Podcast Summary: Building Long-Term Business Growth | CRE Secrets Podcast with Aviva

Podcast: The GaryVee Audio Experience
Host: Gary Vaynerchuk
Guest Host: Aviva (Warehouse Hotline, Denver)
Date: August 30, 2025
Duration: ~25 minutes

Overview

This episode features a deeply practical and candid conversation between Gary Vaynerchuk and Aviva, focusing on sustainable business growth, actionable content strategies, balancing personal and professional life, and authentic leadership. Using rapid-fire questions, Aviva extracts specific advice, especially for those in commercial real estate, but much of Gary’s insight applies broadly to entrepreneurs and content creators in any field.

Key Discussion Points & Insights

1. Long-Term Marketing Investments

(00:45–04:43)

• No "Secret" Platform Right Now:
  Gary dispels the myth that there’s a brand new, underpriced social media channel about to blow up (“It’s not currently active.” – 01:51).
• Current Focus:
  Instead, growth comes from deploying superior tactics on existing platforms—especially LinkedIn (organic and ads), and also optimizing YouTube Shorts and Google AdWords.
• Pumpkin Pie Analogy:
  “If there’s three pumpkin pies on the table and only two of us... we’re both going to get at least one and a half pies. Maybe one gets two, maybe one gets one. But we’re going to get pie... Right now, what’s happening is there’s 18 people in a room and there’s 12 pies... If you’re the most clever of those 18 people... there’s no reason you can’t leave with four pies.” (02:11–02:57)

2. Content Strategy for Niche Businesses

(04:43–05:36)

• LinkedIn Is Undervalued:
  Gary recommends commercial real estate pros double down on LinkedIn, specifically using organic content first, then running ads when something performs well.
• YouTube Shorts Opportunity:
  Leveraging search-optimized content like “Denver warehouse lease” on YouTube Shorts, tapping into Google’s massive search volume.

3. Improving Paid Search Performance

(04:53–05:36)

• Constant Optimization:
  “There’s a bigger delta than you can comprehend. You could probably drive down your costs and up your leads by getting your game tighter.” (05:06)

4. Managing and Empowering Remote Teams for Content

(05:36–09:45)

• Set Up Success by Giving More “Ammo”:
  Equip assistants with abundant, specific material (podcasts, “woman on the street” content, green-screen reactions to local news) so they aren’t starting from zero.
• Green Screen Tactic:
  Gary demonstrates, live, how to green screen + react to local Denver warehouse news for content.
  “The more you do... a good one is green screening... Talk about a use case for what we’re seeing.” (06:39–07:55)
• Ownership and Positive Reinforcement:
  Good management means giving real, actionable feedback—never just holding back praise for fear of staff ‘getting a big head.’
  “It’s on you. Your communication... Spent time with her, talk for 30 minutes a day or a week... ask her how you can help her.” (08:00–09:45)

5. Nurturing Sales Prospects Via Podcasting

(09:45–13:54)

• Give Without Expectation:
  Invite top industry prospects on the podcast, but don’t mix your “give” (platform, value) with your “ask” (trying to win their business).
• Natural Progression:
  “It’s okay that you’d like to do business with them, but don’t put them on your podcast with the expectation that that’s what they owe you.” (10:44) “If it went well... say, ‘If you ever need anything please let me know, always around, thank you.’ That’s it. Simple.” (12:22–12:48)
• Follow-Up Tactics:
  If connection wasn't strong, reach out later with a non-salesy, anniversary message.

6. Balancing Family and Ambition

(13:54–17:47)

• Grace Over Guilt:
  Gary encourages new parents not to beat themselves up; business can ebb and flow with life’s seasons.
• Relatability:
  Shares stories about grief, balance, and authenticity in facing life’s big shifts. “Give yourself grace, that this next year, who knows what it’s going to be? But I want to be 70 and look back that I gave it my all for the child, more so than the business.” (16:18)

7. Kids’ Privacy & Building a Holistic Brand

(18:14–24:46)

• Boundaries Are Essential:
  “When you give people, when you give the world things, it’s theirs, not yours.” (19:14) Gary details why he keeps his personal life, especially his children, off public platforms, predicting this will become more common as people realize the long-term effects.
• Value-Driven Content Choices:
  Content should serve the audience’s value—not the creator’s ego or desire for likes. “I feel no pressure to be holistic to my audience. I feel pressure in providing value to my audience.” (20:57) “Posting your kid might get likes, but what is that really doing?” (22:25)
• Empathy for Internet Negativity:
  Reminds listeners that hateful comments very often reflect the commenter’s own pain and challenges (see example about child’s appearance, 24:00–24:08).

Notable Quotes & Memorable Moments

• On Evolving Platforms:
  “The answer directly of platform underpriced attention that will pay off the next two, three, four years... It’s not currently active.” (Gary Vee, 01:51)
• The Pie Analogy:
  “Right now we’re at a place where everybody has to be better at the content they make... that’s the analogy.” (Gary Vee, 02:48)
• On Management:
  “It’s on you. Like, your communication to Ronnie... It’s a yin and yang.” (Gary Vee, 08:00)
• On Content Intention:
  “Why would somebody see this, and why would that be good for them? And me posting a photo... I don’t think that’s valuable.” (Gary Vee, 21:14)
• On Parenting and Business:
  “Give yourself grace, that this next year, who knows what it’s going to be... balance comes in all sorts of shapes and sizes.” (Gary Vee, 16:18)
• On Empathy and Negativity:
  “Why would somebody say that? Let me give you a preview. They’re hurt. Why are they hurt? Maybe they lost their child. Maybe they had a miscarriage... I think a lot about these things.” (Gary Vee, 24:08)

Important Timestamps

• 00:45: Future-facing marketing strategies
• 04:53: Paid search & AdWords optimization
• 05:51: Empowering remote teams for content creation
• 09:45: Podcasting as a relationship-building tool
• 13:54: Navigating family life as an entrepreneur
• 18:14: Presenting a holistic self while keeping personal boundaries
• 24:08: Lessons in empathy for creators dealing with internet negativity

Final Thoughts

Gary delivers a powerful mix of tactical marketing advice, management philosophy, and personal values. The recurring themes: give more than you ask, stay nimble and attentive to platform changes, empower your team with clarity, and always keep the audience’s best interest—in marketing and life—in mind.

(For those who missed it: Skip the search for magic bullets—build with consistent, creative, value-rich content, and maintain your humanity and boundaries as you do.)