Behind the Scenes of Writing an Article with GaryVee

Summary

---

The GaryVee Audio Experience

Episode: Behind the Scenes of Writing an Article with GaryVee

Date: July 22, 2026 | Host: Gary Vaynerchuk

---

Episode Overview

This episode offers a candid, behind-the-scenes look at Gary Vaynerchuk (“GaryVee”) collaborating on an article with his team. The group discusses trends shaping e-commerce, the psychological and business significance of the “cadolting” (kid-adulting) phenomenon, and Gary’s signature emphasis on documenting personal journeys. Gary brings high energy, real-world examples, and his unique perspective on where business and human behavior intersect—delivering insights for content creators, business leaders, and anyone aspiring to stay ahead in digital culture.

---

Key Discussion Points & Insights

---

1. Live Shopping Is the Future of E-Commerce

Timestamps: 00:00 – 04:25

• Main Point: Gary predicts that every item currently sold through e-commerce will eventually be sold via live shopping—including high-ticket and service-based categories.

  “Every single item that is sold in E commerce will be sold in live shopping.” – Gary Vaynerchuk [00:00]

  • Not just products like steaks or koi fish, but tickets, rentals, and even services (e.g., a plumber booking jobs live) will be sold through live video.
  • There’s a massive first-mover advantage for businesses and entrepreneurs entering new categories in live shopping.

• Memorable Moment: Gary recalls skepticism from the late ‘90s about selling groceries online, and draws a direct analogy to the current disbelief around luxury goods and fragrances being sold live.

  “You didn’t… you know how much fragrance is sold on e-commerce sites? The fuck’s the difference between an e-commerce site and live shopping?... There is enormous opportunity if you sell things.” – Gary Vaynerchuk [01:18]

• Prediction: Major luxury brands will soon embrace live shopping for big-ticket items.

  “Rolex will sell Rolexes on live shopping. Lamborghini will sell Lamborghinis... Live shopping will eat up the universe.” – Gary Vaynerchuk [02:49]

---

2. The Rise and Appeal of “Cadolting”

Timestamps: 04:25 – 10:28

• Definition: “Cadolting” refers to adults engaging in play often associated with childhood—board games, nostalgia, toys, and playful activities—as a coping mechanism for modern stress and loneliness.

  • Tied to post-pandemic yearning for play, community, and comfort.
  • “Third spaces” (places beyond work and home) are less physical and more about emotional play and community.

• Business Angle: Savvy entrepreneurs can build businesses, products, and experiences around this trend. Gary references board games, ‘80s/’90s culture, and restaurants themed around adult play.

  “Play is needed. I’m using this article… not only to talk about business, but I’m ending with a challenge to everyone: When’s the last time you played?” – Gary Vaynerchuk [09:40]

• Example: A hypothetical “Board Games & Bordeaux” restaurant—upscale food and drink with high-end board games, creating a joyful, playful environment for adults.

• Nostalgia as an Undervalued Commodity: Gary argues that nostalgia-driven offerings (fashion, collectibles, events) are business gold—especially amid widespread societal stress.

---

3. Documenting Your Journey: Why and How

Timestamps: 18:42 – 31:23

• Signature GaryVee Principle: Don’t wait to be an expert—document your process of learning or improving at something. This transparency and vulnerability are more relatable and powerful than presenting as fully formed experts.

  “One of my favorite content pillars: documenting the process of learning something new or getting better at something.” – Gary Vaynerchuk [18:56]

• Tactical Advice:

  • Ask, "What do I want to get better at? Why do I want to get better at it?"
  • Storytelling is the foundation: share WHY you begin your journey (e.g., playing guitar because of a loved one), not just the steps.
  • Authentic storytelling trumps polished perfection.

  “What’s foundational is storytelling… If you’re picking up wine because you have a new relationship and she loves wine, that makes it more interesting.” – Gary Vaynerchuk [22:28]

• Embracing Vulnerability:

  • The world is moving past curated facades; realness and sharing struggles or learning curves build connection.

  “I think we want, like, I don’t know, I feel more associated with people that speak to their struggles or… it just makes people more human.” – Gary Vaynerchuk [23:18]

• Anyone Can Start:

  • Documenting is for everyone: all ages, backgrounds, and interests.
  • Real-life examples: lawyer learning Fortnite to bond with their kids, Gary’s uncle (avid about gadgets), adults picking up new hobbies post-50, etc.

  “This is a huge opportunity for the 50 to 90-year-old set. So many of them start to learn new things.” – Gary Vaynerchuk [28:36]

---

4. Personal Moments & Reflections

Timestamps: 14:51 – 18:10

• Gary shares a raw early memory of burning himself with hot tea as a young immigrant child—rooting his worldview in authentic lived experience and profound attachment to his mother.

• He reflects on his mother’s style of discipline—balancing warmth and sternness—and relates it to his own management style and values.

  “You don’t explode and make it nasty… it’s almost like you’re more upset because you let me down than like you’re scared of me. I think I took that from her.” – Gary Vaynerchuk [16:56]

• On understanding sacrifices: Immigrant children are more aware of their parents’ struggles and contributions due to cultural norms.

---

5. Practical Advice for Content Creators & Business Leaders

• Training Wheels for Content:

  • Use the “document your journey” approach—whatever your age or experience.
  • Apply it in various fields—real estate, politics, hobbies, parenting.

• Handle Strategy:

  • You don’t need a new social handle for every new interest, but it can help target specific audiences.

  “I don’t, I don’t, I don’t think so. But yes, you can definitely talk about handle strategy and maybe link to three of my new handles.” – Gary Vaynerchuk [31:23]

---

Memorable Quotes & Moments with Timestamps

• “Every single item that is sold in E commerce will be sold in live shopping.” – Gary Vaynerchuk [00:00 & 01:41]
• “Rolex will sell Rolexes on live shopping. Lamborghini will sell Lamborghinis…” – Gary Vaynerchuk [02:49]
• “If you do not do sports, the answer is ‘never’… Go play tag, not basketball.” – Gary Vaynerchuk [09:40]
• “In life you find what you’re looking for. It might be my biggest mantra.” – Gary Vaynerchuk [12:00]
• “What’s foundational is storytelling… you got to make the world care.” – Gary Vaynerchuk [22:28]
• “This is a huge opportunity for the 50 to 90-year-old set. So many of them start to learn new things.” – Gary Vaynerchuk [28:36]

---

Key Takeaways

• Live shopping will redefine e-commerce—embrace it early.
• Nostalgia and play (“cadolting”) are powerful forces in both business and mental health.
• Anyone can create valuable content by documenting personal journeys and being authentic.
• Storytelling and vulnerability are vital—people want reality, not perfection.
• Personal experiences, especially struggles and growth, make for compelling content that can change lives and build communities.

---

This episode bustles with Gary’s high-gloss optimism and tactical advice, making it an essential listen for entrepreneurs, creators, and anyone keen to understand the psychology behind business trends and online storytelling in 2026.

Transcript

[Gary Vaynerchuk]

Every single item that is sold in E commerce will be sold in live shopping. This is the GaryVee audio experience.

[Sam]

I know you talked about koi koi. We kind of have that one.

[Gary Vaynerchuk]

Yes.

[Sam]

So we'll just rattle off a few. We have some questions but you can react. We can go deep raw wagyu and premium steaks, butchers and meat folks are able to sell.

[Gary Vaynerchuk]

I see it.

[Sam]

You see it?

[Gary Vaynerchuk]

I've seen it. What do I think about it?

[Sam]

Well, do you feel like food is like one of the next monster categories? It's kind of a.

[Gary Vaynerchuk]

Every category is in play and matters and this is all just an inevitable outcome. Every single item that is sold in E commerce will be sold in live shopping. So my reactions to like in fact I think the article can be like that's the point. And I think the article could be fun by you just doing journalistic research and being like coy. This is how much was sold by this person in one show. You can DM some of these people stakes this like it's almost just like an informational article about 10 things that you both find interesting. You can reach out to them and DM them and CC me on it. Gary's working on this article. We just want to put some math around this. How much have you sold? You know what I mean? But. But my statement to the camera and to you 2 you3 is every single item that is sold on e commerce which again remember is not just steak and koi fish but is also plane tickets. Right. Renting an apartment like everything will be sold on live shopping too as well over the next decade. And there is enormous opportunity if you sell things for for you to be the first mover in a net new category period. End of story services will be sold live. Sold live. Right now I don't think TikTok shop what not are like really there but like a plumber will be live fixing a kitchen and have a swipe at the bottom be like book this plumber. Like it's that big.

[Sam]

We're gonna. Okay, so we'll. This will be mostly research on our end. Quickly, do you feel like one of the next phases would be a major luxury house as well? I'm sorry, a major luxury house going on live shopping as well. So you're saying it's not just the $100 items. It could be like a $200,000 yes.

[Gary Vaynerchuk]

Rolex will sell Rolexes on live shopping. Lamborghini will sell Lamborghinis on live shopping. Like this Like Ryan Sirhant is going to sell a 13 million dollar apartment on live shopping. Live shopping will eat up the universe.

[Sam]

Fragrance is one of the fast growing spaces for this.

[Gary Vaynerchuk]

That's nice.

[Sam]

Curious. Like what, what do you think that says about live shopping? Because obviously usually historically you have to be.

[Gary Vaynerchuk]

I think, I think you just transported me back to 1997 when someone said to me, but nobody would ever buy groceries on the Internet because you have to squeeze the tomato. That was literally verbatim. I was told at scale that people would not buy food on the Internet because you have to squeeze the fucking tomato. You didn't. You know much fragrance is sold on e commerce sites. The fuck's the difference between an e commerce site and live shopping? 0 from a negative standpoint. But on the flip side, doing fragrance and talking about it for three minutes and smelling it and having you smell and be like, oh wait, I like that. Don't you think that's going to sell it better than a photo? This is a profound opportunity for entrepreneurs, brands, individuals and people are dragging their feet and some aren't and changing their lives. Hey everybody. Hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. They'll make my mom super happy.

[Matthew]

We're going to switch gears now to another article which is the cadalting strategy and this kind of did some research on it and it's getting a lot of attention, especially now with like nostalgia. And it's actually, I don't know if you already know this, but a term going back to the 1950s. So it was like describing adults who are fans of superhero cartoon shows and then those early adults like caused television studios and et cetera. And it's now like billions of dollars in toys and games. There's like a whole industry, right? So just my question is like, how can someone use this industry of consulting as like a business leader, like a business owner in their own business, or how can they catch on to that?

[Gary Vaynerchuk]

There's a couple, you know, I keep talking about this barbell and I think I want to mention that so you can link it to anything where I've talked about it. With the explosion of AI, the explosion of analog, I think the explosion of stress is gonna accelerate what's been going on. Again, I'm 50 years old, right? Like you guys know me like I am, I am lighter, I am more joyous, I am more play, I am more silly. I think I'm a preview and part of A group like there are people who are more active and like do more stuff and go out more. That's called being social. I'm talking about cadolting, I'm talking about more play and I'm talking about more grown up play. I believe that sports has predominately held that place for people. I believe concerts have, you know, you go to a concert, I think we can all agree, even seeing how you all reacted like I, as you grew up, you're like, wait a minute, like I'm talking about this. You might have thought this at 13, you might have thought this last week. Wait a minute. When my parents or grandparents go to a concert, they get a little silly. They're more like childish. I believe there's a lot more room for that to show up in companies and I think humans are gonna start yearning for it even more. Here's something we don't see. We don't see 50 year olds, 40 year olds, 60 year olds playing tag. You don't really often see a 50 year old, 40 year old, 60 year old playing hopscotch. Right? You see it in sports, you see a 50 year old playing dodgeball, but you don't see tag, you don't see hopscotch, board games. You're seeing a real rise. I'd like you to do the homework on backing up this statement. I think you're seeing a rise of adult board games. You know, there was cards, humanity, that thing. But I think there's a lot more coming. Here's some what ifs. I think I did this well in Crush It. This is why, this is exactly why I wanted people to read Crush It. You reading it and bringing up the back of the book, I think it's a. That's back to my purest form. It was one of my first pieces of content that mattered. Notice how I needed the pss at the end and look how profound those ended up being. So I want to start writing articles a little bit more from a perspective of not information but more from a standpoint of for example. So for example, from a business lens, why is cadolting interesting? I am in the restaurant business with VCR Group. Let's link that to VCR's website. I feel as I'm writing this article I should pitch to my partners to open a new restaurant that is for 40, 50, 60 year olds. High end restaurant that looks more like a arcade or a gym. Like just as a joy like, like an elevated version of like you know, a kid's playground, like just more fun, like board. Here's what I would call it. Board games and Bordeaux, right? And like, it's a crazy wine list, unbelievable stakes. And not like a bougie board game room like you see at like a hotel. Like, more light, more like Chuck E. Cheese in between a bougie hotel's game room and Chuck E. Cheese. So that it's cadolting, so that when you walk in, it's all 80s nostalgia and you feel your youth a little bit. It's why stranger things did well more than people realize. You know, like, nostalgia's underpriced. When you're stressed, when you're angry, when you're. When you're dealing with it, you try to. You gravitate to mental lanes of when it was better. And for a lot of us, it's better when you're a kid because you have no responsibilities. Responsibilities are daunting and challenging. You know, not everybody had a good childhood. That's not what I'm saying. But so anyway, I just think the cadolting theme. So I think collectibles is trading on it. I think, I think 90s fashion is trading on it. Like, I think there's a lot of things happening that I could use your help in putting more meat on it. But the business opportunity about cadolting I think is quite real. And I think anything that goes into 70s, 80s 90s culture and throwback has opportunity. Anything that's a little bit lighter, a little bit more play, I think in general, play is needed. I just. And in general, I'm using this article not only to talk about business, but I'm ending with a challenge to everyone of, like, when's the last time you played? You know, if you do not do sports, the answer is never. And so, like, if you do sports, can you do sillier things? Like go play tag, not basketball. If you do play board games or like Scrabble or mahjong, great. Like go a little lighter. Like a true board game with eight people. Like play Play.

[Sponsor/Ad Voice]

This episode is brought to you by Accenture. When your advertising operations fall out of sync, everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales using automation, analytics, and smarter workflows to simplify campaign delivery and access better data across the business. The result? Less time spent on operations, more time connecting brands with the moments and fandoms that matter most. Learn [e-mail] Spotify

this episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's New it can help you with practically anything on the web, like restoring a vintage motorcycle from a 50 page restoration block. Or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it, ready to make anything online make sense. There's no place like Chrome. Check responses set up required compatibility and availability various 18 plus.

[Sam]

You said something interesting that the stress and obviously there's stats. People are lonely, anxious, depressed right now. How like do you feel like that's really the underlying root of this and why people are seeking so much? I'm sorry, do you feel like the. You mentioned stress at the top? Like all the stress, anxiousness, depression, loneliness that's out there right now is one of. Is like the key driver in addition to your, you know, what you've talked about. You know, everyone's on seeing the analog.

[Matthew]

Yeah.

[Gary Vaynerchuk]

Look, maybe on my tombstone it might say a quote that says in life you find what you're looking for. It might be my biggest mantra. Like if you're looking for play, it's like you're look like, think about it right now, like literally. I'm not even joking. I don't know how good you are at this game. I'm very good at it. Sit here for one second right now and make pretend that tonight at 7 o' clock you and your absolute best friends or relatives that you know are going to play a game. You'd be looking forward to it. It's a Friday. Like, and I mean like paintball and I mean like, you know, a race and like, like anything. Like we're gonna all race each other and then we're gonna drink beers and talk. Like that's probably better than what you've got planned tonight, you know. Yeah, I think there's a lot more that goes on in childhood than we think. I think we think it's lack of responsibility and you don't know yet. I think it's because you're spending a higher percentage of your time doing play. Go ahead, Sam.

[Matthew]

Do you think that. So like I'm kind of introducing the third spaces. We don't have enough.

[Gary Vaynerchuk]

Yes, that's exactly. And I would argue this is the emotional third space, not the physical. The physical, you know, because by the way, Sammy, there's unlimited third spaces. You have to buy.

[Matthew]

Like we need to buy into it

[Gary Vaynerchuk]

because we're mentally not there. This is my point. Like, like we think because everything with humans is let's fix the. Let's put a band aid on cancer. What you think you're gonna have A third place and all of a sudden you'll be so joyous if you're not going in mentally, I'm going mental. It's play, it's community. It's what humans need. We need more laughter and more joy and we need to be around more people. You think it's by accident that I built a company that required unlimited amounts of human beings? You think I'm pumped about AI? I'm surely not. Like all the business people that are so excited they're gonna make so much more money and have half the employee. Like I'm not excited about that. I'm trying to figure out how to have more people. This is the company I have. And the brand I started is literally called V Friends. Do you know that in NFT Land everybody created hello Kitty? They created one character that has a million different variations and I created a world of 250 characters. This is also in my subconscious and I get excited when I can make it conscious like I did now. So anyway, thank you. Gotta go.

[Sam]

Your mom is there. Like, what's the first memory you have with her? Do you remember how old were you? Or was it in Queen?

[Gary Vaynerchuk]

I think my first memory was when I poured hot tea on myself. A story I haven't told much in my life. I poured hot tea on myself when I was three, when we first came to America and burnt my skin and went to the hospital in Rico park and spent two days there or one day or three days. Luckily no scarring, but could have been really nasty. I think that's really kind of my first memory. And she was there of course, every second. Yeah, of course. But that's like where my memories start to be begin. I would say that it's like when I think about living, I remember my grandpa, my great grandpa quite a bit during that time when we lived in Queens. But yes, I remember that incident quite a bit.

[Sam]

Was, was it then or at what point did you really start to feel that her talk about her unconditional love. When did that really?

[Gary Vaynerchuk]

Well, I mean I. Oh, probably in my late teens. And you know when you really understood it right? Like you're just living as a child, you know. But I was incredibly close to my mom. Like there's really funny stories of like my aunt trying to watch me when I was like 2 after my mom like, like was lived literally with me every second of my life and me losing my fucking mind. Like would not leave the window until she got home. Just looked outside. When's my. Like we're incredibly close and like very attached to each other. I was very attached to my mom. It was like spent every second with

[Sam]

her when you made a mistake as a kid or failed or did something wrong. Yes, you've said that she was really good at balancing the warmth with sternness whether it was browning for the grades. Right.

[Gary Vaynerchuk]

Well, I think when I was doing something wrong there was not that much warmth with it. She was good that every minute was warmth. I mean even you two have been here for a second and definitely trane who's been here for a few minutes. You guys see when I'm upset or something bad happens, I don't explode and make it nasty. Like I get my point across but it's like, you know, it's almost like you're more upset cause you let me down than like you're scared of me. I think she had that. I think I took that from her. You know though, I mean like when I really pushed her buttons like she could get there.

[Sam]

What did you come to understand as an adult that maybe you didn't as a kid that she did for you and your whole family? What sacrifices did she make that you maybe didn't understand until you know, you left home for school or you started to build Vayner. I'm sorry, what are some things that you didn't realize she did as far as sacrifices for you and your family until you got older?

[Gary Vaynerchuk]

Yeah, just texting her. I. Yeah, I think I. Thanks Steve.

[Sam]

We'll do it.

[Gary Vaynerchuk]

Yep. But I think, you know, the reality is I always knew the sacrifices. Immigrant kids know sacrifices more than not immigrant kids. I think it's in the culture like also immigrant parents talk about sacrificing more than American parents. They're like I sacrificed everything for, you know. Awesome. Thank you.

[Sponsor/Ad Voice]

Okay.

[Gary Vaynerchuk]

Alright, let's rock and roll team. Fire away. You guys ready? I'm ready.

[Matthew]

Matthew, you want to start with the first question?

[Sam]

Yes, G. We want to write about something that you asked for. People making content, getting good at something. Like being a beginner, showing. All right.

[Gary Vaynerchuk]

One of my favorite content pillars documenting the process of learning something new or getting better at something. Yeah, I mean I think from the top people like the number one question I get asked from people is like what do they post? And like one of the reasons I think. And we can call back to it so link to it in the article. That moment in that Gary Vee blog where I was like document, don't create went. So it was like just hidden in a. There's a conversation I had with a young Guy sitting right there that became such a big thing and really helped a lot of people. And that's great and all, but even I today struggle to document and vlog. Cause I'm just sitting in like for some people, like you know, their life wasn't as conducive to that as mine was at the time when I was traveling a lot more and speaking and being Gary V more than Gary Vaynerchuk. I would say that it's just very clear to me like actually you4. Does anybody currently have something they're like actually trying to pick up? Like I know my brother just went through like learning how to ski. For real. Anybody? What are you trying straight up love anything on your in your world?

[Sam]

I would love to do music, wine a little bit.

[Gary Vaynerchuk]

Yeah, yeah I know. You know that's perfect. Train guitar. Real. Yeah, I broke all my fingers and like I need to learn how to get back into that Sammy clay like pottery. So again and I think you should put this in the article I just asked the four people that are sitting around me and document it all and actually in fact tag him in the article to give him some exposure for his music. That's all I have to say. We live in a world where a lot of people know that there's incredible upside to posting content on social media could change your life. Most people under 20 aspire starting to change now because people are starting to get more anti digital. But I just think for one of the four of you, a consistent daily video every day, day 19 I just know one in every 10,000 people doing that around. Cooking, skiing, piano, guitar, you know, ceramics, you know, wine tasting and exploring that world, it's fucking gonna change your life. And so if you're an unhappy construction worker who's curious about piano and you come home at six and you are able to film that and post one or two pieces of content a day across 10 platforms. Like the way I believe at least seven that 200 days later weird shift can happen. And I know that because I have the DMs to prove it last 15 years. So I think documenting the journey of getting better something, picking something back up I think is a really cool story. Like when I was a kid I did this. Now I'm doing this again, doing something new. But then and this is found. I want you to bold this in the article. What's foundational is storytelling. Meaning if you're picking up wine because you have a new relationship and she loves wine, that makes it more interesting. Then the comments like oh I Hope Sally, you know, like, what I think I do well and what I think is misunderstood is the storytelling matters. Like telling a good story matters. We all have friends and relatives and acquaintances that we know are better at storytelling than someone else. We all have friends that are bad at storytelling. And you're like, oh, here we go. It's gonna be nine minutes of gibberish. And we all just gotta get through this, right? So storytelling's imperative. But I think as we continue to go into an AI world, the people that are better storytellers are gonna win even more. And so it's not just picking back up the guitar. Maybe you're picking up the guitar again because your great uncle who taught you passed away recently and at the funeral you got re inspired. You can imagine how much that matters in the videos you make. Now all of a sudden, the 19th post you make where you're getting something, also you edit in a photo of you and your great uncle that you found. This is now content creation in. You understand? You got to make the world care

[Sponsor/Ad Voice]

Nice.

[Sam]

And it doesn't.

[Matthew]

Do you think that there's like the level of vulnerability in that and a curated world?

[Gary Vaynerchuk]

Of course, of course. Well, in a way, no. I think it makes it easier. I think we're done with like, facade. I think we want, like, I don't know, I feel more associated with people that, you know, speak to their struggles or like, it just makes people more human. In fact, it's one of the things that I wish I could do more of most. Like, I don't struggle with much except things that I don't feel I can put on wax because they involve like family members. You know what I mean? Like, it's like, you know, like, and I'm not going to blast people, like, and I'm not really struggling with it, but, you know, like, so. But no, I think like, like, in fact, it would be a great content pillar for me. Like, if I sold everything but wanted to be a full time content creator, it'd probably be one of the things I do. Like me learning how to fly a kite because I really don't know how I'm still baffled by kites. On the record, I have no idea how to fly a fucking kite. And I've tried probably like 30 times in my youth. Like, I'm completely baffled by kites. They're like impossible. By the way, I want to cut that clip for TikTok. I want to do. I want us to be better when I get weird like that. Completely like that. Just that's the blueberry clip. Let's just see what the kite click. Like, nice.

[Sam]

So quickly. Sammy.

[Gary Vaynerchuk]

Sorry, go ahead. Sammy, you were saying? Sorry, go ahead. Okay, good.

[Sam]

So I think what you're also saying is topic doesn't matter. Like, you don't need to be the pretty or jacked person. Like, literally there are people who are saying, I want to be a good woodworker, which seems boring from the surface, but there could be 5 million followers.

[Gary Vaynerchuk]

It goes so deep and it's really a pyramid. Like, I want to be good at cooking. No, no. I want to be good at baking cookies because my grandma used to do it or because my boyfriend likes it or because I watched one clip and was inspired and give the flowers to the content creator who inspired you. You know what I mean? Or, like, becoming a better songwriter. That'd be really cool. Like, that's really cool to document because it's like you actually like, for you two who can write a little bit, like, that's. And it's obviously a very different thing, but that's kinda cool going from like a pure journalist or like writing like books for, like engineers, like something completely on the other side. But you have a creative bone and you start literally documenting. Like, the one post is like you buying a master class and watching it's over your shoulder and you're just learning. Like, it's just a whole journey all the way to, like, you writing a song that like an emerging artist decides to use. Like, you know, if you have that documentation, it's over. I think it's from my standpoint. I'm sorry, to stand. From my standpoint, it is one of the easier things to be the pillar that you do your content on. What do you want to get better at? Why do you want to get better at it?

[Sponsor/Ad Voice]

Over.

[Gary Vaynerchuk]

Communicate it over, document it, Stand on that business, especially new people to do things. I always think about real estate agents or young politicians, like, documenting, getting good at it. I always think of real estate agents as faking it. They're wearing a suit and they're like trying to compensate that they're 25. I'm like, no, go the other way. Like you were saying, Sammy.

[Matthew]

It's funny. No, no, it's funny like the timing. Because you said real estate agents. And I was going to give an example of this creator. Now she's a creator, a real estate agent who started, like getting good at learning physics and then she applied to MIT and got in and like, she's a real estate agent, but she just was like documenting on TikTok, like everything that she's been learning about.

[Gary Vaynerchuk]

Please link, please link her and. And I want to say Sammy on my team, while we were doing like, I want to be very honest with the audience. So in the article, I want to say Sammy on my team mentioned this while we were working on this article because I'm not gonna put in the work to like know just in case Sammy's wrong. Let her be in trouble.

[Sam]

Sorry. For wine library you need, you were already an expert.

[Gary Vaynerchuk]

Yeah, that wasn't that. That wasn't that.

[Sam]

How about for your marketing content, like 0708 09, does that count or no?

[Gary Vaynerchuk]

No, I haven't done it.

[Sam]

Okay.

[Gary Vaynerchuk]

I have not done what I'm saying.

[Sam]

When did you realize this was a good route?

[Gary Vaynerchuk]

My life is about. My life is about thinking about the feedback I'm getting from everyone. You know, it's what led me to this and this. You know, I used to think it was tactics when 10, 15, 20 years ago, if I just tell you what they want on Facebook and Google Adwords and blogs, you all win, then you start to realize like, oh, it's really like where you at? But this comes from everyone being baffled on how to make the amount of content I'm asking them to make. And by the way, some people are really genuinely interesting. Like I'm sure when I say this whether this is how you are definitely some in your life. There's some people who are just always up to something. Now a lot of times it's like ludicrous shit. Like it's their new scam of the day or their new business idea. But like, I have an uncle, crazy Russian uncle, like, is really into like new gadgets and like gets deep and like he would crush on that platform. Like, there's just a lot of people that are inherently curious. There's also a lot of people in their 50s, 60s and 70s that can stand on this business. You know, like, this is a real opportunity. Actually, I want to make this a big part of the article. This is a huge opportunity for the 50 to 90 year old set. So many of them start to learn new things.

[Sponsor/Ad Voice]

When you need to build up your team to handle the growing chaos at work, use Indeed sponsored jobs. It gives your job post the boost it needs to be seen and helps reach people with the right skills, certifications and more. Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this show will get a $75 sponsored job credit@ Indeed.com podcast. That's Indeed.com podcast terms and conditions apply. Need a hiring hero? This is a job for indeed sponsored jobs.

[Gary Vaynerchuk]

Hey, it's Ryan Reynolds here from Mint Mobile. Now, I was looking for fun ways to tell you that Mint's offer of

[Sponsor/Ad Voice]

unlimited Premium Wireless for $15 a month is back.

[Gary Vaynerchuk]

So I thought it would be fun

[Sponsor/Ad Voice]

if we made $15 bills, but it

[Gary Vaynerchuk]

turns out that's very illegal. So there goes my big idea for the commercial.

[Sponsor/Ad Voice]

Give it a [e-mail] Switch upfront payment

[Gary Vaynerchuk]

of $45 for three months, $90 for

[Sponsor/Ad Voice]

six months or $180 for a 12 month plan required $15 per month equivalent to taxes and fees. Extra initial plan term only greater than 50 gigabytes. Me slow when network is busy. See terms.

[Matthew]

My uncle's 63 and he raises birds and he goes, he has his TikTok on his birds and he goes in the cell zone.

[Gary Vaynerchuk]

Yep, yep, it's real, real, real. But yeah, this is, you know, I'm always looking for training wheels for content creators. This is one of my favorites that I don't think is at enough scale. I think this puts almost everyone in the game. Here's another one, another little sub paragraph if you want to give it a bold title. Parents looking to get closer with their kids, documenting them getting into their kids shit. Lawyer dad or mom? Lawyer mom starting to document her getting better at Fortnite three years ago to play Fortnite with her son. Golf could be big for me. My brother's been killing me. Oh, it's funny holding his golf. That was so weird. That was so weird. I just took this out of Yukin's office. I think, like, if I documented, if I me right now documented me getting better at golf, it would be a massive thing for me. I would pick up tens of thousands of fans and I have 9 million now. I'm obviously on a platform, but like, but by the way, that's another thing. People that have plateaued with them, that's another subcategory. Like, I like this whole thing of like right now, let's say you have a million followers and you've been literally stale for three years. This is perfect for you. This opens up a whole new audience

[Sam]

for you, so you don't need to create a new handle. Like, what if I want to do golf and wine?

[Gary Vaynerchuk]

I don't, I don't, I don't think so. But yes, you can definitely talk about handle strategy and maybe link to three of my new handles. I think that'd be cool too. I gotta go that was good. Very productive. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and thanks for being part of this journey. See you later.