchuk]

Of course you do. So the biggest mistake people make is they don't make content for different audiences. When I make wine content, that's for a certain audience. Some people don't give a shit when I make garage sale videos, that's for some sort of audience. Other people don't give a shit when I make jets content. Like I keep telling people, stop listening to me, don't even read the book, nobody buy the book. Just watch what I do. Watch what I'm doing, not what I'm saying. Right. So what she'll learn is she'll first learn that it's about organic content over everything. Next she'll learn that she has to target different segments. So she'll be making content for next. She'll learn that the first second of the video is life and if it doesn't get you and everyone's fucking that up, copy which platforms like it's post production, being a PCs, a post creative strategist, aka reading every comment, not only of yours but of all 50 top podcasts, social media posts. She needs to spend time reading the comments of every one of those posts to get insights to what people are giving a shit about. This fucking game is hard.

[J]

Yeah. Yeah. It just takes a lot of work.

[Gary Vaynerchuk]

Yeah. Okay.

[J]

Also, last thing before you let me go. I'm a productive puffin. I have the first, like, first edition. I never sold it. I still have it. I have my second edition, which is at the pawn shop. So I've got my puffins. I have my box of cards. I've never opened a single one.

[Viva]

Do you.

[J]

Do you want me to open them?

[Gary Vaynerchuk]

Do you like trading cards?

[J]

No, I'm not going to trade them. I'm going to hang on to them because they were from you.

[Gary Vaynerchuk]

It sounds like based on you, you'll probably enjoy opening them because the individual, you know, cards will be more fun than just the value continuing to increase on the box. Right. A lot of people have really gotten freaked out because the boxes of the Series 2 boxes have gone from 190 bucks to 375 bucks on eBay in the last six to 12 months. Cause demand's starting to really heat up. And so now people are like, ugh. And I was like, well, I mean, it's only, where do you get the most value from? Right. To me, it sounds like you might get the most value from actually opening them. So we crack it. Yeah, you should definitely crack if you're gonna open it. Let's open one. Let's.

[Viva]

Let's do it.

[J]

I've never even opened the box. My husband keeps yelling at me to open the box. And then he's like, if you get on Gary Vee, you better ask him to be on the podcast. I'm like, I'll ask him my question.

[Gary Vaynerchuk]

I love that. But I like how you just asked him for me to be on the podcast.

[J]

Did you like that?

[Gary Vaynerchuk]

I really liked it.

[Viva]

Okay.

[Gary Vaynerchuk]

All right, Here we go.

[J]

All right. I've never. I've never opened a pack of cards.

[Gary Vaynerchuk]

I've never woke Walrus. Good. Next. The gecko. Gutsy. I like being gutsy.

[J]

Okay.

[Gary Vaynerchuk]

Ooh, one of my favorite characters. I'm so pumped you pulled this. That is Cynical Cat. So be friends. Is a very weird world. There's like 250 plus characters. There's very few bad guys. I think Cynical Cat. My plan with Cynical Cat over the decades is to, like, turn them into, like, my Joker, my Skeletor, like, you know, like the anti. And then, you know what happens? Everyone, like, starts to like the bad guys. I think cynical cat is going to be. I hate when I tell you successful zebra. Yep, the pack cynical cat. I will tell you that cynicism is one of my least favorite traits on earth. I am. I love when people say like, no, I'm just keeping it real. I'm like, no, you're keeping it cynic, cynical. You're keeping it negative. People love to just say that. Cynical man. Cynicism is so lazy. So lack of bravery. So fear based. I hate cynicism.

[J]

This has been awesome. Thank you so much.

[Gary Vaynerchuk]

Love you. How are you?

[Marwan]

Hey, Gary. Dog and hen. Dog and dog and hen.com. my mom's a huge fan. She recently converted me after showing me the jets jersey video. It's been her and I against the world since I was a child. So we started from the ground up, an all natural gourmet dog treat business. And I know you just said you're eat dog, but that's.

[Gary Vaynerchuk]

No, no, no. I hope you heard what I was trying to actually say there. I'm teasing, brother. That's a great, that's a great little. I love that. I mean, I'm in love with that space in general, like healthier food in general, cleaner food, both for humans and pets, I think is going to be a very, very, very bullish business for a while here.

[Marwan]

I think we're dealing with one of the most educated customer bases that we've had in a long time. So I think doing the work for us. So, you know, we've been in business for three years, four years. We've been full time, three years. All of our customers have been organically cultivated by going out there to farmers markets, fairs, events and you know, these are all returning customers as well. We just got into a position where we've ironed out the process. We have our head above water as far as workload and we're getting, trying to get out there more with social media. Get out of the state of Connecticut. I am embarrassed to say I have like seven TikTok followers.

[Gary Vaynerchuk]

Yo, dog, let me say something. Did you say, did you say seven?

[Marwan]

Yes, seven.

[Gary Vaynerchuk]

I want, I want you to hear something. Seven is better than zero. Never be embarrassed of the number you're at. If you're going to be embarrassed, be embarrassed on the complacency to not attack the opportunity when you know that social is going to be the driver of the growth of your business.

[Marwan]

That's right. So that is something I do have to apologize for as well. I have only been committed to Instagram and Facebook. Like I said we have a thousand followers. Are there. I would say 80% of those are real customers that either come into the store or buy online and shop directly with us.

[Gary Vaynerchuk]

That's huge.

[Marwan]

And I think we're getting good content. So now I'm going to spend the next week just posting all that stuff again all over on TikTok. So I thank you for that. It's very much appreciated.

[Gary Vaynerchuk]

And what about YouTube shorts?

[Marwan]

I've never even thought of that.

[Gary Vaynerchuk]

I'm.

[Marwan]

To be honest with you, just because I thought. I never watch YouTube, I didn't realize that other people, by the way, all the time.

[Gary Vaynerchuk]

Number one mistake by content creators and business people is they make business decisions based on themselves, not based on the reality of the world.

[Marwan]

Yes, sir.

[Gary Vaynerchuk]

You know what I mean? Forget about you. You're building a small business. I had a Fortune 500 CEO seven years ago, six years ago, it might have been musically them, but it might have been TikTok. We have a full dinner. And he goes, gary, I just don't see it. I don't see this. I think it was TikTok. Might have been just when it first happened. He goes, I don't see the TikTok thing. We're not gonna do it. I go, why? He goes, listen, I don't use it. I don't see people using it. I go, you're 67 years old. I go, you sell your product to 20 year olds. No shit, Don. You're not on it, but your customers are. That's right. Got it?

[Marwan]

Yes, sir.

[Gary Vaynerchuk]

And by the way, some people here don't do it. You know how political social media got. People are making decisions on politics. Like, I'm not gonna like or like. It's crazy. Everyone's in love with. No. As if anybody gives a fuck that you're not on TikTok or that you're not gonna use, like, cool Ronnie, that means you're gonna sell less. What are you accomplishing? There's. You know how they say there's no. Have you ever heard the term there's no crying in baseball?

[Marwan]

Yeah.

[Gary Vaynerchuk]

That's how I feel about business. Like, it's. Is what it is. You know what I mean, bro? Nobody gives a. Nobody cares that, like winery and liquor sales are like. Nobody's crying for people that sell alcohol because mocktails are exploding. Like, that's just business.

[Marwan]

Yes, sir.

[Gary Vaynerchuk]

My dad's like, oh, man. Mocktails. And he's like, and marijuana. Like, I'm like, dad, that's just the way it is. What's your website?

[Marwan]

People Are asking brother dog and hen.com.

[Gary Vaynerchuk]

I like the name of it.

[Marwan]

Dog and hen.com.

[Gary Vaynerchuk]

Yep.

[Marwan]

We started off with chicken jerky. So chicken jerky for dogs. So the dog eats the hen is what we originally started with. And I just want to show you a little bit real quick about our branding because we like to have fun with it. You know, we have four dogs and they are all part of the business. They are the chefs, they're the ones that are making the treats. It's raining, so I'll get right back in there so you can actually hear it. But as you can see, you know, we just opened our store this year and I was listening to you about the Instagram ads and you know a 10, 15 mile radius to drive that kind of traffic.

[Gary Vaynerchuk]

100% 5 mile radius. People that have enthusiasm to. I don't know if targeting dog enthusiasts is still a capability. I gotta get underneath the hood there. But 5 mile radius Facebook and there we go. 5 mile radius of Instagram and Facebook ads will work for your business, brother.

[Marwan]

It will work fantastic. And then I wanted to shift to our customer base is largely women between the age of 18 to 65. You know, I got lovely, you know, like a lady like Mary Kirkland, who's 80 years older, living in Florida, ordering every month for her little dog. What is the best way to reach those kind of customers? You know that female demographic.

[Gary Vaynerchuk]

Female 1865 is Facebook, Instagram, YouTube shorts and TikTok.

[Marwan]

Okay. And then what about the message we're sending? Like I said, we like to have fun, but I just want to make.

[Gary Vaynerchuk]

Sure I'm doing something that's and not or fun information. I want to see a very nerdy reason that breaks down all the all like that the beef is fucking grass fed. Like I want to grass finished, not grass fed. And the reason it's grass finished is cause this is how the FDA like I want you to nerd out. And then other things. I want you to throw a ball and watch a dog fucking run after it and fucking like you gotta go. It's and, and and and different shit. Every creative idea you had, anything that you think would bring people value just like I do it. I'm go. You could look what I've been doing on this. Sometimes I'm making jokes. Sometimes I'm getting very serious and dialed in like it's all over and and, and fantastic.

[Marwan]

Well thank you so much, Gary. If you push my mom enough, she might even ship me out to your camp this summer. So you could also give her A shout out as well that it's never too late to at an age content. She's. She's a. She's not here in house but she's away watching from a different.

[Gary Vaynerchuk]

What's her name?

[Marwan]

She's on YouTube. Deborah Seto.

[Gary Vaynerchuk]

Deborah, yeah. Deborah, I cannot wait to see you. Not only send him, you should come to BCON as well. V E E C O N co it's in la. It is gonna be a remarkable community and learning experience. But I love you, I love what you're doing. Listen, I know you know this cause of the business you're in. Both for our animals and definitely for our humans. The food quality opportunity in America is very big. I love capitalism and I love business but in some of that we sometimes lose our way and there's a lot of things that we do that tricks consumers. There's such a better way to eat. And like am I able to eat that stuff not just for dogs?

[Marwan]

It's not technically human grade. I eat it all the time. Gary, I can't tell you too. It's all human grade ingredients. I get everything from a restaurant supplier. I cooked for people for over 10 years before I started cooking for dogs. They're much better customers and they, and they actually never complain. Especially if what you're giving them is good. And we only give the best.

[Gary Vaynerchuk]

I love that brother.

[Marwan]

We have to clear bags. We let them speak for themselves.

[Gary Vaynerchuk]

Yeah, brother. I'm about it, man. I believe in this shit so much. I mean clean eating is like. And I by the way, I ate like shit yesterday. I'm a human being. Like you're gonna, you're gonna do different things. But I'm excited that people are getting more educated and knowing, you know, ingredients, not just calories. Right brother?

[Marwan]

Ingredients. You have a good one.

[Gary Vaynerchuk]

You too, brother. Ana, how are you?

[Viva]

Hi Gary. Oh my God, I'm so nervous right now.

[Gary Vaynerchuk]

Don't be nervous. Everything is safe. We are all lovely people. Everybody is very nice. Where are you?

[Viva]

I am in the uk it's currently halfast seven in the evening.

[Gary Vaynerchuk]

It is wonderful to see you.

[Viva]

Oh, it's such an opportun. I think this is a one time opportunity especially for me. I have been consuming your content I think since I started this business two years later. So 2018 I would say. And every day I am in my house with my little earpods with all of your content every single day. Such a dream come true, honestly. Oh, thank you so much.

[Gary Vaynerchuk]

I'm so flattered. You can't imagine.

[Viva]

Thank you so A little background. I am. I was born and raised. My name is anna. I am 39 years old. I was born and raised in the Philippines. When I got married in 2012, I moved here with my husband. He's a British citizen. He's Persian, actually. And so we have two children now. I am. I have a degree in nursing. But since I had children, I didn't want to work anymore. I didn't. I didn't want. I stopped working. So just to be quick in my story, I started selling pre loved designer handbags as a sort of. So that I have my own pocket money. I don't rely on my husband. Husband's an investment banker. So. And then that was 2016. And then 2018, I started doing Facebook Live, selling to Facebook groups. And then I started my Facebook page. But then again, then in 2019. 20. 2020, tick tock started everyone's shift to Tick Tock. I didn't have time, I would say I'm blaming myself here. I didn't have time to start with Tick Tock because. Purely because I was homeschooling my children because we had a. An early lockdown in the UK. It was like February of 2020.

[Gary Vaynerchuk]

But you were still doing the other stuff. You were still doing Facebook Live. You were still doing the other stuff.

[Viva]

Yes, yes, yes.

[Gary Vaynerchuk]

So you did have time. That's. You made a strategic mistake. That is based on why I wrote day trading. You're painting a picture to make yourself feel better. You didn't move to the shifting attention. Just like on the flip side, you did move to the right places when you went to Facebook Live. The problem is this game is hard. It moves a lot. And so what made you work then became a vulnerability. Because then you got big enough where that was where your action was. And you weren't investing in new attention.

[Viva]

No. Because also because of the news that TikTok is bad, blah, blah, blah, the US news. And my husband's like, excuse me, excuse me.

[Gary Vaynerchuk]

At that time, everyone was saying Facebook was bad too.

[Viva]

Yeah, but I was on Facebook. I know, okay, that I have to take that responsibility off. It was my fault that.

[Gary Vaynerchuk]

Because I'll tell you why I'm doing this for you by accepting that responsibility. Because you can see I'm not letting you get away with it.

[Viva]

No.

[Gary Vaynerchuk]

Now you're ready to really win. Because the more you believe that lie that you're telling to yourself, the more vulnerable you are to do it again.

[Viva]

Yeah.

[Gary Vaynerchuk]

Because in three months, three years, something's gonna come out. Polka Dot, Smokemont, Happy Bot, what if Elon tomorrow relaunches Vine? He owns it. Twitter bought Vine. What if Vine? Come, let's not forget vine was the app that really started the process of these short form videos.

[Viva]

Vine, yeah.

[Gary Vaynerchuk]

Vine was an OG platform that had a crazy year or two and then it was bought by Twitter and kind of lost its way. But it was the precursor to a lot of the short form video. And so I think that I'm just really happy we had that moment because that will, if you can own that and say, no, no, I made a strategic mistake and didn't see the opportunity on TikTok and didn't allocate some of the time I was spending to that to build that up. Now you're going to be prepared to be ready when the next time it happens?

[Viva]

Yeah, absolutely. Whatever it takes. I would. And I only went on TikTok when I found these people that are on the same like category of me pre loved seller in the UK and they're smashing it and they're now millions of followers. And I was like, oh my goodness, I missed it. I missed it.

[Gary Vaynerchuk]

Now there's a couple of things there. One, the big mistake you made there was you allowed someone else's reality dictate how you felt about yourself.

[Viva]

Right?

[Gary Vaynerchuk]

Right. Like people are getting so distracted by others. There's no missing. And don't get, you know, pay attention to what's going on, but don't dwell when someone else has done something and make you feel like you missed it. The world is abundant. You've missed nothing. I started making YouTube videos on in 2006.

[Viva]

Yeah, I know. Every time I watch on I was like, 2006. And when every time people are saying, what are you doing? This is, this is not working. I know your story, your full story, because I watch all your content and.

[Gary Vaynerchuk]

I want you to start internalizing that. If you're watching and listening so much, start to make it your own. Meaning. By the way, based on, I mean, I love so much about you already. Like you, I'm going to argue that the biggest thing that breaks you out hasn't even been invented yet. That your big breakthrough moment is going to be seven years from now on some sort of new virtual reality live platform.

[Viva]

Really? Because I have been telling, asking myself, I started in TikTok in 2020, 2022, so probably two years now. And I was like, where's my break? I have all this content and Now I'm on 200.

[Gary Vaynerchuk]

You're not good enough at it yet.

[Viva]

Yeah.

[Gary Vaynerchuk]

Oh my God.

[Viva]

I've probably put thousands of videos, but I have like this. I, I looked on other people's content like the same business as me. When I copy their videos. Mine flopped.

[Gary Vaynerchuk]

That's because maybe it's not authentic to you. Maybe it's not best practices for you. Maybe what they do is better. Copying is not copying. When you have human beings involved, two humans doing the same thing have two different outcomes because that's the way human stuff works.

[Viva]

It's just, I'm just struggling to grow right now. I have all.

[Gary Vaynerchuk]

I am struggling to grow right now.

[Viva]

Yeah.

[Gary Vaynerchuk]

This is temporary. Do you know my favorite times is when I'm not growing?

[Viva]

What?

[Gary Vaynerchuk]

My favorite time is when I'm not growing.

[Viva]

When you're not growing.

[Gary Vaynerchuk]

Because that's. It's fun to try to figure it out. Is your self esteem wrapped up in being successful at this?

[Viva]

I'm, I was born.

[Cash]

I'm.

[Viva]

I'm the eldest. I'm opposite of you in, in some sense. You are very com. Confident. I, I'm very shy and I'm actually surprised that I am on this old. Yeah. I'm the face of my business.

[Gary Vaynerchuk]

Yeah. You were not shocked. You might have started off being shy.

[Viva]

I started off being shy.

[Ana]

Yeah.

[Gary Vaynerchuk]

You are not shy.

[Viva]

Oh, okay. I don't know. I think that's a compliment because I thought I come across shy.

[Gary Vaynerchuk]

Listen, by the way, I love people that are reserved and introverted because that's what they are.

[Viva]

And there's introverted.

[Gary Vaynerchuk]

Many of my best friends, people I love the most, people I like, people I do business with are incredibly introverted. And I love people that are extroverted. Like introverted and extroverted. Shy or. Or out there is not that. Those all work. Insecure is what I'm worried about.

[Viva]

Okay. I am not insecure.

[Gary Vaynerchuk]

No, I know that. Oh, I could smell it a mile away from the uk. But what you are. But I'll tell you what you are.

[Viva]

Yeah. Please, please do.

[Gary Vaynerchuk]

You're impatient.

[Viva]

I am impatient. Yes. I am impatient. Absolutely right. 101%. Because every day that I post videos when it doesn't go, the numbers doesn't go up, I thought, what am I doing wrong? What am I doing wrong? I have been on TikTok for 3,000 followers for so many months.

[Gary Vaynerchuk]

Yeah. You're not good at it.

[Viva]

Oh, what, what content do I post? Pre loved designer handle.

[Gary Vaynerchuk]

Let me ask you a question. You say you listen to my content.

[Viva]

Yeah.

[Gary Vaynerchuk]

How many times have I said in the last six months to go live on TikTok Live yeah, I have.

[Viva]

What, what kind of, what kind of topic? I don't have TikTok shock. TikTok is rubbish. They don't want to accept pre love.

[Gary Vaynerchuk]

You are a really funny character. Rubbish. It's free awareness.

[Viva]

I know, I know. Okay, straight up topic. Yeah.

[Gary Vaynerchuk]

Talk to people, answer people's. You're an inspiration to people. You came from the Philippines to the uk, you raised a family, you homeschooled, you fucking started a business. Talk about everything. Talk about what your Persian husband annoys you about. Do everything. I don't know, talk about flowers, tequila, dresses. I don't.

[Viva]

You could talk about everything on the business account or personal account.

[Gary Vaynerchuk]

Humans, like humans.

[Viva]

Okay, what about the posting on social media? What shall I.

[Gary Vaynerchuk]

Can I tell you something that we're going to end up with?

[Viva]

Yeah, please.

[Gary Vaynerchuk]

Here's what we're gonna end up with. Do you know why most people don't grow on social.

[Viva]

Why?

[Gary Vaynerchuk]

Because they're selfish. Okay, let me explain why. Do you know what I think about every time I post a piece of content?

[Viva]

What?

[Gary Vaynerchuk]

I think about something very different than what you think about. You think about how is this going to be good for me? And I think about how is this going to be good for you?

[Viva]

Okay. To change that.

[Gary Vaynerchuk]

Yes, you do. Got it. You have so much to give.

[Viva]

Thank you. Thank you, guys.

[Gary Vaynerchuk]

You're trying to extract value from the community.

[Viva]

Okay.

[Gary Vaynerchuk]

You're posting with, am I gonna grow? Am I gonna sell this? Is this gonna be good for me? And when I post I'm like, why would somebody listen to this or watch this and will it be good for them? Wow.

[Viva]

Yeah. That makes so much sense.

[Gary Vaynerchuk]

Yeah.

[Viva]

Yeah.

[Gary Vaynerchuk]

Do you know what happens when you do good for them?

[Viva]

They do good for you. Okay, good. Oh my goodness. Thank you so much. So much value. And I can't wait to get my book. I am not a big book person. I am audio person, so I might have to buy that audio copy.

[Gary Vaynerchuk]

I hope you have the best day.

[Viva]

Thank you very much, Gary.

[J]

See you.

[Gary Vaynerchuk]

Hey, everybody. I wanted to say that a new book is coming, the follow up to Jab, jab jab right hook. Originally called Jab jab jab left hook. But I finally captured what I've been doing for the last 20 years as an entrepreneur, as a creator and influencer, as an operator of a marketing company that works with Fortune 5500 companies and really the punchline of what I'm seeing in society, which is day trading attention, how to actually build brand and sales in the new social media world. I'm really proud of this book when I read it and some of you follow my social enough to see the clips. When I read it in studio it got so deep, it goes so detailed, it goes macro and micro as I like to roll. And so if you've not picked up a copy yet, go to GaryVee.com DTA which stands for Day Trading Attention. That's GaryVee.com DTA for Day Trading attention. I have a feeling that this book, much like jab, jab jab right hook literally got an email yesterday about jab jab jab right hook. They just read it. It's 10 years ago. The updated version of the marketing manual for your marketing team. Definitely if you have a market social media person that runs your stuff, you need to get a book for them and definitely the marketers and Fortune 500 for your staff and the entrepreneurs and creators and influencers who are trying to build something for themselves. So proud of it. Hope you enjoy it. As much as I enjoyed putting it together. The manual that we are going to give to everybody when they join VaynerMedia to read and hopefully the manual to the modern marketing world and especially social media. First World Day trading attention out this May 2024. Pre order your copy.